Table of Contents 1 Report Overview 1.1 Study Scope 1.2 Key Market Segments 1.3 Players Covered: Ranking by Programmatic Advertising Platform Revenue 1.4 Market Analysis by Type 1.4.1 Global Programmatic Advertising Platform Market Size Growth Rate by Type: 2020 VS 2026 1.4.2 Desktop Display 1.4.3 Desktop Video 1.4.4 Mobile Display 1.4.5 Mobile Video 1.5 Market by Application 1.5.1 Global Programmatic Advertising Platform Market Share by Application: 2020 VS 2026 1.5.2 Governance 1.5.3 Commerical 1.5.4 Others 1.6 Study Objectives 1.7 Years Considered 2 Global Growth Trends by Regions 2.1 Programmatic Advertising Platform Market Perspective (2015-2026) 2.2 Programmatic Advertising Platform Growth Trends by Regions 2.2.1 Programmatic Advertising Platform Market Size by Regions: 2015 VS 2020 VS 2026 2.2.2 Programmatic Advertising Platform Historic Market Share by Regions (2015-2020) 2.2.3 Programmatic Advertising Platform Forecasted Market Size by Regions (2021-2026) 2.3 Industry Trends and Growth Strategy 2.3.1 Market Top Trends 2.3.2 Market Drivers 2.3.3 Market Challenges 2.3.4 Porter’s Five Forces Analysis 2.3.5 Programmatic Advertising Platform Market Growth Strategy 2.3.6 Primary Interviews with Key Programmatic Advertising Platform Players (Opinion Leaders) 3 Competition Landscape by Key Players 3.1 Global Top Programmatic Advertising Platform Players by Market Size 3.1.1 Global Top Programmatic Advertising Platform Players by Revenue (2015-2020) 3.1.2 Global Programmatic Advertising Platform Revenue Market Share by Players (2015-2020) 3.1.3 Global Programmatic Advertising Platform Market Share by Company Type (Tier 1, Tier 2 and Tier 3) 3.2 Global Programmatic Advertising Platform Market Concentration Ratio 3.2.1 Global Programmatic Advertising Platform Market Concentration Ratio (CR5 and HHI) 3.2.2 Global Top 10 and Top 5 Companies by Programmatic Advertising Platform Revenue in 2019 3.3 Programmatic Advertising Platform Key Players Head office and Area Served 3.4 Key Players Programmatic Advertising Platform Product Solution and Service 3.5 Date of Enter into Programmatic Advertising Platform Market 3.6 Mergers & Acquisitions, Expansion Plans 4 Breakdown Data by Type (2015-2026) 4.1 Global Programmatic Advertising Platform Historic Market Size by Type (2015-2020) 4.2 Global Programmatic Advertising Platform Forecasted Market Size by Type (2021-2026) 5 Programmatic Advertising Platform Breakdown Data by Application (2015-2026) 5.1 Global Programmatic Advertising Platform Market Size by Application (2015-2020) 5.2 Global Programmatic Advertising Platform Forecasted Market Size by Application (2021-2026) 6 North America 6.1 North America Programmatic Advertising Platform Market Size (2015-2020) 6.2 Programmatic Advertising Platform Key Players in North America (2019-2020) 6.3 North America Programmatic Advertising Platform Market Size by Type (2015-2020) 6.4 North America Programmatic Advertising Platform Market Size by Application (2015-2020) 7 Europe 7.1 Europe Programmatic Advertising Platform Market Size (2015-2020) 7.2 Programmatic Advertising Platform Key Players in Europe (2019-2020) 7.3 Europe Programmatic Advertising Platform Market Size by Type (2015-2020) 7.4 Europe Programmatic Advertising Platform Market Size by Application (2015-2020) 8 China 8.1 China Programmatic Advertising Platform Market Size (2015-2020) 8.2 Programmatic Advertising Platform Key Players in China (2019-2020) 8.3 China Programmatic Advertising Platform Market Size by Type (2015-2020) 8.4 China Programmatic Advertising Platform Market Size by Application (2015-2020) 9 Japan 9.1 Japan Programmatic Advertising Platform Market Size (2015-2020) 9.2 Programmatic Advertising Platform Key Players in Japan (2019-2020) 9.3 Japan Programmatic Advertising Platform Market Size by Type (2015-2020) 9.4 Japan Programmatic Advertising Platform Market Size by Application (2015-2020) 10 Southeast Asia 10.1 Southeast Asia Programmatic Advertising Platform Market Size (2015-2020) 10.2 Programmatic Advertising Platform Key Players in Southeast Asia (2019-2020) 10.3 Southeast Asia Programmatic Advertising Platform Market Size by Type (2015-2020) 10.4 Southeast Asia