Table of Contents PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT PART 03: RESEARCH METHODOLOGY PART 04: INTRODUCTION • Market outline PART 05: MARKET LANDSCAPE • Market ecosystem • Market characteristics • Market segmentation analysis PART 06: MARKET SIZING • Market definition • Market sizing 2017 • Market size and forecast 2017-2022 PART 07: FIVE FORCES ANALYSIS • Bargaining power of buyers • Bargaining power of suppliers • Threat of new entrants • Threat of substitutes • Threat of rivalry • Market condition PART 08: MARKET SEGMENTATION BY TYPE • Segmentation by type • Comparison by type • In-store advertising – Market size and forecast 2017-2022 • Outdoor advertising – Market size and forecast 2017-2022 • Market opportunity by technology PART 09: MARKET SEGMENTATION BY APPLICATION • Segmentation by application • Comparison by application • Retail – Market size and forecast 2017-2022 • Recreation – Market size and forecast 2017-2022 • Banking – Market size and forecast 2017-2022 • Transportation – Market size and forecast 2017-2022 • Education – Market size and forecast 2017-2022 • Others – Market size and forecast 2017-2022 • Market opportunity by application PART 10: MARKET SEGMENTATION BY CATEGORY • Segmentation by category • Comparison by category • Billboards – Market size and forecast 2017-2022 • Shelter – Market size and forecast 2017-2022 • Transit – Market size and forecast 2017-2022 • Street furniture – Market size and forecast 2017-2022 • Market opportunity by category PART 11: CUSTOMER LANDSCAPE PART 12: REGIONAL LANDSCAPE • Geographical segmentation • Regional comparison • APAC – Market size and forecast 2017-2022 • Americas – Market size and forecast 2017-2022 • EMEA – Market size and forecast 2017-2022 • Key leading countries • Market opportunity PART 13: DECISION FRAMEWORK PART 14: DRIVERS AND CHALLENGES • Market drivers • Market challenges PART 15: MARKET TRENDS • Use of 3D technology for digital signage • Increase in spending from FMCG industry • Growing geofencing of advertising • Shifting media landscape • Innovative ways of targeting consumers PART 16: VENDOR LANDSCAPE • Overview • Landscape disruption • Competitive scenario PART 17: VENDOR ANALYSIS • Vendors covered • Vendor classification • Market positioning of vendors • Clear Channel Outdoor • JCDecaux • Lamar Advertising • OUTFRONT Media PART 18: APPENDIX • List of abbreviations List of Exhibits Exhibit 01: Parent market Exhibit 02: Related market Exhibit 03: Global digital advertising market Exhibit 04: Market characteristics Exhibit 05: Market segments Exhibit 06: Market definition - Inclusions and exclusions checklist Exhibit 07: Market size 2017 Exhibit 08: Validation techniques employed for market sizing 2017 Exhibit 09: Global digital OOH market – Market size and forecast 2017-2022 ($ bn) Exhibit 10: Global OOH market– Year-over-year growth 2018-2022 (%) Exhibit 11: Five forces analysis 2017 Exhibit 12: Five forces analysis 2022 Exhibit 13: Bargaining power of buyers Exhibit 14: Bargaining power of suppliers Exhibit 15: Threat of new entrants Exhibit 16: Threat of substitutes Exhibit 17: Threat of rivalry Exhibit 18: Market condition - Five forces 2017 Exhibit 19: Market condition - Five forces 2017 Exhibit 20: Global digital OOH market: Segmentation by type 2017-2022 (% share of revenue) Exhibit 21: Comparison by type Exhibit 22: Global digital OOH market by in-store advertising – Market size and forecast 2017-2022 ($ bn) Exhibit 23: Global digital OOH market by in-store advertising – Year-over-year growth 2018-2022 (%) Exhibit 24: Global digital OOH market by outdoor advertising – Market size and forecast 2017-2022 ($ bn) Exhibit 25: Global digital OOH market by outdoor advertising – Year-over-year growth 2018-2022 (%) Exhibit 26: Market opportunity by technology Exhibit 27: Global digital OOH market: Segmentation by application 2017-2022 (% share