1 Report Overview 1.1 Study Scope 1.2 Market Analysis by Type 1.2.1 Global Marketing Measurement and Optimization Solution Market Size Growth Rate by Type: 2016 VS 2021 VS 2027 1.2.2 On-Premise 1.2.3 Cloud-Based 1.3 Market by Application 1.3.1 Global Marketing Measurement and Optimization Solution Market Share by Application: 2016 VS 2021 VS 2027 1.3.2 Retail 1.3.3 Healthcare 1.3.4 Automotive 1.3.5 Entertainment 1.3.6 Financial Service 1.3.7 Food & Beverage 1.3.8 Telecommunication 1.3.9 Travel & Hospitality 1.3.10 Others 1.4 Study Objectives 1.5 Years Considered 2 Global Growth Trends 2.1 Global Marketing Measurement and Optimization Solution Market Perspective (2016-2027) 2.2 Marketing Measurement and Optimization Solution Growth Trends by Regions 2.2.1 Marketing Measurement and Optimization Solution Market Size by Regions: 2016 VS 2021 VS 2027 2.2.2 Marketing Measurement and Optimization Solution Historic Market Share by Regions (2016-2021) 2.2.3 Marketing Measurement and Optimization Solution Forecasted Market Size by Regions (2022-2027) 2.3 Marketing Measurement and Optimization Solution Industry Dynamic 2.3.1 Marketing Measurement and Optimization Solution Market Trends 2.3.2 Marketing Measurement and Optimization Solution Market Drivers 2.3.3 Marketing Measurement and Optimization Solution Market Challenges 2.3.4 Marketing Measurement and Optimization Solution Market Restraints 3 Competition Landscape by Key Players 3.1 Global Top Marketing Measurement and Optimization Solution Players by Revenue 3.1.1 Global Top Marketing Measurement and Optimization Solution Players by Revenue (2016-2021) 3.1.2 Global Marketing Measurement and Optimization Solution Revenue Market Share by Players (2016-2021) 3.2 Global Marketing Measurement and Optimization Solution Market Share by Company Type (Tier 1, Tier 2 and Tier 3) 3.3 Players Covered: Ranking by Marketing Measurement and Optimization Solution Revenue 3.4 Global Marketing Measurement and Optimization Solution Market Concentration Ratio 3.4.1 Global Marketing Measurement and Optimization Solution Market Concentration Ratio (CR5 and HHI) 3.4.2 Global Top 10 and Top 5 Companies by Marketing Measurement and Optimization Solution Revenue in 2020 3.5 Marketing Measurement and Optimization Solution Key Players Head office and Area Served 3.6 Key Players Marketing Measurement and Optimization Solution Product Solution and Service 3.7 Date of Enter into Marketing Measurement and Optimization Solution Market 3.8 Mergers & Acquisitions, Expansion Plans 4 Marketing Measurement and Optimization Solution Breakdown Data by Type 4.1 Global Marketing Measurement and Optimization Solution Historic Market Size by Type (2016-2021) 4.2 Global Marketing Measurement and Optimization Solution Forecasted Market Size by Type (2022-2027) 5 Marketing Measurement and Optimization Solution Breakdown Data by Application 5.1 Global Marketing Measurement and Optimization Solution Historic Market Size by Application (2016-2021) 5.2 Global Marketing Measurement and Optimization Solution Forecasted Market Size by Application (2022-2027) 6 North America 6.1 North America Marketing Measurement and Optimization Solution Market Size (2016-2027) 6.2 North America Marketing Measurement and Optimization Solution Market Size by Type 6.2.1 North America Marketing Measurement and Optimization Solution Market Size by Type (2016-2021) 6.2.2 North America Marketing Measurement and Optimization Solution Market Size by Type (2022-2027) 6.2.3 North America Marketing Measurement and Optimization Solution Market Size by Type (2016-2027) 6.3 North America Marketing Measurement and Optimization Solution Market Size by Application 6.3.1 North America Marketing Measurement and Optimization Solution Market Size by Application (2016-2021) 6.3.2 North America Marketing Measurement and Optimization Solution Market Size by Application (2022-2027) 6.3.3 North America Marketing Measurement and Optimization Solution Market Size by Application (2016-2027) 6.4 North America Marketing Measurement and Optimization Solution Market Size by Country 6.4.1 North America Marketing Measurement and Optimization Solution Market Size by Country (2016-2021) 6.4.2 North America Marketing Measurement and Optimization Solution Market Size by Country (2022-2027) 6.4.3 United States 6.4.4 Canada 7 Europe 7.1 Europe Marketing Measurement and Optimization Solution Market Size (2016-2027) 