Table of Contents PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT PART 03: RESEARCH METHODOLOGY PART 04: INTRODUCTION • Market overview PART 05: MARKET LANDSCAPE • Market ecosystem • Market characteristics • Market segmentation analysis PART 06: MARKET SIZING • Market definition • Market size and forecast PART 07: FIVE FORCES ANALYSIS PART 08: MARKET SEGMENTATION BY PRODUCT TYPE • Rice noodle market in APAC by product type • Comparison by product type • Rice vermicelli market in APAC • Rice stick and other rice noodle varieties market in APAC • Market opportunity by product type PART 09: MARKET SEGMENTATION BY END-USER • Rice noodle market in APAC by end-user • Comparison by end-users • Rice noodle market in APAC for retail end-user • Rice noodle market in APAC for foodservice end-user • Market opportunity by end-user PART 10: REGIONAL LANDSCAPE • Key leading countries • China • Vietnam • Thailand • Japan • Indonesia • India PART 11: DECISION FRAMEWORK PART 12: DRIVERS AND CHALLENGES • Market drivers • Market challenges PART 13: MARKET TRENDS • Variety of flavors available in rice noodles • Growing trend for certifying rice noodles among players • New product launches PART 14: VENDOR LANDSCAPE • Competitive scenario • Competitive assessment PART 15: VENDOR ANALYSIS • Leong Guan Food Manufacturer • President Rice Products • THAI PRESERVED FOOD FACTORY • THAITAN FOODS INTERNATIONAL • Other prominent vendors PART 16: APPENDIX • List of abbreviations List of Exhibits Exhibit 01: Rice noodle market in APAC in global noodle market 2016 Exhibit 02: Conventional rice noodle manufacturing process Exhibit 03: Global noodle market in 2016 ($ billions) Exhibit 04: Market characteristics Exhibit 05: Market segments Exhibit 06: Market definition: Inclusions and exclusions checklist Exhibit 07: Attributes that consumers in APAC focus on while selecting rice noodles Exhibit 08: Rice noodle market in APAC 2016-2021 ($ millions) Exhibit 09: Global – Year-over-year growth 2017-2021 (%) Exhibit 10: Five forces analysis Exhibit 11: Product type – Market share 2016-2021 (%) Exhibit 12: Comparison by product type Exhibit 13: Rice vermicelli market in APAC 2016-2021 ($ millions) Exhibit 14: Rice vermicelli market in APAC – Year-over-year growth 2017-2021 (%) Exhibit 15: Rice vermicelli market in APAC 2016-2021 ($ millions) Exhibit 16: Rice stick and other rice noodle varieties market in APAC – Year-over-year growth 2017-2021 (%) Exhibit 17: Market opportunity by product type Exhibit 18: Product type – Market share 2016-2021 (%) Exhibit 19: Comparison by product type Exhibit 20: Retail distribution channel for rice noodles in 2016 (%) Exhibit 21: Analysis of different retail formats for rice noodles based on key parameters Exhibit 22: Rice noodle market in APAC for retail end-user 2016-2021 ($ millions) Exhibit 23: Rice noodle market in APAC for retail end-user – Year-over-year growth 2017-2021 (%) Exhibit 24: Rice noodle market in APAC for foodservice end-user 2016-2021 ($ millions) Exhibit 25: Rice noodle market in APAC for foodservice end-user – Year-over-year growth 2017-2021 (%) Exhibit 26: Market opportunity by end-user Exhibit 27: Key leading countries Exhibit 28: Rice noodle market in China 2016-2021 ($ millions) Exhibit 29: Rice noodle market in Vietnam 2016-2021 ($ millions) Exhibit 30: Rice noodle market in Thailand 2016-2021 ($ millions) Exhibit 31: Rice noodle market in Japan 2016-2021 ($ millions) Exhibit 32: Rice noodle market in Indonesia 2016-2021 ($ millions) Exhibit 33: Rice noodle market in India 2016-2021 ($ millions) Exhibit 34: Popular cuisines where rice noodle is commonly used Exhibit 35: Other prominent reasons behind preference for instant cup noodles Exhibit 36: Country-wise natural disasters by type in 2015 Exhibit 37: Strategies adopted by players Exhibit 38: Competitive assessment Exhibit 39: Leong Guan Food Manufacturer: Product portfolio Exhibit 40: President Rice Products: Product portfolio Exhibit 41: President Rice Products: Recent developments Exhibit 42: THAI PRESERVED FOOD FACTORY: Product portfolio Exhibit 43: THAITAN FOODS INTERNATIONAL: Product portfolio

Leong Guan Food Manufacturer, NISSIN FOODS, President Rice Products, THAITAN FOODS INTERNATIONAL, THAI PRESERVED FOOD FACTORY, ACECOOK VIETNAM, BICH CHI FOOD JOINT STOCK COMPANY, J.D. Food Products (Kin Dee), MTR Foods, NONGSHIM, Penang Ah Lai White Curry Noodle, PT INDOFOOD SUKSES MAKMUR, Roland Foods, SA GIANG, The Kraft Heinz Company, Trident, VIFON (VIETNAM FOOD INDUSTRIES JOINT STOCK COMPANY), Win Chance Foods (Thasia), and Ying Yong Food Products.