1 Web Analytics Introduction and Market Overview 1.1 Objectives of the Study 1.2 Definition of Web Analytics 1.3 Web Analytics Market Scope and Market Size Estimation 1.3.1 Market Concentration Ratio and Market Maturity Analysis 1.3.2 Europe Web Analytics Value and Growth Rate from 2014-2024 1.4 Market Segmentation 1.4.1 Types of Web Analytics 1.4.2 Applications of Web Analytics 1.4.3 Research Countries 1.5 Market Dynamics 1.5.1 Drivers 1.5.2 Limitations 1.5.3 Opportunities 1.6 Industry News and Policies by Countries 1.6.1 Industry News 1.6.2 Industry Policies 2 Industry Chain Analysis 2.1 Upstream Raw Material Suppliers of Web Analytics Analysis 2.2 Major Players of Web Analytics 2.2.1 Major Players Manufacturing Base and Market Share of Web Analytics in 2018 2.2.2 Major Players Product Types in 2018 2.3 Web Analytics Manufacturing Cost Structure Analysis 2.3.1 Consumption Process Analysis 2.3.2 Manufacturing Cost Structure of Web Analytics 2.3.3 Raw Material Cost of Web Analytics 2.3.4 Labor Cost of Web Analytics 2.4 Market Channel Analysis of Web Analytics 2.5 Major Downstream Buyers of Web Analytics Analysis 3 Europe Web Analytics Market, by Type 3.1 Europe Web Analytics Value and Market Share by Type (2014-2019E) 3.2 Europe Web Analytics Consumption and Market Share by Type (2014-2019E) 3.3 Europe Web Analytics Value and Growth Rate by Type (2014-2019E) 3.3.1 Europe Web Analytics Value and Growth Rate of On-Demand 3.3.2 Europe Web Analytics Value and Growth Rate of On-Premise 3.4 Europe Web Analytics Price Analysis by Type (2014-2019E) 4 Web Analytics Market, by Application 4.1 Downstream Market Overview 4.2 Europe Web Analytics Consumption and Market Share by Application (2014-2019E) 4.2.1 Europe Web Analytics Consumption and Growth Rate of Social Media Management (2014-2019E) 4.2.2 Europe Web Analytics Consumption and Growth Rate of Targeting and Behavioral Analysis (2014-2019E) 4.2.3 Europe Web Analytics Consumption and Growth Rate of Display Advertising Optimization (2014-2019E) 4.2.4 Europe Web Analytics Consumption and Growth Rate of Multichannel Campaign Analysis (2014-2019E) 4.2.5 Europe Web Analytics Consumption and Growth Rate of Performance Monitoring (2014-2019E) 4.2.6 Europe Web Analytics Consumption and Growth Rate of Others (2014-2019E) 5 Europe Web Analytics Consumption, Value ($) by Countries (2014-2019E) 5.1 Europe Web Analytics Value and Market Share by Countries (2014-2019E) 5.2 Europe Web Analytics Consumption and Market Share by Countries (2014-2019E) 5.3 Europe Web Analytics Consumption, Value, Price and Gross Margin (2014-2019E) 5.4 Germany Web Analytics Consumption, Value, Price and Gross Margin (2014-2019E) 5.5 UK Web Analytics Consumption, Value, Price and Gross Margin (2014-2019E) 5.6 France Web Analytics Consumption, Value, Price and Gross Margin (2014-2019E) 5.7 Italy Web Analytics Consumption, Value, Price and Gross Margin (2014-2019E) 5.8 Spain Web Analytics Consumption, Value, Price and Gross Margin (2014-2019E) 5.9 Russia Web Analytics Consumption, Value, Price and Gross Margin (2014-2019E) 6 Competitive Landscape 6.1 Competitive Profile 6.2 IBM 6.2.1 Company Profiles 6.2.2 Web Analytics Product Introduction 6.2.3 IBM Sales, Value, Price, Gross Margin 2014-2019E 6.2.4 IBM Market Share of Web Analytics Segmented by Region in 2018 6.3 Adobe Systems 6.3.1 Company Profiles 6.3.2 Web Analytics Product Introduction 6.3.3 Adobe Systems Sales, Value, Price, Gross Margin 2014-2019E 6.3.4 Adobe Systems Market Share of Web Analytics Segmented by Region in 2018 6.4 SAS 6.4.1 Company Profiles 6.4.2 Web Analytics Product Introduction 6.4.3 SAS Sales, Value, Price, Gross Margin 2014-2019E 6.4.4 SAS Market Share of Web Analytics Segmented by Region in 2018 6.5 At Internet 6.5.1 Company