1. MARKET INTRODUCTION 1.1 Market Definition 11 1.2 Objective of the Study 11 1.3 Limitation 11 1.4 Stakeholders 11 1.5 Currency used in the Report 12 2. RESEARCH METHODOLOGY OR ASSUMPTION 13 2.1 Secondary Data 13 2.1.1 Key Secondary Sources 13 2.2 Primary Data 13 2.2.1 Sampling Techniques & Data Collection Methods 13 2.2.2 Primary Participants 13 2.3 Key Market Indicators (Demand & Supply scenario) 13 2.3.1 Demand and Supply side Analysis 14 3. REGULATORY FRAMEWORK 15 3.1 General Overview 15 3.1.1 United States Regulation for Automotive Head Up Display 15 3.1.2 Canada Regulation for Automotive Head Up Display 15 3.1.3 Mexico Regulation for Automotive Head Up Display 16 4. INDUSTRY PERFORMANCE 17 5. EXECUTIVE SUMMARY 19 6. MARKET OVERVIEW 21 6.1 Introduction 21 6.2 Market Dynamics 22 6.2.1 Market Drivers 22 6.2.1.1 Increasing demands of High-End Luxury and Mid-Size Cars 22 6.2.1.2 Surging demand of ADAS technology 22 6.2.1.3 Rapid Advancement in Vehicle Technology 22 6.2.2 Market Restraints 23 6.2.2.1 Excessive cost of the technology 23 6.2.2.2 Evolution of Active Window Display technology 23 6.2.2.3 Growing Concerns Over Distracted Driving 23 6.2.3 Opportunities in the Market 24 6.2.3.1 Evolution of Autonomous and Electric vehicle 24 6.2.3.2 Sales of Premium and luxury vehicles 24 7. MARKET INSIGHTS, BY PRODUCT 26 7.1 General Overview 26 7.1.1 Windshield HUD 27 7.1.2 Combiner HUD 28 8. MARKET INSIGHTS, BY TECHNOLOGY 30 8.1 General Overview 30 8.1.1 Conventional HUD 31 8.1.2 Augmented Reality HUD 32 9. MARKET INSIGHTS, BY SALES CHANNEL 34 9.1 General Overview 34 9.1.1 OEM 35 9.1.2 Aftermarket 36 10. MARKET INSIGHTS, BY VEHICLE TYPE 38 10.1 General Overview 38 10.1.1 Luxury Car Head-Up Display Market 39 10.1.2 Premium Car Head-Up Display Market 40 10.1.3 SUV’s Head-Up Display Market 41 11. MARKET INSIGHTS, BY COUNTRY 43 11.1 General Overview 43 11.1.1 North America Automotive Head-Up Display Market, by Country 44 11.1.1.1 United States Automotive Head-Up Display Market 44 11.1.1.1.1 US Automotive Head-Up Display Market, by Product 45 11.1.1.1.2 US Automotive Head-Up Display Market, by Technology 45 11.1.1.1.3 US Automotive Head-Up Display Market, by Sales Channel 46 11.1.1.1.4 US Automotive Head-Up Display Market, by Vehicle Type 47 11.1.1.2 Canada Automotive Head-Up Display Market 47 11.1.1.2.1 Canada Automotive Head-Up Display Market, by Product 48 11.1.1.2.2 Canada Automotive Head-Up Display Market, by Technology 48 11.1.1.2.3 Canada Automotive Head-Up Display Market, by Sales Channel 49 11.1.1.2.4 Canada Automotive Head-Up Display Market, by Vehicle Type 50 11.1.1.3 Mexico Automotive Head-Up Display Market 50 11.1.1.3.1 Mexico Automotive Head-Up Display Market, by Product 51 11.1.1.3.2 Mexico Automotive Head-Up Display Market, by Technology 51 11.1.1.3.3 Mexico Automotive Head-Up Display Market, by Sales Channel 52 11.1.1.3.4 Mexico Automotive Head-Up Display Market, by Vehicle Type 53 11.1.1.4 Rest of North America Automotive Head-Up Display 53 11.1.1.4.1 Rest of NA Automotive Head-Up Display Market, by Product 54 11.1.1.4.2 Rest of NA Automotive Head-Up Display Market, by Technology 54 11.1.1.4.3 Rest of NA Automotive Head-Up Display Market, by Sales Channel 55 11.1.1.4.4 Rest of NA Automotive Head-Up Display Market, by Vehicle Type 56 12. COMPETITIVE SCENARIO 57 12.1 North America Automotive Head-Up Display Market Share, by Key Players, 2017 57 13. COMPANY PROFILES 59 13.1 Visteon Corporation 59 13.1.1 Key Facts 59 13.1.2 Business Description 59 13.1.3 Key Product/Services Offerings 60 13.1.4 SWOT Analysis 60 13.1.5 Key Financials 61 13.1.5.1 Revenue Split 63 13.1.6 Recent developments 63 13.2 Harman International Industries, Inc. 64 13.2.1 Key Facts 64 13.2.2 Business Description 64 13.2.3 Key Product/Services