1 Report Overview 1.1 Study Scope 1.2 Key Market Segments 1.3 Players Covered: Ranking by Television Advertising Revenue 1.4 Market Analysis by Type 1.4.1 Global Television Advertising Market Size Growth Rate by Type: 2020 VS 2026 1.4.2 Terrestrial Advertisement 1.4.3 Multichannel Advertisement 1.4.4 Online Advertisement 1.5 Market by Application 1.5.1 Global Television Advertising Market Share by Application: 2020 VS 2026 1.5.2 Companies 1.5.3 Government 1.5.4 Other 1.6 Coronavirus Disease 2019 (Covid-19): Television Advertising Industry Impact 1.6.1 How the Covid-19 is Affecting the Television Advertising Industry 1.6.1.1 Television Advertising Business Impact Assessment - Covid-19 1.6.1.2 Supply Chain Challenges 1.6.1.3 COVID-19’s Impact On Crude Oil and Refined Products 1.6.2 Market Trends and Television Advertising Potential Opportunities in the COVID-19 Landscape 1.6.3 Measures / Proposal against Covid-19 1.6.3.1 Government Measures to Combat Covid-19 Impact 1.6.3.2 Proposal for Television Advertising Players to Combat Covid-19 Impact 1.7 Study Objectives 1.8 Years Considered 2 Global Growth Trends by Regions 2.1 Television Advertising Market Perspective (2015-2026) 2.2 Television Advertising Growth Trends by Regions 2.2.1 Television Advertising Market Size by Regions: 2015 VS 2020 VS 2026 2.2.2 Television Advertising Historic Market Share by Regions (2015-2020) 2.2.3 Television Advertising Forecasted Market Size by Regions (2021-2026) 2.3 Industry Trends and Growth Strategy 2.3.1 Market Top Trends 2.3.2 Market Drivers 2.3.3 Market Challenges 2.3.4 Porter’s Five Forces Analysis 2.3.5 Television Advertising Market Growth Strategy 2.3.6 Primary Interviews with Key Television Advertising Players (Opinion Leaders) 3 Competition Landscape by Key Players 3.1 Global Top Television Advertising Players by Market Size 3.1.1 Global Top Television Advertising Players by Revenue (2015-2020) 3.1.2 Global Television Advertising Revenue Market Share by Players (2015-2020) 3.1.3 Global Television Advertising Market Share by Company Type (Tier 1, Tier 2 and Tier 3) 3.2 Global Television Advertising Market Concentration Ratio 3.2.1 Global Television Advertising Market Concentration Ratio (CR5 and HHI) 3.2.2 Global Top 10 and Top 5 Companies by Television Advertising Revenue in 2019 3.3 Television Advertising Key Players Head office and Area Served 3.4 Key Players Television Advertising Product Solution and Service 3.5 Date of Enter into Television Advertising Market 3.6 Mergers & Acquisitions, Expansion Plans 4 Breakdown Data by Type (2015-2026) 4.1 Global Television Advertising Historic Market Size by Type (2015-2020) 4.2 Global Television Advertising Forecasted Market Size by Type (2021-2026) 5 Television Advertising Breakdown Data by Application (2015-2026) 5.1 Global Television Advertising Market Size by Application (2015-2020) 5.2 Global Television Advertising Forecasted Market Size by Application (2021-2026) 6 North America 6.1 North America Television Advertising Market Size (2015-2020) 6.2 Television Advertising Key Players in North America (2019-2020) 6.3 North America Television Advertising Market Size by Type (2015-2020) 6.4 North America Television Advertising Market Size by Application (2015-2020) 7 Europe 7.1 Europe Television Advertising Market Size (2015-2020) 7.2 Television Advertising Key Players in Europe (2019-2020) 7.3 Europe Television Advertising Market Size by Type (2015-2020) 7.4 Europe Television Advertising Market Size by Application (2015-2020) 8 China 8.1 China Television Advertising Market Size (2015-2020) 8.2 Television Advertising Key Players in China (2019-2020) 8.3 China Television Advertising Market Size by Type (2015-2020) 8.4 China Television Advertising Market Size by Application (2015-2020) 9 Japan 9.1 Japan Television Advertising Market Size (2015-2020) 9.2 Television Advertising Key Players in Japan (2019-2020) 9.3 Japan Television Advertising Market Size by Type (2015-2020) 9.4 Japan Television Advertising Market Size by Application (2015-2020) 10 Southeast Asia 10.1 Southeast Asia Television Advertising Market Size (2015-2020) 10.2 Television