1 Market Overview of Programmatic Marketing/Advertising 1.1 Programmatic Marketing/Advertising Market Overview 1.1.1 Programmatic Marketing/Advertising Product Scope 1.1.2 Programmatic Marketing/Advertising Market Status and Outlook 1.2 Global Programmatic Marketing/Advertising Market Size Overview by Region 2016 VS 2021VS 2027 1.3 Global Programmatic Marketing/Advertising Market Size by Region (2016-2027) 1.4 Global Programmatic Marketing/Advertising Historic Market Size by Region (2016-2021) 1.5 Global Programmatic Marketing/Advertising Market Size Forecast by Region (2022-2027) 1.6 Key Regions, Programmatic Marketing/Advertising Market Size (2016-2027) 1.6.1 North America Programmatic Marketing/Advertising Market Size (2016-2027) 1.6.2 Europe Programmatic Marketing/Advertising Market Size (2016-2027) 1.6.3 Asia-Pacific Programmatic Marketing/Advertising Market Size (2016-2027) 1.6.4 Latin America Programmatic Marketing/Advertising Market Size (2016-2027) 1.6.5 Middle East & Africa Programmatic Marketing/Advertising Market Size (2016-2027) 2 Programmatic Marketing/Advertising Market Overview by Type 2.1 Global Programmatic Marketing/Advertising Market Size by Type: 2016 VS 2021 VS 2027 2.2 Global Programmatic Marketing/Advertising Historic Market Size by Type (2016-2021) 2.3 Global Programmatic Marketing/Advertising Forecasted Market Size by Type (2022-2027) 2.4 Cloud based 2.5 On Premise 3 Programmatic Marketing/Advertising Market Overview by Application 3.1 Global Programmatic Marketing/Advertising Market Size by Application: 2016 VS 2021 VS 2027 3.2 Global Programmatic Marketing/Advertising Historic Market Size by Application (2016-2021) 3.3 Global Programmatic Marketing/Advertising Forecasted Market Size by Application (2022-2027) 3.4 Retail 3.5 Recreation 3.6 Banking 3.7 Transportation 3.8 Other 4 Programmatic Marketing/Advertising Competition Analysis by Players 4.1 Global Programmatic Marketing/Advertising Market Size by Players (2016-2021) 4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Programmatic Marketing/Advertising as of 2020) 4.3 Date of Key Players Enter into Programmatic Marketing/Advertising Market 4.4 Global Top Players Programmatic Marketing/Advertising Headquarters and Area Served 4.5 Key Players Programmatic Marketing/Advertising Product Solution and Service 4.6 Competitive Status 4.6.1 Programmatic Marketing/Advertising Market Concentration Rate 4.6.2 Mergers & Acquisitions, Expansion Plans 5 Company (Top Players) Profiles and Key Data 5.1 FACEBOOK BUSINESS 5.1.1 FACEBOOK BUSINESS Profile 5.1.2 FACEBOOK BUSINESS Main Business 5.1.3 FACEBOOK BUSINESS Programmatic Marketing/Advertising Products, Services and Solutions 5.1.4 FACEBOOK BUSINESS Programmatic Marketing/Advertising Revenue (US$ Million) & (2016-2021) 5.1.5 FACEBOOK BUSINESS Recent Developments 5.2 ADWORDS 5.2.1 ADWORDS Profile 5.2.2 ADWORDS Main Business 5.2.3 ADWORDS Programmatic Marketing/Advertising Products, Services and Solutions 5.2.4 ADWORDS Programmatic Marketing/Advertising Revenue (US$ Million) & (2016-2021) 5.2.5 ADWORDS Recent Developments 5.3 WORDSTREAM 5.3.1 WORDSTREAM Profile 5.3.2 WORDSTREAM Main Business 5.3.3 WORDSTREAM Programmatic Marketing/Advertising Products, Services and Solutions 5.3.4 WORDSTREAM Programmatic Marketing/Advertising Revenue (US$ Million) & (2016-2021) 5.3.5 SIZMEK Recent Developments 5.4 SIZMEK 5.4.1 SIZMEK Profile 5.4.2 SIZMEK Main Business 5.4.3 SIZMEK Programmatic Marketing/Advertising Products, Services and Solutions 5.4.4 SIZMEK Programmatic Marketing/Advertising Revenue (US$ Million) & (2016-2021) 5.4.5 SIZMEK Recent Developments 5.5 MARIN SOFTWARE 5.5.1 MARIN SOFTWARE Profile 5.5.2 MARIN SOFTWARE Main Business 5.5.3 MARIN SOFTWARE Programmatic Marketing/Advertising Products, Services and Solutions 5.5.4 MARIN SOFTWARE Programmatic Marketing/Advertising Revenue (US$ Million) & (2016-2021) 5.5.5 MARIN SOFTWARE Recent Developments 5.6 DATAXU 5.6.1 DATAXU Profile 5.6.2 DATAXU Main Business 5.6.3 DATAXU Programmatic Marketing/Advertising Products, Services and Solutions 5.6.4 DATAXU Programmatic Marketing/Advertising Revenue (US$ Million) & (2016-2021) 5.6.5 DATAXU Recent Developments 5.7 Yahoo Gemini 5.7.1 Yahoo Gemini Profile 5.7.2 Yahoo Gemini Main Business 5.7.3 Yahoo Gemini Programmatic Marketing/Advertising Products, Services and Solutions 5.7.4 Yahoo Gemini Programmatic Marketing/Advertising Revenue (US$ Million) & (2016-2021) 5.7.5 Yahoo Gemini Recent Developments 5.8 MediaMath 5.8.1 MediaMath Profile 5.8.2 MediaMath Main Business 5.8.3 MediaMath Programmatic Marketing/Advertising Products, Services and Solutions 5.8.4 MediaMath Programmatic Marketing/Advertising Revenue (US$ Million) & (2016-2021) 5.8.5 MediaMath Recent Developments 5.9 Adobe Media Optimizer 5.9.1 Adobe Media Optimizer Profile 5.9.2 Adobe Media Optimizer Main Business 5.9.3 Adobe Media Optimizer Programmatic Marketing/Advertising Products, Services and Solutions 5.9.4 Adobe Media Optimizer Programmatic Marketing/Advertising Revenue (US$ Million) & (2016-2021) 5.9.5 Adobe Media Optimizer Recent Developments 5.10 Quantcast Advertise 5.10.1 Quantcast Advertise Profile 5.10.2 Quantcast Advertise Main Business 5.10.3 Quantcast Advertise Programmatic Marketing/Advertising Products, Services and Solutions 5.10.4 Quantcast Advertise Programmatic Marketing/Advertising Revenue (US$ Million) & (2016-2021) 5.10.5 Quantcast Advertise Recent Developments 5.11 Choozle 5.11.1 Choozle Profile 5.11.2 Choozle Main Business 5.11.3 Choozle Programmatic Marketing/Advertising Products, Services and Solutions 5.11.4 Choozle Programmatic Marketing/Advertising Revenue (US$ Million) & (2016-2021) 5.11.5 Choozle Recent Developments 5.12 Acquisio 5.12.1 Acquisio Profile 5.12.2 Acquisio Main Business 5.12.3 Acquisio Programmatic Marketing/Advertising Products, Services and Solutions 5.12.4 Acquisio Programmatic Marketing/Advertising Revenue (US$ Million) & (2016-2021) 5.12.5 Acquisio Recent Developments 5.13 The Trade Desk 5.13.1 The Trade Desk Profile 5.13.2 The Trade Desk Main Business 5.13.3 The Trade Desk Programmatic Marketing/Advertising Products, Services and Solutions 5.13.4 The Trade Desk Programmatic Marketing/Advertising Revenue (US$ Million) & (2016-2021) 5.13.5 The Trade Desk Recent Developments 5.14 Flashtalking 5.14.1 Flashtalking Profile 5.14.2 Flashtalking Main Business 5.14.3 Flashtalking Programmatic Marketing/Advertising Products, Services and Solutions 5.14.4 Flashtalking Programmatic Marketing/Advertising Revenue (US$ Million) & (2016-2021) 5.14.5 Flashtalking Recent Developments 6 North America 6.1 North America Programmatic Marketing/Advertising Market Size by Country (2016-2027) 6.2 United States 6.3 Canada 7 Europe 7.1 Europe Programmatic Marketing/Advertising Market Size by Country (2016-2027) 7.2 Germany 7.3 France 7.4 U.K. 7.5 Italy 7.6 Russia 7.7 Nordic 7.8 Rest of Europe 8 Asia-Pacific 8.1 Asia-Pacific Programmatic Marketing/Advertising Market Size by Region (2016-2027) 8.2 China 8.3 Japan 8.4 South Korea 8.5 Southeast Asia 8.6 India 8.7 Australia 8.8 Rest of Asia-Pacific 9 Latin America 9.1 Latin America Programmatic Marketing/Advertising Market Size by Country (2016-2027) 9.2 Mexico 9.3 Brazil 9.4 Rest of Latin America 10 Middle East & Africa 10.1 Middle East & Africa Programmatic Marketing/Advertising Market Size by Country (2016-2027) 10.2 Turkey 10.3 Saudi Arabia 10.4 UAE 10.5 Rest of Middle East & Africa 11 Programmatic Marketing/Advertising Market Dynamics 11.1 Programmatic Marketing/Advertising Industry Trends 11.2 Programmatic Marketing/Advertising Market Drivers 11.3 Programmatic Marketing/Advertising Market Challenges 11.4 Programmatic Marketing/Advertising Market Restraints 12 Research Finding /Conclusion 13 Methodology and Data Source 13.1 Methodology/Research Approach 13.1.1 Research Programs/Design 13.1.2 Market Size Estimation 13.1.3 Market Breakdown and Data Triangulation 13.2 Data Source 13.2.1 Secondary Sources 13.2.2 Primary Sources 13.3 Disclaimer 13.4 Author List

