1 Report Overview 1.1 Study Scope 1.2 Key Market Segments 1.3 Players Covered: Ranking by Real-time Bidding (RTB) Revenue 1.4 Market Analysis by Type 1.4.1 Global Real-time Bidding (RTB) Market Size Growth Rate by Type: 2020 VS 2026 1.4.2 Open Auction 1.4.3 Invited Auction 1.5 Market by Application 1.5.1 Global Real-time Bidding (RTB) Market Share by Application: 2020 VS 2026 1.5.2 Media and Entertainment 1.5.3 Games 1.5.4 Retail and Ecommerce 1.5.5 Others 1.6 Coronavirus Disease 2019 (Covid-19): Real-time Bidding (RTB) Industry Impact 1.6.1 How the Covid-19 is Affecting the Real-time Bidding (RTB) Industry 1.6.1.1 Real-time Bidding (RTB) Business Impact Assessment - Covid-19 1.6.1.2 Supply Chain Challenges 1.6.1.3 COVID-19’s Impact On Crude Oil and Refined Products 1.6.2 Market Trends and Real-time Bidding (RTB) Potential Opportunities in the COVID-19 Landscape 1.6.3 Measures / Proposal against Covid-19 1.6.3.1 Government Measures to Combat Covid-19 Impact 1.6.3.2 Proposal for Real-time Bidding (RTB) Players to Combat Covid-19 Impact 1.7 Study Objectives 1.8 Years Considered 2 Global Growth Trends by Regions 2.1 Real-time Bidding (RTB) Market Perspective (2015-2026) 2.2 Real-time Bidding (RTB) Growth Trends by Regions 2.2.1 Real-time Bidding (RTB) Market Size by Regions: 2015 VS 2020 VS 2026 2.2.2 Real-time Bidding (RTB) Historic Market Share by Regions (2015-2020) 2.2.3 Real-time Bidding (RTB) Forecasted Market Size by Regions (2021-2026) 2.3 Industry Trends and Growth Strategy 2.3.1 Market Top Trends 2.3.2 Market Drivers 2.3.3 Market Challenges 2.3.4 Porter’s Five Forces Analysis 2.3.5 Real-time Bidding (RTB) Market Growth Strategy 2.3.6 Primary Interviews with Key Real-time Bidding (RTB) Players (Opinion Leaders) 3 Competition Landscape by Key Players 3.1 Global Top Real-time Bidding (RTB) Players by Market Size 3.1.1 Global Top Real-time Bidding (RTB) Players by Revenue (2015-2020) 3.1.2 Global Real-time Bidding (RTB) Revenue Market Share by Players (2015-2020) 3.1.3 Global Real-time Bidding (RTB) Market Share by Company Type (Tier 1, Tier 2 and Tier 3) 3.2 Global Real-time Bidding (RTB) Market Concentration Ratio 3.2.1 Global Real-time Bidding (RTB) Market Concentration Ratio (CR5 and HHI) 3.2.2 Global Top 10 and Top 5 Companies by Real-time Bidding (RTB) Revenue in 2019 3.3 Real-time Bidding (RTB) Key Players Head office and Area Served 3.4 Key Players Real-time Bidding (RTB) Product Solution and Service 3.5 Date of Enter into Real-time Bidding (RTB) Market 3.6 Mergers & Acquisitions, Expansion Plans 4 Breakdown Data by Type (2015-2026) 4.1 Global Real-time Bidding (RTB) Historic Market Size by Type (2015-2020) 4.2 Global Real-time Bidding (RTB) Forecasted Market Size by Type (2021-2026) 5 Real-time Bidding (RTB) Breakdown Data by Application (2015-2026) 5.1 Global Real-time Bidding (RTB) Market Size by Application (2015-2020) 5.2 Global Real-time Bidding (RTB) Forecasted Market Size by Application (2021-2026) 6 North America 6.1 North America Real-time Bidding (RTB) Market Size (2015-2020) 6.2 Real-time Bidding (RTB) Key Players in North America (2019-2020) 6.3 North America Real-time Bidding (RTB) Market Size by Type (2015-2020) 6.4 North America Real-time Bidding (RTB) Market Size by Application (2015-2020) 7 Europe 7.1 Europe Real-time Bidding (RTB) Market Size (2015-2020) 7.2 Real-time Bidding (RTB) Key Players in Europe (2019-2020) 7.3 Europe Real-time Bidding (RTB) Market Size by Type (2015-2020) 7.4 Europe Real-time Bidding (RTB) Market Size by