Advertising Key Players in Southeast Asia (2019-2020) 10.3 Southeast Asia Television Advertising Market Size by Type (2015-2020) 10.4 Southeast Asia Television Advertising Market Size by Application (2015-2020) 11 India 11.1 India Television Advertising Market Size (2015-2020) 11.2 Television Advertising Key Players in India (2019-2020) 11.3 India Television Advertising Market Size by Type (2015-2020) 11.4 India Television Advertising Market Size by Application (2015-2020) 12 Central & South America 12.1 Central & South America Television Advertising Market Size (2015-2020) 12.2 Television Advertising Key Players in Central & South America (2019-2020) 12.3 Central & South America Television Advertising Market Size by Type (2015-2020) 12.4 Central & South America Television Advertising Market Size by Application (2015-2020) 13 Key Players Profiles 13.1 British Broadcasting Corporation 13.1.1 British Broadcasting Corporation Company Details 13.1.2 British Broadcasting Corporation Business Overview and Its Total Revenue 13.1.3 British Broadcasting Corporation Television Advertising Introduction 13.1.4 British Broadcasting Corporation Revenue in Television Advertising Business (2015-2020)) 13.1.5 British Broadcasting Corporation Recent Development 13.2 CBS 13.2.1 CBS Company Details 13.2.2 CBS Business Overview and Its Total Revenue 13.2.3 CBS Television Advertising Introduction 13.2.4 CBS Revenue in Television Advertising Business (2015-2020) 13.2.5 CBS Recent Development 13.3 Comcast Corporation 13.3.1 Comcast Corporation Company Details 13.3.2 Comcast Corporation Business Overview and Its Total Revenue 13.3.3 Comcast Corporation Television Advertising Introduction 13.3.4 Comcast Corporation Revenue in Television Advertising Business (2015-2020) 13.3.5 Comcast Corporation Recent Development 13.4 Viacom Inc. 13.4.1 Viacom Inc. Company Details 13.4.2 Viacom Inc. Business Overview and Its Total Revenue 13.4.3 Viacom Inc. Television Advertising Introduction 13.4.4 Viacom Inc. Revenue in Television Advertising Business (2015-2020) 13.4.5 Viacom Inc. Recent Development 13.5 Cox Communication 13.5.1 Cox Communication Company Details 13.5.2 Cox Communication Business Overview and Its Total Revenue 13.5.3 Cox Communication Television Advertising Introduction 13.5.4 Cox Communication Revenue in Television Advertising Business (2015-2020) 13.5.5 Cox Communication Recent Development 13.6 Gray Television Inc. 13.6.1 Gray Television Inc. Company Details 13.6.2 Gray Television Inc. Business Overview and Its Total Revenue 13.6.3 Gray Television Inc. Television Advertising Introduction 13.6.4 Gray Television Inc. Revenue in Television Advertising Business (2015-2020) 13.6.5 Gray Television Inc. Recent Development 13.7 Sinclair Broadcast Group 13.7.1 Sinclair Broadcast Group Company Details 13.7.2 Sinclair Broadcast Group Business Overview and Its Total Revenue 13.7.3 Sinclair Broadcast Group Television Advertising Introduction 13.7.4 Sinclair Broadcast Group Revenue in Television Advertising Business (2015-2020) 13.7.5 Sinclair Broadcast Group Recent Development 13.8 Sun TV Network 13.8.1 Sun TV Network Company Details 13.8.2 Sun TV Network Business Overview and Its Total Revenue 13.8.3 Sun TV Network Television Advertising Introduction 13.8.4 Sun TV Network Revenue in Television Advertising Business (2015-2020) 13.8.5 Sun TV Network Recent Development 13.9 The Walt Disney Company 13.9.1 The Walt Disney Company Company Details 13.9.2 The Walt Disney Company Business Overview and Its Total Revenue 13.9.3 The Walt Disney Company Television Advertising Introduction 13.9.4 The Walt Disney Company Revenue in Television Advertising Business (2015-2020) 13.9.5 The Walt Disney Company Recent Development 13.10 Charter Communications 13.10.1 Charter Communications Company Details 13.10.2 Charter Communications Business Overview and Its Total Revenue 13.10.3 Charter Communications Television Advertising Introduction 13.10.4 Charter Communications Revenue in Television Advertising Business (2015-2020) 13.10.5 Charter Communications Recent Development 13.11 Discovery Communications Inc. 10.11.1 Discovery