1. MARKET INTRODUCTION 1.1 Market Definition 11 1.2 Objective of the Study 11 1.3 Limitation 11 1.4 Stakeholders 12 1.5 Currency used in the Report 12 2. RESEARCH METHODOLOGY OR ASSUMPTION 13 2.1 Secondary Data 13 2.1.1 Key Secondary Sources 13 2.2 Primary Data 13 2.2.1 Sampling Techniques & Data Collection Methods 13 2.2.2 Primary Participants 13 2.3 Key Market Indicators (Demand & Supply scenario) 14 2.3.1 Demand and Supply side Analysis 14 3. REGULATORY FRAMEWORK 16 3.1 General Overview 16 3.1.1 Brazil Regulation for Automotive Head Up Display 16 3.1.2 Argentina Regulation for Automotive Head Up Display 16 4. INDUSTRY PERFORMANCE 17 5. EXECUTIVE SUMMARY 19 6. MARKET OVERVIEW 21 6.1 Introduction 21 6.2 Market Dynamics 22 6.2.1 Market Drivers 22 6.2.1.1 Connected Vehicle Technology 22 6.2.1.2 Growing Need of Tracking Technology 22 6.2.1.3 Emerging Middle-Class Economy 22 6.2.2 Market Restraints 23 6.2.2.1 Excessive cost of the technology 23 6.2.2.2 High Production Cost 23 6.2.2.3 Advent of Active Window Display technology 24 6.2.3 Opportunities in the Market 24 6.2.3.1 Untapped Market Potential 24 6.2.3.2 Brazil: Automotive Manufacturing and Sales HUB 24 7. MARKET INSIGHTS, BY PRODUCT 26 7.1 General Overview 26 7.1.1 Windshield HUD 27 7.1.2 Combiner HUD 28 8. MARKET INSIGHTS, BY TECHNOLOGY 30 8.1 General Overview 30 8.1.1 Conventional HUD 31 8.1.2 Augmented Reality HUD 32 9. MARKET INSIGHTS, BY SALES CHANNEL 34 9.1 General Overview 34 9.1.1 OEM 35 9.1.2 Aftermarket 36 10. MARKET INSIGHTS, BY VEHICLE TYPE 38 10.1 General Overview 38 10.1.1 Luxury Car Head-Up Display Market 39 10.1.2 Premium Car Head-Up Display Market 41 10.1.3 SUV’s Head-Up Display Market 42 11. MARKET INSIGHTS, BY COUNTRY 45 11.1 General Overview 45 11.1.1 Latin America Automotive Head-Up Display Market, by Country 46 11.1.1.1 Brazil Automotive Head-Up Display Market 46 11.1.1.1.1 Brazil Automotive Head-Up Display Market, by Product 47 11.1.1.1.2 Brazil Automotive Head-Up Display Market, by Technology 47 11.1.1.1.3 Brazil Automotive Head-Up Display Market, by Sales Channel 48 11.1.1.1.4 Brazil Automotive Head-Up Display Market, by Vehicle Type 49 11.1.1.2 Argentina Automotive Head-Up Display Market 49 11.1.1.2.1 Argentina Automotive Head-Up Display Market, by Product 50 11.1.1.2.2 Argentina Automotive Head-Up Display Market, by Technology 50 11.1.1.2.3 Argentina Automotive Head-Up Display Market, by Sales Channel 51 11.1.1.2.4 Argentina Automotive Head-Up Display Market, by Vehicle Type 52 11.1.1.3 Chile Automotive Head-Up Display Market 52 11.1.1.3.1 Chile Automotive Head-Up Display Market, by Product 53 11.1.1.3.2 Chile Automotive Head-Up Display Market, by Technology 53 11.1.1.3.3 Chile Automotive Head-Up Display Market, by Sales Channel 54 11.1.1.3.4 Chile Automotive Head-Up Display Market, by Vehicle Type 55 11.1.1.4 Rest of Latin America Automotive Head-Up Display Market 55 11.1.1.4.1 Rest of LA Automotive Head-Up Display Market, by Product 56 11.1.1.4.2 Rest of LA Automotive Head-Up Display Market, by Technology 56 11.1.1.4.3 Rest of LA Automotive Head-Up Display Market, by Sales Channel 57 11.1.1.4.4 Rest of LA Automotive Head-Up Display Market, by Vehicle Type 58 12. COMPETITIVE SCENARIO 59 12.1 Latin America Automotive Head-Up Display Market Share, by Key Players, 2017 59 13. COMPANY PROFILES 61 13.1 Visteon Corporation 61 13.1.1 Key Facts 61 13.1.2 Business Description 61 13.1.3 Key Product/Services Offerings 62 13.1.4 SWOT Analysis 62 13.1.5 Key Financials 63 13.1.5.1 Revenue Split 64 13.1.6 Recent developments 65 13.2 Harman International Industries, Inc. 66 13.2.1 Key Facts 66 13.2.2 Business Description 66 13.2.3 Key Product/Services Offerings 67 13.2.4 SWOT Analysis 67 