1 Market Overview of Online Advertising 1.1 Online Advertising Market Overview 1.1.1 Online Advertising Product Scope 1.1.2 Online Advertising Market Status and Outlook 1.2 Global Online Advertising Market Size Overview by Region 2016 VS 2021VS 2027 1.3 Global Online Advertising Market Size by Region (2016-2027) 1.4 Global Online Advertising Historic Market Size by Region (2016-2021) 1.5 Global Online Advertising Market Size Forecast by Region (2022-2027) 1.6 Key Regions, Online Advertising Market Size (2016-2027) 1.6.1 North America Online Advertising Market Size (2016-2027) 1.6.2 Europe Online Advertising Market Size (2016-2027) 1.6.3 Asia-Pacific Online Advertising Market Size (2016-2027) 1.6.4 Latin America Online Advertising Market Size (2016-2027) 1.6.5 Middle East & Africa Online Advertising Market Size (2016-2027) 2 Online Advertising Market Overview by Format 2.1 Global Online Advertising Market Size by Format: 2016 VS 2021 VS 2027 2.2 Global Online Advertising Historic Market Size by Format (2016-2021) 2.3 Global Online Advertising Forecasted Market Size by Format (2022-2027) 2.4 Social Media 2.5 Search Engine 2.6 Video 2.7 Email 2.8 Others 3 Online Advertising Market Overview by Application 3.1 Global Online Advertising Market Size by Application: 2016 VS 2021 VS 2027 3.2 Global Online Advertising Historic Market Size by Application (2016-2021) 3.3 Global Online Advertising Forecasted Market Size by Application (2022-2027) 3.4 Automotive 3.5 BFSI 3.6 Education 3.7 Healthcare 3.8 Retail 3.9 Telecommunication and Information Technology-Enabled Services (ITES) 3.10 Others 4 Online Advertising Competition Analysis by Players 4.1 Global Online Advertising Market Size by Players (2016-2021) 4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Online Advertising as of 2020) 4.3 Date of Key Players Enter into Online Advertising Market 4.4 Global Top Players Online Advertising Headquarters and Area Served 4.5 Key Players Online Advertising Product Solution and Service 4.6 Competitive Status 4.6.1 Online Advertising Market Concentration Rate 4.6.2 Mergers & Acquisitions, Expansion Plans 5 Company (Top Players) Profiles and Key Data 5.1 Amazon 5.1.1 Amazon Profile 5.1.2 Amazon Main Business 5.1.3 Amazon Online Advertising Products, Services and Solutions 5.1.4 Amazon Online Advertising Revenue (US$ Million) & (2016-2021) 5.1.5 Amazon Recent Developments 5.2 Aol 5.2.1 Aol Profile 5.2.2 Aol Main Business 5.2.3 Aol Online Advertising Products, Services and Solutions 5.2.4 Aol Online Advertising Revenue (US$ Million) & (2016-2021) 5.2.5 Aol Recent Developments 5.3 Baidu 5.3.1 Baidu Profile 5.3.2 Baidu Main Business 5.3.3 Baidu Online Advertising Products, Services and Solutions 5.3.4 Baidu Online Advertising Revenue (US$ Million) & (2016-2021) 5.3.5 Facebook Recent Developments 5.4 Facebook 5.4.1 Facebook Profile 5.4.2 Facebook Main Business 5.4.3 Facebook Online Advertising Products, Services and Solutions 5.4.4 Facebook Online Advertising Revenue (US$ Million) & (2016-2021) 5.4.5 Facebook Recent Developments 5.5 Google 5.5.1 Google Profile 5.5.2 Google Main Business 5.5.3 Google Online Advertising Products, Services and Solutions 5.5.4 Google Online Advertising Revenue (US$ Million) & (2016-2021) 5.5.5 Google Recent Developments 5.6 IAC 5.6.1 IAC Profile 5.6.2 IAC Main Business 5.6.3 IAC Online Advertising Products, Services and Solutions 5.6.4 IAC Online Advertising Revenue (US$ Million) & (2016-2021) 5.6.5 IAC Recent Developments 5.7 Linkedin 5.7.1 Linkedin Profile 5.7.2 Linkedin Main Business 5.7.3 Linkedin Online Advertising Products, Services and Solutions 5.7.4 Linkedin Online Advertising Revenue (US$ Million) & (2016-2021) 5.7.5 Linkedin Recent Developments 5.8 Microsoft 5.8.1 Microsoft Profile 5.8.2 Microsoft Main Business 5.8.3 Microsoft Online Advertising Products, Services and Solutions 5.8.4 Microsoft Online Advertising Revenue (US$ Million) & (2016-2021) 5.8.5 Microsoft Recent Developments 5.9 Twitter 5.9.1 Twitter Profile 5.9.2 Twitter Main Business 5.9.3 Twitter Online Advertising