Programmatic Advertising Platform Market Size by Application (2015-2020) 11 India 11.1 India Programmatic Advertising Platform Market Size (2015-2020) 11.2 Programmatic Advertising Platform Key Players in India (2019-2020) 11.3 India Programmatic Advertising Platform Market Size by Type (2015-2020) 11.4 India Programmatic Advertising Platform Market Size by Application (2015-2020) 12 Central & South America 12.1 Central & South America Programmatic Advertising Platform Market Size (2015-2020) 12.2 Programmatic Advertising Platform Key Players in Central & South America (2019-2020) 12.3 Central & South America Programmatic Advertising Platform Market Size by Type (2015-2020) 12.4 Central & South America Programmatic Advertising Platform Market Size by Application (2015-2020) 13Key Players Profiles 13.1 AppNexus Inc. 13.1.1 AppNexus Inc. Company Details 13.1.2 AppNexus Inc. Business Overview and Its Total Revenue 13.1.3 AppNexus Inc. Programmatic Advertising Platform Introduction 13.1.4 AppNexus Inc. Revenue in Programmatic Advertising Platform Business (2015-2020)) 13.1.5 AppNexus Inc. Recent Development 13.2 AOL Inc. (Verizon Communications Inc.) 13.2.1 AOL Inc. (Verizon Communications Inc.) Company Details 13.2.2 AOL Inc. (Verizon Communications Inc.) Business Overview and Its Total Revenue 13.2.3 AOL Inc. (Verizon Communications Inc.) Programmatic Advertising Platform Introduction 13.2.4 AOL Inc. (Verizon Communications Inc.) Revenue in Programmatic Advertising Platform Business (2015-2020) 13.2.5 AOL Inc. (Verizon Communications Inc.) Recent Development 13.3 Yahoo! Inc. 13.3.1 Yahoo! Inc. Company Details 13.3.2 Yahoo! Inc. Business Overview and Its Total Revenue 13.3.3 Yahoo! Inc. Programmatic Advertising Platform Introduction 13.3.4 Yahoo! Inc. Revenue in Programmatic Advertising Platform Business (2015-2020) 13.3.5 Yahoo! Inc. Recent Development 13.4 DataXu Inc. 13.4.1 DataXu Inc. Company Details 13.4.2 DataXu Inc. Business Overview and Its Total Revenue 13.4.3 DataXu Inc. Programmatic Advertising Platform Introduction 13.4.4 DataXu Inc. Revenue in Programmatic Advertising Platform Business (2015-2020) 13.4.5 DataXu Inc. Recent Development 13.5 Adroll.com 13.5.1 Adroll.com Company Details 13.5.2 Adroll.com Business Overview and Its Total Revenue 13.5.3 Adroll.com Programmatic Advertising Platform Introduction 13.5.4 Adroll.com Revenue in Programmatic Advertising Platform Business (2015-2020) 13.5.5 Adroll.com Recent Development 13.6 Google Inc. (Doubleclick) 13.6.1 Google Inc. (Doubleclick) Company Details 13.6.2 Google Inc. (Doubleclick) Business Overview and Its Total Revenue 13.6.3 Google Inc. (Doubleclick) Programmatic Advertising Platform Introduction 13.6.4 Google Inc. (Doubleclick) Revenue in Programmatic Advertising Platform Business (2015-2020) 13.6.5 Google Inc. (Doubleclick) Recent Development 13.7 Adobe Systems Incorporated 13.7.1 Adobe Systems Incorporated Company Details 13.7.2 Adobe Systems Incorporated Business Overview and Its Total Revenue 13.7.3 Adobe Systems Incorporated Programmatic Advertising Platform Introduction 13.7.4 Adobe Systems Incorporated Revenue in Programmatic Advertising Platform Business (2015-2020) 13.7.5 Adobe Systems Incorporated Recent Development 13.8 Rubicon Project Inc. 13.8.1 Rubicon Project Inc. Company Details 13.8.2 Rubicon Project Inc. Business Overview and Its Total Revenue 13.8.3 Rubicon Project Inc. Programmatic Advertising Platform Introduction 13.8.4 Rubicon Project Inc. Revenue in Programmatic Advertising Platform Business (2015-2020) 13.8.5 Rubicon Project Inc. Recent Development 13.9 Rocket Fuel Inc. 13.9.1 Rocket Fuel Inc. Company Details 13.9.2 Rocket Fuel Inc. Business Overview and Its Total Revenue 13.9.3 Rocket Fuel Inc. Programmatic Advertising Platform Introduction 13.9.4 Rocket Fuel Inc. Revenue in Programmatic Advertising Platform Business (2015-2020) 13.9.5 Rocket Fuel Inc. Recent Development 13.10 MediaMath Inc. 13.10.1 MediaMath Inc. Company Details 13.10.2 MediaMath Inc. Business Overview and Its Total Revenue 13.10.3 MediaMath Inc. Programmatic Advertising Platform Introduction 13.10.4 MediaMath Inc. Revenue in Programmatic Advertising Platform Business (2015-2020) 