1. MARKET INTRODUCTION 1.1 Market Definition 12 1.2 Objective of the Study 12 1.3 Limitation 12 1.4 Stakeholders 13 1.5 Currency used in the Report 13 2. RESEARCH METHODOLOGY OR ASSUMPTION 14 2.1 Secondary Data 14 2.1.1 Key Secondary Sources 14 2.2 Primary Data 14 2.2.1 Sampling Techniques & Data Collection Methods 14 2.2.2 Primary Participants 14 2.3 Key Market Indicators (Demand & Supply scenario) 15 2.3.1 Demand and Supply Side Analysis 15 3. REGULATORY FRAMEWORK 18 3.1 General Overview 18 3.1.1 European Commission Regulation for Automotive Head Up Display 18 3.1.2 United Kingdom Regulation for Automotive Head Up Display 18 3.1.3 France Regulation for Automotive Head Up Display 18 3.1.4 Italy Regulation for Automotive Head Up Display 18 3.1.5 Spain Regulation for Automotive Head Up Display 19 4. INDUSTRY PERFORMANCE 20 5. EXECUTIVE SUMMARY 22 6. MARKET OVERVIEW 24 6.1 Introduction 24 6.2 Market Dynamics 25 6.2.1 Market Drivers 25 6.2.1.1 Rising Need of Information and Connectivity Technology 25 6.2.1.2 Increasing number of Luxury and SUVs 25 6.2.1.3 Augmented Reality; An On-going Trend in HUDs 26 6.2.2 Market Restraints 26 6.2.2.1 Excessive cost of the technology 26 6.2.2.2 Evolution of Active Window Display Technology 27 6.2.3 Opportunities in the Market 27 6.2.3.1 Evolution of Autonomous and Electric cars 27 6.2.3.2 High Tech Engineering & Infrastructure Capabilities 27 7. MARKET INSIGHTS, BY PRODUCT 29 7.1 General Overview 29 7.1.1 Windshield HUD 30 7.1.2 Combiner HUD 32 8. MARKET INSIGHTS, BY TECHNOLOGY 34 8.1 General Overview 34 8.1.1 Conventional HUD 35 8.1.2 Augmented Reality HUD 36 9. MARKET INSIGHTS, BY SALES CHANNEL 38 9.1 General Overview 38 9.1.1 OEM 39 9.1.2 Aftermarket 40 10. MARKET INSIGHTS, BY VEHICLE TYPE 42 10.1 General Overview 42 10.1.1 Luxury Car Head-Up Display Market 43 10.1.2 Premium Car Head-Up Display Market 45 10.1.3 SUV’s Head-Up Display Market 46 11. MARKET INSIGHTS, BY COUNTRY 49 11.1 General Overview 49 11.1.1 Europe Automotive Head-Up Display Market, by Country 50 11.1.1.1 Germany Automotive Head-Up Display Market 50 11.1.1.1.1 Germany Automotive Head-Up Display Market, by Product 51 11.1.1.1.2 Germany Automotive Head-Up Display Market, by Technology 51 11.1.1.1.3 Germany Automotive Head-Up Display Market, by Sales Channel 52 11.1.1.1.4 Germany Automotive Head-Up Display Market, by Vehicle Type 53 11.1.1.2 France Automotive Head-Up Display Market 53 11.1.1.2.1 France Automotive Head-Up Display Market, by Product 54 11.1.1.2.2 France Automotive Head-Up Display Market, by Technology 54 11.1.1.2.3 France Automotive Head-Up Display Market, by Sales Channel 55 11.1.1.2.4 France Automotive Head-Up Display Market, by Vehicle Type 56 11.1.1.3 United Kingdom Automotive Head-Up Display Market 56 11.1.1.3.1 United Kingdom Automotive Head-Up Display Market, by Product 57 11.1.1.3.2 United Kingdom Automotive Head-Up Display Market, by Technology 57 11.1.1.3.3 United Kingdom Automotive Head-Up Display Market, by Sales Channel 58 11.1.1.3.4 United Kingdom Automotive Head-Up Display Market, by Vehicle Type 59 11.1.1.4 Russia Automotive Head-Up Display Market 59 11.1.1.4.1 Russia Automotive Head-Up Display Market, by Product 60 11.1.1.4.2 Russia Automotive Head-Up Display Market, by Technology 60 11.1.1.4.3 Russia Automotive