Products, Services and Solutions 5.9.4 Twitter Online Advertising Revenue (US$ Million) & (2016-2021) 5.9.5 Twitter Recent Developments 5.10 Yahoo 5.10.1 Yahoo Profile 5.10.2 Yahoo Main Business 5.10.3 Yahoo Online Advertising Products, Services and Solutions 5.10.4 Yahoo Online Advertising Revenue (US$ Million) & (2016-2021) 5.10.5 Yahoo Recent Developments 6 North America 6.1 North America Online Advertising Market Size by Country (2016-2027) 6.2 United States 6.3 Canada 7 Europe 7.1 Europe Online Advertising Market Size by Country (2016-2027) 7.2 Germany 7.3 France 7.4 U.K. 7.5 Italy 7.6 Russia 7.7 Nordic 7.8 Rest of Europe 8 Asia-Pacific 8.1 Asia-Pacific Online Advertising Market Size by Region (2016-2027) 8.2 China 8.3 Japan 8.4 South Korea 8.5 Southeast Asia 8.6 India 8.7 Australia 8.8 Rest of Asia-Pacific 9 Latin America 9.1 Latin America Online Advertising Market Size by Country (2016-2027) 9.2 Mexico 9.3 Brazil 9.4 Rest of Latin America 10 Middle East & Africa 10.1 Middle East & Africa Online Advertising Market Size by Country (2016-2027) 10.2 Turkey 10.3 Saudi Arabia 10.4 UAE 10.5 Rest of Middle East & Africa 11 Online Advertising Market Dynamics 11.1 Online Advertising Industry Trends 11.2 Online Advertising Market Drivers 11.3 Online Advertising Market Challenges 11.4 Online Advertising Market Restraints 12 Research Finding /Conclusion 13 Methodology and Data Source 13.1 Methodology/Research Approach 13.1.1 Research Programs/Design 13.1.2 Market Size Estimation 13.1.3 Market Breakdown and Data Triangulation 13.2 Data Source 13.2.1 Secondary Sources 13.2.2 Primary Sources 13.3 Disclaimer 13.4 Author List

List of Tables Table 1. Global Market Online Advertising Market Size (US$ Million) Comparison by Region 2016 VS 2021 VS 2027 Table 2. Global Online Advertising Market Size by Region (2016-2021) & (US$ Million) Table 3. Global Online Advertising Market Size Share by Region (2016-2021) Table 4. Global Online Advertising Forecasted Market Size by Region (2022-2027) & (US$ Million) Table 5. Global Online Advertising Forecasted Market Size Share by Region (2022-2027) Table 6. Global Online Advertising Market Size (US$ Million) by Format: 2016 VS 2021 VS 2027 Table 7. Global Online Advertising Market Size by Format (2016-2021) & (US$ Million) Table 8. Global Online Advertising Revenue Market Share by Format (2016-2021) Table 9. Global Online Advertising Forecasted Market Size by Format (2022-2027) & (US$ Million) Table 10. Global Online Advertising Revenue Market Share by Format (2022-2027) Table 11. Global Online Advertising Market Size (US$ Million) by Application: 2016 VS 2021 VS 2027 Table 12. Global Online Advertising Market Size by Application (2016-2021) & (US$ Million) Table 13. Global Online Advertising Revenue Market Share by Application (2016-2021) Table 14. Global Online Advertising Forecasted Market Size by Application (2022-2027) & (US$ Million) Table 15. Global Online Advertising Revenue Market Share by Application (2022-2027) Table 16. Global Online Advertising Revenue (US$ Million) by Players (2016-2021) Table 17. Global Online Advertising Revenue Market Share by Players (2016-2021) Table 18. Global Top Manufacturers Market Share by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Online Advertising as of 2020) Table 19. Date of Key Manufacturers Enter into Online Advertising Market Table 20. Global Online Advertising Top Players Headquarters and Area Served Table 21. Online Advertising Product Solution and Service Table 22. Global Online Advertising Players Market Concentration Ratio (CR5 and HHI) Table 23. Mergers & Acquisitions, Expansion Plans Table 24. Amazon Basic Information List Table 25. Amazon Description and Business Overview Table 26. Amazon Online Advertising Products, Services and Solutions Table 27. Revenue (US$ Million) in Online Advertising Business of Amazon (2016-2021) Table 28. Amazon Recent Developments Table 29. Aol Basic Information List Table 30. Aol Description and Business Overview Table 31. Aol Online Advertising Products, Services and