13.10.5 MediaMath Inc. Recent Development 13.11 IPONWEB Holding Limited (BidSwitch) 10.11.1 IPONWEB Holding Limited (BidSwitch) Company Details 10.11.2 IPONWEB Holding Limited (BidSwitch) Business Overview and Its Total Revenue 10.11.3 IPONWEB Holding Limited (BidSwitch) Programmatic Advertising Platform Introduction 10.11.4 IPONWEB Holding Limited (BidSwitch) Revenue in Programmatic Advertising Platform Business (2015-2020) 10.11.5 IPONWEB Holding Limited (BidSwitch) Recent Development 13.12 Between Digital 10.12.1 Between Digital Company Details 10.12.2 Between Digital Business Overview and Its Total Revenue 10.12.3 Between Digital Programmatic Advertising Platform Introduction 10.12.4 Between Digital Revenue in Programmatic Advertising Platform Business (2015-2020) 10.12.5 Between Digital Recent Development 13.13 Fluct 10.13.1 Fluct Company Details 10.13.2 Fluct Business Overview and Its Total Revenue 10.13.3 Fluct Programmatic Advertising Platform Introduction 10.13.4 Fluct Revenue in Programmatic Advertising Platform Business (2015-2020) 10.13.5 Fluct Recent Development 13.14 Adform 10.14.1 Adform Company Details 10.14.2 Adform Business Overview and Its Total Revenue 10.14.3 Adform Programmatic Advertising Platform Introduction 10.14.4 Adform Revenue in Programmatic Advertising Platform Business (2015-2020) 10.14.5 Adform Recent Development 13.15 The Trade Desk 10.15.1 The Trade Desk Company Details 10.15.2 The Trade Desk Business Overview and Its Total Revenue 10.15.3 The Trade Desk Programmatic Advertising Platform Introduction 10.15.4 The Trade Desk Revenue in Programmatic Advertising Platform Business (2015-2020) 10.15.5 The Trade Desk Recent Development 13.16 Turn Inc. 10.16.1 Turn Inc. Company Details 10.16.2 Turn Inc. Business Overview and Its Total Revenue 10.16.3 Turn Inc. Programmatic Advertising Platform Introduction 10.16.4 Turn Inc. Revenue in Programmatic Advertising Platform Business (2015-2020) 10.16.5 Turn Inc. Recent Development 13.17 Beeswax 10.17.1 Beeswax Company Details 10.17.2 Beeswax Business Overview and Its Total Revenue 10.17.3 Beeswax Programmatic Advertising Platform Introduction 10.17.4 Beeswax Revenue in Programmatic Advertising Platform Business (2015-2020) 10.17.5 Beeswax Recent Development 13.18 Connexity, Inc. 10.18.1 Connexity, Inc. Company Details 10.18.2 Connexity, Inc. Business Overview and Its Total Revenue 10.18.3 Connexity, Inc. Programmatic Advertising Platform Introduction 10.18.4 Connexity, Inc. Revenue in Programmatic Advertising Platform Business (2015-2020) 10.18.5 Connexity, Inc. Recent Development 13.19 Centro, Inc. 10.19.1 Centro, Inc. Company Details 10.19.2 Centro, Inc. Business Overview and Its Total Revenue 10.19.3 Centro, Inc. Programmatic Advertising Platform Introduction 10.19.4 Centro, Inc. Revenue in Programmatic Advertising Platform Business (2015-2020) 10.19.5 Centro, Inc. Recent Development 13.20 RadiumOne, Inc. 10.20.1 RadiumOne, Inc. Company Details 10.20.2 RadiumOne, Inc. Business Overview and Its Total Revenue 10.20.3 RadiumOne, Inc. Programmatic Advertising Platform Introduction 10.20.4 RadiumOne, Inc. Revenue in Programmatic Advertising Platform Business (2015-2020) 10.20.5 RadiumOne, Inc. Recent Development 14Analyst's Viewpoints/Conclusions 15Appendix 15.1 Research Methodology 15.1.1 Methodology/Research Approach 15.1.2 Data Source 15.2 Disclaimer 15.3 Author Details

List of Tables Table 1. Programmatic Advertising Platform Key Market Segments Table 2. Key Players Covered: Ranking by Programmatic Advertising Platform Revenue Table 3. Ranking of Global Top Programmatic Advertising Platform Manufacturers by Revenue (US$ Million) in 2019 Table 4. Global Programmatic Advertising Platform Market Size Growth Rate by Type (US$ Million): 2020 VS 2026 Table 5. Key Players of Desktop Display Table 6. Key Players of Desktop Video Table 7. Key Players of Mobile Display Table 8. Key Players of Mobile Video Table 9. Global Programmatic Advertising Platform Market Size Growth by Application (US$ Million): 2020 VS 2026 Table 10. Global Programmatic Advertising Platform Market Size by Regions (US$ Million): 2020 VS 2026 Table 11. Global Programmatic Advertising Platform Market