List of Tables Table 1. Global Market Programmatic Marketing/Advertising Market Size (US$ Million) Comparison by Region 2016 VS 2021 VS 2027 Table 2. Global Programmatic Marketing/Advertising Market Size by Region (2016-2021) & (US$ Million) Table 3. Global Programmatic Marketing/Advertising Market Size Share by Region (2016-2021) Table 4. Global Programmatic Marketing/Advertising Forecasted Market Size by Region (2022-2027) & (US$ Million) Table 5. Global Programmatic Marketing/Advertising Forecasted Market Size Share by Region (2022-2027) Table 6. Global Programmatic Marketing/Advertising Market Size (US$ Million) by Type: 2016 VS 2021 VS 2027 Table 7. Global Programmatic Marketing/Advertising Market Size by Type (2016-2021) & (US$ Million) Table 8. Global Programmatic Marketing/Advertising Revenue Market Share by Type (2016-2021) Table 9. Global Programmatic Marketing/Advertising Forecasted Market Size by Type (2022-2027) & (US$ Million) Table 10. Global Programmatic Marketing/Advertising Revenue Market Share by Type (2022-2027) Table 11. Global Programmatic Marketing/Advertising Market Size (US$ Million) by Application: 2016 VS 2021 VS 2027 Table 12. Global Programmatic Marketing/Advertising Market Size by Application (2016-2021) & (US$ Million) Table 13. Global Programmatic Marketing/Advertising Revenue Market Share by Application (2016-2021) Table 14. Global Programmatic Marketing/Advertising Forecasted Market Size by Application (2022-2027) & (US$ Million) Table 15. Global Programmatic Marketing/Advertising Revenue Market Share by Application (2022-2027) Table 16. Global Programmatic Marketing/Advertising Revenue (US$ Million) by Players (2016-2021) Table 17. Global Programmatic Marketing/Advertising Revenue Market Share by Players (2016-2021) Table 18. Global Top Manufacturers Market Share by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Programmatic Marketing/Advertising as of 2020) Table 19. Date of Key Manufacturers Enter into Programmatic Marketing/Advertising Market Table 20. Global Programmatic Marketing/Advertising Top Players Headquarters and Area Served Table 21. Programmatic Marketing/Advertising Product Solution and Service Table 22. Global Programmatic Marketing/Advertising Players Market Concentration Ratio (CR5 and HHI) Table 23. Mergers & Acquisitions, Expansion Plans Table 24. FACEBOOK BUSINESS Basic Information List Table 25. FACEBOOK BUSINESS Description and Business Overview Table 26. FACEBOOK BUSINESS Programmatic Marketing/Advertising Products, Services and Solutions Table 27. Revenue (US$ Million) in Programmatic Marketing/Advertising Business of FACEBOOK BUSINESS (2016-2021) Table 28. FACEBOOK BUSINESS Recent Developments Table 29. ADWORDS Basic Information List Table 30. ADWORDS Description and Business Overview Table 31. ADWORDS Programmatic Marketing/Advertising Products, Services and Solutions Table 32. Revenue (US$ Million) in Programmatic Marketing/Advertising Business of ADWORDS (2016-2021) Table 33. ADWORDS Recent Developments Table 34. WORDSTREAM Basic Information List Table 35. WORDSTREAM Description and Business Overview Table 36. WORDSTREAM Programmatic Marketing/Advertising Products, Services and Solutions Table 37. Revenue (US$ Million) in Programmatic Marketing/Advertising Business of WORDSTREAM (2016-2021) Table 38. WORDSTREAM Recent Developments Table 39. SIZMEK Basic Information List Table 40. SIZMEK Description and Business Overview Table 41. SIZMEK Programmatic Marketing/Advertising Products, Services and Solutions Table 42. Revenue (US$ Million) in Programmatic