Table of Contents 1 Report Overview 1.1 Study Scope 1.2 Key Market Segments 1.3 Players Covered 1.4 Market Analysis by Type 1.4.1 Global Programmatic Advertising Market Size Growth Rate by Type (2014-2025) 1.4.2 Desktop Banners 1.4.3 Mobile Banners 1.4.4 Desktop Videos 1.4.5 Mobile Videos 1.5 Market by Application 1.5.1 Global Programmatic Advertising Market Share by Application (2014-2025) 1.5.2 Education 1.5.3 Finance 1.5.4 Media & Entertainment 1.5.5 Retail 1.5.6 Travel 1.6 Study Objectives 1.7 Years Considered 2 Global Growth Trends 2.1 Programmatic Advertising Market Size 2.2 Programmatic Advertising Growth Trends by Regions 2.2.1 Programmatic Advertising Market Size by Regions (2014-2025) 2.2.2 Programmatic Advertising Market Share by Regions (2014-2019) 2.3 Industry Trends 2.3.1 Market Top Trends 2.3.2 Market Drivers 2.3.3 Market Opportunities 3 Market Share by Key Players 3.1 Programmatic Advertising Market Size by Manufacturers 3.1.1 Global Programmatic Advertising Revenue by Manufacturers (2014-2019) 3.1.2 Global Programmatic Advertising Revenue Market Share by Manufacturers (2014-2019) 3.1.3 Global Programmatic Advertising Market Concentration Ratio (CR5 and HHI) 3.2 Programmatic Advertising Key Players Head office and Area Served 3.3 Key Players Programmatic Advertising Product/Solution/Service 3.4 Date of Enter into Programmatic Advertising Market 3.5 Mergers & Acquisitions, Expansion Plans 4 Breakdown Data by Type and Application 4.1 Global Programmatic Advertising Market Size by Type (2014-2019) 4.2 Global Programmatic Advertising Market Size by Application (2014-2019) 5 United States 5.1 United States Programmatic Advertising Market Size (2014-2019) 5.2 Programmatic Advertising Key Players in United States 5.3 United States Programmatic Advertising Market Size by Type 5.4 United States Programmatic Advertising Market Size by Application 6 Europe 6.1 Europe Programmatic Advertising Market Size (2014-2019) 6.2 Programmatic Advertising Key Players in Europe 6.3 Europe Programmatic Advertising Market Size by Type 6.4 Europe Programmatic Advertising Market Size by Application 7 China 7.1 China Programmatic Advertising Market Size (2014-2019) 7.2 Programmatic Advertising Key Players in China 7.3 China Programmatic Advertising Market Size by Type 7.4 China Programmatic Advertising Market Size by Application 8 Japan 8.1 Japan Programmatic Advertising Market Size (2014-2019) 8.2 Programmatic Advertising Key Players in Japan 8.3 Japan Programmatic Advertising Market Size by Type 8.4 Japan Programmatic Advertising Market Size by Application 9 Southeast Asia 9.1 Southeast Asia Programmatic Advertising Market Size (2014-2019) 9.2 Programmatic Advertising Key Players in Southeast Asia 9.3 Southeast Asia Programmatic Advertising Market Size by Type 9.4 Southeast Asia Programmatic Advertising Market Size by Application 10 India 10.1 India Programmatic Advertising Market Size (2014-2019) 10.2 Programmatic Advertising Key Players in India 10.3 India Programmatic Advertising Market Size by Type 10.4 India Programmatic Advertising Market Size by Application 11 Central & South America 11.1 Central & South America Programmatic Advertising Market Size (2014-2019) 11.2 Programmatic Advertising Key Players in Central & South America 11.3 Central & South America Programmatic Advertising Market Size by Type 11.4 Central & South America Programmatic Advertising Market Size by Application 12 International Players Profiles 12.1 Rubicon Project (U.S.) 12.1.1 Rubicon Project (U.S.) Company Details 12.1.2 Company Description and Business Overview 12.1.3 Programmatic Advertising Introduction 