Table of Contents Chapter 1 Programmatic Display Advertising Market Overview 1.1 Programmatic Display Advertising Definition 1.2 Global Programmatic Display Advertising Market Size Status and Outlook (2015-2030) 1.3 Global Programmatic Display Advertising Market Size Comparison by Region (2015-2030) 1.4 Global Programmatic Display Advertising Market Size Comparison by Type (2015-2030) 1.5 Global Programmatic Display Advertising Market Size Comparison by Application (2015-2030) 1.6 Global Programmatic Display Advertising Market Size Comparison by Sales Channel (2015-2030) 1.7 Programmatic Display Advertising Market Dynamics (COVID-19 Impacts) 1.7.1 Market Drivers/Opportunities 1.7.2 Market Challenges/Risks 1.7.3 Market News (Mergers/Acquisitions/Expansion) 1.7.4 COVID-19 Impacts on Current Market 1.7.5 Post-Strategies of COVID-19 Outbreak Chapter 2 Programmatic Display Advertising Market Segment Analysis by Player 2.1 Global Programmatic Display Advertising Sales and Market Share by Player (2018-2020) 2.2 Global Programmatic Display Advertising Revenue and Market Share by Player (2018-2020) 2.3 Global Programmatic Display Advertising Average Price by Player (2018-2020) 2.4 Players Competition Situation & Trends 2.5 Conclusion of Segment by Player Chapter 3 Programmatic Display Advertising Market Segment Analysis by Type 3.1 Global Programmatic Display Advertising Market by Type 3.1.1 Real Time Bidding 3.1.2 Private Marketplace 3.1.3 Automated Guaranteed 3.2 Global Programmatic Display Advertising Sales and Market Share by Type (2015-2020) 3.3 Global Programmatic Display Advertising Revenue and Market Share by Type (2015-2020) 3.4 Global Programmatic Display Advertising Average Price by Type (2015-2020) 3.5 Leading Players of Programmatic Display Advertising by Type in 2020 3.6 Conclusion of Segment by Type Chapter 4 Programmatic Display Advertising Market Segment Analysis by Application 4.1 Global Programmatic Display Advertising Market by Application 4.1.1 E-commerce & Retail 4.1.2 Travel 4.1.3 Game 4.1.4 Finance 4.1.5 Education 4.2 Global Programmatic Display Advertising Revenue and Market Share by Application (2015-2020) 4.3 Leading Consumers of Programmatic Display Advertising by Application in 2020 4.4 Conclusion of Segment by Application Chapter 5 Programmatic Display Advertising Market Segment Analysis by Sales Channel 5.1 Global Programmatic Display Advertising Market by Sales Channel 5.1.1 Direct Channel 5.1.2 Distribution Channel 5.2 Global Programmatic Display Advertising Revenue and Market Share by Sales Channel (2015-2020) 5.3 Leading Distributors/Dealers of Programmatic Display Advertising by Sales Channel in 2020 5.4 Conclusion of Segment by Sales Channel Chapter 6 Programmatic Display Advertising Market Segment Analysis by Region 6.1 Global Programmatic Display Advertising Market Size and CAGR by Region (2015-2030) 6.2 Global Programmatic Display Advertising Sales and Market Share by Region (2015-2020) 6.3 Global Programmatic Display Advertising Revenue and Market Share by Region (2015-2020) 6.4 North America 6.4.1 North America Market by Country 6.4.2 North America Programmatic Display Advertising Market Share by Type 6.4.3 North America Programmatic Display Advertising Market Share by Application 6.4.4 United States 6.4.5 Canada 6.4.6 Mexico 6.5 Europe 6.5.1 Europe Market by Country 6.5.2 Europe Programmatic Display Advertising Market Share by Type 6.5.3 Europe Programmatic Display Advertising Market Share by Application 6.5.4 Germany 6.5.5 UK 6.5.6 France 6.5.7 Italy 6.5.8 Russia 6.5.9 Spain 6.6 Asia-Pacific 6.6.1 Asia-Pacific Market by Country 6.6.2 Asia-Pacific Programmatic Display Advertising Market Share by Type 6.6.3 Asia-Pacific Programmatic Display Advertising