Size by Regions (2015-2020) (US$ Million) Table 12. Global Programmatic Advertising Platform Market Share by Regions (2015-2020) Table 13. Global Programmatic Advertising Platform Forecasted Market Size by Regions (2021-2026) (US$ Million) Table 14. Global Programmatic Advertising Platform Market Share by Regions (2021-2026) Table 15. Market Top Trends Table 16. Key Drivers: Impact Analysis Table 17. Key Challenges Table 18. Programmatic Advertising Platform Market Growth Strategy Table 19. Main Points Interviewed from Key Programmatic Advertising Platform Players Table 20. Global Programmatic Advertising Platform Revenue by Players (2015-2020) (Million US$) Table 21. Global Programmatic Advertising Platform Market Share by Players (2015-2020) Table 22. Global Top Programmatic Advertising Platform Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Programmatic Advertising Platform as of 2019) Table 23. Global Programmatic Advertising Platform by Players Market Concentration Ratio (CR5 and HHI) Table 24. Key Players Headquarters and Area Served Table 25. Key Players Programmatic Advertising Platform Product Solution and Service Table 26. Date of Enter into Programmatic Advertising Platform Market Table 27. Mergers & Acquisitions, Expansion Plans Table 28. Global Programmatic Advertising Platform Market Size by Type (2015-2020) (Million US$) Table 29. Global Programmatic Advertising Platform Market Size Share by Type (2015-2020) Table 30. Global Programmatic Advertising Platform Revenue Market Share by Type (2021-2026) Table 31. Global Programmatic Advertising Platform Market Size Share by Application (2015-2020) Table 32. Global Programmatic Advertising Platform Market Size by Application (2015-2020) (Million US$) Table 33. Global Programmatic Advertising Platform Market Size Share by Application (2021-2026) Table 34. North America Key Players Programmatic Advertising Platform Revenue (2019-2020) (Million US$) Table 35. North America Key Players Programmatic Advertising Platform Market Share (2019-2020) Table 36. North America Programmatic Advertising Platform Market Size by Type (2015-2020) (Million US$) Table 37. North America Programmatic Advertising Platform Market Share by Type (2015-2020) Table 38. North America Programmatic Advertising Platform Market Size by Application (2015-2020) (Million US$) Table 39. North America Programmatic Advertising Platform Market Share by Application (2015-2020) Table 40. Europe Key Players Programmatic Advertising Platform Revenue (2019-2020) (Million US$) Table 41. Europe Key Players Programmatic Advertising Platform Market Share (2019-2020) Table 42. Europe Programmatic Advertising Platform Market Size by Type (2015-2020) (Million US$) Table 43. Europe Programmatic Advertising Platform Market Share by Type (2015-2020) Table 44. Europe Programmatic Advertising Platform Market Size by Application (2015-2020) (Million US$) Table 45. Europe Programmatic Advertising Platform Market Share by Application (2015-2020) Table 46. China Key Players Programmatic Advertising Platform Revenue (2019-2020) (Million US$) Table 47. China Key Players Programmatic Advertising Platform Market Share (2019-2020) Table 48. China Programmatic Advertising Platform Market Size by Type (2015-2020) (Million US$) Table 49. China Programmatic Advertising Platform Market Share by Type (2015-2020) Table 50. China Programmatic Advertising Platform Market Size by Application (2015-2020) (Million US$) Table 51. China Programmatic Advertising Platform Market Share by Application (2015-2020) Table 52. Japan Key Players Programmatic Advertising Platform Revenue (2019-2020) (Million US$) Table 53. Japan Key Players Programmatic Advertising Platform Market Share (2019-2020) Table 54. Japan Programmatic Advertising Platform Market Size by Type (2015-2020) (Million US$) Table 55. Japan Programmatic Advertising Platform Market Share by Type (2015-2020) Table 56. Japan Programmatic Advertising Platform Market Size by Application (2015-2020) (Million US$) Table 57. Japan Programmatic Advertising Platform Market Share by Application (2015-2020) Table 58. Southeast Asia Key Players Programmatic Advertising Platform Revenue (2019-2020) (Million