12.1.4 Rubicon Project (U.S.) Revenue in Programmatic Advertising Business (2014-2019) 12.1.5 Rubicon Project (U.S.) Recent Development 12.2 Adroll (U.S.) 12.2.1 Adroll (U.S.) Company Details 12.2.2 Company Description and Business Overview 12.2.3 Programmatic Advertising Introduction 12.2.4 Adroll (U.S.) Revenue in Programmatic Advertising Business (2014-2019) 12.2.5 Adroll (U.S.) Recent Development 12.3 Adobe Marketing Cloud (U.S.) 12.3.1 Adobe Marketing Cloud (U.S.) Company Details 12.3.2 Company Description and Business Overview 12.3.3 Programmatic Advertising Introduction 12.3.4 Adobe Marketing Cloud (U.S.) Revenue in Programmatic Advertising Business (2014-2019) 12.3.5 Adobe Marketing Cloud (U.S.) Recent Development 12.4 DoubleClick (U.S.) 12.4.1 DoubleClick (U.S.) Company Details 12.4.2 Company Description and Business Overview 12.4.3 Programmatic Advertising Introduction 12.4.4 DoubleClick (U.S.) Revenue in Programmatic Advertising Business (2014-2019) 12.4.5 DoubleClick (U.S.) Recent Development 12.5 Choozle (U.S.) 12.5.1 Choozle (U.S.) Company Details 12.5.2 Company Description and Business Overview 12.5.3 Programmatic Advertising Introduction 12.5.4 Choozle (U.S.) Revenue in Programmatic Advertising Business (2014-2019) 12.5.5 Choozle (U.S.) Recent Development 12.6 AdReady (U.S.) 12.6.1 AdReady (U.S.) Company Details 12.6.2 Company Description and Business Overview 12.6.3 Programmatic Advertising Introduction 12.6.4 AdReady (U.S.) Revenue in Programmatic Advertising Business (2014-2019) 12.6.5 AdReady (U.S.) Recent Development 12.7 DataXu (U.S.) 12.7.1 DataXu (U.S.) Company Details 12.7.2 Company Description and Business Overview 12.7.3 Programmatic Advertising Introduction 12.7.4 DataXu (U.S.) Revenue in Programmatic Advertising Business (2014-2019) 12.7.5 DataXu (U.S.) Recent Development 12.8 Centro, Inc. (U.S.) 12.8.1 Centro, Inc. (U.S.) Company Details 12.8.2 Company Description and Business Overview 12.8.3 Programmatic Advertising Introduction 12.8.4 Centro, Inc. (U.S.) Revenue in Programmatic Advertising Business (2014-2019) 12.8.5 Centro, Inc. (U.S.) Recent Development 12.9 PulsePoint, Inc. (U.S.) 12.9.1 PulsePoint, Inc. (U.S.) Company Details 12.9.2 Company Description and Business Overview 12.9.3 Programmatic Advertising Introduction 12.9.4 PulsePoint, Inc. (U.S.) Revenue in Programmatic Advertising Business (2014-2019) 12.9.5 PulsePoint, Inc. (U.S.) Recent Development 12.10 Outbrain (U.S.) 12.10.1 Outbrain (U.S.) Company Details 12.10.2 Company Description and Business Overview 12.10.3 Programmatic Advertising Introduction 12.10.4 Outbrain (U.S.) Revenue in Programmatic Advertising Business (2014-2019) 12.10.5 Outbrain (U.S.) Recent Development 13 Market Forecast 2019-2025 13.1 Market Size Forecast by Regions 13.2 United States 13.3 Europe 13.4 China 13.5 Japan 13.6 Southeast Asia 13.7 India 13.8 Central & South America 13.9 Market Size Forecast by Product (2019-2025) 13.10 Market Size Forecast by Application (2019-2025) 14 Analyst's Viewpoints/Conclusions 15 Appendix 15.1 Research Methodology 15.1.1 Methodology/Research Approach 15.1.1.1 Research Programs/Design 15.1.1.2 Market Size Estimation 12.1.1.3 Market Breakdown and Data Triangulation 15.1.2 Data Source 15.1.2.1 Secondary Sources 15.1.2.2 Primary Sources 15.2 Disclaimer 15.3 Author Details

