Table of Contents PART 01:EXECUTIVE SUMMARY PART 02:SCOPE OF THE REPORT PART 03:RESEARCH METHODOLOGY PART 04:INTRODUCTION • Market outline PART 05:MARKET LANDSCAPE • Market ecosystem • Market characteristics • Market segmentation analysis PART 06:MARKET SIZING • Market definition • Market sizing 2017 • Market size and forecast PART 07:FIVE FORCES ANALYSIS • Bargaining power of buyers • Bargaining power of suppliers • Threat of new entrants • Threat of substitutes • Threat of rivalry • Market condition PART 08:MARKET SEGMENTATION BY PRODUCT • Segmentation by product • Comparison by product • Global conventional teff market – Market size and forecast • Global organic teff market – Market size and forecast • Market opportunity by product PART 09:CUSTOMER LANDSCAPE PART 10:REGIONAL LANDSCAPE • Geographical segmentation • Regional comparison • Teff market in EMEA – Market size and forecast • Teff market in Americas – Market size and forecast • Teff market in APAC – Market size and forecast • Key leading countries • Teff market in US • Teff market in Germany • Teff market in UK • Teff market in France • Teff market in Australia • Market opportunity PART 11:DECISION FRAMEWORK PART 12:DRIVERS AND CHALLENGES • Market drivers • Market challenges PART 13:MARKET TRENDS • Online trends • New product launch • Clean labeling and country-of-origin labeling PART 14:VENDOR LANDSCAPE • Overview • Landscape disruption PART 15:VENDOR ANALYSIS • Vendors covered • Vendor classification • Market positioning of vendors • Bob’s Red Mill Natural Foods • King Arthur Flour Company • SHILOH FARMS • THE TEFF COMPANY • Tobia Teff PART 16:APPENDIX • List of abbreviations List of Exhibits Exhibit 01: Parent market: Global superfood market Exhibit 02: Global superfood market Exhibit 03: Market characteristics Exhibit 04: Market segments Exhibit 05: Market definition: Inclusions and exclusions checklist Exhibit 06: Market size 2017 Exhibit 07: Validation techniques employed for market sizing 2017 Exhibit 08: Global teff market – Market size and forecast 2017-2022 ($ millions) Exhibit 09: Global teff market – Year-over-year growth 2018-2022 (%) Exhibit 10: Five forces analysis 2017 Exhibit 11: Five forces analysis 2022 Exhibit 12: Bargaining power of buyers Exhibit 13: Bargaining power of suppliers Exhibit 14: Threat of new entrants Exhibit 15: Threat of substitutes Exhibit 16: Threat of rivalry Exhibit 17: Market condition: Five forces 2017 Exhibit 18: Global teff market by product – Market share 2017-2022 (%) Exhibit 19: Comparison by product Exhibit 20: Global conventional teff market – Market size and forecast 2017-2022 ($ millions) Exhibit 21: Global conventional teff market – Year-over-year growth 2018-2022 (%) Exhibit 22: Global organic teff market – Market size and forecast 2017-2022 ($ millions) Exhibit 23: Global organic teff market – Year-over-year growth 2018-2022 (%) Exhibit 24: Market opportunity by product Exhibit 25: Customer landscape Exhibit 26: Global teff market – Market share by geography 2017-2022 (%) Exhibit 27: Regional comparison Exhibit 28: Teff market in EMEA – Market size and forecast 2017-2022 ($ millions) Exhibit 29: Teff market in EMEA – Year-over-year growth 2018-2022 (%) Exhibit 30: Teff market in Americas – Market size and forecast 2017-2022 ($ millions) Exhibit 31: Teff market in Americas – Year-over-year growth 2018-2022 (%) Exhibit 32: Teff market in APAC – Market size and forecast 2017-2022 ($ millions) Exhibit 33: Teff market in APAC – Year-over-year growth 2018-2022 (%) Exhibit 34: Key leading countries Exhibit 35: Teff market in US 2017-2022 ($ millions) Exhibit 36: Teff market in US – Year-over-year growth 2018-2022 (%) Exhibit 37: Teff market in Germany 2017-2022 ($ millions) Exhibit 38: Teff market in Germany – Year-over-year growth 2018-2022 (%) Exhibit 39: Teff market in UK 2017-2022 ($ millions) Exhibit 40: Teff market in UK – Year-over-year growth 2018-2022 (%) Exhibit 41: Teff market in France 2017-2022 ($ millions) Exhibit 42: Teff market in France – Year-over-year growth 2018-2022 (%) Exhibit 43: Teff market in Australia 2017-2022 ($ millions) Exhibit 44: Teff market in Australia – Year-over-year growth 2018-2022 (%) Exhibit 45: Market opportunity Exhibit 46: Price of Ethiopian teff, December 2015-January 2017 Exhibit 47: Vendor landscape Exhibit 48: Landscape disruption Exhibit 49: Vendors covered Exhibit 50: Vendor classification Exhibit 51: Market positioning of vendors Exhibit 52: Vendor overview Exhibit 53: Bob's Red Mill Natural Foods – Business segments Exhibit 54: Bob's Red Mill Natural Foods – Organizational developments Exhibit 55: Bob's Red Mill Natural Foods – Geographical focus Exhibit 56: Bob's Red Mill Natural Foods – Key offerings Exhibit 57: Vendor overview Exhibit 58: King Arthur Flour Company – Business segments Exhibit 59: King Arthur Flour Company – Organizational developments Exhibit 60: King Arthur Flour Company – Geographical focus Exhibit 61: King Arthur Flour Company – Key offerings Exhibit 62: Vendor overview Exhibit 63: SHILOH FARMS – Business segments Exhibit 64: SHILOH FARMS – Organizational developments Exhibit 65: SHILOH FARMS – Geographical focus Exhibit 66: SHILOH FARMS – Key offerings Exhibit 67: Vendor overview Exhibit 68: THE TEFF COMPANY – Organizational developments Exhibit 69: THE TEFF COMPANY – Geographical focus Exhibit 70: THE TEFF COMPANY – Key offerings Exhibit 71: Vendor overview Exhibit 72: Tobia Teff – Business segments Exhibit 73: Tobia Teff – Organizational developments Exhibit 74: Tobia Teff – Geographical focus Exhibit 75: Tobia Teff – Key offerings

Bob’s Red Mill Natural Foods, King Arthur Flour Company, SHILOH FARMS, and THE TEFF COMPANY, and Tobia Teff.