Table of Content 1 Report Overview 1.1 Study Scope 1.2 Key Market Segments 1.3 Regulatory Scenario by Region/Country 1.4 Market Investment Scenario Strategic 1.5 Market Analysis by Type 1.5.1 Global Toys and Games Market Share by Type (2020-2026) 1.5.2 Games and Puzzles 1.5.3 Infant and Preschool 1.5.4 Activity and Construction Toys 1.5.5 Dolls and Action Figures 1.5.6 Vehicle Toys and Ride-Ons 1.5.7 Soft/Plush Toys 1.5.8 Others 1.6 Market by Application 1.6.1 Global Toys and Games Market Share by Application (2020-2026) 1.6.2 Girls 1.6.3 Boys 2. Global Market Growth Trends 2.1 Industry Trends 2.1.1 SWOT Analysis 2.1.2 Porter’s Five Forces Analysis 2.2 Potential Market and Growth Potential Analysis 2.3 Industry News and Policies by Regions 2.3.1 Industry News 2.3.2 Industry Policies 3 Value Chain of Toys and Games Market 3.1 Value Chain Status 3.2 Toys and Games Manufacturing Cost Structure Analysis 3.2.1 Production Process Analysis 3.2.2 Manufacturing Cost Structure of Toys and Games 3.2.3 Labor Cost of Toys and Games 3.3 Sales and Marketing Model Analysis 3.4 Downstream Major Customer Analysis (by Region) 4 Players Profiles 4.1 Ravensburger 4.1.1 Ravensburger Basic Information 4.1.2 Toys and Games Product Profiles, Application and Specification 4.1.3 Ravensburger Toys and Games Market Performance (2015-2020) 4.1.4 Ravensburger Business Overview 4.2 Mattel 4.2.1 Mattel Basic Information 4.2.2 Toys and Games Product Profiles, Application and Specification 4.2.3 Mattel Toys and Games Market Performance (2015-2020) 4.2.4 Mattel Business Overview 4.3 LeapFrog Enterprises 4.3.1 LeapFrog Enterprises Basic Information 4.3.2 Toys and Games Product Profiles, Application and Specification 4.3.3 LeapFrog Enterprises Toys and Games Market Performance (2015-2020) 4.3.4 LeapFrog Enterprises Business Overview 4.4 Funtastic 4.4.1 Funtastic Basic Information 4.4.2 Toys and Games Product Profiles, Application and Specification 4.4.3 Funtastic Toys and Games Market Performance (2015-2020) 4.4.4 Funtastic Business Overview 4.5 ToyQuest 4.5.1 ToyQuest Basic Information 4.5.2 Toys and Games Product Profiles, Application and Specification 4.5.3 ToyQuest Toys and Games Market Performance (2015-2020) 4.5.4 ToyQuest Business Overview 4.6 Lansay 4.6.1 Lansay Basic Information 4.6.2 Toys and Games Product Profiles, Application and Specification 4.6.3 Lansay Toys and Games Market Performance (2015-2020) 4.6.4 Lansay Business Overview 4.7 Playmates Toys 4.7.1 Playmates Toys Basic Information 4.7.2 Toys and Games Product Profiles, Application and Specification 4.7.3 Playmates Toys Toys and Games Market Performance (2015-2020) 4.7.4 Playmates Toys Business Overview 4.8 MGA Entertainment 4.8.1 MGA Entertainment Basic Information 4.8.2 Toys and Games Product Profiles, Application and Specification 4.8.3 MGA Entertainment Toys and Games Market Performance (2015-2020) 4.8.4 MGA Entertainment Business Overview 4.9 The LEGO Group 4.9.1 The LEGO Group Basic Information 4.9.2 Toys and Games Product Profiles, Application and Specification 4.9.3 The LEGO Group Toys and Games Market Performance (2015-2020) 4.9.4 The LEGO Group Business Overview 4.10 Vivid Imaginations 4.10.1 Vivid Imaginations Basic Information 4.10.2 Toys and Games Product Profiles, Application and Specification 4.10.3 Vivid Imaginations Toys and Games Market Performance (2015-2020) 4.10.4 Vivid Imaginations Business Overview 4.11 TOMY 4.11.1 TOMY Basic Information 4.11.2 Toys and Games Product Profiles, Application and Specification 4.11.3 TOMY Toys and Games Market Performance (2015-2020) 4.11.4 TOMY Business Overview 4.12 Funko 4.12.1 Funko Basic Information 4.12.2 Toys and Games Product Profiles, Application and Specification 4.12.3 Funko Toys and Games Market Performance (2015-2020) 4.12.4 Funko Business Overview 4.13 Hasbro 4.13.1 Hasbro Basic Information 4.13.2 Toys and Games Product Profiles, Application and Specification 4.13.3 Hasbro Toys and Games Market Performance (2015-2020) 4.13.4 Hasbro Business Overview 4.14 JAKKS Pacific 