7.2 Europe Marketing Measurement and Optimization Solution Market Size by Type 7.2.1 Europe Marketing Measurement and Optimization Solution Market Size by Type (2016-2021) 7.2.2 Europe Marketing Measurement and Optimization Solution Market Size by Type (2022-2027) 7.2.3 Europe Marketing Measurement and Optimization Solution Market Size by Type (2016-2027) 7.3 Europe Marketing Measurement and Optimization Solution Market Size by Application 7.3.1 Europe Marketing Measurement and Optimization Solution Market Size by Application (2016-2021) 7.3.2 Europe Marketing Measurement and Optimization Solution Market Size by Application (2022-2027) 7.3.3 Europe Marketing Measurement and Optimization Solution Market Size by Application (2016-2027) 7.4 Europe Marketing Measurement and Optimization Solution Market Size by Country 7.4.1 Europe Marketing Measurement and Optimization Solution Market Size by Country (2016-2021) 7.4.2 Europe Marketing Measurement and Optimization Solution Market Size by Country (2022-2027) 7.4.3 Germany 7.4.4 France 7.4.5 U.K. 7.4.6 Italy 7.4.7 Russia 7.4.8 Nordic 8 Asia-Pacific 8.1 Asia-Pacific Marketing Measurement and Optimization Solution Market Size (2016-2027) 8.2 Asia-Pacific Marketing Measurement and Optimization Solution Market Size by Type 8.2.1 Asia-Pacific Marketing Measurement and Optimization Solution Market Size by Type (2016-2021) 8.2.2 Asia-Pacific Marketing Measurement and Optimization Solution Market Size by Type (2022-2027) 8.2.3 Asia-Pacific Marketing Measurement and Optimization Solution Market Size by Type (2016-2027) 8.3 Asia-Pacific Marketing Measurement and Optimization Solution Market Size by Application 8.3.1 Asia-Pacific Marketing Measurement and Optimization Solution Market Size by Application (2016-2021) 8.3.2 Asia-Pacific Marketing Measurement and Optimization Solution Market Size by Application (2022-2027) 8.3.3 Asia-Pacific Marketing Measurement and Optimization Solution Market Size by Application (2016-2027) 8.4 Asia-Pacific Marketing Measurement and Optimization Solution Market Size by Region 8.4.1 Asia-Pacific Marketing Measurement and Optimization Solution Market Size by Region (2016-2021) 8.4.2 Asia-Pacific Marketing Measurement and Optimization Solution Market Size by Region (2022-2027) 8.4.3 China 8.4.4 Japan 8.4.5 South Korea 8.4.6 Southeast Asia 8.4.7 India 8.4.8 Australia 9 Latin America 9.1 Latin America Marketing Measurement and Optimization Solution Market Size (2016-2027) 9.2 Latin America Marketing Measurement and Optimization Solution Market Size by Type 9.2.1 Latin America Marketing Measurement and Optimization Solution Market Size by Type (2016-2021) 9.2.2 Latin America Marketing Measurement and Optimization Solution Market Size by Type (2022-2027) 9.2.3 Latin America Marketing Measurement and Optimization Solution Market Size by Type (2016-2027) 9.3 Latin America Marketing Measurement and Optimization Solution Market Size by Application 9.3.1 Latin America Marketing Measurement and Optimization Solution Market Size by Application (2016-2021) 9.3.2 Latin America Marketing Measurement and Optimization Solution Market Size by Application (2022-2027) 9.3.3 Latin America Marketing Measurement and Optimization Solution Market Size by Application (2016-2027) 9.4 Latin America Marketing Measurement and Optimization Solution Market Size by Country 9.4.1 Latin America Marketing Measurement and Optimization Solution Market Size by Country (2016-2021) 9.4.2 Latin America Marketing Measurement and Optimization Solution Market Size by Country (2022-2027) 9.4.3 Mexico 9.4.4 Brazil 10 Middle East & Africa 10.1 Middle East & Africa Marketing Measurement and Optimization Solution Market Size (2016-2027) 10.2 Middle East & Africa Marketing Measurement and Optimization Solution Market Size by Type 10.2.1 Middle East & Africa Marketing Measurement and Optimization Solution Market Size by Type (2016-2021) 10.2.2 Middle East & Africa Marketing Measurement and Optimization Solution Market Size by Type (2022-2027) 10.2.3 Middle East & Africa Marketing Measurement and Optimization Solution Market Size by Type (2016-2027) 10.3 Middle East & Africa Marketing Measurement and Optimization Solution Market Size by Application 10.3.1 Middle East & Africa Marketing Measurement and Optimization Solution Market Size by Application (2016-2021) 10.3.2 Middle East & Africa Marketing Measurement and Optimization Solution