PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT PART 03: RESEARCH METHODOLOGY PART 04: MARKET LANDSCAPE • Market ecosystem • Market characteristics • Market segmentation analysis PART 05: MARKET SIZING • Market definition • Market sizing 2017 • Market size and forecast 2017-2022 PART 06: FIVE FORCES ANALYSIS • Bargaining power of buyers • Bargaining power of suppliers • Threat of new entrants • Threat of substitutes • Threat of rivalry • Market condition PART 07: MARKET SEGMENTATION BY APPLICATION • Segmentation by application • Comparison by application • Global bilberry-based nutraceuticals market – Market size and forecast 2017-2022 • Global bilberry-based food and beverages market – Market size and forecast 2017-2022 • Global bilberry-based cosmetics market – Market size and forecast 2017-2022 • Market opportunity by application PART 08: CUSTOMER LANDSCAPE PART 09: REGIONAL LANDSCAPE • Geographical segmentation • Regional comparison • Bilberry and bilberry products market in EMEA – Market size and forecast 2017-2022 • Bilberry and bilberry products market in Americas – Market size and forecast 2017-2022 • Bilberry and bilberry products market in APAC – Market size and forecast 2017-2022 • Key leading countries • Bilberry and bilberry products market in Finland • Bilberry and bilberry products market in Sweden • Bilberry and bilberry products market in the US • Bilberry and bilberry products market in Poland • Bilberry and bilberry products market in Norway • Market opportunity PART 10: DECISION FRAMEWORK PART 11: DRIVERS AND CHALLENGES • Market drivers • Market challenges PART 12: MARKET TRENDS • Growing demand and popularity of multi-herb products • Rising influence of online retailing • Increasing prominence of vegan diet PART 13: VENDOR LANDSCAPE • Overview • Landscape disruption • Competitive landscape PART 14: VENDOR ANALYSIS • Vendors covered • Vendor classification • Market positioning of vendors • General Nutrition Centers • Indena • Nature's Bounty • NOW Foods • Swanson PART 15: APPENDIX • List of abbreviations Exhibit 01: Parent market Exhibit 02: Global herbal supplements and remedies market Exhibit 03: Market characteristics Exhibit 04: Market segments Exhibit 05: Market definition - Inclusions and exclusions checklist Exhibit 06: Market size 2017 Exhibit 07: Validation techniques employed for market sizing 2017 Exhibit 08: Global bilberry and bilberry products market – Market size and forecast 2017-2022 ($ mn) Exhibit 09: Global bilberry and bilberry products market – Year-over-year growth 2018-2022 (%) Exhibit 10: Five forces analysis 2017 Exhibit 11: Five forces analysis 2022 Exhibit 12: Bargaining power of buyers Exhibit 13: Bargaining power of suppliers Exhibit 14: Threat of new entrants Exhibit 15: Threat of substitutes Exhibit 16: Threat of rivalry Exhibit 17: Market condition - Five forces 2017 Exhibit 18: Application – Market share 2017-2022 (%) Exhibit 19: Comparison by application Exhibit 20: Global bilberry-based nutraceuticals market – Market size and forecast 2017-2022 ($ mn) Exhibit 21: Global bilberry-based nutraceuticals market – Year-over-year growth 2018-2022 (%) Exhibit 22: Global bilberry-based food and beverages market – Market size and forecast 2017-2022 ($ mn) Exhibit 23: Global bilberry-based food and beverages market – Year-over-year growth 2018-2022 (%) Exhibit 24: Global bilberry-based cosmetics market – Market size and forecast 2017-2022 ($ mn) Exhibit 25: Global bilberry-based cosmetics market – Year-over-year growth 2018-2022 (%) Exhibit 26: Market opportunity by application Exhibit 27: Customer landscape Exhibit 28: Global bilberry and bilberry products market – Market share by geography 2017-2022 (%) Exhibit 29: Regional comparison Exhibit 30: Bilberry and bilberry products market in EMEA – Market size and forecast 2017-2022 ($ mn) Exhibit 31: Bilberry and bilberry products market in EMEA – Year-over-year growth 2018-2022 (%) Exhibit 32: Bilberry and bilberry products market in Americas – Market size and forecast 2017-2022 ($ mn) Exhibit 33: Bilberry and bilberry products market in Americas – Year-over-year growth 2018-2022 (%) Exhibit 34: Bilberry and bilberry products market in APAC – Market size and forecast 2017-2022 ($ mn) Exhibit 35: Bilberry and bilberry products market in APAC – Year-over-year growth 2018-2022 (%) Exhibit 36: Key leading countries Exhibit 37: Bilberry and bilberry products market in Finland – Market size and forecast 2017-2022 ($ mn) Exhibit 38: Bilberry and bilberry products market in Finland – Year-over-year growth (%) Exhibit 39: Bilberry and bilberry products market in Sweden – Market size and forecast 2017-2022 ($ mn) Exhibit 40: Bilberry and bilberry products market in Sweden – Year-over-year growth (%) Exhibit 41: Bilberry and bilberry products market in the US – Market size and forecast 2017-2022 ($ mn) Exhibit 42: Bilberry and bilberry products market in the US – Year-over-year growth (%) Exhibit 43: Bilberry and bilberry products market in Poland – Market size and forecast 2017-2022 ($ mn) Exhibit 44: Bilberry and bilberry products market in Poland – Year-over-year growth (%) Exhibit 45: Bilberry and bilberry products market in Norway – Market size and forecast 2017-2022 ($ mn) Exhibit 46: Bilberry and bilberry products market in Norway – Year-over-year growth (%) Exhibit 47: Market opportunity Exhibit 48: Brief overview of new and innovative product launches in global bilberry and bilberry products market since 2012 Exhibit 49: Some of the largest supermarket chains selling packaged bilberry and bilberry products Exhibit 50: Vendor landscape Exhibit 51: Landscape disruption Exhibit 52: Vendors covered Exhibit 53: Vendor classification Exhibit 54: Market positioning of vendors Exhibit 55: General Nutrition Centers overview Exhibit 56: General Nutrition Centers – Business segments Exhibit 57: General Nutrition Centers – Organizational developments Exhibit 58: General Nutrition Centers – Geographic focus Exhibit 59: General Nutrition Centers – Segment focus Exhibit 60: General Nutrition Centers – Key offerings Exhibit 61: Indena overview Exhibit 62: Indena – Business segments Exhibit 63: Indena – Organizational developments Exhibit 64: Indena – Geographic focus Exhibit 65: Indena – Segment focus Exhibit 66: Indena – Key offerings Exhibit 67: Nature's Bounty overview Exhibit 68: Nature's Bounty – Business segments Exhibit 69: Nature's Bounty – Organizational developments Exhibit 70: Nature's Bounty – Geographic focus Exhibit 71: Nature's Bounty – Segment focus Exhibit 72: Nature's Bounty – Key offerings Exhibit 73: NOW Foods overview Exhibit 74: NOW Foods – Business segments Exhibit 75: NOW Foods – Organizational developments Exhibit 76: NOW Foods – Geographic focus Exhibit 77: NOW Foods – Segment focus Exhibit 78: NOW Foods – Key offerings Exhibit 79: Swanson overview Exhibit 80: Swanson – Business segments Exhibit 81: Swanson – Organizational developments Exhibit 82: Swanson – Geographic focus Exhibit 83: Swanson – Segment focus Exhibit 84: Swanson – Key offerings

General Nutrition Centers Indena Nature's Bounty NOW Foods Swanson