Table of Content 1 Introduction 1.1 Objective of the Study 1.2 Definition of the Market 1.3 Market Scope 1.3.1 Market Segment by Type, Application and Marketing Channel 1.3.2 Major Regions Covered (North America, Europe, Asia Pacific, Mid East & Africa) 1.4 Years Considered for the Study (2014-2026) 1.5 Currency Considered (U.S. Dollar) 1.6 Stakeholders 2 Key Findings of the Study 3 Market Dynamics 3.1 Driving Factors for this Market 3.2 Factors Challenging the Market 3.3 Opportunities of the Global Cross-Platform and Mobile Advertising Market (Regions, Growing/Emerging Downstream Market Analysis) 3.4 Technological and Market Developments in the Cross-Platform and Mobile Advertising Market 3.5 Industry News by Region 3.6 Regulatory Scenario by Region/Country 3.7 Market Investment Scenario Strategic Recommendations Analysis 4 Value Chain of the Cross-Platform and Mobile Advertising Market 4.1 Value Chain Status 4.2 Upstream Raw Material Analysis 4.3 Midstream Major Company Analysis (by Manufacturing Base, by Product Type) 4.4 Distributors/Traders 4.5 Downstream Major Customer Analysis (by Region) 5 Global Cross-Platform and Mobile Advertising Market-Segmentation by Type 5.1 Content Delivery 5.2 Reporting and Analytics Solutions 5.3 Campaign Solutions 5.4 Integrated Solutions 5.5 Mobile Proximity Solution 5.6 Others 6 Global Cross-Platform and Mobile Advertising Market-Segmentation by Application 6.1 Retail 6.2 Entertainment Industry 6.3 Banking 6.4 Insurance 6.5 Others 7 Global Cross-Platform and Mobile Advertising Market-Segmentation by Marketing Channel 7.1 Traditional Marketing Channel (Offline) 7.2 Online Channel 8 Competitive Intelligence – Company Profiles 8.1 AOL 8.1.1 AOL Profile 8.1.2 AOL Sales, Growth Rate and Global Market Share from 2014-2019E 8.1.3 AOL Product/Solution Launches and Enhancements Analysis 8.1.4 AOL Business Overview/Recent Development/Acquisitions 8.2 InMobi 8.2.1 InMobi Profile 8.2.2 InMobi Sales, Growth Rate and Global Market Share from 2014-2019E 8.2.3 InMobi Product/Solution Launches and Enhancements Analysis 8.2.4 InMobi Business Overview/Recent Development/Acquisitions 8.3 Yahoo! Inc. 8.3.1 Yahoo! Inc. Profile 8.3.2 Yahoo! Inc. Sales, Growth Rate and Global Market Share from 2014-2019E 8.3.3 Yahoo! Inc. Product/Solution Launches and Enhancements Analysis 8.3.4 Yahoo! Inc. Business Overview/Recent Development/Acquisitions 8.4 Millenial Media 8.4.1 Millenial Media Profile 8.4.2 Millenial Media Sales, Growth Rate and Global Market Share from 2014-2019E 8.4.3 Millenial Media Product/Solution Launches and Enhancements Analysis 8.4.4 Millenial Media Business Overview/Recent Development/Acquisitions 8.5 Flytxt 8.5.1 Flytxt Profile 8.5.2 Flytxt Sales, Growth Rate and Global Market Share from 2014-2019E 8.5.3 Flytxt Product/Solution Launches and Enhancements Analysis 8.5.4 Flytxt Business Overview/Recent Development/Acquisitions 8.6 Microsoft Corporation 8.6.1 Microsoft Corporation Profile 8.6.2 Microsoft Corporation Sales, Growth Rate and Global Market Share from 2014-2019E 8.6.3 Microsoft Corporation Product/Solution Launches and Enhancements Analysis 8.6.4 Microsoft Corporation Business Overview/Recent Development/Acquisitions 8.7 Apple, Inc. 8.7.1 Apple, Inc. Profile 8.7.2 Apple, Inc. Sales, Growth Rate and Global Market Share from 2014-2019E 8.7.3 Apple, Inc. Product/Solution Launches and Enhancements Analysis 8.7.4 Apple, Inc. Business Overview/Recent Development/Acquisitions 8.8 Amobee, Inc. 8.8.1 Amobee, Inc. Profile 8.8.2 Amobee, Inc. Sales, Growth Rate and Global Market Share from 2014-2019E 8.8.3 Amobee, Inc. Product/Solution Launches and Enhancements Analysis 8.8.4 