Head-Up Display Market, by Sales Channel 61 11.1.1.4.4 Russia Automotive Head-Up Display Market, by Vehicle Type 62 11.1.1.5 Italy Automotive Head-Up Display Market 62 11.1.1.5.1 Italy Automotive Head-Up Display Market, by Product 63 11.1.1.5.2 Italy Automotive Head-Up Display Market, by Technology 63 11.1.1.5.3 Italy Automotive Head-Up Display Market, by Sales Channel 64 11.1.1.5.4 Italy Automotive Head-Up Display Market, by Vehicle Type 65 11.1.1.6 Spain Automotive Head-Up Display Market 65 11.1.1.6.1 Spain Automotive Head-Up Display Market, by Product 66 11.1.1.6.2 Spain Automotive Head-Up Display Market, by Technology 66 11.1.1.6.3 Spain Automotive Head-Up Display Market, by Sales Channel 67 11.1.1.6.4 Spain Automotive Head-Up Display Market, by Vehicle Type 68 11.1.1.7 Rest of Europe Automotive Head-Up Display Market 69 11.1.1.7.1 Rest of Euro Automotive Head-Up Display Market, by Product 69 11.1.1.7.2 Rest of Euro Automotive Head-Up Display Market, by Technology 70 11.1.1.7.3 Rest of Euro Automotive Head-Up Display Market, by Sales Channel 70 11.1.1.7.4 Rest of Euro Automotive Head-Up Display Market, by Vehicle Type 71 12. COMPETITIVE SCENARIO 72 12.1 Europe Automotive Head-Up Display Market Share, by Key Players, 2017 72 13. COMPANY PROFILES 74 13.1 Visteon Corporation 74 13.1.1 Key Facts 74 13.1.2 Business Description 74 13.1.3 Key Product/Services Offerings 75 13.1.4 SWOT Analysis 75 13.1.5 Key Financials 76 13.1.5.1 Revenue Split 77 13.1.6 Recent developments 78 13.2 Harman International Industries, Inc. 79 13.2.1 Key Facts 79 13.2.2 Business Description 79 13.2.3 Key Product/Services Offerings 80 13.2.4 SWOT Analysis 80 13.2.5 Key Financials 81 13.2.6 Recent developments 82 13.3 Continental AG 83 13.3.1 Key Facts 83 13.3.2 Business Description 83 13.3.3 Key Product/Services Offerings 84 13.3.4 SWOT Analysis 85 13.3.5 Key Financials 85 13.3.5.1 Revenue Split 87 13.3.6 Recent developments 87 13.4 TomTom NV 88 13.4.1 Key Facts 88 13.4.2 Business Description 88 13.4.3 Key Product/Services Offerings 89 13.4.4 SWOT Analysis 90 13.4.5 Key Financials 90 13.4.5.1 Revenue Split 92 13.4.6 Recent developments 92 13.5 AUDI AG 93 13.5.1 Key Facts 93 13.5.2 Business Description 93 13.5.3 Key Product/Services Offerings 94 13.5.4 SWOT Analysis 94 13.5.5 Key Financials 95 13.5.5.1 Revenue Split 96 13.5.6 Recent developments 98 13.6 Daimler AG 99 13.6.1 Key Facts 99 13.6.2 Business Description 99 13.6.3 Key Product/Services Offerings 100 13.6.4 SWOT Analysis 101 13.6.5 Key Financials 101 13.6.5.1 Revenue Split 102 13.6.6 Recent developments 103 13.7 Robert Bosch GmbH 104 13.7.1 Key Facts 104 13.7.2 Business Description 104 13.7.3 Key Product/Services Offerings 105 13.7.4 SWOT Analysis 106 13.7.5 Key Financials 106 13.7.5.1 Revenue Split 107 13.7.6 Recent developments 108 13.8 Denso Corporation 109 13.8.1 Key Facts 109 13.8.2 Business Description 109 13.8.3 Key Product/Services Offerings 109 13.8.4 SWOT Analysis 110 13.8.5 Key Financials 111 13.8.5.1 Revenue Split 112 13.8.6 Recent developments 114 13.9 Aptiv Plc 115 13.9.1 Key Facts 115 13.9.2 Business Description 115 13.9.3 Key Product/Services Offerings 116 13.9.4 SWOT Analysis 117 13.9.5 Key Financials 117 13.9.5.1 Revenue Split 118 13.9.6 Recent developments 119 13.10 Yazaki Corporation 120 13.10.1 Key Facts 120 13.10.2 Business Description 120 13.10.3 Key Product/Services Offerings 121 13.10.4 SWOT Analysis 121 13.10.5 Key Financials 122 13.10.6 Recent developments 123

