• Executive Summary o Market Overview • Market Landscape o Market ecosystem o Value chain analysis • Market Sizing o Market definition o Market segment analysis o Market size 2019 o Market outlook: Forecast for 2019 - 2024 • Five Forces Analysis o Five force summary o Bargaining power of buyers o Bargaining power of suppliers o Threat of new entrants o Threat of substitutes o Threat of rivalry o Market condition • Market Segmentation by Product o Market segments o Comparison by Product o Cut flowers - Market size and forecast 2019-2024 o Bedding plants - Market size and forecast 2019-2024 o Potted plants - Market size and forecast 2019-2024 o Others - Market size and forecast 2019-2024 o Market opportunity by Product • Market segmentation by Application o Conferences and activities o Gifts o Personal and corporate use • Customer landscape • Geographic Landscape o Geographic segmentation o Geographic comparison o APAC - Market size and forecast 2019-2024 o Europe - Market size and forecast 2019-2024 o North America - Market size and forecast 2019-2024 o South America - Market size and forecast 2019-2024 o MEA - Market size and forecast 2019-2024 o Key leading countries o Market opportunity by geography o Market drivers o Market challenges o Market trends • Vendor Landscape o Vendor landscape o Landscape disruption • Vendor Analysis o Vendors covered o Market positioning of vendors o Beekenkamp Group o Danziger Group o Dummen Orange o Flamingo Horticulture Investments o Karen Roses o Kurt Weiss Greenhouses Inc. o Marginpar BV o Ruparelia Group o Selecta Klemm GmbH & Co. KG o Syngenta Seeds BV • Appendix o Scope of the report o Currency conversion rates for US$ o Research methodology o List of abbreviations Exhibit • 1: Key Finding 1 • 2: Key Finding 2 • 3: Key Finding 3 • 4: Key Finding 5 • 5: Key Finding 6 • 6: Key Finding 7 • 7: Key Finding 8 • 8: Parent market • 9: Market characteristics • 10: Offerings of vendors included in the market definition • 11: Market segments • 12: Global - Market size and forecast 2020 - 2025 ($ billion) • 13: Global market: Year-over-year growth 2020 - 2025 (%) • 14: Five forces analysis 2020 & 2025 • 15: Bargaining power of buyers • 16: Bargaining power of suppliers • 17: Threat of new entrants • 18: Threat of substitutes • 19: Threat of rivalry • 20: Market condition - Five forces 2020 • 21: Product - Market share 2020-2025 (%) • 22: Comparison by Product • 23: Cut flowers - Market size and forecast 2020-2025 ($ billion) • 24: Cut flowers - Year-over-year growth 2020-2025 (%) • 25: Bedding plants - Market size and forecast 2020-2025 ($ billion) • 26: Bedding plants - Year-over-year growth 2020-2025 (%) • 27: Potted plants - Market size and forecast 2020-2025 ($ billion) • 28: Potted plants - Year-over-year growth 2020-2025 (%) • 29: Others - Market size and forecast 2020-2025 ($ billion) • 30: Others - Year-over-year growth 2020-2025 (%) • 31: Market opportunity by Product • 32: Customer landscape • 33: Market share by geography 2020-2025 (%) • 34: Geographic comparison • 35: APAC - Market size and forecast 2020-2025 ($ billion) • 36: APAC - Year-over-year growth 2020-2025 (%) • 37: Europe - Market size and forecast 2020-2025 ($ billion) • 38: Europe - Year-over-year growth 2020-2025 (%) • 39: North America - Market size and forecast 2020-2025 ($ billion) • 40: North America - Year-over-year growth 2020-2025 (%) • 41: South America - Market size and forecast 2020-2025 ($ billion) • 42: South America - Year-over-year growth 2020-2025 (%) • 43: MEA - Market size and forecast 2020-2025 ($ billion) • 44: MEA - Year-over-year growth 2020-2025 (%) • 45: Key leading countries • 46: Market opportunity by geography ($ billion) • 47: Impact of drivers and challenges • 48: Vendor landscape • 49: Landscape disruption • 50: Industry risks • 51: Vendors covered • 52: Market positioning of vendors • 53: Beekenkamp Group - Overview • 54: Beekenkamp Group - Product and service • 55: Beekenkamp Group - Key offerings • 56: Beekenkamp Group - Key customers • 57: Beekenkamp Group - Segment focus • 58: Danziger Group - Overview • 59: Danziger Group - Product and service • 60: Danziger Group - Key offerings • 61: Danziger Group - Key customers • 62: Danziger Group - Segment focus • 63: Dummen Orange - Overview • 64: Dummen Orange - Product and service • 65: Dummen Orange - Key offerings • 66: Dummen Orange - Key customers • 67: Dummen Orange - Segment focus • 68: Flamingo Horticulture Investments - Overview • 69: Flamingo Horticulture Investments - Product and service • 70: Flamingo Horticulture Investments - Key offerings • 71: Flamingo Horticulture Investments - Key customers • 72: Flamingo Horticulture Investments - Segment focus • 73: Karen Roses - Overview • 74: Karen Roses - Product and service • 75: Karen Roses - Key offerings • 76: Karen Roses - Key customers • 77: Karen Roses - Segment focus • 78: Kurt Weiss Greenhouses Inc. - Overview • 79: Kurt Weiss Greenhouses Inc. - Product and service • 80: Kurt Weiss Greenhouses Inc. - Key offerings • 81: Kurt Weiss Greenhouses Inc. - Key customers • 82: Kurt Weiss Greenhouses Inc. - Segment focus • 83: Marginpar BV - Overview • 84: Marginpar BV - Product and service • 85: Marginpar BV - Key offerings • 86: Marginpar BV - Key customers • 87: Marginpar BV - Segment focus • 88: Ruparelia Group - Overview • 89: Ruparelia Group - Product and service • 90: Ruparelia Group - Key offerings • 91: Ruparelia Group - Key customers • 92: Ruparelia Group - Segment focus • 93: Selecta Klemm GmbH & Co. KG - Overview • 94: Selecta Klemm GmbH & Co. KG - Product and service • 95: Selecta Klemm GmbH & Co. KG - Key offerings • 96: Selecta Klemm GmbH & Co. KG - Key customers • 97: Selecta Klemm GmbH & Co. KG - Segment focus • 98: Syngenta Seeds BV - Overview • 99: Syngenta Seeds BV - Product and service • 100: Syngenta Seeds BV - Key offerings • 101: Syngenta Seeds BV - Key customers • 102: Syngenta Seeds BV - Segment focus • 103: Currency conversion rates for US$ • 104: Research Methodology • 105: Validation techniques employed for market sizing • 106: Information sources • 107: List of abbreviations

Beekenkamp Group, Danziger Group, Dummen Orange, Flamingo Horticulture Investments, Karen Roses, Kurt Weiss Greenhouses Inc., Marginpar BV, Ruparelia Group, Selecta Klemm GmbH & Co. KG, Syngenta Seeds BV