of revenue) Exhibit 28: Comparison by application Exhibit 29: Global digital OOH in the retail segment – Market size and forecast 2017-2022 ($ bn) Exhibit 30: Global digital OOH in retail segment – Year-over-year growth 2018-2022 (%) Exhibit 31: Global digital OOH market in recreation segment – Market size and forecast 2017-2022 ($ bn) Exhibit 32: Global digital OOH in recreation segment – Year-over-year growth 2018-2022 (%) Exhibit 33: Global digital OOH market in banking segment– Market size and forecast 2017-2022 ($ bn) Exhibit 34: Global digital OOH market in banking segment – Year-over-year growth 2018-2022 (%) Exhibit 35: Global digital OOH market in transportation segment – Market size and forecast 2017-2022 ($ bn) Exhibit 36: Global digital OOH market in transportation sector – Year-over-year growth 2018-2022 (%) Exhibit 37: Global digital OOH market in education segment – Market size and forecast 2017-2022 ($ bn) Exhibit 38: Global digital OOH market in education segment – Year-over-year growth 2018-2022 (%) Exhibit 39: Global digital OOH market in others segment – Market size and forecast 2017-2022 ($ bn) Exhibit 40: Global digital OOH market in others segment – Year-over-year growth 2018-2022 (%) Exhibit 41: Market opportunity by application Exhibit 42: Global digital OOH market: Segmentation by category 2017-2022 (% share of revenue) Exhibit 43: Comparison by category Exhibit 44: Global digital OOH market by billboards segment – Market size and forecast 2017-2022 ($ bn) Exhibit 45: Global digital OOH market by billboards segment – Year-over-year growth 2018-2022 (%) Exhibit 46: Global digital OOH market by shelter segment – Market size and forecast 2017-2022 ($ bn) Exhibit 47: Global digital OOH market by shelter segment – Year-over-year growth 2018-2022 (%) Exhibit 48: Global digital OOH market by transit segment – Market size and forecast 2017-2022 ($ bn) Exhibit 49: Global digital OOH market by the transit segment – Year-over-year growth 2018-2022 (%) Exhibit 50: Global digital OOH market by street furniture segment – Market size and forecast 2017-2022 ($ bn) Exhibit 51: Global digital OOH market by street furniture segment – Year-over-year growth 2018-2022 (%) Exhibit 52: Market opportunity by category Exhibit 53: Customer landscape Exhibit 54: Global digital OOH market: Segmentation by geography 2017-2022 (%) Exhibit 55: Regional comparison Exhibit 56: APAC – Market size and forecast 2017-2022 ($ bn) Exhibit 57: APAC – Year-over-year growth 2018-2022 (%) Exhibit 58: Top 3 countries in APAC Exhibit 59: Americas – Market size and forecast 2017-2022 ($ bn) Exhibit 60: Americas – Year over year growth 2018-2022 (%) Exhibit 61: Top 3 countries in Americas Exhibit 62: EMEA – Market size and forecast 2017-2022 ($ bn) Exhibit 63: EMEA – Year over year growth 2018-2022 (%) Exhibit 64: Top 3 countries in EMEA Exhibit 65: Key leading countries Exhibit 66: Market opportunity Exhibit 67: Vendor landscape Exhibit 68: Landscape disruption Exhibit 69: Vendors covered Exhibit 70: Vendor classification Exhibit 71: Market positioning of vendors Exhibit 72: Vendor overview Exhibit 73: Clear Channel Outdoor – Business segments Exhibit 74: Clear Channel Outdoor – Organizational developments Exhibit 75: Clear Channel Outdoor – Geographic focus 2017 Exhibit 76: Vendor overview Exhibit 77: JCDecaux – Business segments Exhibit 78: JCDecaux – Organizational developments Exhibit 79: JCDecaux – Geographic focus 2017 Exhibit 80: Vendor overview Exhibit 81: Lamar Advertising – Business segments Exhibit 82: Lamar Advertising – Organizational developments Exhibit 83: Lamar Advertising – Geographic focus 2017 Exhibit 84: Vendor overview Exhibit 85: OUTFRONT Media – Business segments Exhibit 86: OUTFRONT Media – Organizational developments Exhibit 87: OUTFRONT Media – Geographic focus 2017

Clear Channel Outdoor, JCDecaux, Lamar Advertising, and OUTFRONT Media