List of Tables and Figures Table Programmatic Advertising Key Market Segments Table Key Players Programmatic Advertising Covered Table Global Programmatic Advertising Market Size Growth Rate by Type 2014-2025 (Million US$) Figure Global Programmatic Advertising Market Size Market Share by Type 2014-2025 Figure Desktop Banners Figures Table Key Players of Desktop Banners Figure Mobile Banners Figures Table Key Players of Mobile Banners Figure Desktop Videos Figures Table Key Players of Desktop Videos Figure Mobile Videos Figures Table Key Players of Mobile Videos Table Global Programmatic Advertising Market Size Growth by Application 2014-2025 (Million US$) Figure Education Case Studies Figure Finance Case Studies Figure Media & Entertainment Case Studies Figure Retail Case Studies Figure Travel Case Studies Figure Programmatic Advertising Report Years Considered Table Global Programmatic Advertising Market Size 2014-2025 (Million US$) Figure Global Programmatic Advertising Market Size and Growth Rate 2014-2025 (Million US$) Table Global Programmatic Advertising Market Size by Regions 2014-2025 (Million US$) Table Global Programmatic Advertising Market Size by Regions 2014-2019 (Million US$) Table Global Programmatic Advertising Market Share by Regions 2014-2019 Figure Global Programmatic Advertising Market Share by Regions 2014-2019 Figure Global Programmatic Advertising Market Share by Regions 2019 Table Market Top Trends Table Global Programmatic Advertising Revenue by Manufacturers (2014-2019) (Million US$) Table Global Programmatic Advertising Market Share by Manufacturers (2014-2019) Figure Global Programmatic Advertising Market Share by Manufacturers in 2018 Table Global Programmatic Advertising Manufacturers Market Concentration Ratio (CR5 and HHI) Table Key Players Head office and Area Served Table Key Players Programmatic Advertising Product/Solution/Service Table Date of Enter into Programmatic Advertising Market Table Mergers & Acquisitions, Expansion Plans Table Global Programmatic Advertising Market Size by Type (2014-2019) (Million US$) Table Global Programmatic Advertising Market Size Share by Type (2014-2019) Figure Global Programmatic Advertising Market Size Market Share by Type (2014-2019) Table Global Programmatic Advertising Market Size by Application (2014-2019) (Million US$) Table Global Programmatic Advertising Market Size Share by Application (2014-2019) Figure Global Programmatic Advertising Market Size Market Share by Application (2014-2019) Figure Global Programmatic Advertising Revenue Market Share by Application in 2018 Figure United States Programmatic Advertising Market Size 2014-2019 (Million US$) Table United States Key Players Programmatic Advertising Revenue (2018-2019) (Million US$) Table United States Key Players Programmatic Advertising Market Share (2018-2019) Table United States Programmatic Advertising Market Size by Type (2014-2019) (Million US$) Table United States Programmatic Advertising Market Share by Type (2014-2019) Table United States Programmatic Advertising Market Size by Application (2014-2019) (Million US$) Table United States Programmatic Advertising Market Share by Application (2014-2019) Figure Europe Programmatic Advertising Market Size 2014-2019 (Million US$) Table Europe Key Players Programmatic Advertising Revenue (2018-2019) (Million US$) Table Europe Key Players Programmatic Advertising Market Share (2018-2019) Table Europe Programmatic Advertising Market Size by Type (2014-2019) (Million US$) Table Europe Programmatic Advertising Market Share by Type (2014-2019) Table Europe Programmatic Advertising Market Size by Application (2014-2019) (Million US$) Table Europe Programmatic Advertising Market Share by Application (2014-2019) Figure China Programmatic Advertising Market Size 2014-2019 (Million US$) Table China Key Players Programmatic Advertising Revenue (2018-2019) (Million US$) Table China Key