Table of Contents 1 Report Overview 1.1 Study Scope 1.2 Key Market Segments 1.3 Players Covered: Ranking by AR and VR Software Revenue 1.4 Market Analysis by Type 1.4.1 Global AR and VR Software Market Size Growth Rate by Type: 2020 VS 2026 1.4.2 Augmented Reality Software 1.4.3 Virtual Reality Software 1.5 Market by Application 1.5.1 Global AR and VR Software Market Share by Application: 2020 VS 2026 1.5.2 Large Enterprises 1.5.3 SMEs 1.6 Study Objectives 1.7 Years Considered 2 Global Growth Trends by Regions 2.1 AR and VR Software Market Perspective (2015-2026) 2.2 AR and VR Software Growth Trends by Regions 2.2.1 AR and VR Software Market Size by Regions: 2015 VS 2020 VS 2026 2.2.2 AR and VR Software Historic Market Share by Regions (2015-2020) 2.2.3 AR and VR Software Forecasted Market Size by Regions (2021-2026) 2.3 Industry Trends and Growth Strategy 2.3.1 Market Top Trends 2.3.2 Market Drivers 2.3.3 Market Challenges 2.3.4 Porter’s Five Forces Analysis 2.3.5 AR and VR Software Market Growth Strategy 2.3.6 Primary Interviews with Key AR and VR Software Players (Opinion Leaders) 3 Competition Landscape by Key Players 3.1 Global Top AR and VR Software Players by Market Size 3.1.1 Global Top AR and VR Software Players by Revenue (2015-2020) 3.1.2 Global AR and VR Software Revenue Market Share by Players (2015-2020) 3.1.3 Global AR and VR Software Market Share by Company Type (Tier 1, Tier 2 and Tier 3) 3.2 Global AR and VR Software Market Concentration Ratio 3.2.1 Global AR and VR Software Market Concentration Ratio (CR5 and HHI) 3.2.2 Global Top 10 and Top 5 Companies by AR and VR Software Revenue in 2019 3.3 AR and VR Software Key Players Head office and Area Served 3.4 Key Players AR and VR Software Product Solution and Service 3.5 Date of Enter into AR and VR Software Market 3.6 Mergers & Acquisitions, Expansion Plans 4 Breakdown Data by Type (2015-2026) 4.1 Global AR and VR Software Historic Market Size by Type (2015-2020) 4.2 Global AR and VR Software Forecasted Market Size by Type (2021-2026) 5 AR and VR Software Breakdown Data by Application (2015-2026) 5.1 Global AR and VR Software Market Size by Application (2015-2020) 5.2 Global AR and VR Software Forecasted Market Size by Application (2021-2026) 6 North America 6.1 North America AR and VR Software Market Size (2015-2020) 6.2 AR and VR Software Key Players in North America (2019-2020) 6.3 North America AR and VR Software Market Size by Type (2015-2020) 6.4 North America AR and VR Software Market Size by Application (2015-2020) 7 Europe 7.1 Europe AR and VR Software Market Size (2015-2020) 7.2 AR and VR Software Key Players in Europe (2019-2020) 7.3 Europe AR and VR Software Market Size by Type (2015-2020) 7.4 Europe AR and VR Software Market Size by Application (2015-2020) 8 China 8.1 China AR and VR Software Market Size (2015-2020) 8.2 AR and VR Software Key Players in China (2019-2020) 8.3 China AR and VR Software Market Size by Type (2015-2020) 8.4 China AR and VR Software Market Size by Application (2015-2020) 9 Japan 9.1 Japan AR and VR Software Market Size (2015-2020) 9.2 AR and VR Software Key Players in Japan (2019-2020) 9.3 Japan AR and VR Software Market Size by Type (2015-2020) 9.4 Japan AR and VR Software Market Size by Application (2015-2020) 10 Southeast Asia 10.1 Southeast Asia AR and VR Software Market Size (2015-2020) 10.2 AR and VR Software Key Players in Southeast Asia (2019-2020) 10.3 Southeast Asia AR and VR Software Market Size by Type (2015-2020) 10.4 Southeast Asia AR and VR Software Market Size by Application (2015-2020) 11 India 11.1 India AR and VR Software Market Size (2015-2020) 11.2 AR and VR Software Key Players in India (2019-2020) 11.3 India AR and VR