1 INTRODUCTION 1.1 Study Deliverables 1.2 Study Assumptions 1.3 Scope of the Study 2 RESEARCH METHODOLOGY 3 EXECUTIVE SUMMARY 4 MARKET DYNAMICS 4.1 Market Overview 4.2 Introduction to Market Drivers and Restraints 4.3 Market Drivers 4.3.1 Increased Internet Penetration Rates 4.3.2 Need For Personalised and Customised Content 4.3.3 Affordable High Speed Internet Rates 4.4 Market Restraints 4.4.1 Huge Dependence on Data Service Providers 4.5 Industry Attractiveness - Porter's Five Force Analysis 4.5.1 Threat of New Entrants 4.5.2 Bargaining Power of Buyers/Consumers 4.5.3 Bargaining Power of Suppliers 4.5.4 Threat of Substitute Products 4.5.5 Intensity of Competitive Rivalry 5 MARKET SEGMENTATION 5.1 By Content Type 5.1.1 Video 5.1.2 Text and Image 5.1.3 Voice Over IP 5.2 By Deployment 5.2.1 On-Premise 5.2.2 Cloud 5.3 By Offering 5.3.1 Software 5.3.2 Hardware 5.4 Geography 5.4.1 North America 5.4.2 Europe 5.4.3 Asia-Pacific 5.4.4 Latin America 5.4.5 Middle East & Africa 6 COMPETITIVE LANDSCAPE 6.1 Company Profiles 6.1.1 Facebook, Inc. 6.1.2 Twitter, Inc. 6.1.3 LinkedIn Corporation 6.1.4 Netflix, Inc. 6.1.5 Google LLC 6.1.6 Skype (Microsoft Corporation) 6.1.7 Amazon, Inc. 6.1.8 Dropbox Inc. 6.1.9 Hulu LLC 7 INVESTMENT ANALYSIS 8 MARKET OPPORTUNITIES AND FUTURE TRENDS