Solutions Table 32. Revenue (US$ Million) in Online Advertising Business of Aol (2016-2021) Table 33. Aol Recent Developments Table 34. Baidu Basic Information List Table 35. Baidu Description and Business Overview Table 36. Baidu Online Advertising Products, Services and Solutions Table 37. Revenue (US$ Million) in Online Advertising Business of Baidu (2016-2021) Table 38. Baidu Recent Developments Table 39. Facebook Basic Information List Table 40. Facebook Description and Business Overview Table 41. Facebook Online Advertising Products, Services and Solutions Table 42. Revenue (US$ Million) in Online Advertising Business of Facebook (2016-2021) Table 43. Facebook Recent Developments Table 44. Google Basic Information List Table 45. Google Description and Business Overview Table 46. Google Online Advertising Products, Services and Solutions Table 47. Revenue (US$ Million) in Online Advertising Business of Google (2016-2021) Table 48. Google Recent Developments Table 49. IAC Basic Information List Table 50. IAC Description and Business Overview Table 51. IAC Online Advertising Products, Services and Solutions Table 52. Revenue (US$ Million) in Online Advertising Business of IAC (2016-2021) Table 53. IAC Recent Developments Table 54. Linkedin Basic Information List Table 55. Linkedin Description and Business Overview Table 56. Linkedin Online Advertising Products, Services and Solutions Table 57. Revenue (US$ Million) in Online Advertising Business of Linkedin (2016-2021) Table 58. Linkedin Recent Developments Table 59. Microsoft Basic Information List Table 60. Microsoft Description and Business Overview Table 61. Microsoft Online Advertising Products, Services and Solutions Table 62. Revenue (US$ Million) in Online Advertising Business of Microsoft (2016-2021) Table 63. Microsoft Recent Developments Table 64. Twitter Basic Information List Table 65. Twitter Description and Business Overview Table 66. Twitter Online Advertising Products, Services and Solutions Table 67. Revenue (US$ Million) in Online Advertising Business of Twitter (2016-2021) Table 68. Twitter Recent Developments Table 69. Yahoo Basic Information List Table 70. Yahoo Description and Business Overview Table 71. Yahoo Online Advertising Products, Services and Solutions Table 72. Revenue (US$ Million) in Online Advertising Business of Yahoo (2016-2021) Table 73. Yahoo Recent Developments Table 74. North America Online Advertising Market Size by Country (2016-2021) & (US$ Million) Table 75. North America Online Advertising Market Size by Country (2022-2027) & (US$ Million) Table 76. Europe Online Advertising Market Size by Country (2016-2021) & (US$ Million) Table 77. Europe Online Advertising Market Size by Country (2022-2027) & (US$ Million) Table 78. Asia-Pacific Online Advertising Market Size by Region (2016-2021) & (US$ Million) Table 79. Asia-Pacific Online Advertising Market Size by Region (2022-2027) & (US$ Million) Table 80. Asia-Pacific Online Advertising Market Share by Region (2016-2021) Table 81. Asia-Pacific Online Advertising Market Share by Region (2022-2027) Table 82. Latin America Online Advertising Market Size by Country (2016-2021) & (US$ Million) Table 83. Latin America Online Advertising Market Size by Country (2022-2027) & (US$ Million) Table 84. Middle East & Africa Online Advertising Market Size by Players (2016-2021) & (US$ Million) Table 85. Middle East & Africa Online Advertising Market Size by Country (2022-2027) & (US$ Million) Table 86. Online Advertising Market Trends Table 87. Online Advertising Market Drivers Table 88. Online Advertising Market Challenges Table 89. Online Advertising Market Restraints Table 90. Research Programs/Design for This Report Table 91. Key Data Information from Secondary Sources Table 92. Key Data Information from Primary Sources List of Figures Figure 1. Global Online Advertising Market Size Year-over-Year 2016-2027 & (US$ Million) Figure 2. Global Online Advertising Market Size (US$ Million), 2016 VS 2021 VS 2027 Figure 3. Global Online Advertising Market Share by