US$) Table 59. Southeast Asia Key Players Programmatic Advertising Platform Market Share (2019-2020) Table 60. Southeast Asia Programmatic Advertising Platform Market Size by Type (2015-2020) (Million US$) Table 61. Southeast Asia Programmatic Advertising Platform Market Share by Type (2015-2020) Table 62. Southeast Asia Programmatic Advertising Platform Market Size by Application (2015-2020) (Million US$) Table 63. Southeast Asia Programmatic Advertising Platform Market Share by Application (2015-2020) Table 64. India Key Players Programmatic Advertising Platform Revenue (2019-2020) (Million US$) Table 65. India Key Players Programmatic Advertising Platform Market Share (2019-2020) Table 66. India Programmatic Advertising Platform Market Size by Type (2015-2020) (Million US$) Table 67. India Programmatic Advertising Platform Market Share by Type (2015-2020) Table 68. India Programmatic Advertising Platform Market Size by Application (2015-2020) (Million US$) Table 69. India Programmatic Advertising Platform Market Share by Application (2015-2020) Table 70. Central & South America Key Players Programmatic Advertising Platform Revenue (2019-2020) (Million US$) Table 71. Central & South America Key Players Programmatic Advertising Platform Market Share (2019-2020) Table 72. Central & South America Programmatic Advertising Platform Market Size by Type (2015-2020) (Million US$) Table 73. Central & South America Programmatic Advertising Platform Market Share by Type (2015-2020) Table 74. Central & South America Programmatic Advertising Platform Market Size by Application (2015-2020) (Million US$) Table 75. Central & South America Programmatic Advertising Platform Market Share by Application (2015-2020) Table 76. AppNexus Inc. Company Details Table 77. AppNexus Inc. Business Overview Table 78. AppNexus Inc. Product Table 79. AppNexus Inc. Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$) Table 80. AppNexus Inc. Recent Development Table 81. AOL Inc. (Verizon Communications Inc.) Company Details Table 82. AOL Inc. (Verizon Communications Inc.) Business Overview Table 83. AOL Inc. (Verizon Communications Inc.) Product Table 84. AOL Inc. (Verizon Communications Inc.) Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$) Table 85. AOL Inc. (Verizon Communications Inc.) Recent Development Table 86. Yahoo! Inc. Company Details Table 87. Yahoo! Inc. Business Overview Table 88. Yahoo! Inc. Product Table 89. Yahoo! Inc. Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$) Table 90. Yahoo! Inc. Recent Development Table 91. DataXu Inc. Company Details Table 92. DataXu Inc. Business Overview Table 93. DataXu Inc. Product Table 94. DataXu Inc. Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$) Table 95. DataXu Inc. Recent Development Table 96. Adroll.com Company Details Table 97. Adroll.com Business Overview Table 98. Adroll.com Product Table 99. Adroll.com Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$) Table 100. Adroll.com Recent Development Table 101. Google Inc. (Doubleclick) Company Details Table 102. Google Inc. (Doubleclick) Business Overview Table 103. Google Inc. (Doubleclick) Product Table 104. Google Inc. (Doubleclick) Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$) Table 105. Google Inc. (Doubleclick) Recent Development Table 106. Adobe Systems Incorporated Company Details Table 107. Adobe Systems Incorporated Business Overview Table 108. Adobe Systems Incorporated Product Table 109. Adobe Systems Incorporated Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$) Table 110. Adobe Systems Incorporated Recent Development Table 111. Rubicon Project Inc. Business Overview Table 112. Rubicon Project Inc. Product Table 113. Rubicon Project Inc. Company Details Table 114. Rubicon Project Inc. Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$) Table 115. Rubicon Project Inc. Recent Development Table 116. Rocket Fuel Inc. Company Details Table 117. Rocket Fuel Inc. Business Overview Table 118. Rocket Fuel Inc. Product Table 119. Rocket Fuel Inc. Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$) Table 120. Rocket Fuel Inc. Recent Development Table 121. MediaMath Inc. Company Details Table 122. MediaMath Inc. Business Overview Table 123. MediaMath Inc. Product Table 124. MediaMath Inc. Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$) Table 125. MediaMath Inc. Recent Development Table 126. IPONWEB Holding Limited (BidSwitch) Company Details Table 127. IPONWEB Holding Limited (BidSwitch) Business Overview Table 128. IPONWEB Holding Limited (BidSwitch) Product Table 129. IPONWEB Holding Limited (BidSwitch) Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$) Table 130. IPONWEB Holding Limited (BidSwitch) Recent Development Table 131. Between Digital Company Details Table 132. Between Digital Business Overview Table 133. Between Digital Product Table 134. Between Digital Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$) Table 135. Between Digital Recent Development Table 136. Fluct Company Details Table 137. Fluct Business Overview Table 138. Fluct Product Table 139. Fluct Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$) Table 140. Fluct Recent Development Table 141. Adform Company Details Table 142. Adform Business Overview Table 143. Adform Product Table 144. Adform Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$) Table 145. Adform Recent Development Table 146. The Trade Desk Company Details Table 147. The Trade Desk Business Overview Table 148. The Trade Desk Product Table 149. The Trade Desk Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$) Table 150. The Trade Desk Recent Development Table 151. Turn Inc. Company Details Table 152. Turn Inc. Business Overview Table 153. Turn Inc. Product Table 154. Turn Inc. Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$) Table 155. Turn Inc. Recent Development Table 156. Beeswax Company Details Table 157. Beeswax Business Overview Table 158. Beeswax Product Table 159. Beeswax Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$) Table 160. Beeswax Recent Development Table 161. Connexity, Inc. Company Details Table 162. Connexity, Inc. Business Overview Table 163. Connexity, Inc. Product Table 164. Connexity, Inc. Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$) Table 165. Connexity, Inc. Recent Development Table 166. Centro, Inc. Company Details Table 167. Centro, Inc. Business Overview Table 168. Centro, Inc. Product Table 169. Centro, Inc. Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$) Table 170. Centro, Inc. Recent Development Table 171. RadiumOne, Inc. Company Details Table 172. RadiumOne, Inc. Business Overview Table 173. RadiumOne, Inc. Product Table 174. RadiumOne, Inc. Revenue in Programmatic Advertising Platform Business (2015-2020) (Million US$) Table 175. RadiumOne, Inc. Recent Development Table 176. Research Programs/Design for This Report Table 177. Key Data Information from Secondary Sources Table 178. Key Data Information from Primary Sources List of Figures Figure 1. Global Programmatic Advertising Platform Market Share by Type: 2020 VS 2026 Figure 2. Desktop Display Features Figure 3. Desktop Video Features Figure 4. Mobile Display Features Figure 5. Mobile Video Features Figure 6. Global Programmatic Advertising Platform Market Share by Application: 2020 VS 2026 Figure 7. Governance Case Studies Figure 8. Commerical Case Studies Figure 9. Others Case Studies Figure 10. Programmatic Advertising Platform Report Years Considered Figure 11. Global Programmatic Advertising Platform Market Size YoY Growth 2015-2026 (US$ Million) Figure 12. Global Programmatic Advertising Platform Market Share by Regions: 2020 VS 2026 Figure 13. Global Programmatic Advertising Platform Market Share by Regions (2021-2026) Figure 14. Porter's Five Forces Analysis Figure 15. Global Programmatic Advertising Platform Market Share by Players in 2019 Figure 16. Global Top Programmatic Advertising Platform Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Programmatic Advertising Platform as of 2019 Figure 17. The Top 10 and 5 Players Market Share by Programmatic Advertising Platform Revenue in 2019 Figure 18. North America Programmatic Advertising Platform Market Size YoY Growth (2015-2020) (Million US$) Figure 19. Europe Programmatic Advertising Platform Market Size YoY Growth (2015-2020) (Million US$) Figure 20. China Programmatic Advertising Platform Market Size YoY