FIG. 1 Europe Automotive Head-Up Display Market Size, 2014-24 (US$ Mn) 23 FIG. 2 Europe Automotive Head-Up Display Market Share, by Product, 2017 & 2024 (%) 29 FIG. 3 Europe Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 30 FIG. 4 Europe Windshield HUD Market Size, by Country, 2017-24 (US$ Mn) 32 FIG. 5 Europe Combiner HUD Market Size, by Country, 2017-24 (US$ Mn) 33 FIG. 6 Europe Automotive Head-Up Display Market Share, by Technology, 2017 & 2024 (%) 34 FIG. 7 Europe Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 35 FIG. 8 Europe Conventional HUD Market Size, by Country, 2017-24 (US$ Mn) 36 FIG. 9 Europe Augmented Reality HUD Market Size, by Country, 2017-24 (US$ Mn) 37 FIG. 10 Europe Automotive Head-Up Display Market Share, by Sales Channel, 2017 & 2024 (%) 38 FIG. 11 Europe Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 39 FIG. 12 Europe OEM’s Sales Channel Market Size, by Country, 2017-24 (US$ Mn) 40 FIG. 13 Europe Aftermarket Sales Channel Market Size, by Country, 2017-24 (US$ Mn) 41 FIG. 14 Europe Automotive Head-Up Display Market Share, by Vehicle Type, 2017 & 2024 (%) 42 FIG. 15 Europe Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 43 FIG. 16 Europe Luxury Car Head-Up Display Market Size, by Country, 2017-24 (US$ Mn) 45 FIG. 17 Europe Premium Car Head-Up Display Market Size, by Country, 2017-24 (US$ Mn) 46 FIG. 18 Europe SUV’s Head-Up Display Market Size, by Country, 2017-24 (US$ Mn) 47 FIG. 19 Europe automotive Head-Up Display market Share, by Region, 2017 & 2024 (%) 49 FIG. 20 Europe Automotive Head-Up Display Market Size, by Country, 2017-24 (US$ Mn) 50 FIG. 21 Germany Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 51 FIG. 22 Germany Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 51 FIG. 23 Germany Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 52 FIG. 24 Germany Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 53 FIG. 25 France Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 54 FIG. 26 France Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 54 FIG. 27 France Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 55 FIG. 28 France Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 56 FIG. 29 United Kingdom Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 57 FIG. 30 United Kingdom Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 57 FIG. 31 United Kingdom Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 58 FIG. 32 United Kingdom Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 59 FIG. 33 Russia Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 60 FIG. 34 Russia Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 60 FIG. 35 Russia Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 61 FIG. 36 Russia Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 62 FIG. 37 Italy Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 63 FIG. 38 Italy Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 63 FIG. 39 Italy Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 64 FIG. 40 Italy Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 65 FIG. 41 Spain Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 66 