Profiles 6.5.2 Web Analytics Product Introduction 6.5.3 At Internet Sales, Value, Price, Gross Margin 2014-2019E 6.5.4 At Internet Market Share of Web Analytics Segmented by Region in 2018 6.6 Teradata 6.6.1 Company Profiles 6.6.2 Web Analytics Product Introduction 6.6.3 Teradata Sales, Value, Price, Gross Margin 2014-2019E 6.6.4 Teradata Market Share of Web Analytics Segmented by Region in 2018 6.7 Microstrategy 6.7.1 Company Profiles 6.7.2 Web Analytics Product Introduction 6.7.3 Microstrategy Sales, Value, Price, Gross Margin 2014-2019E 6.7.4 Microstrategy Market Share of Web Analytics Segmented by Region in 2018 6.8 Google 6.8.1 Company Profiles 6.8.2 Web Analytics Product Introduction 6.8.3 Google Sales, Value, Price, Gross Margin 2014-2019E 6.8.4 Google Market Share of Web Analytics Segmented by Region in 2018 6.9 Tableau Software 6.9.1 Company Profiles 6.9.2 Web Analytics Product Introduction 6.9.3 Tableau Software Sales, Value, Price, Gross Margin 2014-2019E 6.9.4 Tableau Software Market Share of Web Analytics Segmented by Region in 2018 6.10 Splunk 6.10.1 Company Profiles 6.10.2 Web Analytics Product Introduction 6.10.3 Splunk Sales, Value, Price, Gross Margin 2014-2019E 6.10.4 Splunk Market Share of Web Analytics Segmented by Region in 2018 6.11 Webtrends 6.11.1 Company Profiles 6.11.2 Web Analytics Product Introduction 6.11.3 Webtrends Sales, Value, Price, Gross Margin 2014-2019E 6.11.4 Webtrends Market Share of Web Analytics Segmented by Region in 2018 7 Europe Web Analytics Market Analysis and Forecast by Type and Application 7.1 Europe Web Analytics Market Value & Volume Forecast, by Type (2019-2024) 7.1.1 On-Demand Market Value and Volume Forecast (2019-2024) 7.1.2 On-Premise Market Value and Volume Forecast (2019-2024) 7.2 Europe Web Analytics Market Value & Volume Forecast, by Application (2019-2024) 7.2.1 Social Media Management Market Value and Volume Forecast (2019-2024) 7.2.2 Targeting and Behavioral Analysis Market Value and Volume Forecast (2019-2024) 7.2.3 Display Advertising Optimization Market Value and Volume Forecast (2019-2024) 7.2.4 Multichannel Campaign Analysis Market Value and Volume Forecast (2019-2024) 7.2.5 Performance Monitoring Market Value and Volume Forecast (2019-2024) 7.2.6 Others Market Value and Volume Forecast (2019-2024) 8 Web Analytics Market Analysis and Forecast by Countries 8.1 Germany Market Value and Consumption Forecast (2019-2024) 8.2 UK Market Value and Consumption Forecast (2019-2024) 8.3 France Market Value and Consumption Forecast (2019-2024) 8.4 Italy Market Value and Consumption Forecast (2019-2024) 8.5 Spain Market Value and Consumption Forecast (2019-2024) 8.6 Russia Market Value and Consumption Forecast (2019-2024) 9 New Project Feasibility Analysis 9.1 Industry Barriers and New Entrants SWOT Analysis 9.2 Analysis and Suggestions on New Project Investment 10 Research Finding and Conclusion 11 Appendix 11.1 Methodology 11.2 Research Data Source

List of Tables and Figures Figure Product Picture of Web Analytics Table Product Specification of Web Analytics Figure Market Concentration Ratio and Market Maturity Analysis of Web Analytics Figure Europe Web Analytics Value ($) and Growth Rate from 2014-2024 Table Different Types of Web Analytics Figure Europe Web Analytics Value ($) Segment by Type from 2014-2019E Figure Europe Web Analytics Market Share by Types in 2018 Figure On-Demand Picture Figure On-Premise Picture Table Different Applications of Web Analytics Figure Europe Web Analytics Value ($) Segment by Applications from 2014-2019E Figure Europe Web Analytics Market Share by Applications in 2018 Figure Social Media Management Picture Figure Targeting and Behavioral Analysis Picture Figure Display Advertising Optimization Picture Figure Multichannel