1 Mobile Value Added Services (MVAS) Introduction and Market Overview 1.1 Objectives of the Study 1.2 Definition of Mobile Value Added Services (MVAS) 1.3 Mobile Value Added Services (MVAS) Market Scope and Market Size Estimation 1.3.1 Market Concentration Ratio and Market Maturity Analysis 1.3.2 Europe Mobile Value Added Services (MVAS) Value and Growth Rate from 2014-2024 1.4 Market Segmentation 1.4.1 Types of Mobile Value Added Services (MVAS) 1.4.2 Applications of Mobile Value Added Services (MVAS) 1.4.3 Research Countries 1.5 Market Dynamics 1.5.1 Drivers 1.5.2 Limitations 1.5.3 Opportunities 1.6 Industry News and Policies by Countries 1.6.1 Industry News 1.6.2 Industry Policies 2 Industry Chain Analysis 2.1 Upstream Raw Material Suppliers of Mobile Value Added Services (MVAS) Analysis 2.2 Major Players of Mobile Value Added Services (MVAS) 2.2.1 Major Players Manufacturing Base and Market Share of Mobile Value Added Services (MVAS) in 2018 2.2.2 Major Players Product Types in 2018 2.3 Mobile Value Added Services (MVAS) Manufacturing Cost Structure Analysis 2.3.1 Consumption Process Analysis 2.3.2 Manufacturing Cost Structure of Mobile Value Added Services (MVAS) 2.3.3 Raw Material Cost of Mobile Value Added Services (MVAS) 2.3.4 Labor Cost of Mobile Value Added Services (MVAS) 2.4 Market Channel Analysis of Mobile Value Added Services (MVAS) 2.5 Major Downstream Buyers of Mobile Value Added Services (MVAS) Analysis 3 Europe Mobile Value Added Services (MVAS) Market, by Type 3.1 Europe Mobile Value Added Services (MVAS) Value and Market Share by Type (2014-2019E) 3.2 Europe Mobile Value Added Services (MVAS) Consumption and Market Share by Type (2014-2019E) 3.3 Europe Mobile Value Added Services (MVAS) Value and Growth Rate by Type (2014-2019E) 3.3.1 Europe Mobile Value Added Services (MVAS) Value and Growth Rate of Short Messaging Service 3.3.2 Europe Mobile Value Added Services (MVAS) Value and Growth Rate of Multimedia Messaging Service 3.3.3 Europe Mobile Value Added Services (MVAS) Value and Growth Rate of Location Based Services 3.3.4 Europe Mobile Value Added Services (MVAS) Value and Growth Rate of Mobile Email & IM 3.3.5 Europe Mobile Value Added Services (MVAS) Value and Growth Rate of Mobile Money 3.3.6 Europe Mobile Value Added Services (MVAS) Value and Growth Rate of Mobile Advertising 3.3.7 Europe Mobile Value Added Services (MVAS) Value and Growth Rate of Mobile Infotainment 3.4 Europe Mobile Value Added Services (MVAS) Price Analysis by Type (2014-2019E) 4 Mobile Value Added Services (MVAS) Market, by Application 4.1 Downstream Market Overview 4.2 Europe Mobile Value Added Services (MVAS) Consumption and Market Share by Application (2014-2019E) 4.2.1 Europe Mobile Value Added Services (MVAS) Consumption and Growth Rate of Enterprise (2014-2019E) 4.2.2 Europe Mobile Value Added Services (MVAS) Consumption and Growth Rate of Consumer (2014-2019E) 5 Europe Mobile Value Added Services (MVAS) Consumption, Value ($) by Countries (2014-2019E) 5.1 Europe Mobile Value Added Services (MVAS) Value and Market Share by Countries (2014-2019E) 5.2 Europe Mobile Value Added Services (MVAS) Consumption and Market Share by Countries (2014-2019E) 5.3 Europe Mobile Value Added Services (MVAS) Consumption, Value, Price and Gross Margin (2014-2019E) 5.4 Germany Mobile Value Added Services (MVAS) Consumption, Value, Price and Gross Margin (2014-2019E) 5.5 UK Mobile Value Added Services (MVAS) Consumption, Value, Price and Gross Margin (2014-2019E) 5.6 France Mobile Value Added Services (MVAS) Consumption, Value, Price and Gross Margin (2014-2019E) 5.7 Italy Mobile Value Added Services (MVAS) Consumption, Value, Price and Gross Margin (2014-2019E) 5.8 Spain Mobile Value Added Services (MVAS) Consumption, Value, Price and Gross Margin (2014-2019E) 5.9 Russia Mobile Value Added Services (MVAS) Consumption, Value, Price and Gross Margin (2014-2019E) 