• Executive Summary o Market overview • Market Landscape o Market ecosystem o Value chain analysis • Market Sizing o Market definition o Market segment analysis o Market size 2020 o Market outlook: Forecast for 2020 - 2025 • Five Forces Analysis o Five forces summary o Bargaining power of buyers o Bargaining power of suppliers o Threat of new entrants o Threat of substitutes o Threat of rivalry o Market condition • Market Segmentation by Product o Market segments o Comparison by Product o Academic toys - Market size and forecast 2020-2025 o Cognitive toys - Market size and forecast 2020-2025 o Motor skills toys - Market size and forecast 2020-2025 o Other toys - Market size and forecast 2020-2025 o Market opportunity by Product • Market Segmentation by Age o Market segments o Comparison by Age o 0-4 years - Market size and forecast 2020-2025 o 4-8 years - Market size and forecast 2020-2025 o Above 8 years - Market size and forecast 2020-2025 o Market opportunity by Age • Customer landscape • Geographic Landscape o Geographic segmentation o Geographic comparison o APAC - Market size and forecast 2020-2025 o North America - Market size and forecast 2020-2025 o Europe - Market size and forecast 2020-2025 o South America - Market size and forecast 2020-2025 o MEA - Market size and forecast 2020-2025 o Key leading countries o Market opportunity by geography o Market drivers o Market challenges o Market trends • Vendor Landscape o Vendor landscape o Landscape disruption • Vendor Analysis o Vendors covered o Market positioning of vendors o Engino.net Ltd. o Johnco Productions Pty Ltd. o Learning Resources Ltd. o LEGO System AS o Mattel Inc. o Melissa & Doug LLC o MindWare Inc. o Pegasus Toykraft Pvt. Ltd. o Ravensburger Group o VTech Holdings Ltd. • Appendix o Scope of the report o Currency conversion rates for US$ o Research methodology o List of abbreviations Exhibits • 1: Key Finding 1 • 2: Key Finding 2 • 3: Key Finding 3 • 4: Key Finding 5 • 5: Key Finding 6 • 6: Key Finding 7 • 7: Key Finding 8 • 8: Key Finding 9 • 9: Parent market • 10: Market characteristics • 11: Offerings of vendors included in the market definition • 12: Market segments • 13: Global - Market size and forecast 2020 - 2025 ($ million) • 14: Global market: Year-over-year growth 2020 - 2025 (%) • 15: Five forces analysis 2020 & 2025 • 16: Bargaining power of buyers • 17: Bargaining power of suppliers • 18: Threat of new entrants • 19: Threat of substitutes • 20: Threat of rivalry • 21: Market condition - Five forces 2020 • 22: Product - Market share 2020-2025 (%) • 23: Comparison by Product • 24: Academic toys - Market size and forecast 2020-2025 ($ million) • 25: Academic toys - Year-over-year growth 2020-2025 (%) • 26: Cognitive toys - Market size and forecast 2020-2025 ($ million) • 27: Cognitive toys - Year-over-year growth 2020-2025 (%) • 28: Motor skills toys - Market size and forecast 2020-2025 ($ million) • 29: Motor skills toys - Year-over-year growth 2020-2025 (%) • 30: Other toys - Market size and forecast 2020-2025 ($ million) • 31: Other toys - Year-over-year growth 2020-2025 (%) • 32: Market opportunity by Product • 33: Other1 - Market share 2020-2025 (%) • 34: Comparison by Other1 • 35: 0-4 years - Market size and forecast 2020-2025 ($ million) • 36: 0-4 years - Year-over-year growth 2020-2025 (%) • 37: 4-8 years - Market size and forecast 2020-2025 ($ million) • 38: 4-8 years - Year-over-year growth 2020-2025 (%) • 39: Above 8 years - Market size and forecast 