Table of Contents 1 Report Overview 1.1 Study Scope 1.2 Key Market Segments 1.3 Players Covered: Ranking by Digital Marketing Analytics Software Revenue 1.4 Market Analysis by Type 1.4.1 Global Digital Marketing Analytics Software Market Size Growth Rate by Type: 2020 VS 2026 1.4.2 Web-based 1.4.3 Installed 1.4.4 IOS 1.4.5 Android 1.5 Market by Application 1.5.1 Global Digital Marketing Analytics Software Market Share by Application: 2020 VS 2026 1.5.2 Large Enterprises(1000+ Users) 1.5.3 Medium-Sized Enterprise(499-1000 Users) 1.5.4 Small Enterprises(1-499 Users) 1.6 Study Objectives 1.7 Years Considered 2 Global Growth Trends by Regions 2.1 Digital Marketing Analytics Software Market Perspective (2015-2026) 2.2 Digital Marketing Analytics Software Growth Trends by Regions 2.2.1 Digital Marketing Analytics Software Market Size by Regions: 2015 VS 2020 VS 2026 2.2.2 Digital Marketing Analytics Software Historic Market Share by Regions (2015-2020) 2.2.3 Digital Marketing Analytics Software Forecasted Market Size by Regions (2021-2026) 2.3 Industry Trends and Growth Strategy 2.3.1 Market Top Trends 2.3.2 Market Drivers 2.3.3 Market Challenges 2.3.4 Porter’s Five Forces Analysis 2.3.5 Digital Marketing Analytics Software Market Growth Strategy 2.3.6 Primary Interviews with Key Digital Marketing Analytics Software Players (Opinion Leaders) 3 Competition Landscape by Key Players 3.1 Global Top Digital Marketing Analytics Software Players by Market Size 3.1.1 Global Top Digital Marketing Analytics Software Players by Revenue (2015-2020) 3.1.2 Global Digital Marketing Analytics Software Revenue Market Share by Players (2015-2020) 3.1.3 Global Digital Marketing Analytics Software Market Share by Company Type (Tier 1, Tier 2 and Tier 3) 3.2 Global Digital Marketing Analytics Software Market Concentration Ratio 3.2.1 Global Digital Marketing Analytics Software Market Concentration Ratio (CR5 and HHI) 3.2.2 Global Top 10 and Top 5 Companies by Digital Marketing Analytics Software Revenue in 2019 3.3 Digital Marketing Analytics Software Key Players Head office and Area Served 3.4 Key Players Digital Marketing Analytics Software Product Solution and Service 3.5 Date of Enter into Digital Marketing Analytics Software Market 3.6 Mergers & Acquisitions, Expansion Plans 4 Breakdown Data by Type (2015-2026) 4.1 Global Digital Marketing Analytics Software Historic Market Size by Type (2015-2020) 4.2 Global Digital Marketing Analytics Software Forecasted Market Size by Type (2021-2026) 5 Digital Marketing Analytics Software Breakdown Data by Application (2015-2026) 5.1 Global Digital Marketing Analytics Software Market Size by Application (2015-2020) 5.2 Global Digital Marketing Analytics Software Forecasted Market Size by Application (2021-2026) 6 North America 6.1 North America Digital Marketing Analytics Software Market Size (2015-2020) 6.2 Digital Marketing Analytics Software Key Players in North America (2019-2020) 6.3 North America Digital Marketing Analytics Software Market Size by Type (2015-2020) 6.4 North America Digital Marketing Analytics Software Market Size by Application (2015-2020) 7 Europe 7.1 Europe Digital Marketing Analytics Software Market Size (2015-2020) 7.2 Digital Marketing Analytics Software Key Players in Europe (2019-2020) 7.3 Europe Digital Marketing Analytics Software Market Size by Type (2015-2020) 7.4 Europe Digital Marketing Analytics Software Market Size by Application (2015-2020) 8 China 8.1 China Digital Marketing Analytics Software Market Size (2015-2020) 8.2 Digital Marketing Analytics Software Key Players in China (2019-2020) 8.3 China Digital Marketing Analytics Software Market Size by Type (2015-2020) 8.4 China Digital Marketing Analytics Software Market Size by Application (2015-2020) 9 Japan 9.1 Japan Digital Marketing Analytics Software Market Size (2015-2020) 9.2 Digital Marketing Analytics Software Key Players in Japan (2019-2020) 9.3 Japan