6 Competitive Landscape 6.1 Competitive Profile 6.2 KONG.net. 6.2.1 Company Profiles 6.2.2 Mobile Value Added Services (MVAS) Product Introduction 6.2.3 KONG.net. Sales, Value, Price, Gross Margin 2014-2019E 6.2.4 KONG.net. Market Share of Mobile Value Added Services (MVAS) Segmented by Region in 2018 6.3 OnMobile 6.3.1 Company Profiles 6.3.2 Mobile Value Added Services (MVAS) Product Introduction 6.3.3 OnMobile Sales, Value, Price, Gross Margin 2014-2019E 6.3.4 OnMobile Market Share of Mobile Value Added Services (MVAS) Segmented by Region in 2018 6.4 Vodafone 6.4.1 Company Profiles 6.4.2 Mobile Value Added Services (MVAS) Product Introduction 6.4.3 Vodafone Sales, Value, Price, Gross Margin 2014-2019E 6.4.4 Vodafone Market Share of Mobile Value Added Services (MVAS) Segmented by Region in 2018 6.5 One97 Communication 6.5.1 Company Profiles 6.5.2 Mobile Value Added Services (MVAS) Product Introduction 6.5.3 One97 Communication Sales, Value, Price, Gross Margin 2014-2019E 6.5.4 One97 Communication Market Share of Mobile Value Added Services (MVAS) Segmented by Region in 2018 6.6 Comverse 6.6.1 Company Profiles 6.6.2 Mobile Value Added Services (MVAS) Product Introduction 6.6.3 Comverse Sales, Value, Price, Gross Margin 2014-2019E 6.6.4 Comverse Market Share of Mobile Value Added Services (MVAS) Segmented by Region in 2018 6.7 Gemalto NV 6.7.1 Company Profiles 6.7.2 Mobile Value Added Services (MVAS) Product Introduction 6.7.3 Gemalto NV Sales, Value, Price, Gross Margin 2014-2019E 6.7.4 Gemalto NV Market Share of Mobile Value Added Services (MVAS) Segmented by Region in 2018 6.8 InMobi 6.8.1 Company Profiles 6.8.2 Mobile Value Added Services (MVAS) Product Introduction 6.8.3 InMobi Sales, Value, Price, Gross Margin 2014-2019E 6.8.4 InMobi Market Share of Mobile Value Added Services (MVAS) Segmented by Region in 2018 6.9 AT&T 6.9.1 Company Profiles 6.9.2 Mobile Value Added Services (MVAS) Product Introduction 6.9.3 AT&T Sales, Value, Price, Gross Margin 2014-2019E 6.9.4 AT&T Market Share of Mobile Value Added Services (MVAS) Segmented by Region in 2018 6.10 Alibaba Group Holdings Limited 6.10.1 Company Profiles 6.10.2 Mobile Value Added Services (MVAS) Product Introduction 6.10.3 Alibaba Group Holdings Limited Sales, Value, Price, Gross Margin 2014-2019E 6.10.4 Alibaba Group Holdings Limited Market Share of Mobile Value Added Services (MVAS) Segmented by Region in 2018 6.11 Apple 6.11.1 Company Profiles 6.11.2 Mobile Value Added Services (MVAS) Product Introduction 6.11.3 Apple Sales, Value, Price, Gross Margin 2014-2019E 6.11.4 Apple Market Share of Mobile Value Added Services (MVAS) Segmented by Region in 2018 6.12 KongZhong 6.12.1 Company Profiles 6.12.2 Mobile Value Added Services (MVAS) Product Introduction 6.12.3 KongZhong Sales, Value, Price, Gross Margin 2014-2019E 6.12.4 KongZhong Market Share of Mobile Value Added Services (MVAS) Segmented by Region in 2018 6.13 Google 6.13.1 Company Profiles 6.13.2 Mobile Value Added Services (MVAS) Product Introduction 6.13.3 Google Sales, Value, Price, Gross Margin 2014-2019E 6.13.4 Google Market Share of Mobile Value Added Services (MVAS) Segmented by Region in 2018 6.14 Comviva Technologies 6.14.1 Company Profiles 6.14.2 Mobile Value Added Services (MVAS) Product Introduction 6.14.3 Comviva Technologies Sales, Value, Price, Gross Margin 2014-2019E 6.14.4 Comviva Technologies Market Share of Mobile Value Added Services (MVAS) Segmented by Region in 2018 7 Europe Mobile Value Added Services (MVAS) Market Analysis and Forecast by Type and Application 7.1 Europe Mobile Value Added Services (MVAS) Market Value & Volume Forecast, by Type (2019-2024) 7.1.1 Short Messaging Service Market Value and Volume Forecast (2019-2024) 7.1.2 Multimedia Messaging Service Market Value and Volume Forecast (2019-2024) 7.1.3 Location Based Services Market Value and Volume Forecast (2019-2024) 7.1.4 Mobile Email & IM