Table of Contents PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT PART 03: RESEARCH METHODOLOGY PART 04: INTRODUCTION • Market outline PART 05: MARKET LANDSCAPE • Market ecosystem • Market characteristics • Market segmentation analysis PART 06: MARKET SIZING • Market definition • Market sizing 2017 • Market size and forecast 2017-2022 PART 07: FIVE FORCES ANALYSIS • Bargaining power of buyers • Bargaining power of suppliers • Threat of new entrants • Threat of substitutes • Threat of rivalry • Market condition PART 08: MARKET SEGMENTATION BY GENRE • Segmentation by genre • Comparison by application • Sports – Market size and forecast 2017-2022 • News – Market size and forecast 2017-2022 • Entertainment – Market size and forecast 2017-2022 • Cartoon and learning – Market size and forecast 2017-2022 • Lifestyle and knowledge – Market size and forecast 2017-2022 • Market opportunity by application PART 09: CUSTOMER LANDSCAPE PART 10: MARKET SEGMENTATION BY END-USER • Segmentation by end-user • Comparison by end-user • International broadcasters – Market size and forecast 2017-2022 • National broadcasters – Market size and forecast 2017-2022 • Market opportunity by end-user PART 11: REGIONAL LANDSCAPE • Geographical segmentation • Regional comparison • Americas – Market size and forecast 2017-2022 • EMEA – Market size and forecast 2017-2022 • APAC – Market size and forecast 2017-2022 • Key leading countries • Market opportunity • Buying criteria of playout automation PART 12: DECISION FRAMEWORK PART 13: DRIVERS AND CHALLENGES • Market drivers • Market challenges PART 14: MARKET TRENDS • Scope for technological evolution in global market • Growing language variation • High popularity of cloud-based OTT channel • Reluctance of customers to spend on VoD services PART 15: VENDOR LANDSCAPE • Overview • Landscape disruption • Competitive scenario PART 16: VENDOR ANALYSIS • Vendors covered • Vendor classification • Market positioning of vendors • Evertz Microsystems • Grass Valley • Harmonic • Snell Advanced Media PART 17: APPENDIX • List of abbreviations List of Exhibits Exhibit 01: Parent market Exhibit 02: Related market Exhibit 03: Global TV broadcasting market Exhibit 04: Market characteristics Exhibit 05: Market segments Exhibit 06: Market definition - Inclusions and exclusions checklist Exhibit 07: Market size 2017 Exhibit 08: Validation techniques employed for market sizing 2017 Exhibit 09: Global playout automation market – Market size and forecast 2017-2022 ($ millions) Exhibit 10: Global playout automation market – Year-over-year growth 2018-2022 (%) Exhibit 11: Five forces analysis 2017 Exhibit 12: Five forces analysis 2022 Exhibit 13: Bargaining power of buyers Exhibit 14: Bargaining power of suppliers Exhibit 15: Threat of new entrants Exhibit 16: Threat of substitutes Exhibit 17: Threat of rivalry Exhibit 18: Market condition - Five forces 2017 Exhibit 19: Market condition - Five forces 2022 Exhibit 20: Global playout automation market: Segmentation by genre 2017-2022 (% share of revenue) Exhibit 21: Comparison by application Exhibit 22: Global playout automation market by sports – Market size and forecast 2017-2022 ($ millions) Exhibit 23: Global playout automation market by sports – Year-over-year growth 2018-2022 (%) Exhibit 24: Global playout automation market by news – Market size and forecast 2017-2022 ($ millions) Exhibit 25: Global playout automation market by news – Year-over-year growth 2018-2022 (%) Exhibit 26: Global playout automation market by entertainment – Market size and forecast 2017-2022 ($ millions) Exhibit 27: Global playout automation market by entertainment – Year-over-year growth 2018-2022 (%) Exhibit 28: Global playout automation market by cartoon and learning – Market size and forecast 2017-2022 ($ millions) Exhibit 29: Global playout automation market by cartoon and learning – Year-over-year growth 2018-2022 (%) Exhibit 30: Global playout automation market by lifestyle and knowledge – Market size and forecast 2017-2022 ($ millions) Exhibit 31: Global playout automation market by lifestyle and knowledge – Year-over-year growth 2018-2022 (%) Exhibit 32: Market opportunity by application Exhibit 33: Customer landscape Exhibit 34: Global playout automation market: Segmentation by end-user 2017-2022 (% share of revenue) Exhibit 35: Comparison by end-user Exhibit 36: Global playout automation market by international broadcasters – Market size and forecast 2017-2022 ($ millions) Exhibit 37: Global playout automation market by international broadcasters – Year-over-year growth 2018-2022 (%) Exhibit 38: Global playout automation market by national broadcasters – Market size and forecast 2017-2022 ($ millions) Exhibit 39: Global playout automation market by national broadcasters – Year over year growth 2018-2022 (%) Exhibit 40: Market opportunity by end-user Exhibit 41: Global playout automation market: Segmentation by geography 2017-2022 (% share of revenue) Exhibit 42: Regional comparison Exhibit 43: Playout automation market in Americas – Market size and forecast 2017-2022 ($ millions) Exhibit 44: Playout automation market in Americas– Year-over-year growth 2018-2022 (%) Exhibit 45: Top 3 countries in Americas Exhibit 46: Playout automation market in EMEA – Market size and forecast 2017-2022 ($ millions) Exhibit 47: Playout automation market in EMEA – Year-over-year growth 2018-2022 (%) Exhibit 48: Top 3 countries in EMEA Exhibit 49: Playout automation market in APAC – Market size and forecast 2017-2022 ($ millions) Exhibit 50: Playout automation market in APAC – Year over year growth 2018-2022 (%) Exhibit 51: Top 3 countries in APAC Exhibit 52: Key leading countries Exhibit 53: Market opportunity Exhibit 54: Vendor landscape Exhibit 55: Landscape disruption Exhibit 56: Vendors covered Exhibit 57: Vendor classification Exhibit 58: Market positioning of vendors Exhibit 59: Vendor overview Exhibit 60: Evertz Microsystems – Business segments Exhibit 61: Evertz Microsystems – Organizational developments Exhibit 62: Evertz Microsystems – Geographic focus 2017 Exhibit 63: Vendor overview Exhibit 64: Grass Valley – Business segments Exhibit 65: Grass Valley– Organizational developments Exhibit 66: Grass Valley – Geographic focus 2017 Exhibit 67: Vendor overview Exhibit 68: Harmonic – Business segments Exhibit 69: Harmonic – Organizational developments Exhibit 70: Harmonic – Geographic focus 2017 Exhibit 71: Vendor overview Exhibit 72: Snell Advanced Media – Business segments Exhibit 73: Snell Advanced Media – Organizational developments Exhibit 74: Snell Advanced Media – Geographic focus 2017

Evertz Microsystems, Grass Valley, Harmonic, and Snell Advanced Media