Application (2015-2020) 8 China 8.1 China Real-time Bidding (RTB) Market Size (2015-2020) 8.2 Real-time Bidding (RTB) Key Players in China (2019-2020) 8.3 China Real-time Bidding (RTB) Market Size by Type (2015-2020) 8.4 China Real-time Bidding (RTB) Market Size by Application (2015-2020) 9 Japan 9.1 Japan Real-time Bidding (RTB) Market Size (2015-2020) 9.2 Real-time Bidding (RTB) Key Players in Japan (2019-2020) 9.3 Japan Real-time Bidding (RTB) Market Size by Type (2015-2020) 9.4 Japan Real-time Bidding (RTB) Market Size by Application (2015-2020) 10 Southeast Asia 10.1 Southeast Asia Real-time Bidding (RTB) Market Size (2015-2020) 10.2 Real-time Bidding (RTB) Key Players in Southeast Asia (2019-2020) 10.3 Southeast Asia Real-time Bidding (RTB) Market Size by Type (2015-2020) 10.4 Southeast Asia Real-time Bidding (RTB) Market Size by Application (2015-2020) 11 India 11.1 India Real-time Bidding (RTB) Market Size (2015-2020) 11.2 Real-time Bidding (RTB) Key Players in India (2019-2020) 11.3 India Real-time Bidding (RTB) Market Size by Type (2015-2020) 11.4 India Real-time Bidding (RTB) Market Size by Application (2015-2020) 12 Central & South America 12.1 Central & South America Real-time Bidding (RTB) Market Size (2015-2020) 12.2 Real-time Bidding (RTB) Key Players in Central & South America (2019-2020) 12.3 Central & South America Real-time Bidding (RTB) Market Size by Type (2015-2020) 12.4 Central & South America Real-time Bidding (RTB) Market Size by Application (2015-2020) 13 Key Players Profiles 13.1 Google 13.1.1 Google Company Details 13.1.2 Google Business Overview and Its Total Revenue 13.1.3 Google Real-time Bidding (RTB) Introduction 13.1.4 Google Revenue in Real-time Bidding (RTB) Business (2015-2020)) 13.1.5 Google Recent Development 13.2 WPP 13.2.1 WPP Company Details 13.2.2 WPP Business Overview and Its Total Revenue 13.2.3 WPP Real-time Bidding (RTB) Introduction 13.2.4 WPP Revenue in Real-time Bidding (RTB) Business (2015-2020) 13.2.5 WPP Recent Development 13.3 Adobe 13.3.1 Adobe Company Details 13.3.2 Adobe Business Overview and Its Total Revenue 13.3.3 Adobe Real-time Bidding (RTB) Introduction 13.3.4 Adobe Revenue in Real-time Bidding (RTB) Business (2015-2020) 13.3.5 Adobe Recent Development 13.4 Facebook 13.4.1 Facebook Company Details 13.4.2 Facebook Business Overview and Its Total Revenue 13.4.3 Facebook Real-time Bidding (RTB) Introduction 13.4.4 Facebook Revenue in Real-time Bidding (RTB) Business (2015-2020) 13.4.5 Facebook Recent Development 13.5 Twitter (Mopub) 13.5.1 Twitter (Mopub) Company Details 13.5.2 Twitter (Mopub) Business Overview and Its Total Revenue 13.5.3 Twitter (Mopub) Real-time Bidding (RTB) Introduction 13.5.4 Twitter (Mopub) Revenue in Real-time Bidding (RTB) Business (2015-2020) 13.5.5 Twitter (Mopub) Recent Development 13.6 Verizon Media 13.6.1 Verizon Media Company Details 13.6.2 Verizon Media Business Overview and Its Total Revenue 13.6.3 Verizon Media Real-time Bidding (RTB) Introduction 13.6.4 Verizon Media Revenue in Real-time Bidding (RTB) Business (2015-2020) 13.6.5 Verizon Media Recent Development 13.7 Criteo 13.7.1 Criteo Company Details 13.7.2 Criteo Business Overview and Its Total Revenue 13.7.3 Criteo Real-time Bidding (RTB) Introduction 13.7.4 Criteo Revenue in Real-time Bidding (RTB) Business (2015-2020) 13.7.5 Criteo Recent Development 13.8 Smaato 13.8.1 Smaato Company Details 13.8.2 Smaato Business Overview and Its Total Revenue 13.8.3 Smaato Real-time Bidding (RTB) Introduction 13.8.4 Smaato