1 INTRODUCTION 1.1 Study Deliverables 1.2 Study Assumptions 1.3 Scope of the Study 2 RESEARCH METHODOLOGY 3 EXECUTIVE SUMMARY 3.1 Market Overview 4 MARKET DYNAMICS 4.1 Market Drivers 4.2 Market Restraints 4.3 Porter's Five Forces Analysis 4.3.1 Threat of New Entrants 4.3.2 Bargaining Power of Buyers/Consumers 4.3.3 Bargaining Power of Suppliers 4.3.4 Threat of Substitute Products 4.3.5 Intensity of Competitive Rivalry 5 MARKET SEGMENTATION 5.1 By Type 5.1.1 Full Service Restaurants 5.1.2 Self Service Cafeterias 5.1.3 Street Stalls/Kiosks 5.1.4 Cafes/Bars 5.1.5 100% Home Delivery/Takeaway 5.2 By Structure 5.2.1 Chained Outlets 5.2.2 Independent Outlets 6 COMPETITIVE LANDSCAPE 6.1 Most Adopted Strategies 6.2 Market Share Analysis 6.3 Company Profiles 6.3.1 Vips Group 6.3.2 Zena Group 6.3.3 Comess Group SL 6.3.4 McDonald's 6.3.5 Telepizza 6.3.6 Burger King 6.3.7 Eat Out Group 6.3.8 Yum! Brands Inc. 7 MARKET OPPORTUNITIES AND FUTURE TRENDS