Amobee, Inc. Business Overview/Recent Development/Acquisitions 8.9 Facebook, Inc. 8.9.1 Facebook, Inc. Profile 8.9.2 Facebook, Inc. Sales, Growth Rate and Global Market Share from 2014-2019E 8.9.3 Facebook, Inc. Product/Solution Launches and Enhancements Analysis 8.9.4 Facebook, Inc. Business Overview/Recent Development/Acquisitions 8.10 Google, Inc. 8.10.1 Google, Inc. Profile 8.10.2 Google, Inc. Sales, Growth Rate and Global Market Share from 2014-2019E 8.10.3 Google, Inc. Product/Solution Launches and Enhancements Analysis 8.10.4 Google, Inc. Business Overview/Recent Development/Acquisitions 8.11 SAP SE 8.11.1 SAP SE Profile 8.11.2 SAP SE Sales, Growth Rate and Global Market Share from 2014-2019E 8.11.3 SAP SE Product/Solution Launches and Enhancements Analysis 8.11.4 SAP SE Business Overview/Recent Development/Acquisitions 9 Global Cross-Platform and Mobile Advertising Market-Segmentation by Geography 10 North America 10.1 North America Cross-Platform and Mobile Advertising Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 10.2 North America Cross-Platform and Mobile Advertising Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 10.3 North America Cross-Platform and Mobile Advertising Production Analysis from 2014-2019E 10.4 North America Cross-Platform and Mobile Advertising Consumption Analysis from 2014-2019E 10.5 North America Cross-Platform and Mobile Advertising Import and Export from 2014-2019E 10.6 North America Cross-Platform and Mobile Advertising Value, Production and Market Share by Type (2014-2019E) 10.7 North America Cross-Platform and Mobile Advertising Consumption, Value and Market Share by Application (2014-2019E) 10.8 North America Cross-Platform and Mobile Advertising by Country (United States, Canada) 10.8.1 North America Cross-Platform and Mobile Advertising Sales by Country (2014-2019E) 10.8.2 North America Cross-Platform and Mobile Advertising Consumption Value by Country (2014-2019E) 10.9 North America Cross-Platform and Mobile Advertising Market PEST Analysis 11 Europe 11.1 Europe Cross-Platform and Mobile Advertising Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 11.2 Europe Cross-Platform and Mobile Advertising Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 11.3 Europe Cross-Platform and Mobile Advertising Production Analysis from 2014-2019E 11.4 Europe Cross-Platform and Mobile Advertising Consumption Analysis from 2014-2019E 11.5 Europe Cross-Platform and Mobile Advertising Import and Export from 2014-2019E 11.6 Europe Cross-Platform and Mobile Advertising Value, Production and Market Share by Type (2014-2019E) 11.7 Europe Cross-Platform and Mobile Advertising Consumption, Value and Market Share by Application (2014-2019E) 11.8 Europe Cross-Platform and Mobile Advertising by Country (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden, Poland, Belgium) 11.8.1 Europe Cross-Platform and Mobile Advertising Sales by Country (2014-2019E) 11.8.2 Europe Cross-Platform and Mobile Advertising Consumption Value by Country (2014-2019E) 11.9 Europe Cross-Platform and Mobile Advertising Market PEST Analysis 12 Asia-Pacific 12.1 Asia-Pacific Cross-Platform and Mobile Advertising Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 12.2 Asia-Pacific Cross-Platform and Mobile Advertising Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 12.3 Asia-Pacific Cross-Platform and Mobile Advertising Production Analysis from 2014-2019E 12.4 Asia-Pacific Cross-Platform and Mobile Advertising Consumption Analysis from 2014-2019E 12.5 Asia-Pacific Cross-Platform and Mobile Advertising Import and Export from 2014-2019E 12.6 Asia-Pacific Cross-Platform and Mobile Advertising Value, Production