2020-2025 ($ million) • 40: Above 8 years - Year-over-year growth 2020-2025 (%) • 41: Market opportunity by Other1 • 42: Customer landscape • 43: Market share by geography 2020-2025 (%) • 44: Geographic comparison • 45: APAC - Market size and forecast 2020-2025 ($ million) • 46: APAC - Year-over-year growth 2020-2025 (%) • 47: North America - Market size and forecast 2020-2025 ($ million) • 48: North America - Year-over-year growth 2020-2025 (%) • 49: Europe - Market size and forecast 2020-2025 ($ million) • 50: Europe - Year-over-year growth 2020-2025 (%) • 51: South America - Market size and forecast 2020-2025 ($ million) • 52: South America - Year-over-year growth 2020-2025 (%) • 53: MEA - Market size and forecast 2020-2025 ($ million) • 54: MEA - Year-over-year growth 2020-2025 (%) • 55: Key leading countries • 56: Market opportunity by geography ($ million) • 57: Impact of drivers and challenges • 58: Vendor landscape • 59: Landscape disruption • 60: Industry risks • 61: Vendors covered • 62: Market positioning of vendors • 63: Engino.net Ltd. - Overview • 64: Engino.net Ltd. - Product and service • 65: Engino.net Ltd. - Key offerings • 66: Engino.net Ltd. - Key customers • 67: Engino.net Ltd. - Segment focus • 68: Johnco Productions Pty Ltd. - Overview • 69: Johnco Productions Pty Ltd. - Product and service • 70: Johnco Productions Pty Ltd. - Key offerings • 71: Johnco Productions Pty Ltd. - Key customers • 72: Johnco Productions Pty Ltd. - Segment focus • 73: Learning Resources Ltd. - Overview • 74: Learning Resources Ltd. - Product and service • 75: Learning Resources Ltd. - Key offerings • 76: Learning Resources Ltd. - Key customers • 77: Learning Resources Ltd. - Segment focus • 78: LEGO System AS - Overview • 79: LEGO System AS - Product and service • 80: LEGO System AS - Key offerings • 81: LEGO System AS - Key customers • 82: LEGO System AS - Segment focus • 83: Mattel Inc. - Overview • 84: Mattel Inc. - Business segments • 85: Mattel Inc. - Key offerings • 86: Mattel Inc. - Key customers • 87: Mattel Inc. - Segment focus • 88: Melissa & Doug LLC - Overview • 89: Melissa & Doug LLC - Product and service • 90: Melissa & Doug LLC - Key offerings • 91: Melissa & Doug LLC - Key customers • 92: Melissa & Doug LLC - Segment focus • 93: MindWare Inc. - Overview • 94: MindWare Inc. - Product and service • 95: MindWare Inc. - Key offerings • 96: MindWare Inc. - Key customers • 97: MindWare Inc. - Segment focus • 98: Pegasus Toykraft Pvt. Ltd. - Overview • 99: Pegasus Toykraft Pvt. Ltd. - Product and service • 100: Pegasus Toykraft Pvt. Ltd. - Key offerings • 101: Pegasus Toykraft Pvt. Ltd. - Key customers • 102: Pegasus Toykraft Pvt. Ltd. - Segment focus • 103: Ravensburger Group - Overview • 104: Ravensburger Group - Product and service • 105: Ravensburger Group - Key offerings • 106: Ravensburger Group - Key customers • 107: Ravensburger Group - Segment focus • 108: VTech Holdings Ltd. - Overview • 109: VTech Holdings Ltd. - Business segments • 110: VTech Holdings Ltd. - Key offerings • 111: VTech Holdings Ltd. - Key customers • 112: VTech Holdings Ltd. - Segment focus • 113: Currency conversion rates for US$ • 114: Research Methodology • 115: Validation techniques employed for market sizing • 116: Information sources • 117: List of abbreviations

Engino.net Ltd., Johnco Productions Pty Ltd., Learning Resources Ltd., LEGO System AS, Mattel Inc., Melissa & Doug LLC, MindWare Inc., Pegasus Toykraft Pvt. Ltd., Ravensburger Group, VTech Holdings Ltd.