Growth (2015-2020) (Million US$) Figure 21. Japan Programmatic Advertising Platform Market Size YoY Growth (2015-2020) (Million US$) Figure 22. Southeast Asia Programmatic Advertising Platform Market Size YoY Growth (2015-2020) (Million US$) Figure 23. India Programmatic Advertising Platform Market Size YoY Growth (2015-2020) (Million US$) Figure 24. Central & South America Programmatic Advertising Platform Market Size YoY Growth (2015-2020) (Million US$) Figure 25. AppNexus Inc. Total Revenue (US$ Million): 2019 Compared with 2018 Figure 26. AppNexus Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020) Figure 27. AOL Inc. (Verizon Communications Inc.) Total Revenue (US$ Million): 2019 Compared with 2018 Figure 28. AOL Inc. (Verizon Communications Inc.) Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020) Figure 29. Yahoo! Inc. Total Revenue (US$ Million): 2019 Compared with 2018 Figure 30. Yahoo! Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020) Figure 31. DataXu Inc. Total Revenue (US$ Million): 2019 Compared with 2018 Figure 32. DataXu Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020) Figure 33. Adroll.com Total Revenue (US$ Million): 2019 Compared with 2018 Figure 34. Adroll.com Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020) Figure 35. Google Inc. (Doubleclick) Total Revenue (US$ Million): 2019 Compared with 2018 Figure 36. Google Inc. (Doubleclick) Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020) Figure 37. Adobe Systems Incorporated Total Revenue (US$ Million): 2019 Compared with 2018 Figure 38. Adobe Systems Incorporated Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020) Figure 39. Rubicon Project Inc. Total Revenue (US$ Million): 2019 Compared with 2018 Figure 40. Rubicon Project Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020) Figure 41. Rocket Fuel Inc. Total Revenue (US$ Million): 2019 Compared with 2018 Figure 42. Rocket Fuel Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020) Figure 43. MediaMath Inc. Total Revenue (US$ Million): 2019 Compared with 2018 Figure 44. MediaMath Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020) Figure 45. IPONWEB Holding Limited (BidSwitch) Total Revenue (US$ Million): 2019 Compared with 2018 Figure 46. IPONWEB Holding Limited (BidSwitch) Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020) Figure 47. Between Digital Total Revenue (US$ Million): 2019 Compared with 2018 Figure 48. Between Digital Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020) Figure 49. Fluct Total Revenue (US$ Million): 2019 Compared with 2018 Figure 50. Fluct Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020) Figure 51. Adform Total Revenue (US$ Million): 2019 Compared with 2018 Figure 52. Adform Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020) Figure 53. The Trade Desk Total Revenue (US$ Million): 2019 Compared with 2018 Figure 54. The Trade Desk Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020) Figure 55. Turn Inc. Total Revenue (US$ Million): 2019 Compared with 2018 Figure 56. Turn Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020) Figure 57. Beeswax Total Revenue (US$ Million): 2019 Compared with 2018 Figure 58. Beeswax Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020) Figure 59. Connexity, Inc. Total Revenue (US$ Million): 2019 Compared with 2018 Figure 60. Connexity, Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020) Figure 61. Centro, Inc. Total Revenue (US$ Million): 2019 Compared with 2018 Figure 62. Centro, Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020) Figure 63. RadiumOne, Inc. Total Revenue (US$ Million): 2019 Compared with 2018 Figure 64. RadiumOne, Inc. Revenue Growth Rate in Programmatic Advertising Platform Business (2015-2020) Figure 65. Bottom-up and Top-down Approaches for This Report Figure 66. Data Triangulation Figure 67. Key Executives Interviewed

AppNexus Inc. AOL Inc. (Verizon Communications Inc.) Yahoo! Inc. DataXu Inc. Adroll.com Google Inc. (Doubleclick) Adobe Systems Incorporated Rubicon Project Inc. Rocket Fuel Inc. MediaMath Inc. IPONWEB Holding Limited (BidSwitch) Between Digital Fluct Adform The Trade Desk Turn Inc. Beeswax Connexity, Inc. Centro, Inc. RadiumOne, Inc.