Digital Marketing Analytics Software Market Size by Type (2015-2020) 9.4 Japan Digital Marketing Analytics Software Market Size by Application (2015-2020) 10 Southeast Asia 10.1 Southeast Asia Digital Marketing Analytics Software Market Size (2015-2020) 10.2 Digital Marketing Analytics Software Key Players in Southeast Asia (2019-2020) 10.3 Southeast Asia Digital Marketing Analytics Software Market Size by Type (2015-2020) 10.4 Southeast Asia Digital Marketing Analytics Software Market Size by Application (2015-2020) 11 India 11.1 India Digital Marketing Analytics Software Market Size (2015-2020) 11.2 Digital Marketing Analytics Software Key Players in India (2019-2020) 11.3 India Digital Marketing Analytics Software Market Size by Type (2015-2020) 11.4 India Digital Marketing Analytics Software Market Size by Application (2015-2020) 12 Central & South America 12.1 Central & South America Digital Marketing Analytics Software Market Size (2015-2020) 12.2 Digital Marketing Analytics Software Key Players in Central & South America (2019-2020) 12.3 Central & South America Digital Marketing Analytics Software Market Size by Type (2015-2020) 12.4 Central & South America Digital Marketing Analytics Software Market Size by Application (2015-2020) 13 Key Players Profiles 13.1 Google 13.1.1 Google Company Details 13.1.2 Google Business Overview and Its Total Revenue 13.1.3 Google Digital Marketing Analytics Software Introduction 13.1.4 Google Revenue in Digital Marketing Analytics Software Business (2015-2020)) 13.1.5 Google Recent Development 13.2 Adobe 13.2.1 Adobe Company Details 13.2.2 Adobe Business Overview and Its Total Revenue 13.2.3 Adobe Digital Marketing Analytics Software Introduction 13.2.4 Adobe Revenue in Digital Marketing Analytics Software Business (2015-2020) 13.2.5 Adobe Recent Development 13.3 Oracle 13.3.1 Oracle Company Details 13.3.2 Oracle Business Overview and Its Total Revenue 13.3.3 Oracle Digital Marketing Analytics Software Introduction 13.3.4 Oracle Revenue in Digital Marketing Analytics Software Business (2015-2020) 13.3.5 Oracle Recent Development 13.4 SAS 13.4.1 SAS Company Details 13.4.2 SAS Business Overview and Its Total Revenue 13.4.3 SAS Digital Marketing Analytics Software Introduction 13.4.4 SAS Revenue in Digital Marketing Analytics Software Business (2015-2020) 13.4.5 SAS Recent Development 13.5 Datorama 13.5.1 Datorama Company Details 13.5.2 Datorama Business Overview and Its Total Revenue 13.5.3 Datorama Digital Marketing Analytics Software Introduction 13.5.4 Datorama Revenue in Digital Marketing Analytics Software Business (2015-2020) 13.5.5 Datorama Recent Development 13.6 SAP 13.6.1 SAP Company Details 13.6.2 SAP Business Overview and Its Total Revenue 13.6.3 SAP Digital Marketing Analytics Software Introduction 13.6.4 SAP Revenue in Digital Marketing Analytics Software Business (2015-2020) 13.6.5 SAP Recent Development 13.7 AgilOne 13.7.1 AgilOne Company Details 13.7.2 AgilOne Business Overview and Its Total Revenue 13.7.3 AgilOne Digital Marketing Analytics Software Introduction 13.7.4 AgilOne Revenue in Digital Marketing Analytics Software Business (2015-2020) 13.7.5 AgilOne Recent Development 13.8 Origami Logic 13.8.1 Origami Logic Company Details 13.8.2 Origami Logic Business Overview and Its Total Revenue 13.8.3 Origami Logic Digital Marketing Analytics Software Introduction 13.8.4 Origami Logic Revenue in Digital Marketing Analytics Software Business (2015-2020) 13.8.5 Origami Logic Recent Development 13.9 Piwik PRO 13.9.1 Piwik PRO Company Details 13.9.2 Piwik PRO Business Overview and Its Total Revenue 13.9.3 Piwik PRO Digital Marketing Analytics Software Introduction 13.9.4 Piwik PRO Revenue in Digital Marketing Analytics Software Business (2015-2020) 13.9.5 Piwik PRO Recent Development 13.10 IBM 13.10.1 IBM Company Details 13.10.2 IBM Business Overview and Its Total Revenue 13.10.3 IBM Digital Marketing Analytics Software