Revenue in Real-time Bidding (RTB) Business (2015-2020) 13.8.5 Smaato Recent Development 13.9 Yandex 13.9.1 Yandex Company Details 13.9.2 Yandex Business Overview and Its Total Revenue 13.9.3 Yandex Real-time Bidding (RTB) Introduction 13.9.4 Yandex Revenue in Real-time Bidding (RTB) Business (2015-2020) 13.9.5 Yandex Recent Development 13.10 Rubicon Project 13.10.1 Rubicon Project Company Details 13.10.2 Rubicon Project Business Overview and Its Total Revenue 13.10.3 Rubicon Project Real-time Bidding (RTB) Introduction 13.10.4 Rubicon Project Revenue in Real-time Bidding (RTB) Business (2015-2020) 13.10.5 Rubicon Project Recent Development 13.11 Pubmatic 10.11.1 Pubmatic Company Details 10.11.2 Pubmatic Business Overview and Its Total Revenue 10.11.3 Pubmatic Real-time Bidding (RTB) Introduction 10.11.4 Pubmatic Revenue in Real-time Bidding (RTB) Business (2015-2020) 10.11.5 Pubmatic Recent Development 13.12 Salesforce 10.12.1 Salesforce Company Details 10.12.2 Salesforce Business Overview and Its Total Revenue 10.12.3 Salesforce Real-time Bidding (RTB) Introduction 10.12.4 Salesforce Revenue in Real-time Bidding (RTB) Business (2015-2020) 10.12.5 Salesforce Recent Development 13.13 Mediamath 10.13.1 Mediamath Company Details 10.13.2 Mediamath Business Overview and Its Total Revenue 10.13.3 Mediamath Real-time Bidding (RTB) Introduction 10.13.4 Mediamath Revenue in Real-time Bidding (RTB) Business (2015-2020) 10.13.5 Mediamath Recent Development 13.14 Appnexus (A Xandr Company) 10.14.1 Appnexus (A Xandr Company) Company Details 10.14.2 Appnexus (A Xandr Company) Business Overview and Its Total Revenue 10.14.3 Appnexus (A Xandr Company) Real-time Bidding (RTB) Introduction 10.14.4 Appnexus (A Xandr Company) Revenue in Real-time Bidding (RTB) Business (2015-2020) 10.14.5 Appnexus (A Xandr Company) Recent Development 13.15 Platform One 10.15.1 Platform One Company Details 10.15.2 Platform One Business Overview and Its Total Revenue 10.15.3 Platform One Real-time Bidding (RTB) Introduction 10.15.4 Platform One Revenue in Real-time Bidding (RTB) Business (2015-2020) 10.15.5 Platform One Recent Development 13.16 Match2one 10.16.1 Match2one Company Details 10.16.2 Match2one Business Overview and Its Total Revenue 10.16.3 Match2one Real-time Bidding (RTB) Introduction 10.16.4 Match2one Revenue in Real-time Bidding (RTB) Business (2015-2020) 10.16.5 Match2one Recent Development 14 Analyst's Viewpoints/Conclusions 15 Appendix 15.1 Research Methodology 15.1.1 Methodology/Research Approach 15.1.2 Data Source 15.2 Disclaimer 15.3 Author Details

List of Tables Table 1. Real-time Bidding (RTB) Key Market Segments Table 2. Key Players Covered: Ranking by Real-time Bidding (RTB) Revenue Table 3. Ranking of Global Top Real-time Bidding (RTB) Manufacturers by Revenue (US$ Million) in 2019 Table 4. Global Real-time Bidding (RTB) Market Size Growth Rate by Type (US$ Million): 2020 VS 2026 Table 5. Key Players of Open Auction Table 6. Key Players of Invited Auction Table 7. COVID-19 Impact Global Market: (Four Real-time Bidding (RTB) Market Size Forecast Scenarios) Table 8. Opportunities and Trends for Real-time Bidding (RTB) Players in the COVID-19 Landscape Table 9. Present Opportunities in China & Elsewhere Due to the Coronavirus Crisis Table 10. Key Regions/Countries Measures against Covid-19 Impact Table 11. Proposal for Real-time Bidding (RTB) Players to Combat Covid-19 Impact Table 12. Global Real-time Bidding (RTB) Market Size Growth by Application (US$ Million): 2020 VS 2026 