Communications Inc. Company Details 10.11.2 Discovery Communications Inc. Business Overview and Its Total Revenue 10.11.3 Discovery Communications Inc. Television Advertising Introduction 10.11.4 Discovery Communications Inc. Revenue in Television Advertising Business (2015-2020) 10.11.5 Discovery Communications Inc. Recent Development 13.12 TV Today Network 10.12.1 TV Today Network Company Details 10.12.2 TV Today Network Business Overview and Its Total Revenue 10.12.3 TV Today Network Television Advertising Introduction 10.12.4 TV Today Network Revenue in Television Advertising Business (2015-2020) 10.12.5 TV Today Network Recent Development 13.13 Vivendi SA. 10.13.1 Vivendi SA. Company Details 10.13.2 Vivendi SA. Business Overview and Its Total Revenue 10.13.3 Vivendi SA. Television Advertising Introduction 10.13.4 Vivendi SA. Revenue in Television Advertising Business (2015-2020) 10.13.5 Vivendi SA. Recent Development 13.14 Comcast Corporation 10.14.1 Comcast Corporation Company Details 10.14.2 Comcast Corporation Business Overview and Its Total Revenue 10.14.3 Comcast Corporation Television Advertising Introduction 10.14.4 Comcast Corporation Revenue in Television Advertising Business (2015-2020) 10.14.5 Comcast Corporation Recent Development 14 Analyst's Viewpoints/Conclusions 15 Appendix 15.1 Research Methodology 15.1.1 Methodology/Research Approach 15.1.2 Data Source 15.2 Disclaimer 15.3 Author Details

List of Tables Table 1. Television Advertising Key Market Segments Table 2. Key Players Covered: Ranking by Television Advertising Revenue Table 3. Ranking of Global Top Television Advertising Manufacturers by Revenue (US$ Million) in 2019 Table 4. Global Television Advertising Market Size Growth Rate by Type (US$ Million): 2020 VS 2026 Table 5. Key Players of Terrestrial Advertisement Table 6. Key Players of Multichannel Advertisement Table 7. Key Players of Online Advertisement Table 8. COVID-19 Impact Global Market: (Four Television Advertising Market Size Forecast Scenarios) Table 9. Opportunities and Trends for Television Advertising Players in the COVID-19 Landscape Table 10. Present Opportunities in China & Elsewhere Due to the Coronavirus Crisis Table 11. Key Regions/Countries Measures against Covid-19 Impact Table 12. Proposal for Television Advertising Players to Combat Covid-19 Impact Table 13. Global Television Advertising Market Size Growth by Application (US$ Million): 2020 VS 2026 Table 14. Global Television Advertising Market Size by Regions (US$ Million): 2020 VS 2026 Table 15. Global Television Advertising Market Size by Regions (2015-2020) (US$ Million) Table 16. Global Television Advertising Market Share by Regions (2015-2020) Table 17. Global Television Advertising Forecasted Market Size by Regions (2021-2026) (US$ Million) Table 18. Global Television Advertising Market Share by Regions (2021-2026) Table 19. Market Top Trends Table 20. Key Drivers: Impact Analysis Table 21. Key Challenges Table 22. Television Advertising Market Growth Strategy Table 23. Main Points Interviewed from Key Television Advertising Players Table 24. Global Television Advertising Revenue by Players (2015-2020) (Million US$) Table 25. Global Television Advertising Market Share by Players (2015-2020) Table 26. Global Top Television Advertising Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Television Advertising as of 2019) Table 27. Global Television Advertising by Players Market Concentration Ratio (CR5 and HHI) Table 28. Key Players Headquarters and Area Served Table 29. Key Players Television Advertising Product Solution and Service Table 30. Date of Enter into Television Advertising Market Table 31. Mergers & Acquisitions, Expansion Plans Table 32. Global Television Advertising Market Size by Type (2015-2020) (Million US$) Table 33. Global Television Advertising Market Size Share by Type (2015-2020) Table 34. Global Television Advertising Revenue Market Share by Type (2021-2026) Table 35. Global Television Advertising Market Size Share by Application (2015-2020) Table 36. Global Television Advertising Market Size by Application (2015-2020) (Million US$) Table 