Software Market Size by Type (2015-2020) 11.4 India AR and VR Software Market Size by Application (2015-2020) 12 Central & South America 12.1 Central & South America AR and VR Software Market Size (2015-2020) 12.2 AR and VR Software Key Players in Central & South America (2019-2020) 12.3 Central & South America AR and VR Software Market Size by Type (2015-2020) 12.4 Central & South America AR and VR Software Market Size by Application (2015-2020) 13Key Players Profiles 13.1 Amazon Web Services 13.1.1 Amazon Web Services Company Details 13.1.2 Amazon Web Services Business Overview and Its Total Revenue 13.1.3 Amazon Web Services AR and VR Software Introduction 13.1.4 Amazon Web Services Revenue in AR and VR Software Business (2015-2020)) 13.1.5 Amazon Web Services Recent Development 13.2 Google 13.2.1 Google Company Details 13.2.2 Google Business Overview and Its Total Revenue 13.2.3 Google AR and VR Software Introduction 13.2.4 Google Revenue in AR and VR Software Business (2015-2020) 13.2.5 Google Recent Development 13.3 PTC 13.3.1 PTC Company Details 13.3.2 PTC Business Overview and Its Total Revenue 13.3.3 PTC AR and VR Software Introduction 13.3.4 PTC Revenue in AR and VR Software Business (2015-2020) 13.3.5 PTC Recent Development 13.4 Valve 13.4.1 Valve Company Details 13.4.2 Valve Business Overview and Its Total Revenue 13.4.3 Valve AR and VR Software Introduction 13.4.4 Valve Revenue in AR and VR Software Business (2015-2020) 13.4.5 Valve Recent Development 13.5 Unity Technologies 13.5.1 Unity Technologies Company Details 13.5.2 Unity Technologies Business Overview and Its Total Revenue 13.5.3 Unity Technologies AR and VR Software Introduction 13.5.4 Unity Technologies Revenue in AR and VR Software Business (2015-2020) 13.5.5 Unity Technologies Recent Development 13.6 Epic Games 13.6.1 Epic Games Company Details 13.6.2 Epic Games Business Overview and Its Total Revenue 13.6.3 Epic Games AR and VR Software Introduction 13.6.4 Epic Games Revenue in AR and VR Software Business (2015-2020) 13.6.5 Epic Games Recent Development 13.7 Kentico Software 13.7.1 Kentico Software Company Details 13.7.2 Kentico Software Business Overview and Its Total Revenue 13.7.3 Kentico Software AR and VR Software Introduction 13.7.4 Kentico Software Revenue in AR and VR Software Business (2015-2020) 13.7.5 Kentico Software Recent Development 13.8 Mimic Technologies 13.8.1 Mimic Technologies Company Details 13.8.2 Mimic Technologies Business Overview and Its Total Revenue 13.8.3 Mimic Technologies AR and VR Software Introduction 13.8.4 Mimic Technologies Revenue in AR and VR Software Business (2015-2020) 13.8.5 Mimic Technologies Recent Development 13.9 Apple 13.9.1 Apple Company Details 13.9.2 Apple Business Overview and Its Total Revenue 13.9.3 Apple AR and VR Software Introduction 13.9.4 Apple Revenue in AR and VR Software Business (2015-2020) 13.9.5 Apple Recent Development 13.10 Autodesk 13.10.1 Autodesk Company Details 13.10.2 Autodesk Business Overview and Its Total Revenue 13.10.3 Autodesk AR and VR Software Introduction 13.10.4 Autodesk Revenue in AR and VR Software Business (2015-2020) 13.10.5 Autodesk Recent Development 13.11 HP Development Company 10.11.1 HP Development Company Company Details 10.11.2 HP Development Company Business Overview and Its Total Revenue 10.11.3 HP Development Company AR and VR Software Introduction 10.11.4 HP Development Company Revenue in AR and VR Software Business (2015-2020) 10.11.5 HP Development Company Recent Development 13.12 Crytek 10.12.1 Crytek Company Details 10.12.2 Crytek Business Overview and Its Total Revenue 10.12.3 Crytek AR and VR Software Introduction 10.12.4 Crytek Revenue in AR and VR Software Business (2015-2020) 