Global Interactive Advertising Market Size, Status and Forecast 2019-2025

Interactive advertising can be defined as a form of advertising that uses a feedback information from the users for whom advertisement is made. The feedback information from the users helps the advertiser to improve their advertising techniques. Interactive advertising can be referred to as online advertising but can be implied to offline advertising as well.
The key trends in interactive advertising market includes reaching to mass audience in less time, invention of latest technology that are convenient for users, emergence of innovative ideas that are going to benefit users and proficient use of smartphone to generate money. The study indicates, the factors such as increase in mobile users owing to usage of multiple channels and device that boost the interactive advertising market. The efficient use of media technologies and creation of personalization media portals are one of the most significant factors fuelling interactive advertising market. According to the study, the growing social media networks and online and offline internet integration are the prime factors boosting interactive advertising market.
The interactive advertising market can be segmented on the basis of type, organization size and vertical. By type the interactive advertising market consists of mobile advertising, videos, internet, social media marketing, email marketing, sponsorship, blogging, widgets, and offline activation. Social media marketing is the most cost efficient digital marketing technique. It enhances business by increasing brand awareness. It helps enterprises to get engage with broad range of audience and increase the business visibility.
In 2018, the global Interactive Advertising market size was 40100 million US$ and it is expected to reach 110400 million US$ by the end of 2025, with a CAGR of 13.5% during 2019-2025.

This report focuses on the global Interactive Advertising status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Interactive Advertising development in United States, Europe and China.

The key players covered in this study
Grey Advertising
Wieden+Kennedy
Butler
Shine
Stern & Partners
Ogilvy & Mather
BBDO
Crispin Porter + Bogusky
The Martin Agency
Deutsch
Droga5
Mullen Advertising

Market segment by Type, the product can be split into
Online Interactive Advertising
Offline Interactive Advertising

Market segment by Application, split into
Retail and Consumer Goods
BFSI
IT & Telecommunication
Media and Entertainment
Travel
Transportation
Supply Chain and Logistics
Healthcare
Energy & Power and Utilities
Education and Government

Market segment by Regions/Countries, this report covers
United States
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:
To analyze global Interactive Advertising status, future forecast, growth opportunity, key market and key players.
To present the Interactive Advertising development in United States, Europe and China.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by product type, market and key regions.

In this study, the years considered to estimate the market size of Interactive Advertising are as follows:
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.