Market Size by Application (2022-2027) 10.3.3 Middle East & Africa Marketing Measurement and Optimization Solution Market Size by Application (2016-2027) 10.4 Middle East & Africa Marketing Measurement and Optimization Solution Market Size by Country 10.4.1 Middle East & Africa Marketing Measurement and Optimization Solution Market Size by Country (2016-2021) 10.4.2 Middle East & Africa Marketing Measurement and Optimization Solution Market Size by Country (2022-2027) 10.4.3 Turkey 10.4.4 Saudi Arabia 10.4.5 UAE 11 Key Players Profiles 11.1 Analytic Partners 11.1.1 Analytic Partners Company Details 11.1.2 Analytic Partners Business Overview 11.1.3 Analytic Partners Marketing Measurement and Optimization Solution Introduction 11.1.4 Analytic Partners Revenue in Marketing Measurement and Optimization Solution Business (2016-2021) 11.1.5 Analytic Partners Recent Development 11.2 BrandMaker 11.2.1 BrandMaker Company Details 11.2.2 BrandMaker Business Overview 11.2.3 BrandMaker Marketing Measurement and Optimization Solution Introduction 11.2.4 BrandMaker Revenue in Marketing Measurement and Optimization Solution Business (2016-2021) 11.2.5 BrandMaker Recent Development 11.3 Ekimetrics 11.3.1 Ekimetrics Company Details 11.3.2 Ekimetrics Business Overview 11.3.3 Ekimetrics Marketing Measurement and Optimization Solution Introduction 11.3.4 Ekimetrics Revenue in Marketing Measurement and Optimization Solution Business (2016-2021) 11.3.5 Ekimetrics Recent Development 11.4 Gain Theory 11.4.1 Gain Theory Company Details 11.4.2 Gain Theory Business Overview 11.4.3 Gain Theory Marketing Measurement and Optimization Solution Introduction 11.4.4 Gain Theory Revenue in Marketing Measurement and Optimization Solution Business (2016-2021) 11.4.5 Gain Theory Recent Development 11.5 Happiest Minds 11.5.1 Happiest Minds Company Details 11.5.2 Happiest Minds Business Overview 11.5.3 Happiest Minds Marketing Measurement and Optimization Solution Introduction 11.5.4 Happiest Minds Revenue in Marketing Measurement and Optimization Solution Business (2016-2021) 11.5.5 Happiest Minds Recent Development 11.6 Ipsos (MMA) 11.6.1 Ipsos (MMA) Company Details 11.6.2 Ipsos (MMA) Business Overview 11.6.3 Ipsos (MMA) Marketing Measurement and Optimization Solution Introduction 11.6.4 Ipsos (MMA) Revenue in Marketing Measurement and Optimization Solution Business (2016-2021) 11.6.5 Ipsos (MMA) Recent Development 11.7 IRI 11.7.1 IRI Company Details 11.7.2 IRI Business Overview 11.7.3 IRI Marketing Measurement and Optimization Solution Introduction 11.7.4 IRI Revenue in Marketing Measurement and Optimization Solution Business (2016-2021) 11.7.5 IRI Recent Development 11.8 Kantar 11.8.1 Kantar Company Details 11.8.2 Kantar Business Overview 11.8.3 Kantar Marketing Measurement and Optimization Solution Introduction 11.8.4 Kantar Revenue in Marketing Measurement and Optimization Solution Business (2016-2021) 11.8.5 Kantar Recent Development 11.9 Keen Decision Systems 11.9.1 Keen Decision Systems Company Details 11.9.2 Keen Decision Systems Business Overview 11.9.3 Keen Decision Systems Marketing Measurement and Optimization Solution Introduction 11.9.4 Keen Decision Systems Revenue in Marketing Measurement and Optimization Solution Business (2016-2021) 11.9.5 Keen Decision Systems Recent Development 11.10 Marketing Evolution 11.10.1 Marketing Evolution Company Details 11.10.2 Marketing Evolution Business Overview 11.10.3 Marketing Evolution Marketing Measurement and Optimization Solution Introduction 11.10.4 Marketing Evolution Revenue in Marketing Measurement and Optimization Solution Business (2016-2021) 11.10.5 Marketing Evolution Recent Development 11.11 Merkle 11.11.1 Merkle Company Details 11.11.2 Merkle Business Overview 11.11.3 Merkle Marketing Measurement and Optimization Solution Introduction 11.11.4 Merkle Revenue in Marketing Measurement and Optimization Solution Business (2016-2021) 11.11.5 Merkle Recent Development 11.12 Nepa 11.12.1 Nepa Company Details 11.12.2 Nepa Business Overview 11.12.3 Nepa Marketing Measurement and Optimization Solution Introduction 11.12.4 Nepa Revenue in Marketing Measurement and Optimization Solution Business (2016-2021) 11.12.5 Nepa Recent Development 11.13 Neustar 11.13.1 Neustar Company Details 11.13.2 Neustar Business Overview 11.13.3 Neustar Marketing Measurement and Optimization Solution Introduction 11.13.4 Neustar Revenue in Marketing