Table 13. Global Real-time Bidding (RTB) Market Size by Regions (US$ Million): 2020 VS 2026 Table 14. Global Real-time Bidding (RTB) Market Size by Regions (2015-2020) (US$ Million) Table 15. Global Real-time Bidding (RTB) Market Share by Regions (2015-2020) Table 16. Global Real-time Bidding (RTB) Forecasted Market Size by Regions (2021-2026) (US$ Million) Table 17. Global Real-time Bidding (RTB) Market Share by Regions (2021-2026) Table 18. Market Top Trends Table 19. Key Drivers: Impact Analysis Table 20. Key Challenges Table 21. Real-time Bidding (RTB) Market Growth Strategy Table 22. Main Points Interviewed from Key Real-time Bidding (RTB) Players Table 23. Global Real-time Bidding (RTB) Revenue by Players (2015-2020) (Million US$) Table 24. Global Real-time Bidding (RTB) Market Share by Players (2015-2020) Table 25. Global Top Real-time Bidding (RTB) Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Real-time Bidding (RTB) as of 2019) Table 26. Global Real-time Bidding (RTB) by Players Market Concentration Ratio (CR5 and HHI) Table 27. Key Players Headquarters and Area Served Table 28. Key Players Real-time Bidding (RTB) Product Solution and Service Table 29. Date of Enter into Real-time Bidding (RTB) Market Table 30. Mergers & Acquisitions, Expansion Plans Table 31. Global Real-time Bidding (RTB) Market Size by Type (2015-2020) (Million US$) Table 32. Global Real-time Bidding (RTB) Market Size Share by Type (2015-2020) Table 33. Global Real-time Bidding (RTB) Revenue Market Share by Type (2021-2026) Table 34. Global Real-time Bidding (RTB) Market Size Share by Application (2015-2020) Table 35. Global Real-time Bidding (RTB) Market Size by Application (2015-2020) (Million US$) Table 36. Global Real-time Bidding (RTB) Market Size Share by Application (2021-2026) Table 37. North America Key Players Real-time Bidding (RTB) Revenue (2019-2020) (Million US$) Table 38. North America Key Players Real-time Bidding (RTB) Market Share (2019-2020) Table 39. North America Real-time Bidding (RTB) Market Size by Type (2015-2020) (Million US$) Table 40. North America Real-time Bidding (RTB) Market Share by Type (2015-2020) Table 41. North America Real-time Bidding (RTB) Market Size by Application (2015-2020) (Million US$) Table 42. North America Real-time Bidding (RTB) Market Share by Application (2015-2020) Table 43. Europe Key Players Real-time Bidding (RTB) Revenue (2019-2020) (Million US$) Table 44. Europe Key Players Real-time Bidding (RTB) Market Share (2019-2020) Table 45. Europe Real-time Bidding (RTB) Market Size by Type (2015-2020) (Million US$) Table 46. Europe Real-time Bidding (RTB) Market Share by Type (2015-2020) Table 47. Europe Real-time Bidding (RTB) Market Size by Application (2015-2020) (Million US$) Table 48. Europe Real-time Bidding (RTB) Market Share by Application (2015-2020) Table 49. China Key Players Real-time Bidding (RTB) Revenue (2019-2020) (Million US$) Table 50. China Key Players Real-time Bidding (RTB) Market Share (2019-2020) Table 51. China Real-time Bidding (RTB) Market Size by Type (2015-2020) (Million US$) Table 52. China Real-time Bidding (RTB) Market Share by Type (2015-2020) Table 53. China Real-time Bidding (RTB) Market Size by Application (2015-2020) (Million US$) Table 54. China Real-time Bidding (RTB) Market Share by Application (2015-2020) Table 55. Japan Key Players Real-time Bidding (RTB) Revenue (2019-2020) (Million US$) Table 56. Japan Key Players Real-time Bidding (RTB) Market Share (2019-2020) Table 57. Japan Real-time