37. Global Television Advertising Market Size Share by Application (2021-2026) Table 38. North America Key Players Television Advertising Revenue (2019-2020) (Million US$) Table 39. North America Key Players Television Advertising Market Share (2019-2020) Table 40. North America Television Advertising Market Size by Type (2015-2020) (Million US$) Table 41. North America Television Advertising Market Share by Type (2015-2020) Table 42. North America Television Advertising Market Size by Application (2015-2020) (Million US$) Table 43. North America Television Advertising Market Share by Application (2015-2020) Table 44. Europe Key Players Television Advertising Revenue (2019-2020) (Million US$) Table 45. Europe Key Players Television Advertising Market Share (2019-2020) Table 46. Europe Television Advertising Market Size by Type (2015-2020) (Million US$) Table 47. Europe Television Advertising Market Share by Type (2015-2020) Table 48. Europe Television Advertising Market Size by Application (2015-2020) (Million US$) Table 49. Europe Television Advertising Market Share by Application (2015-2020) Table 50. China Key Players Television Advertising Revenue (2019-2020) (Million US$) Table 51. China Key Players Television Advertising Market Share (2019-2020) Table 52. China Television Advertising Market Size by Type (2015-2020) (Million US$) Table 53. China Television Advertising Market Share by Type (2015-2020) Table 54. China Television Advertising Market Size by Application (2015-2020) (Million US$) Table 55. China Television Advertising Market Share by Application (2015-2020) Table 56. Japan Key Players Television Advertising Revenue (2019-2020) (Million US$) Table 57. Japan Key Players Television Advertising Market Share (2019-2020) Table 58. Japan Television Advertising Market Size by Type (2015-2020) (Million US$) Table 59. Japan Television Advertising Market Share by Type (2015-2020) Table 60. Japan Television Advertising Market Size by Application (2015-2020) (Million US$) Table 61. Japan Television Advertising Market Share by Application (2015-2020) Table 62. Southeast Asia Key Players Television Advertising Revenue (2019-2020) (Million US$) Table 63. Southeast Asia Key Players Television Advertising Market Share (2019-2020) Table 64. Southeast Asia Television Advertising Market Size by Type (2015-2020) (Million US$) Table 65. Southeast Asia Television Advertising Market Share by Type (2015-2020) Table 66. Southeast Asia Television Advertising Market Size by Application (2015-2020) (Million US$) Table 67. Southeast Asia Television Advertising Market Share by Application (2015-2020) Table 68. India Key Players Television Advertising Revenue (2019-2020) (Million US$) Table 69. India Key Players Television Advertising Market Share (2019-2020) Table 70. India Television Advertising Market Size by Type (2015-2020) (Million US$) Table 71. India Television Advertising Market Share by Type (2015-2020) Table 72. India Television Advertising Market Size by Application (2015-2020) (Million US$) Table 73. India Television Advertising Market Share by Application (2015-2020) Table 74. Central & South America Key Players Television Advertising Revenue (2019-2020) (Million US$) Table 75. Central & South America Key Players Television Advertising Market Share (2019-2020) Table 76. Central & South America Television Advertising Market Size by Type (2015-2020) (Million US$) Table 77. Central & South America Television Advertising Market Share by Type (2015-2020) Table 78. Central & South America Television Advertising Market Size by Application (2015-2020) (Million US$) Table 79. Central & South America Television Advertising Market Share by Application (2015-2020) Table 80. British Broadcasting Corporation Company Details Table 81. British Broadcasting Corporation Business Overview Table 82. British Broadcasting Corporation Product Table 83. British Broadcasting Corporation Revenue in Television Advertising Business (2015-2020) (Million US$) Table 84. British Broadcasting Corporation Recent Development Table 85. CBS Company Details Table 86. CBS Business Overview Table 87. CBS Product Table 