4.14.1 JAKKS Pacific Basic Information 4.14.2 Toys and Games Product Profiles, Application and Specification 4.14.3 JAKKS Pacific Toys and Games Market Performance (2015-2020) 4.14.4 JAKKS Pacific Business Overview 5 Global Toys and Games Market Analysis by Regions 5.1 Global Toys and Games Sales, Revenue and Market Share by Regions 5.1.1 Global Toys and Games Sales by Regions (2015-2020) 5.1.2 Global Toys and Games Revenue by Regions (2015-2020) 5.2 North America Toys and Games Sales and Growth Rate (2015-2020) 5.3 Europe Toys and Games Sales and Growth Rate (2015-2020) 5.4 Asia-Pacific Toys and Games Sales and Growth Rate (2015-2020) 5.5 Middle East and Africa Toys and Games Sales and Growth Rate (2015-2020) 5.6 South America Toys and Games Sales and Growth Rate (2015-2020) 6 North America Toys and Games Market Analysis by Countries 6.1 North America Toys and Games Sales, Revenue and Market Share by Countries 6.1.1 North America Toys and Games Sales by Countries (2015-2020) 6.1.2 North America Toys and Games Revenue by Countries (2015-2020) 6.2 United States Toys and Games Sales and Growth Rate (2015-2020) 6.3 Canada Toys and Games Sales and Growth Rate (2015-2020) 6.4 Mexico Toys and Games Sales and Growth Rate (2015-2020) 7 Europe Toys and Games Market Analysis by Countries 7.1 Europe Toys and Games Sales, Revenue and Market Share by Countries 7.1.1 Europe Toys and Games Sales by Countries (2015-2020) 7.1.2 Europe Toys and Games Revenue by Countries (2015-2020) 7.2 Germany Toys and Games Sales and Growth Rate (2015-2020) 7.3 UK Toys and Games Sales and Growth Rate (2015-2020) 7.4 France Toys and Games Sales and Growth Rate (2015-2020) 7.5 Italy Toys and Games Sales and Growth Rate (2015-2020) 7.6 Spain Toys and Games Sales and Growth Rate (2015-2020) 7.7 Russia Toys and Games Sales and Growth Rate (2015-2020) 8 Asia-Pacific Toys and Games Market Analysis by Countries 8.1 Asia-Pacific Toys and Games Sales, Revenue and Market Share by Countries 8.1.1 Asia-Pacific Toys and Games Sales by Countries (2015-2020) 8.1.2 Asia-Pacific Toys and Games Revenue by Countries (2015-2020) 8.2 China Toys and Games Sales and Growth Rate (2015-2020) 8.3 Japan Toys and Games Sales and Growth Rate (2015-2020) 8.4 South Korea Toys and Games Sales and Growth Rate (2015-2020) 8.5 Australia Toys and Games Sales and Growth Rate (2015-2020) 8.6 India Toys and Games Sales and Growth Rate (2015-2020) 8.7 Southeast Asia Toys and Games Sales and Growth Rate (2015-2020) 9 Middle East and Africa Toys and Games Market Analysis by Countries 9.1 Middle East and Africa Toys and Games Sales, Revenue and Market Share by Countries 9.1.1 Middle East and Africa Toys and Games Sales by Countries (2015-2020) 9.1.2 Middle East and Africa Toys and Games Revenue by Countries (2015-2020) 9.2 Saudi Arabia Toys and Games Sales and Growth Rate (2015-2020) 9.3 UAE Toys and Games Sales and Growth Rate (2015-2020) 9.4 Egypt Toys and Games Sales and Growth Rate (2015-2020) 9.5 Nigeria Toys and Games Sales and Growth Rate (2015-2020) 9.6 South Africa Toys and Games Sales and Growth Rate (2015-2020) 10 South America Toys and Games Market Analysis by Countries 10.1 South America Toys and Games Sales, Revenue and Market Share by Countries 10.1.1 South America Toys and Games Sales by Countries (2015-2020) 10.1.2 South America Toys and Games Revenue by Countries (2015-2020) 10.2 Brazil Toys and Games Sales and Growth Rate (2015-2020) 10.3 Argentina Toys and Games Sales and Growth Rate (2015-2020) 10.4 Columbia Toys and Games Sales and Growth Rate (2015-2020) 10.5 Chile Toys and Games Sales and Growth Rate (2015-2020) 11 Global Toys and Games Market Segment by Types 11.1 Global Toys and Games Sales, Revenue and Market Share by Types (2015-2020) 11.1.1 Global Toys and Games Sales and Market Share by Types (2015-2020) 11.1.2 Global Toys and Games Revenue and Market Share by Types (2015-2020) 11.2 Games and Puzzles Sales and Price (2015-2020) 11.3 Infant and Preschool Sales and Price (2015-2020) 11.4 Activity and Construction