and Market Share by Type (2014-2019E) 12.7 Asia-Pacific Cross-Platform and Mobile Advertising Consumption, Value and Market Share by Application (2014-2019E) 12.8 Asia-Pacific Cross-Platform and Mobile Advertising by Country (China, Japan, South Korea, Australia, India, Taiwan, Indonesia, Thailand, Philippines, Malaysia) 12.8.1 Asia-Pacific Cross-Platform and Mobile Advertising Sales by Country (2014-2019E) 12.8.2 Asia-Pacific Cross-Platform and Mobile Advertising Consumption Value by Country (2014-2019E) 12.9 Asia-Pacific Cross-Platform and Mobile Advertising Market PEST Analysis 13 Latin America 13.1 Latin America Cross-Platform and Mobile Advertising Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 13.2 Latin America Cross-Platform and Mobile Advertising Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 13.3 Latin America Cross-Platform and Mobile Advertising Production Analysis from 2014-2019E 13.4 Latin America Cross-Platform and Mobile Advertising Consumption Analysis from 2014-2019E 13.5 Latin America Cross-Platform and Mobile Advertising Import and Export from 2014-2019E 13.6 Latin America Cross-Platform and Mobile Advertising Value, Production and Market Share by Type (2014-2019E) 13.7 Latin America Cross-Platform and Mobile Advertising Consumption, Value and Market Share by Application (2014-2019E) 13.8 Latin America Cross-Platform and Mobile Advertising by Country (Brazil, Mexico, Argentina, Columbia, Chile) 13.8.1 Latin America Cross-Platform and Mobile Advertising Sales by Country (2014-2019E) 13.8.2 Latin America Cross-Platform and Mobile Advertising Consumption Value by Country (2014-2019E) 13.9 Latin America Cross-Platform and Mobile Advertising Market PEST Analysis 14 Middle East & Africa 14.1 Middle East & Africa Cross-Platform and Mobile Advertising Production, Ex-factory Price, Revenue, Gross Margin (%) and Gross Analysis from 2014-2019E 14.2 Middle East & Africa Cross-Platform and Mobile Advertising Consumption, Terminal Price, Consumption Value and Channel Margin Analysis from 2014-2019E 14.3 Middle East & Africa Cross-Platform and Mobile Advertising Production Analysis from 2014-2019E 14.4 Middle East & Africa Cross-Platform and Mobile Advertising Consumption Analysis from 2014-2019E 14.5 Middle East & Africa Cross-Platform and Mobile Advertising Import and Export from 2014-2019E 14.6 Middle East & Africa Cross-Platform and Mobile Advertising Value, Production and Market Share by Type (2014-2019E) 14.7 Middle East & Africa Cross-Platform and Mobile Advertising Consumption, Value and Market Share by Application (2014-2019E) 14.8 Middle East & Africa Cross-Platform and Mobile Advertising by Country (Saudi Arabia, UAE, Egypt, Nigeria, South Africa) 14.8.1 Middle East & Africa Cross-Platform and Mobile Advertising Sales by Country (2014-2019E) 14.8.2 Middle East & Africa Cross-Platform and Mobile Advertising Consumption Value by Country (2014-2019E) 14.9 Middle East & Africa Cross-Platform and Mobile Advertising Market PEST Analysis 15 Future Forecast of the Global Cross-Platform and Mobile Advertising Market from 2018-2026 15.1 Future Forecast of the Global Cross-Platform and Mobile Advertising Market from 2019-2026 Segment by Region 15.2 Global Cross-Platform and Mobile Advertising Production and Growth Rate Forecast by Type (2019-2026) 15.3 Global Cross-Platform and Mobile Advertising Consumption and Growth Rate Forecast by Application (2019-2026) 16 Appendix 16.1 Methodology 16.2 Research Data Source