Introduction 13.10.4 IBM Revenue in Digital Marketing Analytics Software Business (2015-2020) 13.10.5 IBM Recent Development 13.11 CAKE 10.11.1 CAKE Company Details 10.11.2 CAKE Business Overview and Its Total Revenue 10.11.3 CAKE Digital Marketing Analytics Software Introduction 10.11.4 CAKE Revenue in Digital Marketing Analytics Software Business (2015-2020) 10.11.5 CAKE Recent Development 13.12 AT Internet 10.12.1 AT Internet Company Details 10.12.2 AT Internet Business Overview and Its Total Revenue 10.12.3 AT Internet Digital Marketing Analytics Software Introduction 10.12.4 AT Internet Revenue in Digital Marketing Analytics Software Business (2015-2020) 10.12.5 AT Internet Recent Development 13.13 ClickFox 10.13.1 ClickFox Company Details 10.13.2 ClickFox Business Overview and Its Total Revenue 10.13.3 ClickFox Digital Marketing Analytics Software Introduction 10.13.4 ClickFox Revenue in Digital Marketing Analytics Software Business (2015-2020) 10.13.5 ClickFox Recent Development 14 Analyst's Viewpoints/Conclusions 15 Appendix 15.1 Research Methodology 15.1.1 Methodology/Research Approach 15.1.2 Data Source 15.2 Disclaimer 15.3 Author Details

List of Tables Table 1. Digital Marketing Analytics Software Key Market Segments Table 2. Key Players Covered: Ranking by Digital Marketing Analytics Software Revenue Table 3. Ranking of Global Top Digital Marketing Analytics Software Manufacturers by Revenue (US$ Million) in 2019 Table 4. Global Digital Marketing Analytics Software Market Size Growth Rate by Type (US$ Million): 2020 VS 2026 Table 5. Key Players of Web-based Table 6. Key Players of Installed Table 7. Key Players of IOS Table 8. Key Players of Android Table 9. Global Digital Marketing Analytics Software Market Size Growth by Application (US$ Million): 2020 VS 2026 Table 10. Global Digital Marketing Analytics Software Market Size by Regions (US$ Million): 2020 VS 2026 Table 11. Global Digital Marketing Analytics Software Market Size by Regions (2015-2020) (US$ Million) Table 12. Global Digital Marketing Analytics Software Market Share by Regions (2015-2020) Table 13. Global Digital Marketing Analytics Software Forecasted Market Size by Regions (2021-2026) (US$ Million) Table 14. Global Digital Marketing Analytics Software Market Share by Regions (2021-2026) Table 15. Market Top Trends Table 16. Key Drivers: Impact Analysis Table 17. Key Challenges Table 18. Digital Marketing Analytics Software Market Growth Strategy Table 19. Main Points Interviewed from Key Digital Marketing Analytics Software Players Table 20. Global Digital Marketing Analytics Software Revenue by Players (2015-2020) (Million US$) Table 21. Global Digital Marketing Analytics Software Market Share by Players (2015-2020) Table 22. Global Top Digital Marketing Analytics Software Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Digital Marketing Analytics Software as of 2019) Table 23. Global Digital Marketing Analytics Software by Players Market Concentration Ratio (CR5 and HHI) Table 24. Key Players Headquarters and Area Served Table 25. Key Players Digital Marketing Analytics Software Product Solution and Service Table 26. Date of Enter into Digital Marketing Analytics Software Market Table 27. Mergers & Acquisitions, Expansion Plans Table 28. Global Digital Marketing Analytics Software Market Size by Type (2015-2020) (Million US$) Table 29. Global Digital Marketing Analytics Software Market Size Share by Type (2015-2020) Table 30. Global Digital Marketing Analytics Software Revenue Market Share by Type (2021-2026) Table 31. Global Digital Marketing Analytics Software Market Size Share by Application (2015-2020) Table 32. Global Digital Marketing Analytics Software Market Size by Application (2015-2020) (Million US$) Table 33. Global Digital Marketing Analytics Software Market Size Share by Application (2021-2026) Table 34. North America Key Players Digital Marketing Analytics Software