Toys Sales and Price (2015-2020) 11.5 Dolls and Action Figures Sales and Price (2015-2020) 11.6 Vehicle Toys and Ride-Ons Sales and Price (2015-2020) 11.7 Soft/Plush Toys Sales and Price (2015-2020) 11.8 Others Sales and Price (2015-2020) 12 Global Toys and Games Market Segment by Applications 12.1 Global Toys and Games Sales, Revenue and Market Share by Applications (2015-2020) 12.1.1 Global Toys and Games Sales and Market Share by Applications (2015-2020) 12.1.2 Global Toys and Games Revenue and Market Share by Applications (2015-2020) 12.2 Girls Sales, Revenue and Growth Rate (2015-2020) 12.3 Boys Sales, Revenue and Growth Rate (2015-2020) 13 Toys and Games Market Forecast by Regions (2020-2026) 13.1 Global Toys and Games Sales, Revenue and Growth Rate (2020-2026) 13.2 Toys and Games Market Forecast by Regions (2020-2026) 13.2.1 North America Toys and Games Market Forecast (2020-2026) 13.2.2 Europe Toys and Games Market Forecast (2020-2026) 13.2.3 Asia-Pacific Toys and Games Market Forecast (2020-2026) 13.2.4 Middle East and Africa Toys and Games Market Forecast (2020-2026) 13.2.5 South America Toys and Games Market Forecast (2020-2026) 13.3 Toys and Games Market Forecast by Types (2020-2026) 13.4 Toys and Games Market Forecast by Applications (2020-2026) 14 Appendix 14.1 Methodology 14.2 Research Data Source

List of Tables and Figures Table Global Toys and Games Market Size Growth Rate by Type (2020-2026) Figure Global Toys and Games Market Share by Type in 2019 & 2026 Figure Games and Puzzles Features Figure Infant and Preschool Features Figure Activity and Construction Toys Features Figure Dolls and Action Figures Features Figure Vehicle Toys and Ride-Ons Features Figure Soft/Plush Toys Features Figure Others Features Table Global Toys and Games Market Size Growth by Application (2020-2026) Figure Global Toys and Games Market Share by Application in 2019 & 2026 Figure Girls Description Figure Boys Description Table SWOT Analysis Figure Porter's Five Forces Analysis Figure Global Toys and Games Market Size and Growth Rate 2015-2026 Table Industry News Table Industry Policies Figure Value Chain Status of Toys and Games Figure Production Process of Toys and Games Figure Manufacturing Cost Structure of Toys and Games Figure Major Company Analysis (by Business Distribution Base, by Product Type) Table Downstream Major Customer Analysis (by Region) Table Ravensburger Profile Table Ravensburger Production, Value, Price, Gross Margin 2015-2020 Table Mattel Profile Table Mattel Production, Value, Price, Gross Margin 2015-2020 Table LeapFrog Enterprises Profile Table LeapFrog Enterprises Production, Value, Price, Gross Margin 2015-2020 Table Funtastic Profile Table Funtastic Production, Value, Price, Gross Margin 2015-2020 Table ToyQuest Profile Table ToyQuest Production, Value, Price, Gross Margin 2015-2020 Table Lansay Profile Table Lansay Production, Value, Price, Gross Margin 2015-2020 Table Playmates Toys Profile Table Playmates Toys Production, Value, Price, Gross Margin 2015-2020 Table MGA Entertainment Profile Table MGA Entertainment Production, Value, Price, Gross Margin 2015-2020 Table The LEGO Group Profile Table The LEGO Group Production, Value, Price, Gross Margin 2015-2020 Table Vivid Imaginations Profile Table Vivid Imaginations Production, Value, Price, Gross Margin 2015-2020 Table TOMY Profile Table TOMY Production, Value, Price, Gross Margin 2015-2020 Table Funko Profile Table Funko Production, Value, Price, Gross Margin 2015-2020 Table Hasbro Profile Table Hasbro Production, Value, Price, Gross Margin 2015-2020 Table JAKKS Pacific Profile Table JAKKS Pacific Production, Value, Price, Gross Margin 2015-2020 Figure Global Toys and Games Sales and Growth Rate (2015-2020) Figure Global Toys and Games Revenue ($) and Growth (2015-2020) Table Global Toys and Games Sales by Regions (2015-2020) Table Global Toys and Games Sales Market Share by Regions (2015-2020) Table Global Toys and Games Revenue ($) by Regions (2015-2020) Table Global Toys and Games