Campaign Analysis Picture Figure Performance Monitoring Picture Figure Others Picture Table Research Countries of Web Analytics Figure Europe Web Analytics Market Share by Countries in 2018 Figure Germany Web Analytics Consumption Value ($) and Growth Rate (2014-2019E) Figure UK Web Analytics Consumption Value ($) and Growth Rate (2014-2019E) Figure France Web Analytics Consumption Value ($) and Growth Rate (2014-2019E) Figure Italy Web Analytics Consumption Value ($) and Growth Rate (2014-2019E) Figure Spain Web Analytics Consumption Value ($) and Growth Rate (2014-2019E) Figure Russia Web Analytics Consumption Value ($) and Growth Rate (2014-2019E) Table Emerging and Growing Market of Web Analytics Table Industry News Table Industry Policies Figure Industry Chain Analysis of Web Analytics Table Upstream Raw Material Suppliers of Web Analytics with Contact Information Table Major Players Manufacturing Base and Market Share of Web Analytics in 2018 Table Major Players Consumption Value Market Share of Web Analytics in 2018 Table Major Players Web Analytics Product Types in 2018 Figure Consumption Process of Web Analytics Figure Manufacturing Cost Structure of Web Analytics Figure Channel Status of Web Analytics Table Major Distributors of Web Analytics with Contact Information Table Major Downstream Buyers of Web Analytics with Contact Information Table Europe Web Analytics Value ($) by Type (2014-2019E) Table Europe Web Analytics Value Share by Type (2014-2019E) Figure Europe Web Analytics Value Share by Type (2014-2019E) Table Europe Web Analytics Consumption by Type (2014-2019E) Table Europe Web Analytics Consumption Share by Type (2014-2019E) Figure Europe Web Analytics Consumption Share by Type (2014-2019E) Figure On-Demand Picture Figure On-Premise Picture Figure Europe Web Analytics Value ($) and Growth Rate of On-Premise Table Europe Web Analytics Price by Type (2014-2019E) Figure Downstream Market Overview Table Europe Web Analytics Consumption by Application (2014-2019E) Table Europe Web Analytics Consumption Market Share by Application (2014-2019E) Figure Europe Web Analytics Consumption Market Share by Application (2014-2019E) Figure Europe Web Analytics Consumption and Growth Rate of Social Media Management (2014-2019) Figure Europe Web Analytics Consumption and Growth Rate of Targeting and Behavioral Analysis (2014-2019) Figure Europe Web Analytics Consumption and Growth Rate of Display Advertising Optimization (2014-2019) Figure Europe Web Analytics Consumption and Growth Rate of Multichannel Campaign Analysis (2014-2019) Figure Europe Web Analytics Consumption and Growth Rate of Performance Monitoring (2014-2019) Figure Europe Web Analytics Consumption and Growth Rate of Others (2014-2019) Table Europe Web Analytics Value ($) by Countries (2014-2019E) Table Europe Web Analytics Value Market Share by Countries (2014-2019E) Figure Europe Web Analytics Value Market Share by Countries (2014-2019E) Table Europe Web Analytics Consumption by Countries (2014-2019E) Table Europe Web Analytics Consumption Market Share by Countries (2014-2019E) Figure Europe Web Analytics Consumption Market Share by Countries (2014-2019E) Table Europe Web Analytics Consumption, Value, Price and Gross Margin (2014-2019E) Table Germany Web Analytics Consumption, Value, Price and Gross Margin (2014-2019E) Table UK Web Analytics Consumption, Value, Price and Gross Margin (2014-2019E) Table France Web Analytics Consumption, Value, Price and Gross Margin (2014-2019E) Table Italy Web Analytics Consumption, Value, Price and Gross Margin (2014-2019E) Table Spain Web Analytics Consumption, Value, Price and Gross Margin (2014-2019E) Table Russia Web Analytics Consumption, Value, Price and Gross Margin (2014-2019E) Figure Top 3 Market Share