Measurement and Optimization Solution Business (2016-2021) 11.13.5 Neustar Recent Development 11.14 Nielsen 11.14.1 Nielsen Company Details 11.14.2 Nielsen Business Overview 11.14.3 Nielsen Marketing Measurement and Optimization Solution Introduction 11.14.4 Nielsen Revenue in Marketing Measurement and Optimization Solution Business (2016-2021) 11.14.5 Nielsen Recent Development 11.15 OptiMine 11.15.1 OptiMine Company Details 11.15.2 OptiMine Business Overview 11.15.3 OptiMine Marketing Measurement and Optimization Solution Introduction 11.15.4 OptiMine Revenue in Marketing Measurement and Optimization Solution Business (2016-2021) 11.15.5 OptiMine Recent Development 11.16 PaperThin 11.16.1 PaperThin Company Details 11.16.2 PaperThin Business Overview 11.16.3 PaperThin Marketing Measurement and Optimization Solution Introduction 11.16.4 PaperThin Revenue in Marketing Measurement and Optimization Solution Business (2016-2021) 11.16.5 PaperThin Recent Development 11.17 ScanmarQED 11.17.1 ScanmarQED Company Details 11.17.2 ScanmarQED Business Overview 11.17.3 ScanmarQED Marketing Measurement and Optimization Solution Introduction 11.17.4 ScanmarQED Revenue in Marketing Measurement and Optimization Solution Business (2016-2021) 11.17.5 ScanmarQED Recent Development 12 Analyst's Viewpoints/Conclusions 13 Appendix 13.1 Research Methodology 13.1.1 Methodology/Research Approach 13.1.2 Data Source 13.2 Disclaimer 13.3 Author Details

List of Tables Table 1. Global Marketing Measurement and Optimization Solution Market Size Growth Rate by Type (US$ Million):2016 VS 2021 VS 2027 Table 2. Key Players of On-Premise Table 3. Key Players of Cloud-Based Table 4. Global Marketing Measurement and Optimization Solution Market Size Growth by Application (US$ Million): 2016 VS 2021 VS 2027 Table 5. Global Marketing Measurement and Optimization Solution Market Size by Regions (US$ Million): 2016 VS 2021 VS 2027 Table 6. Global Marketing Measurement and Optimization Solution Market Size by Regions (2016-2021) & (US$ Million) Table 7. Global Marketing Measurement and Optimization Solution Market Share by Regions (2016-2021) Table 8. Global Marketing Measurement and Optimization Solution Forecasted Market Size by Regions (2022-2027) & (US$ Million) Table 9. Global Marketing Measurement and Optimization Solution Market Share by Regions (2022-2027) Table 10. Marketing Measurement and Optimization Solution Market Trends Table 11. Marketing Measurement and Optimization Solution Market Drivers Table 12. Marketing Measurement and Optimization Solution Market Challenges Table 13. Marketing Measurement and Optimization Solution Market Restraints Table 14. Global Marketing Measurement and Optimization Solution Revenue by Players (2016-2021) & (US$ Million) Table 15. Global Marketing Measurement and Optimization Solution Market Share by Players (2016-2021) Table 16. Global Top Marketing Measurement and Optimization Solution Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Marketing Measurement and Optimization Solution as of 2020) Table 17. Ranking of Global Top Marketing Measurement and Optimization Solution Companies by Revenue (US$ Million) in 2020 Table 18. Global 5 Largest Players Market Share by Marketing Measurement and Optimization Solution Revenue (CR5 and HHI) & (2016-2021) Table 19. Key Players Headquarters and Area Served Table 20. Key Players Marketing Measurement and Optimization Solution Product Solution and Service Table 21. Date of Enter into Marketing Measurement and Optimization Solution Market Table 22. Mergers & Acquisitions, Expansion Plans Table 23. Global Marketing Measurement and Optimization Solution Market Size by Type (2016-2021) (US$ Million) Table 24. Global Marketing Measurement and Optimization Solution Revenue Market Share by Type (2016-2021) Table 25. Global Marketing Measurement and Optimization Solution Forecasted Market Size by Type (2022-2027) (US$ Million) Table 26. Global Marketing Measurement and Optimization Solution Revenue Market Share by Type (2022-2027) & (US$ Million) Table 27. Global Marketing Measurement and Optimization Solution Market Size Share by Application (2016-2021) & (US$ Million) Table 28. Global Marketing Measurement and Optimization Solution Revenue Market Share by Application (2016-2021) Table 29. Global Marketing Measurement and Optimization Solution Forecasted Market Size by Application (2022-2027) (US$ Million) Table 