88. CBS Revenue in Television Advertising Business (2015-2020) (Million US$) Table 89. CBS Recent Development Table 90. Comcast Corporation Company Details Table 91. Comcast Corporation Business Overview Table 92. Comcast Corporation Product Table 93. Comcast Corporation Revenue in Television Advertising Business (2015-2020) (Million US$) Table 94. Comcast Corporation Recent Development Table 95. Viacom Inc. Company Details Table 96. Viacom Inc. Business Overview Table 97. Viacom Inc. Product Table 98. Viacom Inc. Revenue in Television Advertising Business (2015-2020) (Million US$) Table 99. Viacom Inc. Recent Development Table 100. Cox Communication Company Details Table 101. Cox Communication Business Overview Table 102. Cox Communication Product Table 103. Cox Communication Revenue in Television Advertising Business (2015-2020) (Million US$) Table 104. Cox Communication Recent Development Table 105. Gray Television Inc. Company Details Table 106. Gray Television Inc. Business Overview Table 107. Gray Television Inc. Product Table 108. Gray Television Inc. Revenue in Television Advertising Business (2015-2020) (Million US$) Table 109. Gray Television Inc. Recent Development Table 110. Sinclair Broadcast Group Company Details Table 111. Sinclair Broadcast Group Business Overview Table 112. Sinclair Broadcast Group Product Table 113. Sinclair Broadcast Group Revenue in Television Advertising Business (2015-2020) (Million US$) Table 114. Sinclair Broadcast Group Recent Development Table 115. Sun TV Network Business Overview Table 116. Sun TV Network Product Table 117. Sun TV Network Company Details Table 118. Sun TV Network Revenue in Television Advertising Business (2015-2020) (Million US$) Table 119. Sun TV Network Recent Development Table 120. The Walt Disney Company Company Details Table 121. The Walt Disney Company Business Overview Table 122. The Walt Disney Company Product Table 123. The Walt Disney Company Revenue in Television Advertising Business (2015-2020) (Million US$) Table 124. The Walt Disney Company Recent Development Table 125. Charter Communications Company Details Table 126. Charter Communications Business Overview Table 127. Charter Communications Product Table 128. Charter Communications Revenue in Television Advertising Business (2015-2020) (Million US$) Table 129. Charter Communications Recent Development Table 130. Discovery Communications Inc. Company Details Table 131. Discovery Communications Inc. Business Overview Table 132. Discovery Communications Inc. Product Table 133. Discovery Communications Inc. Revenue in Television Advertising Business (2015-2020) (Million US$) Table 134. Discovery Communications Inc. Recent Development Table 135. TV Today Network Company Details Table 136. TV Today Network Business Overview Table 137. TV Today Network Product Table 138. TV Today Network Revenue in Television Advertising Business (2015-2020) (Million US$) Table 139. TV Today Network Recent Development Table 140. Vivendi SA. Company Details Table 141. Vivendi SA. Business Overview Table 142. Vivendi SA. Product Table 143. Vivendi SA. Revenue in Television Advertising Business (2015-2020) (Million US$) Table 144. Vivendi SA. Recent Development Table 145. Comcast Corporation Company Details Table 146. Comcast Corporation Business Overview Table 147. Comcast Corporation Product Table 148. Comcast Corporation Revenue in Television Advertising Business (2015-2020) (Million US$) Table 149. Comcast Corporation Recent Development Table 150. Research Programs/Design for This Report Table 151. Key Data Information from Secondary Sources Table 152. Key Data Information from Primary Sources List of Figures Figure 1. Global Television Advertising Market Share by Type: 2020 VS 2026 Figure 2. Terrestrial Advertisement Features Figure 3. Multichannel Advertisement Features Figure 4. Online Advertisement Features Figure 5. Global Television Advertising Market Share by Application: 2020 VS 2026 Figure 6. Companies Case Studies Figure 7. Government Case Studies Figure 8. Other Case Studies Figure 9. Television Advertising Report Years Considered Figure 10. Global Television