• Executive Summary o Market Overview • Market Landscape o Market ecosystem o Market characteristics o Value chain analysis • Market Sizing o Market definition o Market segment analysis o Market size 2020 o Market outlook: Forecast for 2020 - 2025 • Five Forces Analysis o Five forces summary o Bargaining power of buyers o Bargaining power of suppliers o Threat of new entrants o Threat of substitutes o Threat of rivalry o Market condition • Market Segmentation by Distribution channel o Market segments o Comparison by Distribution channel o Offline - Market size and forecast 2020-2025 o Online - Market size and forecast 2020-2025 o Market opportunity by Distribution channel • Customer landscape • Geographic Landscape o Geographic segmentation o Geographic comparison o APAC - Market size and forecast 2020-2025 o North America - Market size and forecast 2020-2025 o Europe - Market size and forecast 2020-2025 o South America - Market size and forecast 2020-2025 o MEA - Market size and forecast 2020-2025 o Key leading countries o Market opportunity by geography o Market drivers o Market challenges o Market trends • Vendor Landscape o Competitive scenario o Vendor landscape o Landscape disruption o Industry risks • Vendor Analysis o Vendors covered o Market positioning of vendors o Bella Sera Organics o Boyd Sleep o Brentwood Home LLC o FloBeds o Kingsdown Inc. o Restonic Mattress Corp. o ROYAL-PEDIC MATTRESS MFG. o Serta Simmons Bedding LLC o Sleeping Organic o The Organic Mattress Inc. • Appendix o Scope of the report o Currency conversion rates for US$ o Research methodology o List of abbreviations Exhibit • 1: Key Finding 1 • 2: Key Finding 2 • 3: Key Finding 3 • 4: Key Finding 5 • 5: Key Finding 6 • 6: Key Finding 7 • 7: Key Finding 8 • 8: Parent market • 9: Market characteristics • 10: Offerings of vendors included in the market definition • 11: Market segments • 12: Global - Market size and forecast 2020 - 2025 ($ million) • 13: Global market: Year-over-year growth 2020 - 2025 (%) • 14: Five forces analysis 2020 & 2025 • 15: Bargaining power of buyers • 16: Bargaining power of suppliers • 17: Threat of new entrants • 18: Threat of substitutes • 19: Threat of rivalry • 20: Market condition - Five forces 2020 • 21: Distribution channel - Market share 2020-2025 (%) • 22: Comparison by Distribution channel • 23: Offline - Market size and forecast 2020-2025 ($ million) • 24: Offline - Year-over-year growth 2020-2025 (%) • 25: Online - Market size and forecast 2020-2025 ($ million) • 26: Online - Year-over-year growth 2020-2025 (%) • 27: Market opportunity by Distribution channel • 28: Customer landscape • 29: Market share by geography 2020-2025 (%) • 30: Geographic comparison • 31: APAC - Market size and forecast 2020-2025 ($ million) • 32: APAC - Year-over-year growth 2020-2025 (%) • 33: North America - Market size and forecast 2020-2025 ($ million) • 34: North America - Year-over-year growth 2020-2025 (%) • 35: Europe - Market size and forecast 2020-2025 ($ million) • 36: Europe - Year-over-year growth 2020-2025 (%) • 37: South America - Market size and forecast 2020-2025 ($ million) • 38: South America - Year-over-year growth 2020-2025 (%) • 39: MEA - Market size and forecast 2020-2025 ($ million) • 40: MEA - Year-over-year growth 2020-2025 (%) • 41: Key leading countries • 42: Market opportunity by geography ($ million) • 43: Impact of drivers and challenges • 44: Vendor landscape • 45: Landscape disruption • 46: Industry risks • 47: Vendors covered • 48: Market positioning of vendors • 49: Bella Sera Organics - Overview • 50: Bella Sera Organics - Product and service • 51: Bella Sera Organics - Key offerings • 52: Bella Sera Organics - Key customers • 53: Bella Sera Organics - Segment focus • 54: Boyd Sleep - Overview • 55: Boyd Sleep - Product and service • 56: Boyd Sleep - Key offerings • 57: Boyd Sleep - Key customers • 58: Boyd Sleep - Segment focus • 59: Brentwood Home LLC - Overview • 60: Brentwood Home LLC - Product and service • 61: Brentwood Home LLC - Key offerings • 62: Brentwood Home LLC - Key customers • 63: Brentwood Home LLC - Segment focus • 64: FloBeds - Overview • 65: FloBeds - Product and service • 66: FloBeds - Key offerings • 67: FloBeds - Key customers • 68: FloBeds - Segment focus • 69: Kingsdown Inc. - Overview • 70: Kingsdown Inc. - Product and service • 71: Kingsdown Inc. - Key offerings • 72: Kingsdown Inc. - Key customers • 73: Kingsdown Inc. - Segment focus • 74: Restonic Mattress Corp. - Overview • 75: Restonic Mattress Corp. - Product and service • 76: Restonic Mattress Corp. - Key offerings • 77: Restonic Mattress Corp. - Key customers • 78: Restonic Mattress Corp. - Segment focus • 79: ROYAL-PEDIC MATTRESS MFG. - Overview • 80: ROYAL-PEDIC MATTRESS MFG. - Product and service • 81: ROYAL-PEDIC MATTRESS MFG. - Key offerings • 82: ROYAL-PEDIC MATTRESS MFG. - Key customers • 83: ROYAL-PEDIC MATTRESS MFG. - Segment focus • 84: Serta Simmons Bedding LLC - Overview • 85: Serta Simmons Bedding LLC - Product and service • 86: Serta Simmons Bedding LLC - Key offerings • 87: Serta Simmons Bedding LLC - Key customers • 88: Serta Simmons Bedding LLC - Segment focus • 89: Sleeping Organic - Overview • 90: Sleeping Organic - Product and service • 91: Sleeping Organic - Key offerings • 92: Sleeping Organic - Key customers • 93: Sleeping Organic - Segment focus • 94: The Organic Mattress Inc. - Overview • 95: The Organic Mattress Inc. - Product and service • 96: The Organic Mattress Inc. - Key offerings • 97: The Organic Mattress Inc. - Key customers • 98: The Organic Mattress Inc. - Segment focus • 99: Currency conversion rates for US$ • 100: Research Methodology • 101: Validation techniques employed for market sizing • 102: Information sources • 103: List of abbreviations

Bella Sera Organics, Boyd Sleep, Brentwood Home LLC, FloBeds, Kingsdown Inc., Restonic Mattress Corp., ROYAL-PEDIC MATTRESS MFG., Serta Simmons Bedding LLC, Sleeping Organic,  The Organic Mattress Inc.