Market Value and Volume Forecast (2019-2024) 7.1.5 Mobile Money Market Value and Volume Forecast (2019-2024) 7.1.6 Mobile Advertising Market Value and Volume Forecast (2019-2024) 7.1.7 Mobile Infotainment Market Value and Volume Forecast (2019-2024) 7.2 Europe Mobile Value Added Services (MVAS) Market Value & Volume Forecast, by Application (2019-2024) 7.2.1 Enterprise Market Value and Volume Forecast (2019-2024) 7.2.2 Consumer Market Value and Volume Forecast (2019-2024) 8 Mobile Value Added Services (MVAS) Market Analysis and Forecast by Countries 8.1 Germany Market Value and Consumption Forecast (2019-2024) 8.2 UK Market Value and Consumption Forecast (2019-2024) 8.3 France Market Value and Consumption Forecast (2019-2024) 8.4 Italy Market Value and Consumption Forecast (2019-2024) 8.5 Spain Market Value and Consumption Forecast (2019-2024) 8.6 Russia Market Value and Consumption Forecast (2019-2024) 9 New Project Feasibility Analysis 9.1 Industry Barriers and New Entrants SWOT Analysis 9.2 Analysis and Suggestions on New Project Investment 10 Research Finding and Conclusion 11 Appendix 11.1 Methodology 11.2 Research Data Source

List of Tables and Figures Figure Product Picture of Mobile Value Added Services (MVAS) Table Product Specification of Mobile Value Added Services (MVAS) Figure Market Concentration Ratio and Market Maturity Analysis of Mobile Value Added Services (MVAS) Figure Europe Mobile Value Added Services (MVAS) Value ($) and Growth Rate from 2014-2024 Table Different Types of Mobile Value Added Services (MVAS) Figure Europe Mobile Value Added Services (MVAS) Value ($) Segment by Type from 2014-2019E Figure Europe Mobile Value Added Services (MVAS) Market Share by Types in 2018 Figure Short Messaging Service Picture Figure Multimedia Messaging Service Picture Figure Location Based Services Picture Figure Mobile Email & IM Picture Figure Mobile Money Picture Figure Mobile Advertising Picture Figure Mobile Infotainment Picture Table Different Applications of Mobile Value Added Services (MVAS) Figure Europe Mobile Value Added Services (MVAS) Value ($) Segment by Applications from 2014-2019E Figure Europe Mobile Value Added Services (MVAS) Market Share by Applications in 2018 Figure Enterprise Picture Figure Consumer Picture Table Research Countries of Mobile Value Added Services (MVAS) Figure Europe Mobile Value Added Services (MVAS) Market Share by Countries in 2018 Figure Germany Mobile Value Added Services (MVAS) Consumption Value ($) and Growth Rate (2014-2019E) Figure UK Mobile Value Added Services (MVAS) Consumption Value ($) and Growth Rate (2014-2019E) Figure France Mobile Value Added Services (MVAS) Consumption Value ($) and Growth Rate (2014-2019E) Figure Italy Mobile Value Added Services (MVAS) Consumption Value ($) and Growth Rate (2014-2019E) Figure Spain Mobile Value Added Services (MVAS) Consumption Value ($) and Growth Rate (2014-2019E) Figure Russia Mobile Value Added Services (MVAS) Consumption Value ($) and Growth Rate (2014-2019E) Table Emerging and Growing Market of Mobile Value Added Services (MVAS) Table Industry News Table Industry Policies Figure Industry Chain Analysis of Mobile Value Added Services (MVAS) Table Upstream Raw Material Suppliers of Mobile Value Added Services (MVAS) with Contact Information Table Major Players Manufacturing Base and Market Share of Mobile Value Added Services (MVAS) in 2018 Table Major Players Consumption Value Market Share of Mobile Value Added Services (MVAS) in 2018 Table Major Players Mobile Value Added Services (MVAS) Product Types in 2018 Figure Consumption Process of Mobile Value Added Services (MVAS) Figure Manufacturing Cost Structure of Mobile Value Added Services (MVAS) Figure Channel Status of Mobile Value Added Services (MVAS) Table Major Distributors of Mobile Value Added Services (MVAS) with Contact Information Table Major Downstream Buyers of Mobile Value