Revenue Market Share by Regions (2015-2020) Table Global Toys and Games Revenue Market Share by Regions in 2015 Table Global Toys and Games Revenue Market Share by Regions in 2019 Figure North America Toys and Games Sales and Growth Rate (2015-2020) Figure Europe Toys and Games Sales and Growth Rate (2015-2020) Figure Asia-Pacific Toys and Games Sales and Growth Rate (2015-2020) Figure Middle East and Africa Toys and Games Sales and Growth Rate (2015-2020) Figure South America Toys and Games Sales and Growth Rate (2015-2020) Figure North America Toys and Games Revenue ($) and Growth (2015-2020) Table North America Toys and Games Sales by Countries (2015-2020) Table North America Toys and Games Sales Market Share by Countries (2015-2020) Figure North America Toys and Games Sales Market Share by Countries in 2015 Figure North America Toys and Games Sales Market Share by Countries in 2019 Table North America Toys and Games Revenue ($) by Countries (2015-2020) Table North America Toys and Games Revenue Market Share by Countries (2015-2020) Figure North America Toys and Games Revenue Market Share by Countries in 2015 Figure North America Toys and Games Revenue Market Share by Countries in 2019 Figure United States Toys and Games Sales and Growth Rate (2015-2020) Figure Canada Toys and Games Sales and Growth Rate (2015-2020) Figure Mexico Toys and Games Sales and Growth (2015-2020) Figure Europe Toys and Games Revenue ($) Growth (2015-2020) Table Europe Toys and Games Sales by Countries (2015-2020) Table Europe Toys and Games Sales Market Share by Countries (2015-2020) Figure Europe Toys and Games Sales Market Share by Countries in 2015 Figure Europe Toys and Games Sales Market Share by Countries in 2019 Table Europe Toys and Games Revenue ($) by Countries (2015-2020) Table Europe Toys and Games Revenue Market Share by Countries (2015-2020) Figure Europe Toys and Games Revenue Market Share by Countries in 2015 Figure Europe Toys and Games Revenue Market Share by Countries in 2019 Figure Germany Toys and Games Sales and Growth Rate (2015-2020) Figure UK Toys and Games Sales and Growth Rate (2015-2020) Figure France Toys and Games Sales and Growth Rate (2015-2020) Figure Italy Toys and Games Sales and Growth Rate (2015-2020) Figure Spain Toys and Games Sales and Growth Rate (2015-2020) Figure Russia Toys and Games Sales and Growth Rate (2015-2020) Figure Asia-Pacific Toys and Games Revenue ($) and Growth (2015-2020) Table Asia-Pacific Toys and Games Sales by Countries (2015-2020) Table Asia-Pacific Toys and Games Sales Market Share by Countries (2015-2020) Figure Asia-Pacific Toys and Games Sales Market Share by Countries in 2015 Figure Asia-Pacific Toys and Games Sales Market Share by Countries in 2019 Table Asia-Pacific Toys and Games Revenue ($) by Countries (2015-2020) Table Asia-Pacific Toys and Games Revenue Market Share by Countries (2015-2020) Figure Asia-Pacific Toys and Games Revenue Market Share by Countries in 2015 Figure Asia-Pacific Toys and Games Revenue Market Share by Countries in 2019 Figure China Toys and Games Sales and Growth Rate (2015-2020) Figure Japan Toys and Games Sales and Growth Rate (2015-2020) Figure South Korea Toys and Games Sales and Growth Rate (2015-2020) Figure Australia Toys and Games Sales and Growth Rate (2015-2020) Figure India Toys and Games Sales and Growth Rate (2015-2020) Figure Southeast Asia Toys and Games Sales and Growth Rate (2015-2020) Figure Middle East and Africa Toys and Games Revenue ($) and Growth (2015-2020) Table Middle East and Africa Toys and Games Sales by Countries (2015-2020) Table Middle East and Africa Toys and Games Sales Market Share by Countries (2015-2020) Table Middle East and Africa Toys and Games Revenue ($) by Countries (2015-2020) Table Middle East and Africa Toys and Games Revenue Market Share by Countries (2015-2020) Figure Middle East and Africa Toys and Games Revenue Market Share by Countries in 2015 Figure Middle East and Africa Toys and Games Revenue Market Share by Countries in 2019 Figure