of Web Analytics Companies in 2018 Figure Top 6 Market Share of Web Analytics Companies in 2018 Table Major Players Value ($) Share (2014-2019E) Table Company Profiles Table Product Introduction Table IBM Sales, Value, Price, Gross Margin 2014-2019E Figure IBM Sales and Growth Rate Figure IBM Value ($) Market Share 2014-2019 Figure IBM Market Share of Web Analytics Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Adobe Systems Sales, Value, Price, Gross Margin 2014-2019E Figure Adobe Systems Sales and Growth Rate Figure Adobe Systems Value ($) Market Share 2014-2019 Figure Adobe Systems Market Share of Web Analytics Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table SAS Sales, Value, Price, Gross Margin 2014-2019E Figure SAS Sales and Growth Rate Figure SAS Value ($) Market Share 2014-2019 Figure SAS Market Share of Web Analytics Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table At Internet Sales, Value, Price, Gross Margin 2014-2019E Figure At Internet Sales and Growth Rate Figure At Internet Value ($) Market Share 2014-2019 Figure At Internet Market Share of Web Analytics Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Teradata Sales, Value, Price, Gross Margin 2014-2019E Figure Teradata Sales and Growth Rate Figure Teradata Value ($) Market Share 2014-2019 Figure Teradata Market Share of Web Analytics Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Microstrategy Sales, Value, Price, Gross Margin 2014-2019E Figure Microstrategy Sales and Growth Rate Figure Microstrategy Value ($) Market Share 2014-2019 Figure Microstrategy Market Share of Web Analytics Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Google Sales, Value, Price, Gross Margin 2014-2019E Figure Google Sales and Growth Rate Figure Google Value ($) Market Share 2014-2019 Figure Google Market Share of Web Analytics Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Tableau Software Sales, Value, Price, Gross Margin 2014-2019E Figure Tableau Software Sales and Growth Rate Figure Tableau Software Value ($) Market Share 2014-2019 Figure Tableau Software Market Share of Web Analytics Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Splunk Sales, Value, Price, Gross Margin 2014-2019E Figure Splunk Sales and Growth Rate Figure Splunk Value ($) Market Share 2014-2019 Figure Splunk Market Share of Web Analytics Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Webtrends Sales, Value, Price, Gross Margin 2014-2019E Figure Webtrends Sales and Growth Rate Figure Webtrends Value ($) Market Share 2014-2019 Figure Webtrends Market Share of Web Analytics Segmented by Region in 2018 Table Europe Web Analytics Market Value ($) Forecast, by Type Table Europe Web Analytics Market Volume Forecast, by Type Table Europe Market Value ($) Forecast by Application (2019-2024) Table Europe Market Volume Forecast by Application (2019-2024) Figure Germany Market Value ($) and Growth Rate Forecast (2019-2024) Figure Germany Consumption and Growth Rate Forecast (2019-2024) Figure UK Market Value ($) and Growth Rate Forecast (2019-2024) Figure UK Consumption and Growth Rate Forecast (2019-2024) Figure France Market Value ($) and Growth Rate Forecast (2019-2024) Figure France Consumption and Growth Rate Forecast (2019-2024) Figure Italy Market Value ($) and Growth Rate Forecast (2019-2024) Figure Italy Consumption and Growth Rate Forecast (2019-2024) Figure Spain Market Value ($) and Growth Rate Forecast (2019-2024) Figure Spain Consumption and Growth Rate Forecast (2019-2024) Figure Russia Market Value ($) and Growth Rate Forecast (2019-2024) Figure Russia Consumption and Growth Rate Forecast (2019-2024) Figure Industry Resource/Technology/Labor Importance Analysis Table New Entrants SWOT Analysis Table New Project Analysis of Investment Recovery