13.2.5 Key Financials 68 13.2.6 Recent developments 69 13.3 Continental AG 70 13.3.1 Key Facts 70 13.3.2 Business Description 70 13.3.3 Key Product/Services Offerings 71 13.3.4 SWOT Analysis 72 13.3.5 Key Financials 72 13.3.5.1 Revenue Split 74 13.3.6 Recent developments 74 13.4 TomTom NV 75 13.4.1 Key Facts 75 13.4.2 Business Description 75 13.4.3 Key Product/Services Offerings 76 13.4.4 SWOT Analysis 77 13.4.5 Key Financials 77 13.4.5.1 Revenue Split 79 13.4.6 Recent developments 79 13.5 AUDI AG 80 13.5.1 Key Facts 80 13.5.2 Business Description 80 13.5.3 Key Product/Services Offerings 81 13.5.4 SWOT Analysis 81 13.5.5 Key Financials 82 13.5.5.1 Revenue Split 83 13.5.6 Recent developments 84 13.6 Daimler AG 85 13.6.1 Key Facts 85 13.6.2 Business Description 85 13.6.3 Key Product/Services Offerings 86 13.6.4 SWOT Analysis 87 13.6.5 Key Financials 87 13.6.5.1 Revenue Split 88 13.6.6 Recent developments 89 13.7 Robert Bosch GmbH 90 13.7.1 Key Facts 90 13.7.2 Business Description 90 13.7.3 Key Product/Services Offerings 91 13.7.4 SWOT Analysis 92 13.7.5 Key Financials 92 13.7.5.1 Revenue Split 93 13.7.6 Recent developments 94 13.8 Denso Corporation 95 13.8.1 Key Facts 95 13.8.2 Business Description 95 13.8.3 Key Product/Services Offerings 95 13.8.4 SWOT Analysis 96 13.8.5 Key Financials 97 13.8.5.1 Revenue Split 98 13.8.6 Recent developments 100 13.9 Aptiv Plc 101 13.9.1 Key Facts 101 13.9.2 Business Description 101 13.9.3 Key Product/Services Offerings 102 13.9.4 SWOT Analysis 103 13.9.5 Key Financials 103 13.9.5.1 Revenue Split 104 13.9.6 Recent developments 105 13.10 Yazaki Corporation 106 13.10.1 Key Facts 106 13.10.2 Business Description 106 13.10.3 Key Product/Services Offerings 107 13.10.4 SWOT Analysis 107 13.10.5 Key Financials 108 13.10.6 Recent developments 109

FIG. 1 Latin America Automotive Head-Up Display Market Size, 2014-24 (US$ Mn) 20 FIG. 2 Economic Growth in Latin America 23 FIG. 3 Latin America Automotive Head-Up Display Market Share, by Product, 2017 & 2024 (%) 26 FIG. 4 Latin America Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 26 FIG. 5 Latin America Windshield HUD Market Size, by Country, 2017-24 (US$ Mn) 28 FIG. 6 Latin America Combiner HUD Market Size, by Country, 2017-24 (US$ Mn) 29 FIG. 7 Latin America Automotive Head-Up Display Market Share, by Technology, 2017 & 2024 (%) 30 FIG. 8 Latin America Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 30 FIG. 9 Latin America Conventional HUD Market Size, by Country, 2017-24 (US$ Mn) 32 FIG. 10 Latin America Augmented Reality HUD Market Size, by Country, 2017-24 (US$ Mn) 33 FIG. 11 Latin America Automotive Head-Up Display Market Share, by Sales Channel, 2017 & 2024 (%) 34 FIG. 12 Latin America Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 34 FIG. 13 Latin America OEM’s Sales Channel Market Size, by Country, 2017-24 (US$ Mn) 35 FIG. 14 Latin America Aftermarket Sales Channel Market Size, by Country, 2017-24 (US$ Mn) 37 FIG. 15 Latin America Automotive Head-Up Display Market Share, by Vehicle Type, 2017 & 2024 (%) 38 FIG. 16 Latin America Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 38 FIG. 17 Latin America Luxury Car Head-Up Display Market Size, by Country, 2017-24 (US$ Mn) 41 FIG. 18 Latin America Premium Car Head-Up Display Market Size, by Country, 2017-24 (US$ Mn) 42 FIG. 19 Latin America SUV’s Head-Up Display Market Size, by Country, 2017-24 (US$ Mn) 43 FIG. 20 Latin America Automotive Head-Up Display Market Share, by Country, 2017 & 2024 (%) 45 FIG. 21 Latin America Automotive Head-Up Display Market Size, by Country, 2017-24 (US$ Mn) 46 FIG. 22 Brazil Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 47 FIG. 23 Brazil Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 