30. Global Marketing Measurement and Optimization Solution Revenue Market Share by Application (2022-2027) & (US$ Million) Table 31. North America Marketing Measurement and Optimization Solution Market Size by Type (2016-2021) (US$ Million) Table 32. North America Marketing Measurement and Optimization Solution Market Size by Type (2022-2027) & (US$ Million) Table 33. North America Marketing Measurement and Optimization Solution Market Size by Application (2016-2021) (US$ Million) Table 34. North America Marketing Measurement and Optimization Solution Market Size by Application (2022-2027) & (US$ Million) Table 35. North America Marketing Measurement and Optimization Solution Market Size by Country (2016-2021) & (US$ Million) Table 36. North America Marketing Measurement and Optimization Solution Market Size by Country (2022-2027) & (US$ Million) Table 37. Europe Marketing Measurement and Optimization Solution Market Size by Type (2016-2021) (US$ Million) Table 38. Europe Marketing Measurement and Optimization Solution Market Size by Type (2022-2027) & (US$ Million) Table 39. Europe Marketing Measurement and Optimization Solution Market Size by Application (2016-2021) (US$ Million) Table 40. Europe Marketing Measurement and Optimization Solution Market Size by Application (2022-2027) & (US$ Million) Table 41. Europe Marketing Measurement and Optimization Solution Market Size by Country (2016-2021) & (US$ Million) Table 42. Europe Marketing Measurement and Optimization Solution Market Size by Country (2022-2027) & (US$ Million) Table 43. Asia-Pacific Marketing Measurement and Optimization Solution Market Size by Type (2016-2021) (US$ Million) Table 44. Asia-Pacific Marketing Measurement and Optimization Solution Market Size by Type (2022-2027) & (US$ Million) Table 45. Asia-Pacific Marketing Measurement and Optimization Solution Market Size by Application (2016-2021) (US$ Million) Table 46. Asia-Pacific Marketing Measurement and Optimization Solution Market Size by Application (2022-2027) & (US$ Million) Table 47. Asia-Pacific Marketing Measurement and Optimization Solution Market Size by Region (2016-2021) & (US$ Million) Table 48. Asia-Pacific Marketing Measurement and Optimization Solution Market Size by Region (2022-2027) & (US$ Million) Table 49. Latin America Marketing Measurement and Optimization Solution Market Size by Type (2016-2021) (US$ Million) Table 50. Latin America Marketing Measurement and Optimization Solution Market Size by Type (2022-2027) & (US$ Million) Table 51. Latin America Marketing Measurement and Optimization Solution Market Size by Application (2016-2021) (US$ Million) Table 52. Latin America Marketing Measurement and Optimization Solution Market Size by Application (2022-2027) & (US$ Million) Table 53. Latin America Marketing Measurement and Optimization Solution Market Size by Country (2016-2021) & (US$ Million) Table 54. Latin America Marketing Measurement and Optimization Solution Market Size by Country (2022-2027) & (US$ Million) Table 55. Middle East & Africa Marketing Measurement and Optimization Solution Market Size by Type (2016-2021) (US$ Million) Table 56. Middle East & Africa Marketing Measurement and Optimization Solution Market Size by Type (2022-2027) & (US$ Million) Table 57. Middle East & Africa Marketing Measurement and Optimization Solution Market Size by Application (2016-2021) (US$ Million) Table 58. Middle East & Africa Marketing Measurement and Optimization Solution Market Size by Application (2022-2027) & (US$ Million) Table 59. Middle East & Africa Marketing Measurement and Optimization Solution Market Size by Country (2016-2021) & (US$ Million) Table 60. Middle East & Africa Marketing Measurement and Optimization Solution Market Size by Country (2022-2027) & (US$ Million) Table 61. Analytic Partners Company Details Table 62. Analytic Partners Business Overview Table 63. Analytic Partners Marketing Measurement and Optimization Solution Product Table 64. Analytic Partners Revenue in Marketing Measurement and Optimization Solution Business (2016-2021) & (US$ Million) Table 65. Analytic Partners Recent Development Table 66. BrandMaker Company Details Table 67. BrandMaker Business Overview Table 68. BrandMaker Marketing Measurement and Optimization Solution Product Table 69. BrandMaker Revenue in Marketing Measurement and Optimization Solution Business (2016-2021) & (US$ Million) Table 70. BrandMaker