10.12.5 Crytek Recent Development 13.13 Inglobe Technologies 10.13.1 Inglobe Technologies Company Details 10.13.2 Inglobe Technologies Business Overview and Its Total Revenue 10.13.3 Inglobe Technologies AR and VR Software Introduction 10.13.4 Inglobe Technologies Revenue in AR and VR Software Business (2015-2020) 10.13.5 Inglobe Technologies Recent Development 13.14 Contentful 10.14.1 Contentful Company Details 10.14.2 Contentful Business Overview and Its Total Revenue 10.14.3 Contentful AR and VR Software Introduction 10.14.4 Contentful Revenue in AR and VR Software Business (2015-2020) 10.14.5 Contentful Recent Development 13.15 LiveLike 10.15.1 LiveLike Company Details 10.15.2 LiveLike Business Overview and Its Total Revenue 10.15.3 LiveLike AR and VR Software Introduction 10.15.4 LiveLike Revenue in AR and VR Software Business (2015-2020) 10.15.5 LiveLike Recent Development 14Analyst's Viewpoints/Conclusions 15Appendix 15.1 Research Methodology 15.1.1 Methodology/Research Approach 15.1.2 Data Source 15.2 Disclaimer 15.3 Author Details

List of Tables Table 1. AR and VR Software Key Market Segments Table 2. Key Players Covered: Ranking by AR and VR Software Revenue Table 3. Ranking of Global Top AR and VR Software Manufacturers by Revenue (US$ Million) in 2019 Table 4. Global AR and VR Software Market Size Growth Rate by Type (US$ Million): 2020 VS 2026 Table 5. Key Players of Augmented Reality Software Table 6. Key Players of Virtual Reality Software Table 7. Global AR and VR Software Market Size Growth by Application (US$ Million): 2020 VS 2026 Table 8. Global AR and VR Software Market Size by Regions (US$ Million): 2020 VS 2026 Table 9. Global AR and VR Software Market Size by Regions (2015-2020) (US$ Million) Table 10. Global AR and VR Software Market Share by Regions (2015-2020) Table 11. Global AR and VR Software Forecasted Market Size by Regions (2021-2026) (US$ Million) Table 12. Global AR and VR Software Market Share by Regions (2021-2026) Table 13. Market Top Trends Table 14. Key Drivers: Impact Analysis Table 15. Key Challenges Table 16. AR and VR Software Market Growth Strategy Table 17. Main Points Interviewed from Key AR and VR Software Players Table 18. Global AR and VR Software Revenue by Players (2015-2020) (Million US$) Table 19. Global AR and VR Software Market Share by Players (2015-2020) Table 20. Global Top AR and VR Software Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in AR and VR Software as of 2019) Table 21. Global AR and VR Software by Players Market Concentration Ratio (CR5 and HHI) Table 22. Key Players Headquarters and Area Served Table 23. Key Players AR and VR Software Product Solution and Service Table 24. Date of Enter into AR and VR Software Market Table 25. Mergers & Acquisitions, Expansion Plans Table 26. Global AR and VR Software Market Size by Type (2015-2020) (Million US$) Table 27. Global AR and VR Software Market Size Share by Type (2015-2020) Table 28. Global AR and VR Software Revenue Market Share by Type (2021-2026) Table 29. Global AR and VR Software Market Size Share by Application (2015-2020) Table 30. Global AR and VR Software Market Size by Application (2015-2020) (Million US$) Table 31. Global AR and VR Software Market Size Share by Application (2021-2026) Table 32. North America Key Players AR and VR Software Revenue (2019-2020) (Million US$) Table 33. North America Key Players AR and VR Software Market Share (2019-2020) Table 34. North America AR and VR Software Market Size by Type (2015-2020) (Million US$) Table 35. North America AR and VR Software Market Share by Type (2015-2020) Table 36. North America AR and VR Software Market Size by Application (2015-2020) (Million US$) Table 