Market Share by Application 6.6.4 China 6.6.5 Japan 6.6.6 Korea 6.6.7 India 6.6.8 Southeast Asia 6.6.9 Australia 6.7 South America 6.7.1 South America Market by Country 6.7.2 South America Programmatic Display Advertising Market Share by Type 6.7.3 South America Programmatic Display Advertising Market Share by Application 6.7.4 Brazil 6.7.5 Argentina 6.7.6 Colombia 6.8 Middle East & Africa 6.8.1 Middle East & Africa Market by Country 6.8.2 Middle East & Africa Programmatic Display Advertising Market Share by Type 6.8.3 Middle East & Africa Programmatic Display Advertising Market Share by Application 6.8.4 UAE 6.8.5 Saudi Arabia 6.8.6 South Africa 6.9 Conclusion of Segment by Region Chapter 7 Profile of Leading Programmatic Display Advertising Players 7.1 Facebook 7.1.1 Company Snapshot 7.1.2 Product/Service Offered 7.1.3 Business Performance (Sales, Price, Revenue, Gross Margin and Market Share) 7.1.4 COVID-19 Impact on Facebook 7.2 Google (Doubleclick) 7.3 Alibaba 7.4 Adobe Systems Incorporated 7.5 Tencent 7.6 AppNexus 7.7 Amazon 7.8 JD.com 7.9 Yahoo 7.10 Verizon Communications 7.11 EBay 7.12 Booking 7.13 Expedia 7.14 MediaMath 7.15 Baidu 7.16 Rakuten 7.17 Rocket Fuel 7.18 The Trade Desk 7.19 Adroll 7.20 Sina Chapter 8 Upstream and Downstream Analysis of Programmatic Display Advertising 8.1 Industrial Chain of Programmatic Display Advertising 8.2 Upstream of Programmatic Display Advertising 8.2.1 Raw Materials 8.2.2 Labor Cost 8.2.3 Manufacturing Expenses 8.2.4 Manufacturing Cost Structure 8.2.5 Manufacturing Process 8.3 Downstream of Programmatic Display Advertising 8.3.1 Leading Distributors/Dealers of Programmatic Display Advertising 8.3.2 Leading Consumers of Programmatic Display Advertising Chapter 9 Development Trend of Programmatic Display Advertising (2021-2030) 9.1 Global Programmatic Display Advertising Market Size (Sales and Revenue) Forecast (2021-2030) 9.2 Global Programmatic Display Advertising Market Size and CAGR Forecast by Region (2021-2030) 9.3 Global Programmatic Display Advertising Market Size and CAGR Forecast by Type (2021-2030) 9.4 Global Programmatic Display Advertising Market Size and CAGR Forecast by Application (2021-2030) 9.5 Global Programmatic Display Advertising Market Size and CAGR Forecast by Sales Channel (2021-2030) Chapter 10 Appendix 10.1 Research Methodology 10.2 Data Sources 10.3 Disclaimer 10.4 Analysts Certification

List of Tables and Figures Figure Programmatic Display Advertising Example Figure Global Programmatic Display Advertising Revenue (Million $) Status and Outlook (2015-2030) Figure Global Programmatic Display Advertising Revenue (Million $) Comparison by Region (2015-2030) Figure Global Programmatic Display Advertising Revenue (Million $) Comparison by Type (2015-2030) Figure Global Programmatic Display Advertising Revenue (Million $) Comparison by Application (2015-2030) Figure Global Programmatic Display Advertising Revenue (Million $) Comparison by Sales Channel (2015-2030) Table Global Programmatic Display Advertising Sales by Player (2018-2020) Table Global Programmatic Display Advertising Sales Market Share by Player (2018-2020) Figure Global Programmatic Display Advertising Sales Market Share by Player in 2020 Table Global Programmatic Display Advertising Revenue (Million $) by Player (2018-2020) Table Global Programmatic Display Advertising Revenue Market Share by Player (2018-2020) Figure Global Programmatic Display Advertising Revenue Market Share by Player in 2020 Table Global Programmatic Display Advertising Average Price by Player (2018-2020) Figure Global Programmatic Display Advertising Average Price by Player in 2020 Figure Global Programmatic Display Advertising Players Competition Situation – Top 5 Players’ Revenue