Recent Development Table 71. Ekimetrics Company Details Table 72. Ekimetrics Business Overview Table 73. Ekimetrics Marketing Measurement and Optimization Solution Product Table 74. Ekimetrics Revenue in Marketing Measurement and Optimization Solution Business (2016-2021) & (US$ Million) Table 75. Ekimetrics Recent Development Table 76. Gain Theory Company Details Table 77. Gain Theory Business Overview Table 78. Gain Theory Marketing Measurement and Optimization Solution Product Table 79. Gain Theory Revenue in Marketing Measurement and Optimization Solution Business (2016-2021) & (US$ Million) Table 80. Gain Theory Recent Development Table 81. Happiest Minds Company Details Table 82. Happiest Minds Business Overview Table 83. Happiest Minds Marketing Measurement and Optimization Solution Product Table 84. Happiest Minds Revenue in Marketing Measurement and Optimization Solution Business (2016-2021) & (US$ Million) Table 85. Happiest Minds Recent Development Table 86. Ipsos (MMA) Company Details Table 87. Ipsos (MMA) Business Overview Table 88. Ipsos (MMA) Marketing Measurement and Optimization Solution Product Table 89. Ipsos (MMA) Revenue in Marketing Measurement and Optimization Solution Business (2016-2021) & (US$ Million) Table 90. Ipsos (MMA) Recent Development Table 91. IRI Company Details Table 92. IRI Business Overview Table 93. IRI Marketing Measurement and Optimization Solution Product Table 94. IRI Revenue in Marketing Measurement and Optimization Solution Business (2016-2021) & (US$ Million) Table 95. IRI Recent Development Table 96. Kantar Company Details Table 97. Kantar Business Overview Table 98. Kantar Revenue in Marketing Measurement and Optimization Solution Business (2016-2021) & (US$ Million) Table 99. Kantar Recent Development Table 100. Keen Decision Systems Company Details Table 101. Keen Decision Systems Business Overview Table 102. Keen Decision Systems Marketing Measurement and Optimization Solution Product Table 103. Keen Decision Systems Revenue in Marketing Measurement and Optimization Solution Business (2016-2021) & (US$ Million) Table 104. Keen Decision Systems Recent Development Table 105. Marketing Evolution Company Details Table 106. Marketing Evolution Business Overview Table 107. Marketing Evolution Marketing Measurement and Optimization Solution Product Table 108. Marketing Evolution Revenue in Marketing Measurement and Optimization Solution Business (2016-2021) & (US$ Million) Table 109. Marketing Evolution Recent Development Table 110. Merkle Company Details Table 111. Merkle Business Overview Table 112. Merkle Marketing Measurement and Optimization Solution Product Table 113. Merkle Revenue in Marketing Measurement and Optimization Solution Business (2016-2021) & (US$ Million) Table 114. Merkle Recent Development Table 115. Nepa Company Details Table 116. Nepa Business Overview Table 117. Nepa Marketing Measurement and Optimization Solution Product Table 118. Nepa Revenue in Marketing Measurement and Optimization Solution Business (2016-2021) & (US$ Million) Table 119. Nepa Recent Development Table 120. Neustar Company Details Table 121. Neustar Business Overview Table 122. Neustar Marketing Measurement and Optimization Solution Product Table 123. Neustar Revenue in Marketing Measurement and Optimization Solution Business (2016-2021) & (US$ Million) Table 124. Neustar Recent Development Table 125. Nielsen Company Details Table 126. Nielsen Business Overview Table 127. Nielsen Marketing Measurement and Optimization Solution Product Table 128. Nielsen Revenue in Marketing Measurement and Optimization Solution Business (2016-2021) & (US$ Million) Table 129. Nielsen Recent Development Table 130. OptiMine Company Details Table 131. OptiMine Business Overview Table 132. OptiMine Marketing Measurement and Optimization Solution Product Table 133. OptiMine Revenue in Marketing Measurement and Optimization Solution Business (2016-2021) & (US$ Million) Table 134. OptiMine Recent Development Table 135. PaperThin Company Details Table 136. PaperThin Business Overview Table 137. PaperThin Marketing Measurement and Optimization Solution Product Table 138. PaperThin Revenue in Marketing Measurement and Optimization Solution Business (2016-2021) & (US$ Million) Table 139. PaperThin Recent Development Table 140. ScanmarQED Company Details Table 141. ScanmarQED Business Overview Table 142. ScanmarQED Marketing Measurement