37. North America AR and VR Software Market Share by Application (2015-2020) Table 38. Europe Key Players AR and VR Software Revenue (2019-2020) (Million US$) Table 39. Europe Key Players AR and VR Software Market Share (2019-2020) Table 40. Europe AR and VR Software Market Size by Type (2015-2020) (Million US$) Table 41. Europe AR and VR Software Market Share by Type (2015-2020) Table 42. Europe AR and VR Software Market Size by Application (2015-2020) (Million US$) Table 43. Europe AR and VR Software Market Share by Application (2015-2020) Table 44. China Key Players AR and VR Software Revenue (2019-2020) (Million US$) Table 45. China Key Players AR and VR Software Market Share (2019-2020) Table 46. China AR and VR Software Market Size by Type (2015-2020) (Million US$) Table 47. China AR and VR Software Market Share by Type (2015-2020) Table 48. China AR and VR Software Market Size by Application (2015-2020) (Million US$) Table 49. China AR and VR Software Market Share by Application (2015-2020) Table 50. Japan Key Players AR and VR Software Revenue (2019-2020) (Million US$) Table 51. Japan Key Players AR and VR Software Market Share (2019-2020) Table 52. Japan AR and VR Software Market Size by Type (2015-2020) (Million US$) Table 53. Japan AR and VR Software Market Share by Type (2015-2020) Table 54. Japan AR and VR Software Market Size by Application (2015-2020) (Million US$) Table 55. Japan AR and VR Software Market Share by Application (2015-2020) Table 56. Southeast Asia Key Players AR and VR Software Revenue (2019-2020) (Million US$) Table 57. Southeast Asia Key Players AR and VR Software Market Share (2019-2020) Table 58. Southeast Asia AR and VR Software Market Size by Type (2015-2020) (Million US$) Table 59. Southeast Asia AR and VR Software Market Share by Type (2015-2020) Table 60. Southeast Asia AR and VR Software Market Size by Application (2015-2020) (Million US$) Table 61. Southeast Asia AR and VR Software Market Share by Application (2015-2020) Table 62. India Key Players AR and VR Software Revenue (2019-2020) (Million US$) Table 63. India Key Players AR and VR Software Market Share (2019-2020) Table 64. India AR and VR Software Market Size by Type (2015-2020) (Million US$) Table 65. India AR and VR Software Market Share by Type (2015-2020) Table 66. India AR and VR Software Market Size by Application (2015-2020) (Million US$) Table 67. India AR and VR Software Market Share by Application (2015-2020) Table 68. Central & South America Key Players AR and VR Software Revenue (2019-2020) (Million US$) Table 69. Central & South America Key Players AR and VR Software Market Share (2019-2020) Table 70. Central & South America AR and VR Software Market Size by Type (2015-2020) (Million US$) Table 71. Central & South America AR and VR Software Market Share by Type (2015-2020) Table 72. Central & South America AR and VR Software Market Size by Application (2015-2020) (Million US$) Table 73. Central & South America AR and VR Software Market Share by Application (2015-2020) Table 74. Amazon Web Services Company Details Table 75. Amazon Web Services Business Overview Table 76. Amazon Web Services Product Table 77. Amazon Web Services Revenue in AR and VR Software Business (2015-2020) (Million US$) Table 78. Amazon Web Services Recent Development Table 79. Google Company Details Table 80. Google Business Overview Table 81. Google Product Table 82. Google Revenue in AR and VR Software Business (2015-2020) (Million US$) Table 83. Google Recent Development Table 84. PTC Company Details Table 85. PTC Business Overview Table 86. PTC Product Table 87. PTC Revenue in AR and VR Software Business (2015-2020) (Million US$) Table 88. PTC Recent Development