Market Share in 2018 Figure Global Programmatic Display Advertising Players Competition Trends – Top 5 Players’ Revenue Market Share in 2020 Figure Example of Real Time Bidding Figure Global Real Time Bidding Revenue (Million $) and Growth Rate (2015-2020) Figure Example of Private Marketplace Figure Global Private Marketplace Revenue (Million $) and Growth Rate (2015-2020) Figure Example of Automated Guaranteed Figure Global Automated Guaranteed Revenue (Million $) and Growth Rate (2015-2020) Table Global Programmatic Display Advertising Sales by Type (2015-2020) Table Global Programmatic Display Advertising Sales Market Share by Type (2015-2020) Figure Global Programmatic Display Advertising Sales Market Share by Type in 2020 Table Global Programmatic Display Advertising Revenue (Million $) by Type (2015-2020) Table Global Programmatic Display Advertising Revenue Market Share by Type (2015-2020) Figure Global Programmatic Display Advertising Revenue Market Share by Type in 2020 Table Global Programmatic Display Advertising Average Price by Type (2015-2020) Figure Global Programmatic Display Advertising Average Price by Type in 2020 Table Leading Players of Programmatic Display Advertising by Type in 2020 Figure Example of E-commerce & Retail Figure Global Programmatic Display Advertising for E-commerce & Retail Revenue (Million $) and Growth Rate (2015-2020) Figure Example of Travel Figure Global Programmatic Display Advertising for Travel Revenue (Million $) and Growth Rate (2015-2020) Figure Example of Game Figure Global Programmatic Display Advertising for Game Revenue (Million $) and Growth Rate (2015-2020) Figure Example of Finance Figure Global Programmatic Display Advertising for Finance Revenue (Million $) and Growth Rate (2015-2020) Figure Example of Education Figure Global Programmatic Display Advertising for Education Revenue (Million $) and Growth Rate (2015-2020) Table Global Programmatic Display Advertising Sales by Application (2015-2020) Table Global Programmatic Display Advertising Sales Market Share by Application (2015-2020) Figure Global Programmatic Display Advertising Sales Market Share by Application in 2020 Table Leading Consumers of Programmatic Display Advertising by Application in 2020 Figure Example of Direct Channel Figure Global Programmatic Display Advertising for Direct Channel Revenue (Million $) and Growth Rate (2015-2020) Figure Example of Distribution Channel Figure Global Programmatic Display Advertising for Distribution Channel Revenue (Million $) and Growth Rate (2015-2020) Table Global Programmatic Display Advertising Revenue by Sales Channel (2015-2020) Table Global Programmatic Display Advertising Revenue Market Share by Sales Channel (2015-2020) Figure Global Programmatic Display Advertising Revenue Market Share by Sales Channel in 2020 Table Leading Distributors/Dealers of Programmatic Display Advertising by Sales Channel in 2020 Table Global Programmatic Display Advertising Market Size and CAGR by Region (2015-2030) Table Global Programmatic Display Advertising Sales by Region (2015-2020) Table Global Programmatic Display Advertising Sales Market Share by Region (2015-2020) Figure Global Programmatic Display Advertising Sales Market Share by Region in 2020 Table Global Programmatic Display Advertising Revenue (Million $) by Region (2015-2020) Table Global Programmatic Display Advertising Revenue Market Share by Region (2015-2020) Figure Global Programmatic Display Advertising Revenue Market Share by Region in 2020 Table North America Programmatic Display Advertising Sales by Country (2015-2020) Figure North America Programmatic Display Advertising Sales Market Share by Country (2015-2020) Table North America Programmatic Display Advertising