and Optimization Solution Product Table 143. ScanmarQED Revenue in Marketing Measurement and Optimization Solution Business (2016-2021) & (US$ Million) Table 144. ScanmarQED Recent Development Table 145. Research Programs/Design for This Report Table 146. Key Data Information from Secondary Sources Table 147. Key Data Information from Primary Sources List of Figures Figure 1. Global Marketing Measurement and Optimization Solution Market Share by Type: 2020 VS 2027 Figure 2. On-Premise Features Figure 3. Cloud-Based Features Figure 4. Global Marketing Measurement and Optimization Solution Market Share by Application: 2020 VS 2027 Figure 5. Retail Case Studies Figure 6. Healthcare Case Studies Figure 7. Automotive Case Studies Figure 8. Entertainment Case Studies Figure 9. Financial Service Case Studies Figure 10. Food & Beverage Case Studies Figure 11. Telecommunication Case Studies Figure 12. Travel & Hospitality Case Studies Figure 13. Others Case Studies Figure 14. Marketing Measurement and Optimization Solution Report Years Considered Figure 15. Global Marketing Measurement and Optimization Solution Market Size (US$ Million), Year-over-Year: 2016-2027 Figure 16. Global Marketing Measurement and Optimization Solution Market Size (US$ Million), 2016 VS 2021 VS 2027 Figure 17. Global Marketing Measurement and Optimization Solution Market Share by Regions: 2020 VS 2027 Figure 18. Global Marketing Measurement and Optimization Solution Market Share by Regions (2022-2027) Figure 19. Global Marketing Measurement and Optimization Solution Market Share by Players in 2020 Figure 20. Global Top Marketing Measurement and Optimization Solution Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Marketing Measurement and Optimization Solution as of 2020 Figure 21. The Top 10 and 5 Players Market Share by Marketing Measurement and Optimization Solution Revenue in 2020 Figure 22. Global Marketing Measurement and Optimization Solution Revenue Market Share by Type (2016-2021) Figure 23. Global Marketing Measurement and Optimization Solution Revenue Market Share by Type (2022-2027) Figure 24. North America Marketing Measurement and Optimization Solution Market Size YoY Growth (2016-2027) & (US$ Million) Figure 25. North America Marketing Measurement and Optimization Solution Market Share by Type (2016-2027) Figure 26. North America Marketing Measurement and Optimization Solution Market Share by Application (2016-2027) Figure 27. North America Marketing Measurement and Optimization Solution Market Share by Country (2016-2027) Figure 28. United States Marketing Measurement and Optimization Solution Market Size YoY Growth (2016-2027) & (US$ Million) Figure 29. Canada Marketing Measurement and Optimization Solution Market Size YoY Growth (2016-2027) & (US$ Million) Figure 30. Europe Marketing Measurement and Optimization Solution Market Size YoY Growth (2016-2027) & (US$ Million) Figure 31. Europe Marketing Measurement and Optimization Solution Market Share by Type (2016-2027) Figure 32. Europe Marketing Measurement and Optimization Solution Market Share by Application (2016-2027) Figure 33. Europe Marketing Measurement and Optimization Solution Market Share by Country (2016-2027) Figure 34. Germany Marketing Measurement and Optimization Solution Market Size YoY Growth (2016-2027) & (US$ Million) Figure 35. France Marketing Measurement and Optimization Solution Market Size YoY Growth (2016-2027) & (US$ Million) Figure 36. U.K. Marketing Measurement and Optimization Solution Market Size YoY Growth (2016-2027) & (US$ Million) Figure 37. Italy Marketing Measurement and Optimization Solution Market Size YoY Growth (2016-2027) & (US$ Million) Figure 38. Russia Marketing Measurement and Optimization Solution Market Size YoY Growth (2016-2027) & (US$ Million) Figure 39. Nordic Marketing Measurement and Optimization Solution Market Size YoY Growth (2016-2027) & (US$ Million) Figure 40. Asia-Pacific Marketing Measurement and Optimization Solution Market Size YoY Growth (2016-2027) & (US$ Million) Figure 41. Asia-Pacific Marketing Measurement and Optimization Solution Market Share by Type (2016-2027) Figure 42. Asia-Pacific Marketing Measurement and Optimization Solution Market Share by Application (2016-2027) Figure 43. Asia-Pacific Marketing Measurement and Optimization Solution Market Share by Region (2016-2027) Figure 44. China Marketing Measurement and Optimization Solution