PART 01: EXECUTIVE SUMMARY PART 02: SCOPE OF THE REPORT • 2.1 Preface • 2.2 Preface • 2.3 Currency conversion rates for US$ PART 03: MARKET LANDSCAPE • Market ecosystem • Market characteristics • Market segmentation analysis PART 04: MARKET SIZING • Market definition • Market sizing 2018 • Market size and forecast 2018-2023 PART 05: FIVE FORCES ANALYSIS • Bargaining power of buyers • Bargaining power of suppliers • Threat of new entrants • Threat of substitutes • Threat of rivalry • Market condition PART 06: MARKET SEGMENTATION BY TECHNOLOGY • Market segmentation by technology • Comparison by technology • Bluetooth - Market size and forecast 2018-2023 • NFC - Market size and forecast 2018-2023 • Market opportunity by technology PART 07: CUSTOMER LANDSCAPE PART 08: GEOGRAPHIC LANDSCAPE • Geographic segmentation • Geographic comparison • North America - Market size and forecast 2018-2023 • Europe - Market size and forecast 2018-2023 • APAC - Market size and forecast 2018-2023 • South America - Market size and forecast 2018-2023 • MEA - Market size and forecast 2018-2023 • Key leading countries • Market opportunity PART 09: DRIVERS AND CHALLENGES • Market drivers • Market challenges PART 10: MARKET TRENDS • Increasing product launches • Increasing crime rates increases the demand for women safety devices • Technical advances PART 11: VENDOR LANDSCAPE • Overview • Landscape disruption PART 12: VENDOR ANALYSIS • Vendors covered • Vendor classification • Market positioning of vendors • Bellabeat • Huami • Misfit • Ninestar • Totwoo PART 13: APPENDIX • Research methodology • List of abbreviations Exhibit 01: Years in consideration Exhibit 02: Global household durables market Exhibit 03: Segments of global household durables market Exhibit 04: Market characteristics Exhibit 05: Market segments Exhibit 06: Market definition - Inclusions and exclusions checklist Exhibit 07: Market size 2018 Exhibit 08: Global market: Size and forecast 2018-2023 ($ thousands) Exhibit 09: Global market: Year-over-year growth 2019-2023 (%) Exhibit 10: Five forces analysis 2018 Exhibit 11: Five forces analysis 2023 Exhibit 12: Bargaining power of buyers Exhibit 13: Bargaining power of suppliers Exhibit 14: Threat of new entrants Exhibit 15: Threat of substitutes Exhibit 16: Threat of rivalry Exhibit 17: Market condition - Five forces 2018 Exhibit 18: Technology - Market share 2018-2023 (%) Exhibit 19: Comparison by technology Exhibit 20: Bluetooth - Market size and forecast 2018-2023 ($ thousands) Exhibit 21: Bluetooth - Year-over-year growth 2019-2023 (%) Exhibit 22: NFC - Market size and forecast 2018-2023 ($ thousands) Exhibit 23: NFC - Year-over-year growth 2019-2023 (%) Exhibit 24: Market opportunity by technology Exhibit 25: Customer landscape Exhibit 26: Market share by geography 2018-2023 (%) Exhibit 27: Geographic comparison Exhibit 28: North America - Market size and forecast 2018-2023 ($ thousands) Exhibit 29: North America - Year-over-year growth 2019-2023 (%) Exhibit 30: Europe - Market size and forecast 2018-2023 ($ thousands) Exhibit 31: Europe - Year-over-year growth 2019-2023 (%) Exhibit 32: APAC - Market size and forecast 2018-2023 ($ thousands) Exhibit 33: APAC - Year-over-year growth 2019-2023 (%) Exhibit 34: South America - Market size and forecast 2018-2023 ($ thousands) Exhibit 35: South America - Year-over-year growth 2019-2023 (%) Exhibit 36: MEA - Market size and forecast 2018-2023 ($ thousands) Exhibit 37: MEA - Year-over-year growth 2019-2023 (%) Exhibit 38: Key leading countries Exhibit 39: Market opportunity Exhibit 40: Decision framework Exhibit 41: Impact of drivers and challenges Exhibit 42: Vendor landscape Exhibit 43: Landscape disruption Exhibit 44: Vendors covered Exhibit 45: Vendor classification Exhibit 46: Market positioning of vendors Exhibit 47: Bellabeat - Vendor overview Exhibit 48: Bellabeat - Business segments Exhibit 49: Bellabeat - Organizational developments Exhibit 50: Bellabeat - Key offerings Exhibit 51: Huami - Vendor overview Exhibit 52: Huami - Business segments Exhibit 53: Huami - Organizational developments Exhibit 54: Huami - Segment focus Exhibit 55: Huami - Key offerings Exhibit 56: Misfit - Vendor overview Exhibit 57: Misfit - Business segments Exhibit 58: Misfit - Organizational developments Exhibit 59: Misfit - Key offerings Exhibit 60: Ninestar - Vendor overview Exhibit 61: Ninestar - Business segments Exhibit 62: Ninestar - Key offerings Exhibit 63: Totwoo - Vendor overview Exhibit 64: Totwoo - Business segments Exhibit 65: Totwoo - Organizational developments Exhibit 66: Totwoo - Key offerings Exhibit 67: Validation techniques employed for market sizing Exhibit 68: List of abbreviations    

Bellabeat Huami Misfit Ninestar Totwoo