Revenue (2019-2020) (Million US$) Table 35. North America Key Players Digital Marketing Analytics Software Market Share (2019-2020) Table 36. North America Digital Marketing Analytics Software Market Size by Type (2015-2020) (Million US$) Table 37. North America Digital Marketing Analytics Software Market Share by Type (2015-2020) Table 38. North America Digital Marketing Analytics Software Market Size by Application (2015-2020) (Million US$) Table 39. North America Digital Marketing Analytics Software Market Share by Application (2015-2020) Table 40. Europe Key Players Digital Marketing Analytics Software Revenue (2019-2020) (Million US$) Table 41. Europe Key Players Digital Marketing Analytics Software Market Share (2019-2020) Table 42. Europe Digital Marketing Analytics Software Market Size by Type (2015-2020) (Million US$) Table 43. Europe Digital Marketing Analytics Software Market Share by Type (2015-2020) Table 44. Europe Digital Marketing Analytics Software Market Size by Application (2015-2020) (Million US$) Table 45. Europe Digital Marketing Analytics Software Market Share by Application (2015-2020) Table 46. China Key Players Digital Marketing Analytics Software Revenue (2019-2020) (Million US$) Table 47. China Key Players Digital Marketing Analytics Software Market Share (2019-2020) Table 48. China Digital Marketing Analytics Software Market Size by Type (2015-2020) (Million US$) Table 49. China Digital Marketing Analytics Software Market Share by Type (2015-2020) Table 50. China Digital Marketing Analytics Software Market Size by Application (2015-2020) (Million US$) Table 51. China Digital Marketing Analytics Software Market Share by Application (2015-2020) Table 52. Japan Key Players Digital Marketing Analytics Software Revenue (2019-2020) (Million US$) Table 53. Japan Key Players Digital Marketing Analytics Software Market Share (2019-2020) Table 54. Japan Digital Marketing Analytics Software Market Size by Type (2015-2020) (Million US$) Table 55. Japan Digital Marketing Analytics Software Market Share by Type (2015-2020) Table 56. Japan Digital Marketing Analytics Software Market Size by Application (2015-2020) (Million US$) Table 57. Japan Digital Marketing Analytics Software Market Share by Application (2015-2020) Table 58. Southeast Asia Key Players Digital Marketing Analytics Software Revenue (2019-2020) (Million US$) Table 59. Southeast Asia Key Players Digital Marketing Analytics Software Market Share (2019-2020) Table 60. Southeast Asia Digital Marketing Analytics Software Market Size by Type (2015-2020) (Million US$) Table 61. Southeast Asia Digital Marketing Analytics Software Market Share by Type (2015-2020) Table 62. Southeast Asia Digital Marketing Analytics Software Market Size by Application (2015-2020) (Million US$) Table 63. Southeast Asia Digital Marketing Analytics Software Market Share by Application (2015-2020) Table 64. India Key Players Digital Marketing Analytics Software Revenue (2019-2020) (Million US$) Table 65. India Key Players Digital Marketing Analytics Software Market Share (2019-2020) Table 66. India Digital Marketing Analytics Software Market Size by Type (2015-2020) (Million US$) Table 67. India Digital Marketing Analytics Software Market Share by Type (2015-2020) Table 68. India Digital Marketing Analytics Software Market Size by Application (2015-2020) (Million US$) Table 69. India Digital Marketing Analytics Software Market Share by Application (2015-2020) Table 70. Central & South America Key Players Digital Marketing Analytics Software Revenue (2019-2020) (Million US$) Table 71. Central & South America Key Players Digital Marketing Analytics Software Market Share (2019-2020) Table 72. Central & South America Digital Marketing Analytics Software Market Size by Type (2015-2020) (Million US$) Table 73. Central & South America Digital Marketing Analytics Software Market Share by Type (2015-2020) Table 74. Central & South America Digital Marketing Analytics Software Market Size by Application (2015-2020) (Million US$) Table 75. Central & South America Digital Marketing Analytics Software Market Share by Application (2015-2020) Table 76. Google Company Details Table 77. Google Business Overview Table 78. Google Product Table 79. Google Revenue in Digital Marketing Analytics Software Business (2015-2020) (Million US$) Table 80. Google Recent Development Table 81. Adobe Company Details Table 82. Adobe Business Overview Table 83. Adobe Product Table 84. Adobe Revenue in Digital Marketing Analytics Software Business (2015-2020) (Million US$) Table 85. Adobe Recent Development Table 86. Oracle Company Details Table 87. Oracle Business Overview Table 88. Oracle Product Table 89. Oracle Revenue in Digital Marketing Analytics Software Business (2015-2020) (Million US$) Table 90. Oracle Recent Development Table 91. SAS Company Details Table 92. SAS Business Overview Table 93. SAS Product Table 94. SAS Revenue in Digital Marketing Analytics Software Business (2015-2020) (Million US$) Table 95. SAS Recent Development Table 96. Datorama Company Details Table 97. Datorama Business Overview Table 98. Datorama Product Table 99. Datorama Revenue in Digital Marketing Analytics Software Business (2015-2020) (Million US$) Table 100. Datorama Recent Development Table 101. SAP Company Details Table 102. SAP Business Overview Table 103. SAP Product Table 104. SAP Revenue in Digital Marketing Analytics Software Business (2015-2020) (Million US$) Table 105. SAP Recent Development Table 106. AgilOne Company Details Table 107. AgilOne Business Overview Table 108. AgilOne Product Table 109. AgilOne Revenue in Digital Marketing Analytics Software Business (2015-2020) (Million US$) Table 110. AgilOne Recent Development Table 111. Origami Logic Business Overview Table 112. Origami Logic Product Table 113. Origami Logic Company Details Table 114. Origami Logic Revenue in Digital Marketing Analytics Software Business (2015-2020) (Million US$) Table 115. Origami Logic Recent Development Table 116. Piwik PRO Company Details Table 117. Piwik PRO Business Overview Table 118. Piwik PRO Product Table 119. Piwik PRO Revenue in Digital Marketing Analytics Software Business (2015-2020) (Million US$) Table 120. Piwik PRO Recent Development Table 121. IBM Company Details Table 122. IBM Business Overview Table 123. IBM Product Table 124. IBM Revenue in Digital Marketing Analytics Software Business (2015-2020) (Million US$) Table 125. IBM Recent Development Table 126. CAKE Company Details Table 127. CAKE Business Overview Table 128. CAKE Product Table 129. CAKE Revenue in Digital Marketing Analytics Software Business (2015-2020) (Million US$) Table 130. CAKE Recent Development Table 131. AT Internet Company Details Table 132. AT Internet Business Overview Table 133. AT Internet Product Table 134. AT Internet Revenue in Digital Marketing Analytics Software Business (2015-2020) (Million US$) Table 135. AT Internet Recent Development Table 136. ClickFox Company Details Table 137. ClickFox Business Overview Table 138. ClickFox Product Table 139. ClickFox Revenue in Digital Marketing Analytics Software Business (2015-2020) (Million US$) Table 140. ClickFox Recent Development Table 141. Research Programs/Design for This Report Table 142. Key Data Information from Secondary Sources Table 143. Key Data Information from Primary Sources List of Figures Figure 1. Global Digital Marketing Analytics Software Market Share by Type: 2020 VS 2026 Figure 2. Web-based Features Figure 3. Installed Features Figure 4. IOS Features Figure 5. Android Features Figure 6. Global Digital Marketing Analytics Software Market Share by Application: 2020 VS 2026 Figure 7. Large Enterprises(1000+ Users) Case Studies Figure 8. Medium-Sized Enterprise(499-1000 Users) Case Studies Figure 9. Small Enterprises(1-499 Users) Case Studies Figure 10. Digital