Added Services (MVAS) with Contact Information Table Europe Mobile Value Added Services (MVAS) Value ($) by Type (2014-2019E) Table Europe Mobile Value Added Services (MVAS) Value Share by Type (2014-2019E) Figure Europe Mobile Value Added Services (MVAS) Value Share by Type (2014-2019E) Table Europe Mobile Value Added Services (MVAS) Consumption by Type (2014-2019E) Table Europe Mobile Value Added Services (MVAS) Consumption Share by Type (2014-2019E) Figure Europe Mobile Value Added Services (MVAS) Consumption Share by Type (2014-2019E) Figure Short Messaging Service Picture Figure Multimedia Messaging Service Picture Figure Location Based Services Picture Figure Mobile Email & IM Picture Figure Mobile Money Picture Figure Mobile Advertising Picture Figure Mobile Infotainment Picture Figure Europe Mobile Value Added Services (MVAS) Value ($) and Growth Rate of Mobile Infotainment Table Europe Mobile Value Added Services (MVAS) Price by Type (2014-2019E) Figure Downstream Market Overview Table Europe Mobile Value Added Services (MVAS) Consumption by Application (2014-2019E) Table Europe Mobile Value Added Services (MVAS) Consumption Market Share by Application (2014-2019E) Figure Europe Mobile Value Added Services (MVAS) Consumption Market Share by Application (2014-2019E) Figure Europe Mobile Value Added Services (MVAS) Consumption and Growth Rate of Enterprise (2014-2019) Figure Europe Mobile Value Added Services (MVAS) Consumption and Growth Rate of Consumer (2014-2019) Table Europe Mobile Value Added Services (MVAS) Value ($) by Countries (2014-2019E) Table Europe Mobile Value Added Services (MVAS) Value Market Share by Countries (2014-2019E) Figure Europe Mobile Value Added Services (MVAS) Value Market Share by Countries (2014-2019E) Table Europe Mobile Value Added Services (MVAS) Consumption by Countries (2014-2019E) Table Europe Mobile Value Added Services (MVAS) Consumption Market Share by Countries (2014-2019E) Figure Europe Mobile Value Added Services (MVAS) Consumption Market Share by Countries (2014-2019E) Table Europe Mobile Value Added Services (MVAS) Consumption, Value, Price and Gross Margin (2014-2019E) Table Germany Mobile Value Added Services (MVAS) Consumption, Value, Price and Gross Margin (2014-2019E) Table UK Mobile Value Added Services (MVAS) Consumption, Value, Price and Gross Margin (2014-2019E) Table France Mobile Value Added Services (MVAS) Consumption, Value, Price and Gross Margin (2014-2019E) Table Italy Mobile Value Added Services (MVAS) Consumption, Value, Price and Gross Margin (2014-2019E) Table Spain Mobile Value Added Services (MVAS) Consumption, Value, Price and Gross Margin (2014-2019E) Table Russia Mobile Value Added Services (MVAS) Consumption, Value, Price and Gross Margin (2014-2019E) Figure Top 3 Market Share of Mobile Value Added Services (MVAS) Companies in 2018 Figure Top 6 Market Share of Mobile Value Added Services (MVAS) Companies in 2018 Table Major Players Value ($) Share (2014-2019E) Table Company Profiles Table Product Introduction Table KONG.net. Sales, Value, Price, Gross Margin 2014-2019E Figure KONG.net. Sales and Growth Rate Figure KONG.net. Value ($) Market Share 2014-2019 Figure KONG.net. Market Share of Mobile Value Added Services (MVAS) Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table OnMobile Sales, Value, Price, Gross Margin 2014-2019E Figure OnMobile Sales and Growth Rate Figure OnMobile Value ($) Market Share 2014-2019 Figure OnMobile Market Share of Mobile Value Added Services (MVAS) Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Vodafone Sales, Value, Price, Gross Margin 2014-2019E Figure Vodafone Sales and Growth Rate Figure Vodafone Value ($) Market Share 2014-2019 Figure Vodafone Market Share of Mobile Value Added Services (MVAS) Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table One97 Communication Sales, Value, Price, Gross Margin 2014-2019E Figure