Bidding (RTB) Market Size by Type (2015-2020) (Million US$) Table 58. Japan Real-time Bidding (RTB) Market Share by Type (2015-2020) Table 59. Japan Real-time Bidding (RTB) Market Size by Application (2015-2020) (Million US$) Table 60. Japan Real-time Bidding (RTB) Market Share by Application (2015-2020) Table 61. Southeast Asia Key Players Real-time Bidding (RTB) Revenue (2019-2020) (Million US$) Table 62. Southeast Asia Key Players Real-time Bidding (RTB) Market Share (2019-2020) Table 63. Southeast Asia Real-time Bidding (RTB) Market Size by Type (2015-2020) (Million US$) Table 64. Southeast Asia Real-time Bidding (RTB) Market Share by Type (2015-2020) Table 65. Southeast Asia Real-time Bidding (RTB) Market Size by Application (2015-2020) (Million US$) Table 66. Southeast Asia Real-time Bidding (RTB) Market Share by Application (2015-2020) Table 67. India Key Players Real-time Bidding (RTB) Revenue (2019-2020) (Million US$) Table 68. India Key Players Real-time Bidding (RTB) Market Share (2019-2020) Table 69. India Real-time Bidding (RTB) Market Size by Type (2015-2020) (Million US$) Table 70. India Real-time Bidding (RTB) Market Share by Type (2015-2020) Table 71. India Real-time Bidding (RTB) Market Size by Application (2015-2020) (Million US$) Table 72. India Real-time Bidding (RTB) Market Share by Application (2015-2020) Table 73. Central & South America Key Players Real-time Bidding (RTB) Revenue (2019-2020) (Million US$) Table 74. Central & South America Key Players Real-time Bidding (RTB) Market Share (2019-2020) Table 75. Central & South America Real-time Bidding (RTB) Market Size by Type (2015-2020) (Million US$) Table 76. Central & South America Real-time Bidding (RTB) Market Share by Type (2015-2020) Table 77. Central & South America Real-time Bidding (RTB) Market Size by Application (2015-2020) (Million US$) Table 78. Central & South America Real-time Bidding (RTB) Market Share by Application (2015-2020) Table 79. Google Company Details Table 80. Google Business Overview Table 81. Google Product Table 82. Google Revenue in Real-time Bidding (RTB) Business (2015-2020) (Million US$) Table 83. Google Recent Development Table 84. WPP Company Details Table 85. WPP Business Overview Table 86. WPP Product Table 87. WPP Revenue in Real-time Bidding (RTB) Business (2015-2020) (Million US$) Table 88. WPP Recent Development Table 89. Adobe Company Details Table 90. Adobe Business Overview Table 91. Adobe Product Table 92. Adobe Revenue in Real-time Bidding (RTB) Business (2015-2020) (Million US$) Table 93. Adobe Recent Development Table 94. Facebook Company Details Table 95. Facebook Business Overview Table 96. Facebook Product Table 97. Facebook Revenue in Real-time Bidding (RTB) Business (2015-2020) (Million US$) Table 98. Facebook Recent Development Table 99. Twitter (Mopub) Company Details Table 100. Twitter (Mopub) Business Overview Table 101. Twitter (Mopub) Product Table 102. Twitter (Mopub) Revenue in Real-time Bidding (RTB) Business (2015-2020) (Million US$) Table 103. Twitter (Mopub) Recent Development Table 104. Verizon Media Company Details Table 105. Verizon Media Business Overview Table 106. Verizon Media Product Table 107. Verizon Media Revenue in Real-time Bidding (RTB) Business (2015-2020) (Million US$) Table 108. Verizon Media Recent Development Table 109. Criteo Company Details Table 110. Criteo Business Overview Table 111. Criteo Product Table 112. Criteo Revenue in Real-time Bidding (RTB) Business (2015-2020) (Million US$) Table 