Saudi Arabia Toys and Games Sales and Growth Rate (2015-2020) Figure UAE Toys and Games Sales and Growth Rate (2015-2020) Figure Egypt Toys and Games Sales and Growth Rate (2015-2020) Figure Nigeria Toys and Games Sales and Growth Rate (2015-2020) Figure South Africa Toys and Games Sales and Growth Rate (2015-2020) Figure South America Toys and Games Revenue ($) and Growth (2015-2020) Table South America Toys and Games Sales by Countries (2015-2020) Table South America Toys and Games Sales Market Share by Countries (2015-2020) Table South America Toys and Games Revenue ($) by Countries (2015-2020) Table South America Toys and Games Revenue Market Share by Countries (2015-2020) Figure South America Toys and Games Revenue Market Share by Countries in 2015 Figure South America Toys and Games Revenue Market Share by Countries in 2019 Figure Brazil Toys and Games Sales and Growth Rate (2015-2020) Figure Argentina Toys and Games Sales and Growth Rate (2015-2020) Figure Columbia Toys and Games Sales and Growth Rate (2015-2020) Figure Chile Toys and Games Sales and Growth Rate (2015-2020) Table Global Toys and Games Sales by Types (2015-2020) Table Global Toys and Games Sales Share by Types (2015-2020) Table Global Toys and Games Revenue ($) by Types (2015-2020) Table Global Toys and Games Revenue Share by Types (2015-2020) Figure Global Games and Puzzles Sales and Growth Rate (2015-2020) Figure Global Games and Puzzles Price (2015-2020) Figure Global Infant and Preschool Sales and Growth Rate (2015-2020) Figure Global Infant and Preschool Price (2015-2020) Figure Global Activity and Construction Toys Sales and Growth Rate (2015-2020) Figure Global Activity and Construction Toys Price (2015-2020) Figure Global Dolls and Action Figures Sales and Growth Rate (2015-2020) Figure Global Dolls and Action Figures Price (2015-2020) Figure Global Vehicle Toys and Ride-Ons Sales and Growth Rate (2015-2020) Figure Global Vehicle Toys and Ride-Ons Price (2015-2020) Figure Global Soft/Plush Toys Sales and Growth Rate (2015-2020) Figure Global Soft/Plush Toys Price (2015-2020) Figure Global Others Sales and Growth Rate (2015-2020) Figure Global Others Price (2015-2020) Table Global Toys and Games Sales by Applications (2015-2020) Table Global Toys and Games Sales Share by Applications (2015-2020) Figure Global Girls Sales and Growth Rate (2015-2020) Figure Global Girls Revenue and Growth Rate (2015-2020) Figure Global Boys Sales and Growth Rate (2015-2020) Figure Global Boys Revenue and Growth Rate (2015-2020) Figure Global Toys and Games Sales and Growth Rate (2020-2026) Figure Global Toys and Games Revenue ($) and Growth Rate (2020-2026) Table Global Toys and Games Sales Forecast by Regions (2020-2026) Table Global Toys and Games Revenue Forecast by Regions (2020-2026) Figure North America Toys and Games Sales Forecast (2020-2026) Figure North America Toys and Games Revenue Forecast (2020-2026) Figure Europe Toys and Games Sales Forecast (2020-2026) Figure Europe Toys and Games Revenue Forecast (2020-2026) Figure Asia-Pacific Toys and Games Sales Forecast (2020-2026) Figure Asia-Pacific Toys and Games Revenue Forecast (2020-2026) Figure Middle East and Africa Toys and Games Sales Forecast (2020-2026) Figure Middle East and Africa Toys and Games Revenue Forecast (2020-2026) Figure South America Toys and Games Sales Forecast (2020-2026) Figure South America Toys and Games Revenue Forecast (2020-2026) Table Global Toys and Games Sales Forecast by Types (2020-2026) Table Global Toys and Games Sales Market Share Forecast by Types (2020-2026) Table Global Toys and Games Revenue Forecast by Types (2020-2026) Table Global Toys and Games Revenue Market Share Forecast by Types (2020-2026) Table Global Toys and Games Sales Forecast by Applications (2020-2026) Table Global Toys and Games Sales Market Share Forecast by Applications (2020-2026) Table Global Toys and Games Revenue Forecast by Applications (2020-2026) Table Global Toys and Games Revenue Market Share Forecast by Applications (2020-2026)