47 FIG. 24 Brazil Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 48 FIG. 25 Brazil Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 49 FIG. 26 Argentina Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 50 FIG. 27 Argentina Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 50 FIG. 28 Argentina Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 51 FIG. 29 Argentina Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 52 FIG. 30 Chile Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 53 FIG. 31 Chile Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 53 FIG. 32 Chile Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 54 FIG. 33 Chile Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 55 FIG. 34 Rest of LA Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 56 FIG. 35 Rest of LA Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 56 FIG. 36 Rest of LA Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 57 FIG. 37 Rest of LA Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 58 FIG. 38 Latin America Automotive Head-Up Display Market Share, by Company 2017 59 FIG. 39 Visteon Corporation, SWOT Analysis 63 FIG. 40 Key Financials of Visteon Corporation 63 FIG. 41 Visteon Corporation Revenue Split, 2018 64 FIG. 42 Harman International, SWOT Analysis 67 FIG. 43 Key Financials of Harman International 68 FIG. 44 Continental, SWOT Analysis 72 FIG. 45 Key Financials of Continental AG 72 FIG. 46 Continental AG Revenue Split, 2018 74 FIG. 47 TomTom, SWOT Analysis 77 FIG. 48 Key Financials of TomTom 77 FIG. 49 TomTom Revenue Split, 2018 79 FIG. 50 Audi, SWOT Analysis 81 FIG. 51 Key Financials of Audi AG 82 FIG. 52 Audi Revenue Split, 2018 83 FIG. 53 Daimler, SWOT Analysis 87 FIG. 54 Key Financials of Daimler 87 FIG. 55 Daimler Revenue Split, 2018 88 FIG. 56 Robert Bosch, SWOT Analysis 92 FIG. 57 Key Financials of Robert Bosch 92 FIG. 58 Robert Bosch Revenue Split, 2018 93 FIG. 59 Denso Corporation, SWOT Analysis 97 FIG. 60 Key Financials of Denso Corporation 97 FIG. 61 Denso Corporation Revenue Split, 2018 98 FIG. 62 Aptiv, SWOT Analysis 103 FIG. 63 Key Financials of Aptiv 103 FIG. 64 Aptiv Revenue Split, 2018 104 FIG. 65 Yazaki Corporation, SWOT Analysis 107 FIG. 66 Key Financials of Yazaki Corporation 108TABLE 1 Visteon Corporation Key Facts 60 TABLE 2 Products Segmentation of Visteon Corporation 61 TABLE 3 Visteon Corporation Growth Strategy 61 TABLE 4 Harman International key facts 65 TABLE 5 Products Segmentation of Harman International 66 TABLE 6 Harman International Growth Strategy 66 TABLE 7 Continental AG key facts 69 TABLE 8 Products Segmentation of Continental AG 70 TABLE 9 Continental Growth Strategy 70 TABLE 10 TomTom key facts 74 TABLE 11 Products Segmentation of TomTom 75 TABLE 12 TomTom Growth Strategy 75 TABLE 13 Audi key facts 79 TABLE 14 Products Segmentation of Audi 80 TABLE 15 Audi Growth Strategy 80 TABLE 16 Daimler key facts 84 TABLE 17 Products Segmentation of Daimler 85 TABLE 18 Daimler Growth Strategy 85 TABLE 19 Robert Bosch key facts 89 TABLE 20 Products Segmentation of Robert Bosch 90 TABLE 21 Robert Bosch Growth Strategy 90 TABLE 22 Denso Corporation key facts 94 TABLE 23 Products Segmentation of Denso Corporation 94 TABLE 24 Denso Corporation Growth Strategy 95 TABLE 25 Aptiv Plc Key Facts 100 TABLE 26 Products Segmentation of Aptiv 101 TABLE 27 Aptiv Growth Strategy 101 TABLE 28 Yazaki Corporation key facts 105 TABLE 29 Products segmentation of Yazaki Corporation 106 TABLE 30 Yazaki Corporation Growth Strategy 106 1.

Visteon Corporation, Harman International Industries, Inc, Continental AG, TomTom NV, AUDI AG, Daimler AG, Robert Bosch GmbH, Denso Corporation, Aptiv Plc, Yazaki Corporation