Table 89. Valve Company Details Table 90. Valve Business Overview Table 91. Valve Product Table 92. Valve Revenue in AR and VR Software Business (2015-2020) (Million US$) Table 93. Valve Recent Development Table 94. Unity Technologies Company Details Table 95. Unity Technologies Business Overview Table 96. Unity Technologies Product Table 97. Unity Technologies Revenue in AR and VR Software Business (2015-2020) (Million US$) Table 98. Unity Technologies Recent Development Table 99. Epic Games Company Details Table 100. Epic Games Business Overview Table 101. Epic Games Product Table 102. Epic Games Revenue in AR and VR Software Business (2015-2020) (Million US$) Table 103. Epic Games Recent Development Table 104. Kentico Software Company Details Table 105. Kentico Software Business Overview Table 106. Kentico Software Product Table 107. Kentico Software Revenue in AR and VR Software Business (2015-2020) (Million US$) Table 108. Kentico Software Recent Development Table 109. Mimic Technologies Business Overview Table 110. Mimic Technologies Product Table 111. Mimic Technologies Company Details Table 112. Mimic Technologies Revenue in AR and VR Software Business (2015-2020) (Million US$) Table 113. Mimic Technologies Recent Development Table 114. Apple Company Details Table 115. Apple Business Overview Table 116. Apple Product Table 117. Apple Revenue in AR and VR Software Business (2015-2020) (Million US$) Table 118. Apple Recent Development Table 119. Autodesk Company Details Table 120. Autodesk Business Overview Table 121. Autodesk Product Table 122. Autodesk Revenue in AR and VR Software Business (2015-2020) (Million US$) Table 123. Autodesk Recent Development Table 124. HP Development Company Company Details Table 125. HP Development Company Business Overview Table 126. HP Development Company Product Table 127. HP Development Company Revenue in AR and VR Software Business (2015-2020) (Million US$) Table 128. HP Development Company Recent Development Table 129. Crytek Company Details Table 130. Crytek Business Overview Table 131. Crytek Product Table 132. Crytek Revenue in AR and VR Software Business (2015-2020) (Million US$) Table 133. Crytek Recent Development Table 134. Inglobe Technologies Company Details Table 135. Inglobe Technologies Business Overview Table 136. Inglobe Technologies Product Table 137. Inglobe Technologies Revenue in AR and VR Software Business (2015-2020) (Million US$) Table 138. Inglobe Technologies Recent Development Table 139. Contentful Company Details Table 140. Contentful Business Overview Table 141. Contentful Product Table 142. Contentful Revenue in AR and VR Software Business (2015-2020) (Million US$) Table 143. Contentful Recent Development Table 144. LiveLike Company Details Table 145. LiveLike Business Overview Table 146. LiveLike Product Table 147. LiveLike Revenue in AR and VR Software Business (2015-2020) (Million US$) Table 148. LiveLike Recent Development Table 149. Research Programs/Design for This Report Table 150. Key Data Information from Secondary Sources Table 151. Key Data Information from Primary Sources List of Figures Figure 1. Global AR and VR Software Market Share by Type: 2020 VS 2026 Figure 2. Augmented Reality Software Features Figure 3. Virtual Reality Software Features Figure 4. Global AR and VR Software Market Share by Application: 2020 VS 2026 Figure 5. Large Enterprises Case Studies Figure 6. SMEs Case Studies Figure 7. AR and VR Software Report Years Considered Figure 8. Global AR and VR Software Market Size YoY Growth 2015-2026 (US$ Million) Figure 9. Global AR and VR Software Market Share by Regions: 2020 VS 2026 Figure 10. Global AR and VR Software Market Share by Regions (2021-2026) Figure 