List of Tables and Figures Global Cross-Platform and Mobile Advertising Market Value ($) and Growth Rate of Cross-Platform and Mobile Advertising from 2014-2026 Global Cross-Platform and Mobile Advertising Production and Growth Rate Segment by Product Type from 2014-2026F Global Cross-Platform and Mobile Advertising Consumption and Growth Rate Segment by Application from 2014-2019E Figure Cross-Platform and Mobile Advertising Picture Table Product Specifications of Cross-Platform and Mobile Advertising Table Driving Factors for this Market Table Industry News of Cross-Platform and Mobile Advertising Market Figure Value Chain Status of Cross-Platform and Mobile Advertising Table Midstream Major Company Analysis (by Manufacturing Base, by Product Type) Table Distributors/Traders Table Downstream Major Customer Analysis (by Region, by Preference) Table Global Cross-Platform and Mobile Advertising Production and Growth Rate Segment by Product Type from 2014-2019E Table Global Cross-Platform and Mobile Advertising Value ($) and Growth Rate Segment by Product Type from 2014-2019E Figure Content Delivery of Cross-Platform and Mobile Advertising Figure Reporting and Analytics Solutions of Cross-Platform and Mobile Advertising Figure Campaign Solutions of Cross-Platform and Mobile Advertising Figure Integrated Solutions of Cross-Platform and Mobile Advertising Figure Mobile Proximity Solution of Cross-Platform and Mobile Advertising Figure Others of Cross-Platform and Mobile Advertising Table Global Cross-Platform and Mobile Advertising Consumption and Growth Rate Segment by Application from 2014-2019E Table Global Cross-Platform and Mobile Advertising Value ($) and Growth Rate Segment by Application from 2014-2019E Figure Retail of Cross-Platform and Mobile Advertising Figure Entertainment Industry of Cross-Platform and Mobile Advertising Figure Banking of Cross-Platform and Mobile Advertising Figure Insurance of Cross-Platform and Mobile Advertising Figure Others of Cross-Platform and Mobile Advertising Table Global Cross-Platform and Mobile Advertising Consumption and Growth Rate Segment by Marketing Channel from 2014-2019E Table Global Cross-Platform and Mobile Advertising Value ($) and Growth Rate Segment by Marketing Channel from 2014-2019E Figure Traditional Marketing Channel (Offline) of Cross-Platform and Mobile Advertising Figure Online Channel of Cross-Platform and Mobile Advertising Table AOL Profile (Company Name, Plants Distribution, Sales Region) Figure AOL Sales and Growth Rate from 2014-2019E Figure AOL Revenue ($) and Global Market Share from 2014-2019E Table AOL Cross-Platform and Mobile Advertising Sales, Price, Revenue, Gross Margin (2014-2019E) Table InMobi Profile (Company Name, Plants Distribution, Sales Region) Figure InMobi Sales and Growth Rate from 2014-2019E Figure InMobi Revenue ($) and Global Market Share from 2014-2019E Table InMobi Cross-Platform and Mobile Advertising Sales, Price, Revenue, Gross Margin (2014-2019E) Table Yahoo! Inc. Profile (Company Name, Plants Distribution, Sales Region) Figure Yahoo! Inc. Sales and Growth Rate from 2014-2019E Figure Yahoo! Inc. Revenue ($) and Global Market Share from 2014-2019E Table Yahoo! Inc. Cross-Platform and Mobile Advertising Sales, Price, Revenue, Gross Margin (2014-2019E) Table Millenial Media Profile (Company Name, Plants Distribution, Sales Region) Figure Millenial Media Sales and Growth Rate from 2014-2019E Figure Millenial Media Revenue ($) and Global Market Share from 2014-2019E Table Millenial Media Cross-Platform and Mobile Advertising Sales, Price, Revenue, Gross Margin (2014-2019E) Table Flytxt Profile (Company Name, Plants Distribution, Sales Region) Figure Flytxt Sales and Growth Rate from 2014-2019E Figure Flytxt Revenue ($) and Global Market Share from 2014-2019E Table Flytxt Cross-Platform and Mobile