• Executive Summary o Market Overview • Market Landscape o Market ecosystem o Value chain analysis • Market Sizing o Market definition o Market segment analysis o Market size 2020 o Market outlook: Forecast for 2020 - 2025 • Five Forces Analysis o Five Forces Summary o Bargaining power of buyers o Bargaining power of suppliers o Threat of new entrants o Threat of substitutes o Threat of rivalry o Market condition • Market Segmentation by Technology o Market segments o Comparison by Technology o Android - Market size and forecast 2020-2025 o iOS - Market size and forecast 2020-2025 o Others - Market size and forecast 2020-2025 o Market opportunity by Technology • Market Segmentation by Price Range o Market segments o Comparison by Price range o Between $150-$800 - Market size and forecast 2020-2025 o Less than $150 - Market size and forecast 2020-2025 o Greater than $800 - Market size and forecast 2020-2025 o Market opportunity by Price range • Market Segmentation by Screen Size o Market segments o Comparison by Screen Size o Between 5-6 inches - Market size and forecast 2020-2025 o Greater than 6 inches - Market size and forecast 2020-2025 o Less than 5 inches - Market size and forecast 2020-2025 o Market opportunity by Screen Size • Customer landscape o Overview • Geographic Landscape o Geographic segmentation o Geographic comparison o APAC - Market size and forecast 2020-2025 o Europe - Market size and forecast 2020-2025 o North America - Market size and forecast 2020-2025 o MEA - Market size and forecast 2020-2025 o South America - Market size and forecast 2020-2025 o Key leading countries o Market opportunity by geography o Market drivers o Market challenges o Market trends • Vendor Landscape o Overview o Landscape disruption o Vendor Analysis o Vendors covered o Market positioning of vendors o Alphabet Inc. o Apple Inc. o BBK Electronics Corp. Ltd. o HTC Corp. o Huawei Investment & Holding Co. Ltd. o LG Electronics Inc. o Nokia Corp. o Samsung Electronics Co. Ltd. o Sony Corp. o ZTE Corp. • Appendix o Scope of the report o Currency conversion rates for US$ o Research methodology o List of abbreviations Exhibit • 1: Key Finding 1 • 2: Key Finding 2 • 3: Key Finding 3 • 4: Key Finding 5 • 5: Key Finding 6 • 6: Key Finding 7 • 7: Key Finding 8 • 8: Key Finding 9 • 9: Key Finding 10 • 10: Key Finding 11 • 11: Key Finding 12 • 12: Key Finding 13 • 13: Parent market • 14: Market characteristics • 15: Offerings of vendors included in the market definition • 16: Market segments • 17: Global - Market size and forecast 2020 - 2025 (million units) • 18: Global market: Year-over-year growth 2020 - 2025 (%) • 19: Five forces analysis 2020 & 2025 • 20: Bargaining power of buyers • 21: Bargaining power of suppliers • 22: Threat of new entrants • 23: Threat of substitutes • 24: Threat of rivalry • 25: Market condition - Five forces 2020 • 26: Technology - Market share 2020-2025 (%) • 27: Comparison by Technology • 28: Android - Market size and forecast 2020-2025 (million units) • 29: Android - Year-over-year growth 2020-2025 (%) • 30: iOS - Market size and forecast 2020-2025 (million units) • 31: iOS - Year-over-year growth 2020-2025 (%) • 32: Others - Market size and forecast 2020-2025 (million units) • 33: Others - Year-over-year growth 2020-2025 (%) • 34: Market opportunity by Technology • 35: Price range - Market share 2020-2025 (%) • 36: Comparison by Price range • 37: Between $150-$800 - Market size and forecast 2020-2025 (million units) • 38: Between $150-$800 - Year-over-year growth 2020-2025 (%) • 39: Less than $150 - Market size and forecast 2020-2025 (million units) • 40: Less than $150 - Year-over-year growth 2020-2025 (%) • 41: Greater than $800 - Market size and forecast 2020-2025 (million units) • 42: Greater than $800 - Year-over-year growth 2020-2025 (%) • 43: Market opportunity by Price range • 44: Other1 - Market share 2020-2025 (%) • 45: Comparison by Other1 • 46: Between 5-6 inches - Market size and forecast 2020-2025 (million units) • 47: Between 5-6 inches - Year-over-year growth 2020-2025 (%) • 48: Greater than 6 inches - Market size and forecast 2020-2025 (million units) • 49: Greater than 6 inches - Year-over-year growth 2020-2025 (%) • 50: Less than 5 inches - Market size and forecast 2020-2025 (million units) • 51: Less than 5 inches - Year-over-year growth 2020-2025 (%) • 52: Market opportunity by Other1 • 53: Android - Market size and forecast 2020-2025 (million units) • 54: Android - Year-over-year growth 2020-2025 (%) • 55: iOS - Market size and forecast 2020-2025 (million units) • 56: iOS - Year-over-year growth 2020-2025 (%) • 57: Others - Market size and forecast 2020-2025 (million units) • 58: Others - Year-over-year growth 2020-2025 (%) • 59: Between $150-$800 - Market size and forecast 2020-2025 (million units) • 60: Between $150-$800 - Year-over-year growth 2020-2025 (%) • 61: Less than $150 - Market size and forecast 2020-2025 (million units) • 62: Less than $150 - Year-over-year growth 2020-2025 (%) • 63: Greater than $800 - Market size and forecast 2020-2025 (million units) • 64: Greater than $800 - Year-over-year growth 2020-2025 (%) • 65: Between 5-6 inches - Market size and forecast 2020-2025 (million units) • 66: Between 5-6 inches - Year-over-year growth 2020-2025 (%) • 67: Greater than 6 inches - Market size and forecast 2020-2025 (million units) • 68: Greater than 6 inches - Year-over-year growth 2020-2025 (%) • 69: Less than 5 inches - Market size and forecast 2020-2025 (million units) • 70: Less than 5 inches - Year-over-year growth 2020-2025 (%) • 71: Customer landscape • 72: Market share by geography 2020-2025 (%) • 73: Geographic comparison • 74: APAC - Market size and forecast 2020-2025 (million units) • 75: APAC - Year-over-year growth 2020-2025 (%) • 76: Europe - Market size and forecast 2020-2025 (million units) • 77: Europe - Year-over-year growth 2020-2025 (%) • 78: North America - Market size and forecast 2020-2025 (million units) • 79: North America - Year-over-year growth 2020-2025 (%) • 80: MEA - Market size and forecast 2020-2025 (million units) • 81: MEA - Year-over-year growth 2020-2025 (%) • 82: South America - Market size and forecast 2020-2025 (million units) • 83: South America - Year-over-year growth 2020-2025 (%) • 84: Key leading countries • 85: Market opportunity by geography (million units) • 86: Impact of drivers and challenges • 87: Vendor landscape • 88: Landscape disruption • 89: Industry risks • 90: Vendors covered • 91: Market positioning of vendors • 92: Alphabet Inc. - Overview • 93: Alphabet Inc. - Business segments • 94: Alphabet Inc. - Key offerings • 95: Alphabet Inc. - Key customers • 96: Alphabet Inc. - Segment focus • 97: Apple Inc. - Overview • 98: Apple Inc. - Business segments • 99: Apple Inc. - Key offerings • 100: Apple Inc. - Key customers • 101: Apple Inc. - Segment focus • 102: BBK Electronics Corp. Ltd. - Overview • 103: BBK Electronics Corp. Ltd. - Product and service • 104: BBK Electronics Corp. Ltd. - Key offerings • 105: BBK Electronics Corp. Ltd. - Key customers • 106: BBK Electronics Corp. Ltd. - Segment focus • 107: HTC Corp. - Overview • 108: HTC Corp. - Business segments • 109: HTC Corp. - Key offerings • 110: HTC Corp. - Key customers • 111: HTC Corp. - Segment focus • 112: Huawei Investment & Holding Co. Ltd. - Overview • 113: Huawei Investment & Holding Co. Ltd. - Business segments • 114: Huawei Investment & Holding Co. Ltd. - Key offerings • 115: Huawei Investment & Holding Co. Ltd. - Key customers • 116: Huawei Investment & Holding Co. Ltd. - Segment focus • 117: LG Electronics Inc. - Overview • 118: LG Electronics Inc. - Business segments • 119: LG Electronics Inc. - Key offerings • 120: LG Electronics Inc. - Key customers • 121: LG Electronics Inc. - Segment focus • 122: Nokia Corp. - Overview • 123: Nokia Corp. - Business segments • 124: Nokia Corp. - Key offerings • 125: Nokia Corp. - Key customers • 126: Nokia Corp. - Segment focus • 127: Samsung Electronics Co. Ltd. - Overview • 128: Samsung Electronics Co. Ltd. - Business segments • 129: Samsung Electronics Co. Ltd. - Key offerings • 130: Samsung Electronics Co. Ltd. - Key customers • 131: Samsung Electronics Co. Ltd. - Segment focus • 132: Sony Corp. - Overview • 133: Sony Corp. - Business segments • 134: Sony Corp. - Key offerings • 135: Sony Corp. - Key customers • 136: Sony Corp. - Segment focus • 137: ZTE Corp. - Overview • 138: ZTE Corp. - Business segments • 139: ZTE Corp. - Key offerings • 140: ZTE Corp. - Key customers • 141: ZTE Corp. - Segment focus • 142: Currency conversion rates for US$ • 143: Research Methodology • 144: Validation techniques employed for market sizing • 145: Information sources • 146: List of abbreviations

Alphabet Inc., Apple Inc., BBK Electronics Corp. Ltd., HTC Corp., Huawei Investment & Holding Co. Ltd., LG Electronics Inc., Nokia Corp., Samsung Electronics Co. Ltd., Sony Corp., ZTE Corp.