Players Programmatic Advertising Market Share (2018-2019) Table China Programmatic Advertising Market Size by Type (2014-20189) (Million US$) Table China Programmatic Advertising Market Share by Type (2014-2019) Table China Programmatic Advertising Market Size by Application (2014-2019) (Million US$) Table China Programmatic Advertising Market Share by Application (2014-2019) Figure Japan Programmatic Advertising Market Size 2014-2019 (Million US$) Table Japan Key Players Programmatic Advertising Revenue (2018-2019) (Million US$) Table Japan Key Players Programmatic Advertising Market Share (2018-2019) Table Japan Programmatic Advertising Market Size by Type (2014-2019) (Million US$) Table Japan Programmatic Advertising Market Share by Type (2014-2019) Table Japan Programmatic Advertising Market Size by Application (2014-2019) (Million US$) Table Japan Programmatic Advertising Market Share by Application (2014-2019) Figure Southeast Asia Programmatic Advertising Market Size 2014-2019 (Million US$) Table Southeast Asia Key Players Programmatic Advertising Revenue (2018-2019) (Million US$) Table Southeast Asia Key Players Programmatic Advertising Market Share (2018-2019) Table Southeast Asia Programmatic Advertising Market Size by Type (2014-2019) (Million US$) Table Southeast Asia Programmatic Advertising Market Share by Type (2014-2019) Table Southeast Asia Programmatic Advertising Market Size by Application (2014-2019) (Million US$) Table Southeast Asia Programmatic Advertising Market Share by Application (2014-2019) Figure India Programmatic Advertising Market Size 2014-2019 (Million US$) Table India Key Players Programmatic Advertising Revenue (2018-2019) (Million US$) Table India Key Players Programmatic Advertising Market Share (2018-2019) Table India Programmatic Advertising Market Size by Type (2014-2019) (Million US$) Table India Programmatic Advertising Market Share by Type (2014-2019) Table India Programmatic Advertising Market Size by Application (2014-2019) (Million US$) Table India Programmatic Advertising Market Share by Application (2014-2019) Figure Central & South America Programmatic Advertising Market Size 2014-2019 (Million US$) Table Central & South America Key Players Programmatic Advertising Revenue (2018-2019) (Million US$) Table Central & South America Key Players Programmatic Advertising Market Share (2018-2019) Table Central & South America Programmatic Advertising Market Size by Type (2014-2019) (Million US$) Table Central & South America Programmatic Advertising Market Share by Type (2014-2019) Table Central & South America Programmatic Advertising Market Size by Application (2014-2019) (Million US$) Table Central & South America Programmatic Advertising Market Share by Application (2014-2019) Table Rubicon Project (U.S.) Company Details Table Rubicon Project (U.S.) Revenue in Programmatic Advertising Business (2014-2019) (Million US$) Figure Rubicon Project (U.S.) Revenue Growth Rate in Programmatic Advertising Business (2014-2019) Table Rubicon Project (U.S.) Recent Development Table Adroll (U.S.) Company Details Table Adroll (U.S.) Revenue in Programmatic Advertising Business (2014-2019)(Million US$) Figure Adroll (U.S.) Revenue Growth Rate in Programmatic Advertising Business (2014-2019) Table Adroll (U.S.) Recent Development Table Adobe Marketing Cloud (U.S.) Company Details Table Adobe Marketing Cloud (U.S.) Revenue in Programmatic Advertising Business (2014-2019)(Million US$) Figure Adobe Marketing Cloud (U.S.) Revenue Growth Rate in Programmatic Advertising Business (2014-2019) Table Adobe Marketing Cloud (U.S.) Recent Development Table