Regions: 2021 VS 2027 Figure 4. Global Online Advertising Forecasted Market Size Share by Region (2022-2027) Figure 5. North America Online Advertising Market Size (US$ Million) Growth Rate (2016-2027) Figure 6. Europe Online Advertising Market Size (US$ Million) and Growth Rate (2016-2027) Figure 7. Asia-Pacific Online Advertising Market Size (US$ Million) and Growth Rate (2016-2027) Figure 8. Latin America Online Advertising Market Size (US$ Million) and Growth Rate (2016-2027) Figure 9. Middle East & Africa Online Advertising Market Size (US$ Million) and Growth Rate (2016-2027) Figure 10. Global Online Advertising Market Size Share by Format in 2021 & 2027 Figure 11. Social Media Market Size (US$ Million) YoY Growth (2016-2027) Figure 12. Search Engine Market Size (US$ Million) YoY Growth (2016-2027) Figure 13. Video Market Size (US$ Million) YoY Growth (2016-2027) Figure 14. Email Market Size (US$ Million) YoY Growth (2016-2027) Figure 15. Others Market Size (US$ Million) YoY Growth (2016-2027) Figure 16. Global Online Advertising Market Size Share by Application in 2021 & 2027 Figure 17. Automotive Market Size (US$ Million) YoY Growth (2016-2027) Figure 18. BFSI Market Size (US$ Million) YoY Growth (2016-2027) Figure 19. Education Market Size (US$ Million) YoY Growth (2016-2027) Figure 20. Healthcare Market Size (US$ Million) YoY Growth (2016-2027) Figure 21. Retail Market Size (US$ Million) YoY Growth (2016-2027) Figure 22. Telecommunication and Information Technology-Enabled Services (ITES) Market Size (US$ Million) YoY Growth (2016-2027) Figure 23. Online Advertising Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2016 VS 2020 Figure 24. Global Top 5 and Top 10 Players Online Advertising Market Share in 2020 Figure 25. North America Online Advertising Market Share by Country (2016-2027) Figure 26. United States Online Advertising Market Size (2016-2027) & (US$ Million) Figure 27. Canada Online Advertising Market Size (2016-2027) & (US$ Million) Figure 28. Germany Online Advertising Market Size (2016-2027) & (US$ Million) Figure 29. France Online Advertising Market Size (2016-2027) & (US$ Million) Figure 30. U.K. Online Advertising Market Size (2016-2027) & (US$ Million) Figure 31. Italy Online Advertising Market Size (2016-2027) & (US$ Million) Figure 32. Russia Online Advertising Market Size (2016-2027) & (US$ Million) Figure 33. Nordic Online Advertising Market Size (2016-2027) & (US$ Million) Figure 34. Rest of Europe Online Advertising Market Size (2016-2027) & (US$ Million) Figure 35. Asia-Pacific Online Advertising Market Share by Region (2016-2027) Figure 36. China Online Advertising Market Size (2016-2027) & (US$ Million) Figure 37. Japan Online Advertising Market Size (2016-2027) & (US$ Million) Figure 38. South Korea Online Advertising Market Size (2016-2027) & (US$ Million) Figure 39. Southeast Asia Online Advertising Market Size (2016-2027) & (US$ Million) Figure 40. India Online Advertising Market Size (2016-2027) & (US$ Million) Figure 41. Australia Online Advertising Market Size (2016-2027) & (US$ Million) Figure 42. Rest of Asia-Pacific Online Advertising Market Size (2016-2027) & (US$ Million) Figure 43. Latin America Online Advertising Market Share by Country (2016-2027) Figure 44. Mexico Online Advertising Market Size (2016-2027) & (US$ Million) Figure 45. Brazil Online Advertising Market Size (2016-2027) & (US$ Million) Figure 46. Rest of Latin America Online Advertising Market Size (2016-2027) & (US$ Million) Figure 47. Middle East & Africa Online Advertising Market Share by Country (2016-2027) Figure 48. Turkey Online Advertising Market Size (2016-2027) & (US$ Million) Figure 49. Saudi Arabia Online Advertising Market Size (2016-2027) & (US$ Million) Figure 50. UAE Online Advertising Market Size (2016-2027) & (US$ Million) Figure 51. Rest of Middle East & Africa Online Advertising Market Size (2016-2027) & (US$ Million) Figure 52. Bottom-up and Top-down Approaches for This Report Figure 53. Data Triangulation

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