Advertising Market Size YoY Growth 2015-2026 (US$ Million) Figure 11. Global Television Advertising Market Share by Regions: 2020 VS 2026 Figure 12. Global Television Advertising Market Share by Regions (2021-2026) Figure 13. Porter's Five Forces Analysis Figure 14. Global Television Advertising Market Share by Players in 2019 Figure 15. Global Top Television Advertising Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Television Advertising as of 2019 Figure 16. The Top 10 and 5 Players Market Share by Television Advertising Revenue in 2019 Figure 17. North America Television Advertising Market Size YoY Growth (2015-2020) (Million US$) Figure 18. Europe Television Advertising Market Size YoY Growth (2015-2020) (Million US$) Figure 19. China Television Advertising Market Size YoY Growth (2015-2020) (Million US$) Figure 20. Japan Television Advertising Market Size YoY Growth (2015-2020) (Million US$) Figure 21. Southeast Asia Television Advertising Market Size YoY Growth (2015-2020) (Million US$) Figure 22. India Television Advertising Market Size YoY Growth (2015-2020) (Million US$) Figure 23. Central & South America Television Advertising Market Size YoY Growth (2015-2020) (Million US$) Figure 24. British Broadcasting Corporation Total Revenue (US$ Million): 2019 Compared with 2018 Figure 25. British Broadcasting Corporation Revenue Growth Rate in Television Advertising Business (2015-2020) Figure 26. CBS Total Revenue (US$ Million): 2019 Compared with 2018 Figure 27. CBS Revenue Growth Rate in Television Advertising Business (2015-2020) Figure 28. Comcast Corporation Total Revenue (US$ Million): 2019 Compared with 2018 Figure 29. Comcast Corporation Revenue Growth Rate in Television Advertising Business (2015-2020) Figure 30. Viacom Inc. Total Revenue (US$ Million): 2019 Compared with 2018 Figure 31. Viacom Inc. Revenue Growth Rate in Television Advertising Business (2015-2020) Figure 32. Cox Communication Total Revenue (US$ Million): 2019 Compared with 2018 Figure 33. Cox Communication Revenue Growth Rate in Television Advertising Business (2015-2020) Figure 34. Gray Television Inc. Total Revenue (US$ Million): 2019 Compared with 2018 Figure 35. Gray Television Inc. Revenue Growth Rate in Television Advertising Business (2015-2020) Figure 36. Sinclair Broadcast Group Total Revenue (US$ Million): 2019 Compared with 2018 Figure 37. Sinclair Broadcast Group Revenue Growth Rate in Television Advertising Business (2015-2020) Figure 38. Sun TV Network Total Revenue (US$ Million): 2019 Compared with 2018 Figure 39. Sun TV Network Revenue Growth Rate in Television Advertising Business (2015-2020) Figure 40. The Walt Disney Company Total Revenue (US$ Million): 2019 Compared with 2018 Figure 41. The Walt Disney Company Revenue Growth Rate in Television Advertising Business (2015-2020) Figure 42. Charter Communications Total Revenue (US$ Million): 2019 Compared with 2018 Figure 43. Charter Communications Revenue Growth Rate in Television Advertising Business (2015-2020) Figure 44. Discovery Communications Inc. Total Revenue (US$ Million): 2019 Compared with 2018 Figure 45. Discovery Communications Inc. Revenue Growth Rate in Television Advertising Business (2015-2020) Figure 46. TV Today Network Total Revenue (US$ Million): 2019 Compared with 2018 Figure 47. TV Today Network Revenue Growth Rate in Television Advertising Business (2015-2020) Figure 48. Vivendi SA. Total Revenue (US$ Million): 2019 Compared with 2018 Figure 49. Vivendi SA. Revenue Growth Rate in Television Advertising Business (2015-2020) Figure 50. Comcast Corporation Total Revenue (US$ Million): 2019 Compared with 2018 Figure 51. Comcast Corporation Revenue Growth Rate in Television Advertising Business (2015-2020) Figure 52. Bottom-up and Top-down Approaches for This Report Figure 53. Data Triangulation Figure 54. Key Executives Interviewed

British Broadcasting Corporation CBS Comcast Corporation Viacom Inc. Cox Communication Gray Television Inc. Sinclair Broadcast Group Sun TV Network The Walt Disney Company Charter Communications Discovery Communications Inc. TV Today Network Vivendi SA. Comcast Corporation