Advertising Sales, Price, Revenue, Gross Margin (2014-2019E) Table Microsoft Corporation Profile (Company Name, Plants Distribution, Sales Region) Figure Microsoft Corporation Sales and Growth Rate from 2014-2019E Figure Microsoft Corporation Revenue ($) and Global Market Share from 2014-2019E Table Microsoft Corporation Cross-Platform and Mobile Advertising Sales, Price, Revenue, Gross Margin (2014-2019E) Table Apple, Inc. Profile (Company Name, Plants Distribution, Sales Region) Figure Apple, Inc. Sales and Growth Rate from 2014-2019E Figure Apple, Inc. Revenue ($) and Global Market Share from 2014-2019E Table Apple, Inc. Cross-Platform and Mobile Advertising Sales, Price, Revenue, Gross Margin (2014-2019E) Table Amobee, Inc. Profile (Company Name, Plants Distribution, Sales Region) Figure Amobee, Inc. Sales and Growth Rate from 2014-2019E Figure Amobee, Inc. Revenue ($) and Global Market Share from 2014-2019E Table Amobee, Inc. Cross-Platform and Mobile Advertising Sales, Price, Revenue, Gross Margin (2014-2019E) Table Facebook, Inc. Profile (Company Name, Plants Distribution, Sales Region) Figure Facebook, Inc. Sales and Growth Rate from 2014-2019E Figure Facebook, Inc. Revenue ($) and Global Market Share from 2014-2019E Table Facebook, Inc. Cross-Platform and Mobile Advertising Sales, Price, Revenue, Gross Margin (2014-2019E) Table Google, Inc. Profile (Company Name, Plants Distribution, Sales Region) Figure Google, Inc. Sales and Growth Rate from 2014-2019E Figure Google, Inc. Revenue ($) and Global Market Share from 2014-2019E Table Google, Inc. Cross-Platform and Mobile Advertising Sales, Price, Revenue, Gross Margin (2014-2019E) Table SAP SE Profile (Company Name, Plants Distribution, Sales Region) Figure SAP SE Sales and Growth Rate from 2014-2019E Figure SAP SE Revenue ($) and Global Market Share from 2014-2019E Table SAP SE Cross-Platform and Mobile Advertising Sales, Price, Revenue, Gross Margin (2014-2019E) Table Global Cross-Platform and Mobile Advertising Production Value ($) by Region from 2014-2019E Table Global Cross-Platform and Mobile Advertising Production Value Share by Region from 2014-2019E Table Global Cross-Platform and Mobile Advertising Production by Region from 2014-2019E Table Global Cross-Platform and Mobile Advertising Consumption Value ($) by Region from 2014-2019E Table Global Cross-Platform and Mobile Advertising Consumption by Region from 2014-2019E Table North America Cross-Platform and Mobile Advertising Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table North America Cross-Platform and Mobile Advertising Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table North America Cross-Platform and Mobile Advertising Import and Export from 2014-2019E Table North America Cross-Platform and Mobile Advertising Value ($) by Type (2014-2019E) Table North America Cross-Platform and Mobile Advertising Production by Type (2014-2019E) Table North America Cross-Platform and Mobile Advertising Consumption by Application (2014-2019E) Table North America Cross-Platform and Mobile Advertising Consumption by Country (2014-2019E) Table North America Cross-Platform and Mobile Advertising Consumption Value ($) by Country (2014-2019E) Figure North America Cross-Platform and Mobile Advertising Market PEST Analysis Table Europe Cross-Platform and Mobile Advertising Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Europe Cross-Platform and Mobile Advertising Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Europe Cross-Platform and Mobile Advertising Import and Export from 2014-2019E Table Europe Cross-Platform and Mobile Advertising Value ($) by Type (2014-2019E) Table Europe Cross-Platform