One97 Communication Sales and Growth Rate Figure One97 Communication Value ($) Market Share 2014-2019 Figure One97 Communication Market Share of Mobile Value Added Services (MVAS) Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Comverse Sales, Value, Price, Gross Margin 2014-2019E Figure Comverse Sales and Growth Rate Figure Comverse Value ($) Market Share 2014-2019 Figure Comverse Market Share of Mobile Value Added Services (MVAS) Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Gemalto NV Sales, Value, Price, Gross Margin 2014-2019E Figure Gemalto NV Sales and Growth Rate Figure Gemalto NV Value ($) Market Share 2014-2019 Figure Gemalto NV Market Share of Mobile Value Added Services (MVAS) Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table InMobi Sales, Value, Price, Gross Margin 2014-2019E Figure InMobi Sales and Growth Rate Figure InMobi Value ($) Market Share 2014-2019 Figure InMobi Market Share of Mobile Value Added Services (MVAS) Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table AT&T Sales, Value, Price, Gross Margin 2014-2019E Figure AT&T Sales and Growth Rate Figure AT&T Value ($) Market Share 2014-2019 Figure AT&T Market Share of Mobile Value Added Services (MVAS) Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Alibaba Group Holdings Limited Sales, Value, Price, Gross Margin 2014-2019E Figure Alibaba Group Holdings Limited Sales and Growth Rate Figure Alibaba Group Holdings Limited Value ($) Market Share 2014-2019 Figure Alibaba Group Holdings Limited Market Share of Mobile Value Added Services (MVAS) Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Apple Sales, Value, Price, Gross Margin 2014-2019E Figure Apple Sales and Growth Rate Figure Apple Value ($) Market Share 2014-2019 Figure Apple Market Share of Mobile Value Added Services (MVAS) Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table KongZhong Sales, Value, Price, Gross Margin 2014-2019E Figure KongZhong Sales and Growth Rate Figure KongZhong Value ($) Market Share 2014-2019 Figure KongZhong Market Share of Mobile Value Added Services (MVAS) Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Google Sales, Value, Price, Gross Margin 2014-2019E Figure Google Sales and Growth Rate Figure Google Value ($) Market Share 2014-2019 Figure Google Market Share of Mobile Value Added Services (MVAS) Segmented by Region in 2018 Table Company Profiles Table Product Introduction Table Comviva Technologies Sales, Value, Price, Gross Margin 2014-2019E Figure Comviva Technologies Sales and Growth Rate Figure Comviva Technologies Value ($) Market Share 2014-2019 Figure Comviva Technologies Market Share of Mobile Value Added Services (MVAS) Segmented by Region in 2018 Table Europe Mobile Value Added Services (MVAS) Market Value ($) Forecast, by Type Table Europe Mobile Value Added Services (MVAS) Market Volume Forecast, by Type Table Europe Market Value ($) Forecast by Application (2019-2024) Table Europe Market Volume Forecast by Application (2019-2024) Figure Germany Market Value ($) and Growth Rate Forecast (2019-2024) Figure Germany Consumption and Growth Rate Forecast (2019-2024) Figure UK Market Value ($) and Growth Rate Forecast (2019-2024) Figure UK Consumption and Growth Rate Forecast (2019-2024) Figure France Market Value ($) and Growth Rate Forecast (2019-2024) Figure France Consumption and Growth Rate Forecast (2019-2024) Figure Italy Market Value ($) and Growth Rate Forecast (2019-2024) Figure Italy Consumption and Growth Rate Forecast (2019-2024) Figure Spain Market Value ($) and Growth Rate Forecast (2019-2024) Figure Spain Consumption and Growth Rate Forecast (2019-2024) Figure Russia Market Value ($) and Growth Rate Forecast (2019-2024) Figure Russia Consumption and Growth Rate Forecast (2019-2024) Figure Industry Resource/Technology/Labor Importance Analysis Table New Entrants SWOT Analysis Table New Project Analysis of Investment Recovery