113. Criteo Recent Development Table 114. Smaato Business Overview Table 115. Smaato Product Table 116. Smaato Company Details Table 117. Smaato Revenue in Real-time Bidding (RTB) Business (2015-2020) (Million US$) Table 118. Smaato Recent Development Table 119. Yandex Company Details Table 120. Yandex Business Overview Table 121. Yandex Product Table 122. Yandex Revenue in Real-time Bidding (RTB) Business (2015-2020) (Million US$) Table 123. Yandex Recent Development Table 124. Rubicon Project Company Details Table 125. Rubicon Project Business Overview Table 126. Rubicon Project Product Table 127. Rubicon Project Revenue in Real-time Bidding (RTB) Business (2015-2020) (Million US$) Table 128. Rubicon Project Recent Development Table 129. Pubmatic Company Details Table 130. Pubmatic Business Overview Table 131. Pubmatic Product Table 132. Pubmatic Revenue in Real-time Bidding (RTB) Business (2015-2020) (Million US$) Table 133. Pubmatic Recent Development Table 134. Salesforce Company Details Table 135. Salesforce Business Overview Table 136. Salesforce Product Table 137. Salesforce Revenue in Real-time Bidding (RTB) Business (2015-2020) (Million US$) Table 138. Salesforce Recent Development Table 139. Mediamath Company Details Table 140. Mediamath Business Overview Table 141. Mediamath Product Table 142. Mediamath Revenue in Real-time Bidding (RTB) Business (2015-2020) (Million US$) Table 143. Mediamath Recent Development Table 144. Appnexus (A Xandr Company) Company Details Table 145. Appnexus (A Xandr Company) Business Overview Table 146. Appnexus (A Xandr Company) Product Table 147. Appnexus (A Xandr Company) Revenue in Real-time Bidding (RTB) Business (2015-2020) (Million US$) Table 148. Appnexus (A Xandr Company) Recent Development Table 149. Platform One Company Details Table 150. Platform One Business Overview Table 151. Platform One Product Table 152. Platform One Revenue in Real-time Bidding (RTB) Business (2015-2020) (Million US$) Table 153. Platform One Recent Development Table 154. Match2one Company Details Table 155. Match2one Business Overview Table 156. Match2one Product Table 157. Match2one Revenue in Real-time Bidding (RTB) Business (2015-2020) (Million US$) Table 158. Match2one Recent Development Table 159. Research Programs/Design for This Report Table 160. Key Data Information from Secondary Sources Table 161. Key Data Information from Primary Sources List of Figures Figure 1. Global Real-time Bidding (RTB) Market Share by Type: 2020 VS 2026 Figure 2. Open Auction Features Figure 3. Invited Auction Features Figure 4. Global Real-time Bidding (RTB) Market Share by Application: 2020 VS 2026 Figure 5. Media and Entertainment Case Studies Figure 6. Games Case Studies Figure 7. Retail and Ecommerce Case Studies Figure 8. Others Case Studies Figure 9. Real-time Bidding (RTB) Report Years Considered Figure 10. Global Real-time Bidding (RTB) Market Size YoY Growth 2015-2026 (US$ Million) Figure 11. Global Real-time Bidding (RTB) Market Share by Regions: 2020 VS 2026 Figure 12. Global Real-time Bidding (RTB) Market Share by Regions (2021-2026) Figure 13. Porter's Five Forces Analysis Figure 14. Global Real-time Bidding (RTB) Market Share by Players in 2019 Figure 15. Global Top Real-time Bidding (RTB) Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Real-time Bidding (RTB) as of 2019 Figure 16. The Top 10 and 5 Players Market Share by Real-time Bidding (RTB) Revenue in 2019 Figure 17. North America Real-time Bidding (RTB) Market Size YoY Growth (2015-2020) (Million US$) Figure 18. Europe Real-time Bidding (RTB) Market Size YoY Growth (2015-2020) (Million US$) Figure 19. China Real-time Bidding (RTB) Market Size YoY Growth (2015-2020) (Million US$) Figure 20. Japan Real-time Bidding (RTB) Market Size YoY Growth (2015-2020) (Million US$) Figure 21. Southeast Asia Real-time Bidding (RTB) Market Size YoY Growth (2015-2020) (Million US$) Figure 22. India Real-time Bidding (RTB) Market Size YoY Growth (2015-2020) (Million US$) Figure 23. Central & South America Real-time Bidding (RTB) Market Size YoY Growth (2015-2020) (Million US$) Figure 24. Google Total Revenue (US$ Million): 2019 Compared with 2018 Figure 25. Google Revenue Growth Rate in Real-time Bidding (RTB) Business (2015-2020) Figure 26. WPP Total Revenue (US$ Million): 2019 Compared with 2018 Figure 27. WPP Revenue Growth Rate in Real-time Bidding (RTB) Business (2015-2020) Figure 28. Adobe Total Revenue (US$ Million): 2019 Compared with 2018 Figure 29. Adobe Revenue Growth Rate in Real-time Bidding (RTB) Business (2015-2020) Figure 30. Facebook Total Revenue (US$ Million): 2019 Compared with 2018 Figure 31. Facebook Revenue Growth Rate in Real-time Bidding (RTB) Business (2015-2020) Figure 32. Twitter (Mopub) Total Revenue (US$ Million): 2019 Compared with 2018 Figure 33. Twitter (Mopub) Revenue Growth Rate in Real-time Bidding (RTB) Business (2015-2020) Figure 34. Verizon Media Total Revenue (US$ Million): 2019 Compared with 2018 Figure 35. Verizon Media Revenue Growth Rate in Real-time Bidding (RTB) Business (2015-2020) Figure 36. Criteo Total Revenue (US$ Million): 2019 Compared with 2018 Figure 37. Criteo Revenue Growth Rate in Real-time Bidding (RTB) Business (2015-2020) Figure 38. Smaato Total Revenue (US$ Million): 2019 Compared with 2018 Figure 39. Smaato Revenue Growth Rate in Real-time Bidding (RTB) Business (2015-2020) Figure 40. Yandex Total Revenue (US$ Million): 2019 Compared with 2018 Figure 41. Yandex Revenue Growth Rate in Real-time Bidding (RTB) Business (2015-2020) Figure 42. Rubicon Project Total Revenue (US$ Million): 2019 Compared with 2018 Figure 43. Rubicon Project Revenue Growth Rate in Real-time Bidding (RTB) Business (2015-2020) Figure 44. Pubmatic Total Revenue (US$ Million): 2019 Compared with 2018 Figure 45. Pubmatic Revenue Growth Rate in Real-time Bidding (RTB) Business (2015-2020) Figure 46. Salesforce Total Revenue (US$ Million): 2019 Compared with 2018 Figure 47. Salesforce Revenue Growth Rate in Real-time Bidding (RTB) Business (2015-2020) Figure 48. Mediamath Total Revenue (US$ Million): 2019 Compared with 2018 Figure 49. Mediamath Revenue Growth Rate in Real-time Bidding (RTB) Business (2015-2020) Figure 50. Appnexus (A Xandr Company) Total Revenue (US$ Million): 2019 Compared with 2018 Figure 51. Appnexus (A Xandr Company) Revenue Growth Rate in Real-time Bidding (RTB) Business (2015-2020) Figure 52. Platform One Total Revenue (US$ Million): 2019 Compared with 2018 Figure 53. Platform One Revenue Growth Rate in Real-time Bidding (RTB) Business (2015-2020) Figure 54. Match2one Total Revenue (US$ Million): 2019 Compared with 2018 Figure 55. Match2one Revenue Growth Rate in Real-time Bidding (RTB) Business (2015-2020) Figure 56. Bottom-up and Top-down Approaches for This Report Figure 57. Data Triangulation Figure 58. Key Executives Interviewed

Google WPP Adobe Facebook Twitter (Mopub) Verizon Media Criteo Smaato Yandex Rubicon Project Pubmatic Salesforce Mediamath Appnexus (A Xandr Company) Platform One Match2one