and Mobile Advertising Production by Type (2014-2019E) Table Europe Cross-Platform and Mobile Advertising Consumption by Application (2014-2019E) Table Europe Cross-Platform and Mobile Advertising Consumption by Country (2014-2019E) Table Europe Cross-Platform and Mobile Advertising Consumption Value ($) by Country (2014-2019E) Figure Europe Cross-Platform and Mobile Advertising Market PEST Analysis Table Asia-Pacific Cross-Platform and Mobile Advertising Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Asia-Pacific Cross-Platform and Mobile Advertising Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Asia-Pacific Cross-Platform and Mobile Advertising Import and Export from 2014-2019E Table Asia-Pacific Cross-Platform and Mobile Advertising Value ($) by Type (2014-2019E) Table Asia-Pacific Cross-Platform and Mobile Advertising Production by Type (2014-2019E) Table Asia-Pacific Cross-Platform and Mobile Advertising Consumption by Application (2014-2019E) Table Asia-Pacific Cross-Platform and Mobile Advertising Consumption by Country (2014-2019E) Table Asia-Pacific Cross-Platform and Mobile Advertising Consumption Value ($) by Country (2014-2019E) Figure Asia-Pacific Cross-Platform and Mobile Advertising Market PEST Analysis Table Latin America Cross-Platform and Mobile Advertising Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Latin America Cross-Platform and Mobile Advertising Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Latin America Cross-Platform and Mobile Advertising Import and Export from 2014-2019E Table Latin America Cross-Platform and Mobile Advertising Value ($) by Type (2014-2019E) Table Latin America Cross-Platform and Mobile Advertising Production by Type (2014-2019E) Table Latin America Cross-Platform and Mobile Advertising Consumption by Application (2014-2019E) Table Latin America Cross-Platform and Mobile Advertising Consumption by Country (2014-2019E) Table Latin America Cross-Platform and Mobile Advertising Consumption Value ($) by Country (2014-2019E) Figure Latin America Cross-Platform and Mobile Advertising Market PEST Analysis Table Middle East & Africa Cross-Platform and Mobile Advertising Production, Ex-factory Price Revenue ($), Gross Margin (%) and Gross ($) Analysis from 2014-2019E Table Middle East & Africa Cross-Platform and Mobile Advertising Consumption, Terminal Price, Consumption Value ($) and Channel Margin Analysis from 2014-2019E Table Middle East & Africa Cross-Platform and Mobile Advertising Import and Export from 2014-2019E Table Middle East & Africa Cross-Platform and Mobile Advertising Value ($) by Type (2014-2019E) Table Middle East & Africa Cross-Platform and Mobile Advertising Production by Type (2014-2019E) Table Middle East & Africa Cross-Platform and Mobile Advertising Consumption by Application (2014-2019E) Table Middle East & Africa Cross-Platform and Mobile Advertising Consumption by Country (2014-2019E) Table Middle East & Africa Cross-Platform and Mobile Advertising Consumption Value ($) by Country (2014-2019E) Figure Middle East & Africa Cross-Platform and Mobile Advertising Market PEST Analysis Table Global Cross-Platform and Mobile Advertising Value ($) and Growth Rate Forecast by Region (2018-2026) Table Global Cross-Platform and Mobile Advertising Production and Growth Rate Forecast by Region (2019-2026) Table Global Cross-Platform and Mobile Advertising Consumption and Growth Rate Forecast by Region (2019-2026) Table Global Cross-Platform and Mobile Advertising Production and Growth Rate Forecast by Type (2019-2026) Table Global Cross-Platform and Mobile Advertising Consumption and Growth Rate Forecast by Application (2019-2026)