Market Size YoY Growth (2016-2027) & (US$ Million) Figure 45. Japan Marketing Measurement and Optimization Solution Market Size YoY Growth (2016-2027) & (US$ Million) Figure 46. South Korea Marketing Measurement and Optimization Solution Market Size YoY Growth (2016-2027) & (US$ Million) Figure 47. Southeast Asia Marketing Measurement and Optimization Solution Market Size YoY Growth (2016-2027) & (US$ Million) Figure 48. India Marketing Measurement and Optimization Solution Market Size YoY Growth (2016-2027) & (US$ Million) Figure 49. Australia Marketing Measurement and Optimization Solution Market Size YoY Growth (2016-2027) & (US$ Million) Figure 50. Latin America Marketing Measurement and Optimization Solution Market Size YoY Growth (2016-2027) & (US$ Million) Figure 51. Latin America Marketing Measurement and Optimization Solution Market Share by Type (2016-2027) Figure 52. Latin America Marketing Measurement and Optimization Solution Market Share by Application (2016-2027) Figure 53. Latin America Marketing Measurement and Optimization Solution Market Share by Country (2016-2027) Figure 54. Mexico Marketing Measurement and Optimization Solution Market Size YoY Growth (2016-2027) & (US$ Million) Figure 55. Brazil Marketing Measurement and Optimization Solution Market Size YoY Growth (2016-2027) & (US$ Million) Figure 56. Middle East & Africa Marketing Measurement and Optimization Solution Market Size YoY Growth (2016-2027) & (US$ Million) Figure 57. Middle East & Africa Marketing Measurement and Optimization Solution Market Share by Type (2016-2027) Figure 58. Middle East & Africa Marketing Measurement and Optimization Solution Market Share by Application (2016-2027) Figure 59. Middle East & Africa Marketing Measurement and Optimization Solution Market Share by Country (2016-2027) Figure 60. Turkey Marketing Measurement and Optimization Solution Market Size YoY Growth (2016-2027) & (US$ Million) Figure 61. Saudi Arabia Marketing Measurement and Optimization Solution Market Size YoY Growth (2016-2027) & (US$ Million) Figure 62. UAE Marketing Measurement and Optimization Solution Market Size YoY Growth (2016-2027) & (US$ Million) Figure 63. Analytic Partners Revenue Growth Rate in Marketing Measurement and Optimization Solution Business (2016-2021) Figure 64. BrandMaker Revenue Growth Rate in Marketing Measurement and Optimization Solution Business (2016-2021) Figure 65. Ekimetrics Revenue Growth Rate in Marketing Measurement and Optimization Solution Business (2016-2021) Figure 66. Gain Theory Revenue Growth Rate in Marketing Measurement and Optimization Solution Business (2016-2021) Figure 67. Happiest Minds Revenue Growth Rate in Marketing Measurement and Optimization Solution Business (2016-2021) Figure 68. Ipsos (MMA) Revenue Growth Rate in Marketing Measurement and Optimization Solution Business (2016-2021) Figure 69. IRI Revenue Growth Rate in Marketing Measurement and Optimization Solution Business (2016-2021) Figure 70. Kantar Revenue Growth Rate in Marketing Measurement and Optimization Solution Business (2016-2021) Figure 71. Keen Decision Systems Revenue Growth Rate in Marketing Measurement and Optimization Solution Business (2016-2021) Figure 72. Marketing Evolution Revenue Growth Rate in Marketing Measurement and Optimization Solution Business (2016-2021) Figure 73. Merkle Revenue Growth Rate in Marketing Measurement and Optimization Solution Business (2016-2021) Figure 74. Nepa Revenue Growth Rate in Marketing Measurement and Optimization Solution Business (2016-2021) Figure 75. Neustar Revenue Growth Rate in Marketing Measurement and Optimization Solution Business (2016-2021) Figure 76. Nielsen Revenue Growth Rate in Marketing Measurement and Optimization Solution Business (2016-2021) Figure 77. OptiMine Revenue Growth Rate in Marketing Measurement and Optimization Solution Business (2016-2021) Figure 78. PaperThin Revenue Growth Rate in Marketing Measurement and Optimization Solution Business (2016-2021) Figure 79. ScanmarQED Revenue Growth Rate in Marketing Measurement and Optimization Solution Business (2016-2021) Figure 80. Bottom-up and Top-down Approaches for This Report Figure 81. Data Triangulation Figure 82. Key Executives Interviewed

Analytic Partners BrandMaker Ekimetrics Gain Theory Happiest Minds Ipsos (MMA) IRI Kantar Keen Decision Systems Marketing Evolution Merkle Nepa Neustar Nielsen OptiMine PaperThin ScanmarQED