FIG. 42 Spain Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 66 FIG. 43 Spain Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 67 FIG. 44 Spain Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 68 FIG. 45 Rest of Euro Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 69 FIG. 46 Rest of Euro Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 70 FIG. 47 Rest of Euro Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 70 FIG. 48 Rest of Euro Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 71 FIG. 49 Europe Automotive Head-Up Display Market Share, by Company 2017 72 FIG. 50 Visteon Corporation, SWOT Analysis 76 FIG. 51 Key Financials of Visteon Corporation 76 FIG. 52 Visteon Corporation Revenue Split, 2018 77 FIG. 53 Harman International, SWOT Analysis 80 FIG. 54 Key Financials of Harman International 81 FIG. 55 Continental, SWOT Analysis 85 FIG. 56 Key Financials of Continental AG 85 FIG. 57 Continental AG Revenue Split, 2018 87 FIG. 58 TomTom, SWOT Analysis 90 FIG. 59 Key Financials of TomTom 90 FIG. 60 TomTom Revenue Split, 2018 92 FIG. 61 Audi, SWOT Analysis 95 FIG. 62 Key Financials of Audi AG 95 FIG. 63 Audi Revenue Split, 2018 96 FIG. 64 Daimler, SWOT Analysis 101 FIG. 65 Key Financials of Daimler 101 FIG. 66 Daimler Revenue Split, 2018 102 FIG. 67 Robert Bosch, SWOT Analysis 106 FIG. 68 Key Financials of Robert Bosch 106 FIG. 69 Robert Bosch Revenue Split, 2018 107 FIG. 70 Denso Corporation, SWOT Analysis 111 FIG. 71 Key Financials of Denso Corporation 111 FIG. 72 Denso Corporation Revenue Split, 2018 112 FIG. 73 Aptiv, SWOT Analysis 117 FIG. 74 Key Financials of Aptiv 117 FIG. 75 Aptiv Revenue Split, 2018 118 FIG. 76 Yazaki Corporation, SWOT Analysis 122 FIG. 77 Key Financials of Yazaki Corporation 122TABLE 1 Sale of Premium Midsized SUV Segment in Europe 25 TABLE 1 Quality of Infrastructure (2016) 26 TABLE 1 Visteon Corporation Key Facts 73 TABLE 2 Products Segmentation of Visteon Corporation 74 TABLE 3 Visteon Corporation Growth Strategy 74 TABLE 4 Harman International key facts 78 TABLE 5 Products Segmentation of Harman International 79 TABLE 6 Harman International Growth Strategy 79 TABLE 7 Continental AG key facts 82 TABLE 8 Products Segmentation of Continental AG 83 TABLE 9 Continental Growth Strategy 83 TABLE 10 TomTom key facts 87 TABLE 11 Products Segmentation of TomTom 88 TABLE 12 TomTom Growth Strategy 88 TABLE 13 Audi key facts 92 TABLE 14 Products Segmentation of Audi 93 TABLE 15 Audi Growth Strategy 93 TABLE 16 Daimler key facts 98 TABLE 17 Products Segmentation of Daimler 99 TABLE 18 Daimler Growth Strategy 99 TABLE 19 Robert Bosch key facts 103 TABLE 20 Products Segmentation of Robert Bosch 104 TABLE 21 Robert Bosch Growth Strategy 104 TABLE 22 Denso Corporation key facts 108 TABLE 23 Products Segmentation of Denso Corporation 108 TABLE 24 Denso Corporation Growth Strategy 109 TABLE 25 Aptiv Plc Key Facts 114 TABLE 26 Products Segmentation of Aptiv 115 TABLE 27 Aptiv Growth Strategy 115 TABLE 28 Yazaki Corporation key facts 119 TABLE 29 Products segmentation of Yazaki Corporation 120 TABLE 30 Yazaki Corporation Growth Strategy 120

Visteon Corporation, Harman International Industries, Inc, Continental AG, TomTom NV, AUDI AG, Daimler AG, Robert Bosch GmbH, Denso Corporation, Aptiv Plc, Yazaki Corporation