Revenue by Country (2015-2020) Figure North America Programmatic Display Advertising Revenue Market Share by Country (2015-2020) Figure North America Programmatic Display Advertising Market Share by Type in 2020 Figure North America Programmatic Display Advertising Market Share by Application in 2020 Figure United States Programmatic Display Advertising Sales and Growth Rate (2015-2020) Figure United States Programmatic Display Advertising Revenue (Million $) and Growth Rate (2015-2020) Figure Canada Programmatic Display Advertising Sales and Growth Rate (2015-2020) Figure Canada Programmatic Display Advertising Revenue (Million $) and Growth Rate (2015-2020) Figure Mexico Programmatic Display Advertising Sales and Growth Rate (2015-2020) Figure Mexico Programmatic Display Advertising Revenue (Million $) and Growth Rate (2015-2020) Table Europe Programmatic Display Advertising Sales by Country (2015-2020) Figure Europe Programmatic Display Advertising Sales Market Share by Country (2015-2020) Table Europe Programmatic Display Advertising Revenue by Country (2015-2020) Figure Europe Programmatic Display Advertising Revenue Market Share by Country (2015-2020) Figure Europe Programmatic Display Advertising Market Share by Type in 2020 Figure Europe Programmatic Display Advertising Market Share by Application in 2020 Figure Germany Programmatic Display Advertising Sales and Growth Rate (2015-2020) Figure Germany Programmatic Display Advertising Revenue (Million $) and Growth Rate (2015-2020) Figure UK Programmatic Display Advertising Sales and Growth Rate (2015-2020) Figure UK Programmatic Display Advertising Revenue (Million $) and Growth Rate (2015-2020) Figure France Programmatic Display Advertising Sales and Growth Rate (2015-2020) Figure France Programmatic Display Advertising Revenue (Million $) and Growth Rate (2015-2020) Figure Italy Programmatic Display Advertising Sales and Growth Rate (2015-2020) Figure Italy Programmatic Display Advertising Revenue (Million $) and Growth Rate (2015-2020) Figure Russia Programmatic Display Advertising Sales and Growth Rate (2015-2020) Figure Russia Programmatic Display Advertising Revenue (Million $) and Growth Rate (2015-2020) Figure Spain Programmatic Display Advertising Sales and Growth Rate (2015-2020) Figure Spain Programmatic Display Advertising Revenue (Million $) and Growth Rate (2015-2020) Table Asia-Pacific Programmatic Display Advertising Sales by Country (2015-2020) Figure Asia-Pacific Programmatic Display Advertising Sales Market Share by Country (2015-2020) Table Asia-Pacific Programmatic Display Advertising Revenue by Country (2015-2020) Figure Asia-Pacific Programmatic Display Advertising Revenue Market Share by Country (2015-2020) Figure Asia-Pacific Programmatic Display Advertising Market Share by Type in 2020 Figure Asia-Pacific Programmatic Display Advertising Market Share by Application in 2020 Figure China Programmatic Display Advertising Sales and Growth Rate (2015-2020) Figure China Programmatic Display Advertising Revenue (Million $) and Growth Rate (2015-2020) Figure Japan Programmatic Display Advertising Sales and Growth Rate (2015-2020) Figure Japan Programmatic Display Advertising Revenue (Million $) and Growth Rate (2015-2020) Figure Korea Programmatic Display Advertising Sales and Growth Rate (2015-2020) Figure Korea Programmatic Display Advertising Revenue (Million $) and Growth Rate (2015-2020) Figure India Programmatic Display Advertising Sales and Growth Rate (2015-2020) Figure India Programmatic Display Advertising Revenue (Million $) and Growth Rate (2015-2020) Figure Southeast Asia Programmatic Display Advertising Sales and Growth Rate (2015-2020) Figure Southeast Asia Programmatic Display Advertising Revenue (Million $) and Growth Rate (2015-2020) Figure Australia Programmatic Display Advertising Sales and Growth Rate (2015-2020) Figure Australia Programmatic Display Advertising Revenue (Million $) and Growth Rate (2015-2020) Table South America Programmatic Display Advertising Sales by Country (2015-2020) Figure South America Programmatic Display Advertising Sales Market Share by Country (2015-2020) Table South America Programmatic Display Advertising Revenue by Country (2015-2020) Figure South America Programmatic Display Advertising Revenue Market Share by Country (2015-2020) Figure South America Programmatic Display Advertising Market Share by Type in 2020 Figure South America Programmatic Display Advertising Market Share by Application in 2020 Figure Brazil Programmatic Display Advertising Sales and Growth Rate (2015-2020) Figure Brazil Programmatic Display Advertising Revenue (Million $) and Growth Rate (2015-2020) Figure Argentina Programmatic Display Advertising Sales and Growth Rate (2015-2020) Figure Argentina Programmatic Display Advertising Revenue (Million $) and Growth Rate (2015-2020) Figure Colombia Programmatic Display Advertising Sales and Growth Rate (2015-2020) Figure Colombia Programmatic Display Advertising Revenue (Million $) and Growth Rate (2015-2020) Table Middle East & Africa Programmatic Display Advertising Sales by Country (2015-2020) Figure Middle East & Africa Programmatic Display Advertising Sales Market Share by Country (2015-2020) Table Middle East & Africa Programmatic Display Advertising Revenue by Country (2015-2020) Figure Middle East & Africa Programmatic Display Advertising Revenue Market Share by Country (2015-2020) Figure Middle East & Africa Programmatic Display Advertising Market Share by Type in 2020 Figure Middle East & Africa Programmatic Display Advertising Market Share by Application in 2020 Figure UAE Programmatic Display Advertising Sales and Growth Rate (2015-2020) Figure UAE Programmatic Display Advertising Revenue (Million $) and Growth Rate (2015-2020) Figure Saudi Arabia Programmatic Display Advertising Sales and Growth Rate (2015-2020) Figure Saudi Arabia Programmatic Display Advertising Revenue (Million $) and Growth Rate (2015-2020) Figure South Africa Programmatic Display Advertising Sales and Growth Rate (2015-2020) Figure South Africa Programmatic Display Advertising Revenue (Million $) and Growth Rate (2015-2020) Table Company Snapshot of Facebook Table Programmatic Display Advertising Introduction of Facebook Table Programmatic Display Advertising Sales, Price, Revenue, Gross Margin and Market Share of Facebook (2018-2020) Table Industrial Chain of Programmatic Display Advertising Table Manufacturing Cost Structure of Programmatic Display Advertising Table General Manufacturing Process of Programmatic Display Advertising Table Leading Distributors/Dealers of Programmatic Display Advertising Table Leading Consumers of Programmatic Display Advertising Figure Global Programmatic Display Advertising Sales and Growth Rate Forecast (2021-2030) Figure Global Programmatic Display Advertising Revenue and Growth Rate Forecast (2021-2030) Table Global Programmatic Display Advertising Market Size and CAGR Forecast by Region (2021-2030) Table Global Programmatic Display Advertising Market Size and CAGR Forecast by Type (2021-2030) Table Global Programmatic Display Advertising Market Size and CAGR Forecast by Application (2021-2030) Table Global Programmatic Display Advertising Market Size and CAGR Forecast by Sales Channel (2021-2030)

Facebook Google (Doubleclick) Alibaba Adobe Systems Incorporated Tencent AppNexus Amazon JD.com Yahoo Verizon Communications EBay Booking Expedia MediaMath Baidu Rakuten Rocket Fuel The Trade Desk Adroll Sina