11. Porter's Five Forces Analysis Figure 12. Global AR and VR Software Market Share by Players in 2019 Figure 13. Global Top AR and VR Software Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in AR and VR Software as of 2019 Figure 14. The Top 10 and 5 Players Market Share by AR and VR Software Revenue in 2019 Figure 15. North America AR and VR Software Market Size YoY Growth (2015-2020) (Million US$) Figure 16. Europe AR and VR Software Market Size YoY Growth (2015-2020) (Million US$) Figure 17. China AR and VR Software Market Size YoY Growth (2015-2020) (Million US$) Figure 18. Japan AR and VR Software Market Size YoY Growth (2015-2020) (Million US$) Figure 19. Southeast Asia AR and VR Software Market Size YoY Growth (2015-2020) (Million US$) Figure 20. India AR and VR Software Market Size YoY Growth (2015-2020) (Million US$) Figure 21. Central & South America AR and VR Software Market Size YoY Growth (2015-2020) (Million US$) Figure 22. Amazon Web Services Total Revenue (US$ Million): 2019 Compared with 2018 Figure 23. Amazon Web Services Revenue Growth Rate in AR and VR Software Business (2015-2020) Figure 24. Google Total Revenue (US$ Million): 2019 Compared with 2018 Figure 25. Google Revenue Growth Rate in AR and VR Software Business (2015-2020) Figure 26. PTC Total Revenue (US$ Million): 2019 Compared with 2018 Figure 27. PTC Revenue Growth Rate in AR and VR Software Business (2015-2020) Figure 28. Valve Total Revenue (US$ Million): 2019 Compared with 2018 Figure 29. Valve Revenue Growth Rate in AR and VR Software Business (2015-2020) Figure 30. Unity Technologies Total Revenue (US$ Million): 2019 Compared with 2018 Figure 31. Unity Technologies Revenue Growth Rate in AR and VR Software Business (2015-2020) Figure 32. Epic Games Total Revenue (US$ Million): 2019 Compared with 2018 Figure 33. Epic Games Revenue Growth Rate in AR and VR Software Business (2015-2020) Figure 34. Kentico Software Total Revenue (US$ Million): 2019 Compared with 2018 Figure 35. Kentico Software Revenue Growth Rate in AR and VR Software Business (2015-2020) Figure 36. Mimic Technologies Total Revenue (US$ Million): 2019 Compared with 2018 Figure 37. Mimic Technologies Revenue Growth Rate in AR and VR Software Business (2015-2020) Figure 38. Apple Total Revenue (US$ Million): 2019 Compared with 2018 Figure 39. Apple Revenue Growth Rate in AR and VR Software Business (2015-2020) Figure 40. Autodesk Total Revenue (US$ Million): 2019 Compared with 2018 Figure 41. Autodesk Revenue Growth Rate in AR and VR Software Business (2015-2020) Figure 42. HP Development Company Total Revenue (US$ Million): 2019 Compared with 2018 Figure 43. HP Development Company Revenue Growth Rate in AR and VR Software Business (2015-2020) Figure 44. Crytek Total Revenue (US$ Million): 2019 Compared with 2018 Figure 45. Crytek Revenue Growth Rate in AR and VR Software Business (2015-2020) Figure 46. Inglobe Technologies Total Revenue (US$ Million): 2019 Compared with 2018 Figure 47. Inglobe Technologies Revenue Growth Rate in AR and VR Software Business (2015-2020) Figure 48. Contentful Total Revenue (US$ Million): 2019 Compared with 2018 Figure 49. Contentful Revenue Growth Rate in AR and VR Software Business (2015-2020) Figure 50. LiveLike Total Revenue (US$ Million): 2019 Compared with 2018 Figure 51. LiveLike Revenue Growth Rate in AR and VR Software Business (2015-2020) Figure 52. Bottom-up and Top-down Approaches for This Report Figure 53. Data Triangulation Figure 54. Key Executives Interviewed

Amazon Web Services Google PTC Valve Unity Technologies Epic Games Kentico Software Mimic Technologies Apple Autodesk HP Development Company Crytek Inglobe Technologies Contentful LiveLike