DoubleClick (U.S.) Company Details Table DoubleClick (U.S.) Revenue in Programmatic Advertising Business (2014-2019)(Million US$) Figure DoubleClick (U.S.) Revenue Growth Rate in Programmatic Advertising Business (2014-2019) Table DoubleClick (U.S.) Recent Development Table Choozle (U.S.) Company Details Table Choozle (U.S.) Revenue in Programmatic Advertising Business (2014-2019)(Million US$) Figure Choozle (U.S.) Revenue Growth Rate in Programmatic Advertising Business (2014-2019) Table Choozle (U.S.) Recent Development Table AdReady (U.S.) Company Details Table AdReady (U.S.) Revenue in Programmatic Advertising Business (2014-2019)(Million US$) Figure AdReady (U.S.) Revenue Growth Rate in Programmatic Advertising Business (2014-2019) Table AdReady (U.S.) Recent Development Table DataXu (U.S.) Company Details Table DataXu (U.S.) Revenue in Programmatic Advertising Business (2014-2019)(Million US$) Figure DataXu (U.S.) Revenue Growth Rate in Programmatic Advertising Business (2014-2019) Table DataXu (U.S.) Recent Development Table Centro, Inc. (U.S.) Company Details Table Centro, Inc. (U.S.) Revenue in Programmatic Advertising Business (2014-2019)(Million US$) Figure Centro, Inc. (U.S.) Revenue Growth Rate in Programmatic Advertising Business (2014-2019) Table Centro, Inc. (U.S.) Recent Development Table PulsePoint, Inc. (U.S.) Company Details Table PulsePoint, Inc. (U.S.) Revenue in Programmatic Advertising Business (2014-2019)(Million US$) Figure PulsePoint, Inc. (U.S.) Revenue Growth Rate in Programmatic Advertising Business (2014-2019) Table PulsePoint, Inc. (U.S.) Recent Development Table Outbrain (U.S.) Company Details Table Outbrain (U.S.) Revenue in Programmatic Advertising Business (2014-2019)(Million US$) Figure Outbrain (U.S.) Revenue Growth Rate in Programmatic Advertising Business (2014-2019) Table Outbrain (U.S.) Recent Development Table Global Programmatic Advertising Market Size by Regions (Million US$) 2019-2025 Figure Global Programmatic Advertising Market Size Share by Regions (2019-2025) Figure Global Programmatic Advertising Market Size Share by Regions in 2025 Figure United States Programmatic Advertising Market Size Forecast (2019-2025)(Million USD) Figure Europe Programmatic Advertising Market Size Forecast (2019-2025)(Million USD) Figure China Programmatic Advertising Market Size Forecast (2019-2025)(Million USD) Figure Japan Programmatic Advertising Market Size Forecast (2019-2025)(Million USD) Figure Southeast Asia Programmatic Advertising Market Size Forecast (2019-2025)(Million USD) Figure India Programmatic Advertising Market Size Forecast (2019-2025)(Million USD) Figure Central & South America Programmatic Advertising Market Size Forecast (2019-2025)(Million USD) Table Global Programmatic Advertising Market Size by Product (2019-2025) (Million US$) Figure Global Programmatic Advertising Market Size by Product (2019-2025) Figure Global Programmatic Advertising Market Size by Product in 2025 Table Global Programmatic Advertising Market Size by Application (2019-2025) (Million US$) Figure Global Programmatic Advertising Market Size by Application (2019-2025) Figure Global Programmatic Advertising Market Size by Application in 2025 Table Research Programs/Design for This Report Figure Bottom-up and Top-down Approaches for This Report Figure Data Triangulation Table Key Data Information from Secondary Sources Table Key Data Information from Primary Sources

Rubicon Project (U.S.) Adroll (U.S.) Adobe Marketing Cloud (U.S.) DoubleClick (U.S.) Choozle (U.S.) AdReady (U.S.) DataXu (U.S.) Centro, Inc. (U.S.) PulsePoint, Inc. (U.S.) Outbrain (U.S.)