Offerings 65 13.2.4 SWOT Analysis 65 13.2.5 Key Financials 66 13.2.6 Recent developments 67 13.3 Continental AG 68 13.3.1 Key Facts 68 13.3.2 Business Description 68 13.3.3 Key Product/Services Offerings 69 13.3.4 SWOT Analysis 70 13.3.5 Key Financials 70 13.3.5.1 Revenue Split 71 13.3.6 Recent developments 72 13.4 TomTom NV 73 13.4.1 Key Facts 73 13.4.2 Business Description 73 13.4.3 Key Product/Services Offerings 74 13.4.4 SWOT Analysis 75 13.4.5 Key Financials 75 13.4.5.1 Revenue Split 77 13.4.6 Recent developments 77 13.5 AUDI AG 78 13.5.1 Key Facts 78 13.5.2 Business Description 78 13.5.3 Key Product/Services Offerings 79 13.5.4 SWOT Analysis 79 13.5.5 Key Financials 80 13.5.5.1 Revenue Split 81 13.5.6 Recent developments 82 13.6 Daimler AG 83 13.6.1 Key Facts 83 13.6.2 Business Description 83 13.6.3 Key Product/Services Offerings 84 13.6.4 SWOT Analysis 85 13.6.5 Key Financials 85 13.6.5.1 Revenue Split 86 13.6.6 Recent developments 87 13.7 Robert Bosch GmbH 88 13.7.1 Key Facts 88 13.7.2 Business Description 88 13.7.3 Key Product/Services Offerings 89 13.7.4 SWOT Analysis 90 13.7.5 Key Financials 90 13.7.5.1 Revenue Split 91 13.7.6 Recent developments 92 13.8 Denso Corporation 93 13.8.1 Key Facts 93 13.8.2 Business Description 93 13.8.3 Key Product/Services Offerings 93 13.8.4 SWOT Analysis 94 13.8.5 Key Financials 95 13.8.5.1 Revenue Split 96 13.8.6 Recent developments 98 13.9 Aptiv Plc 99 13.9.1 Key Facts 99 13.9.2 Business Description 99 13.9.3 Key Product/Services Offerings 100 13.9.4 SWOT Analysis 101 13.9.5 Key Financials 101 13.9.5.1 Revenue Split 102 13.9.6 Recent developments 103 13.10 Yazaki Corporation 104 13.10.1 Key Facts 104 13.10.2 Business Description 104 13.10.3 Key Product/Services Offerings 105 13.10.4 SWOT Analysis 105 13.10.5 Key Financials 106 13.10.6 Recent developments 107

FIG. 1 North America Automotive Head-Up Display Market Size, 2014-24 (US$ Mn) 20 FIG. 2 North America Automotive Head-Up Display Market Share, by Product, 2017 & 2024 (%) 25 FIG. 3 North America Automotive Head-Up Display Market Share, by Product, 2017 & 2024 (%) 26 FIG. 4 North America Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 26 FIG. 5 North America Windshield HUD Market Size, by Country, 2017-24 (US$ Mn) 28 FIG. 6 North America Combiner HUD Market Size, by Country, 2017-24 (US$ Mn) 29 FIG. 7 North America Automotive Head-Up Display Market Share, by Technology, 2017 & 2024 (%) 30 FIG. 8 North America Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 30 FIG. 9 North America Conventional HUD Market Size, by Country, 2017-24 (US$ Mn) 31 FIG. 10 North America Augmented Reality HUD Market Size, by Country, 2017-24 (US$ Mn) 32 FIG. 11 North America Automotive Head-Up Display Market Share, by Sales Channel, 2017 & 2024 (%) 34 FIG. 12 North America Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 34 FIG. 13 North America OEM’s Sales Channel Market Size, by Country, 2017-24 (US$ Mn) 35 FIG. 14 North America Aftermarket Sales Channel Market Size, by Country, 2017-24 (US$ Mn) 37 FIG. 15 North America Automotive Head-Up Display Market Share, by Vehicle Type, 2017 & 2024 (%) 38 FIG. 16 North America Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 38 FIG. 17 North America Luxury Car Head-Up Display Market Size, by Country, 2017-24 (US$ Mn) 40 FIG. 18 North America Premium Car Head-Up Display Market Size, by Country, 2017-24 (US$ Mn) 41 FIG. 19 North America SUV’s Head-Up Display Market Size, by Country, 2017-24 (US$ Mn) 42 FIG. 20 North America Automotive Head-Up Display Market Share, by Country, 2017 & 2024 (%) 43 FIG. 21 North America Automotive Head-Up Display Market Size, by Country, 2017-24 (US$ Mn) 44 FIG. 22 US Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 45 FIG. 23 US Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 45 FIG. 24 US Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 46 FIG. 25 US Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 47 FIG. 26 Canada Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 48 FIG. 27 Canada Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 48 FIG. 28 Canada Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 49 FIG. 29 Canada Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 50 FIG. 30 Mexico Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 51 FIG. 31 Mexico Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 51 FIG. 32 Mexico Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 52 FIG. 33 Mexico Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 53 FIG. 34 Rest of NA Automotive Head-Up Display Market Size, by Product, 2017-24 (US$ Mn) 54 FIG. 35 Rest of NA Automotive Head-Up Display Market Size, by Technology, 2017-24 (US$ Mn) 54 FIG. 36 Rest of NA Automotive Head-Up Display Market Size, by Sales Channel, 2017-24 (US$ Mn) 55 FIG. 37 Rest of NA Automotive Head-Up Display Market Size, by Vehicle Type, 2017-24 (US$ Mn) 56 FIG. 38 North America Automotive Head-Up Display Market Share, by Company 2017 57 FIG. 39 Visteon Corporation, SWOT Analysis 61 FIG. 40 Key Financials of Visteon Corporation 61 FIG. 41 Visteon Corporation Revenue Split, 2018 63 FIG. 42 Harman International, SWOT Analysis 65 FIG. 43 Key Financials of Harman International 66 FIG. 44 Continental, SWOT Analysis 70 FIG. 45 Key Financials of Continental AG 70 FIG. 46 Continental AG Revenue Split, 2018 71 FIG. 47 TomTom, SWOT Analysis 75 FIG. 48 Key Financials of TomTom 75 FIG. 49 TomTom Revenue Split, 2018 77 FIG. 50 Audi, SWOT Analysis 79 FIG. 51 Key Financials of Audi AG 80 FIG. 52 Audi Revenue Split, 2018 81 FIG. 53 Daimler, SWOT Analysis 85 FIG. 54 Key Financials of Daimler 85 FIG. 55 Daimler Revenue Split, 2018 86 FIG. 56 Robert Bosch, SWOT Analysis 90 FIG. 57 Key Financials of Robert Bosch 90 FIG. 58 Robert Bosch Revenue Split, 2018 91 FIG. 59 Denso Corporation, SWOT Analysis 95 FIG. 60 Key Financials of Denso Corporation 95 FIG. 61 Denso Corporation Revenue Split, 2018 96 FIG. 62 Aptiv, SWOT Analysis 101 FIG. 63 Key Financials of Aptiv 101 FIG. 64 Aptiv Revenue Split, 2018 102 FIG. 65 Yazaki Corporation, SWOT Analysis 105 FIG. 66 Key Financials of Yazaki Corporation 106TABLE 1 Visteon Corporation Key Facts 58 TABLE 2 Products Segmentation of Visteon Corporation 59 TABLE 3 Visteon Corporation Growth Strategy 59 TABLE 4 Harman International key facts 63 TABLE 5 Products Segmentation of Harman International 64 TABLE 6 Harman International Growth Strategy 64 TABLE 7 Continental AG key facts 67 TABLE 8 Products Segmentation of Continental AG 68 TABLE 9 Continental Growth Strategy 68 TABLE 10 TomTom key facts 72 TABLE 11 Products Segmentation of TomTom 73 TABLE 12 TomTom Growth Strategy 73 TABLE 13 Audi key facts 77 TABLE 14 Products Segmentation of Audi 78 TABLE 15 Audi Growth Strategy 78 TABLE 16 Daimler key facts 82 TABLE 17 Products Segmentation of Daimler 83 TABLE 18 Daimler Growth Strategy 83 TABLE 19 Robert Bosch key facts 87 TABLE 20 Products Segmentation of Robert Bosch 88 TABLE 21 Robert Bosch Growth Strategy 88 TABLE 22 Denso Corporation key facts 92 TABLE 23 Products Segmentation of Denso Corporation 92 TABLE 24 Denso Corporation Growth Strategy 93 TABLE 25 Aptiv Plc Key Facts 98 TABLE 26 Products Segmentation of Aptiv 99 TABLE 27 Aptiv Growth Strategy 99 TABLE 28 Yazaki Corporation key facts 103 TABLE 29 Products segmentation of Yazaki Corporation 104 TABLE 30 Yazaki Corporation Growth Strategy 104

Visteon Corporation, Harman International Industries, Inc, Continental AG, TomTom NV, AUDI AG, Daimler AG, Robert Bosch GmbH, Denso Corporation, Aptiv Plc, Yazaki Corporation