Marketing Analytics Software Report Years Considered Figure 11. Global Digital Marketing Analytics Software Market Size YoY Growth 2015-2026 (US$ Million) Figure 12. Global Digital Marketing Analytics Software Market Share by Regions: 2020 VS 2026 Figure 13. Global Digital Marketing Analytics Software Market Share by Regions (2021-2026) Figure 14. Porter's Five Forces Analysis Figure 15. Global Digital Marketing Analytics Software Market Share by Players in 2019 Figure 16. Global Top Digital Marketing Analytics Software Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Digital Marketing Analytics Software as of 2019 Figure 17. The Top 10 and 5 Players Market Share by Digital Marketing Analytics Software Revenue in 2019 Figure 18. North America Digital Marketing Analytics Software Market Size YoY Growth (2015-2020) (Million US$) Figure 19. Europe Digital Marketing Analytics Software Market Size YoY Growth (2015-2020) (Million US$) Figure 20. China Digital Marketing Analytics Software Market Size YoY Growth (2015-2020) (Million US$) Figure 21. Japan Digital Marketing Analytics Software Market Size YoY Growth (2015-2020) (Million US$) Figure 22. Southeast Asia Digital Marketing Analytics Software Market Size YoY Growth (2015-2020) (Million US$) Figure 23. India Digital Marketing Analytics Software Market Size YoY Growth (2015-2020) (Million US$) Figure 24. Central & South America Digital Marketing Analytics Software Market Size YoY Growth (2015-2020) (Million US$) Figure 25. Google Total Revenue (US$ Million): 2019 Compared with 2018 Figure 26. Google Revenue Growth Rate in Digital Marketing Analytics Software Business (2015-2020) Figure 27. Adobe Total Revenue (US$ Million): 2019 Compared with 2018 Figure 28. Adobe Revenue Growth Rate in Digital Marketing Analytics Software Business (2015-2020) Figure 29. Oracle Total Revenue (US$ Million): 2019 Compared with 2018 Figure 30. Oracle Revenue Growth Rate in Digital Marketing Analytics Software Business (2015-2020) Figure 31. SAS Total Revenue (US$ Million): 2019 Compared with 2018 Figure 32. SAS Revenue Growth Rate in Digital Marketing Analytics Software Business (2015-2020) Figure 33. Datorama Total Revenue (US$ Million): 2019 Compared with 2018 Figure 34. Datorama Revenue Growth Rate in Digital Marketing Analytics Software Business (2015-2020) Figure 35. SAP Total Revenue (US$ Million): 2019 Compared with 2018 Figure 36. SAP Revenue Growth Rate in Digital Marketing Analytics Software Business (2015-2020) Figure 37. AgilOne Total Revenue (US$ Million): 2019 Compared with 2018 Figure 38. AgilOne Revenue Growth Rate in Digital Marketing Analytics Software Business (2015-2020) Figure 39. Origami Logic Total Revenue (US$ Million): 2019 Compared with 2018 Figure 40. Origami Logic Revenue Growth Rate in Digital Marketing Analytics Software Business (2015-2020) Figure 41. Piwik PRO Total Revenue (US$ Million): 2019 Compared with 2018 Figure 42. Piwik PRO Revenue Growth Rate in Digital Marketing Analytics Software Business (2015-2020) Figure 43. IBM Total Revenue (US$ Million): 2019 Compared with 2018 Figure 44. IBM Revenue Growth Rate in Digital Marketing Analytics Software Business (2015-2020) Figure 45. CAKE Total Revenue (US$ Million): 2019 Compared with 2018 Figure 46. CAKE Revenue Growth Rate in Digital Marketing Analytics Software Business (2015-2020) Figure 47. AT Internet Total Revenue (US$ Million): 2019 Compared with 2018 Figure 48. AT Internet Revenue Growth Rate in Digital Marketing Analytics Software Business (2015-2020) Figure 49. ClickFox Total Revenue (US$ Million): 2019 Compared with 2018 Figure 50. ClickFox Revenue Growth Rate in Digital Marketing Analytics Software Business (2015-2020) Figure 51. Bottom-up and Top-down Approaches for This Report Figure 52. Data Triangulation Figure 53. Key Executives Interviewed

Google Adobe Oracle SAS Datorama SAP AgilOne Origami Logic Piwik PRO IBM CAKE AT Internet ClickFox