Marketing/Advertising Business of SIZMEK (2016-2021) Table 43. SIZMEK Recent Developments Table 44. MARIN SOFTWARE Basic Information List Table 45. MARIN SOFTWARE Description and Business Overview Table 46. MARIN SOFTWARE Programmatic Marketing/Advertising Products, Services and Solutions Table 47. Revenue (US$ Million) in Programmatic Marketing/Advertising Business of MARIN SOFTWARE (2016-2021) Table 48. MARIN SOFTWARE Recent Developments Table 49. DATAXU Basic Information List Table 50. DATAXU Description and Business Overview Table 51. DATAXU Programmatic Marketing/Advertising Products, Services and Solutions Table 52. Revenue (US$ Million) in Programmatic Marketing/Advertising Business of DATAXU (2016-2021) Table 53. DATAXU Recent Developments Table 54. Yahoo Gemini Basic Information List Table 55. Yahoo Gemini Description and Business Overview Table 56. Yahoo Gemini Programmatic Marketing/Advertising Products, Services and Solutions Table 57. Revenue (US$ Million) in Programmatic Marketing/Advertising Business of Yahoo Gemini (2016-2021) Table 58. Yahoo Gemini Recent Developments Table 59. MediaMath Basic Information List Table 60. MediaMath Description and Business Overview Table 61. MediaMath Programmatic Marketing/Advertising Products, Services and Solutions Table 62. Revenue (US$ Million) in Programmatic Marketing/Advertising Business of MediaMath (2016-2021) Table 63. MediaMath Recent Developments Table 64. Adobe Media Optimizer Basic Information List Table 65. Adobe Media Optimizer Description and Business Overview Table 66. Adobe Media Optimizer Programmatic Marketing/Advertising Products, Services and Solutions Table 67. Revenue (US$ Million) in Programmatic Marketing/Advertising Business of Adobe Media Optimizer (2016-2021) Table 68. Adobe Media Optimizer Recent Developments Table 69. Quantcast Advertise Basic Information List Table 70. Quantcast Advertise Description and Business Overview Table 71. Quantcast Advertise Programmatic Marketing/Advertising Products, Services and Solutions Table 72. Revenue (US$ Million) in Programmatic Marketing/Advertising Business of Quantcast Advertise (2016-2021) Table 73. Quantcast Advertise Recent Developments Table 74. Choozle Basic Information List Table 75. Choozle Description and Business Overview Table 76. Choozle Programmatic Marketing/Advertising Products, Services and Solutions Table 77. Revenue (US$ Million) in Programmatic Marketing/Advertising Business of Choozle (2016-2021) Table 78. Choozle Recent Developments Table 79. Acquisio Basic Information List Table 80. Acquisio Description and Business Overview Table 81. Acquisio Programmatic Marketing/Advertising Products, Services and Solutions Table 82. Revenue (US$ Million) in Programmatic Marketing/Advertising Business of Acquisio (2016-2021) Table 83. Acquisio Recent Developments Table 84. The Trade Desk Basic Information List Table 85. The Trade Desk Description and Business Overview Table 86. The Trade Desk Programmatic Marketing/Advertising Products, Services and Solutions Table 87. Revenue (US$ Million) in Programmatic Marketing/Advertising Business of The Trade Desk (2016-2021) Table 88. The Trade Desk Recent Developments Table 89. Flashtalking Basic Information List Table 90. Flashtalking Description and Business Overview Table 91. Flashtalking Programmatic Marketing/Advertising Products, Services and Solutions Table 92. Revenue (US$ Million) in Programmatic Marketing/Advertising Business of Flashtalking (2016-2021) Table 93. Flashtalking Recent Developments Table 94. North America Programmatic Marketing/Advertising Market Size by Country (2016-2021) & (US$ Million) Table 95. North America Programmatic Marketing/Advertising Market Size by Country (2022-2027) & (US$ Million) Table 96. Europe Programmatic Marketing/Advertising Market Size by Country (2016-2021) & (US$ Million) Table 97. Europe Programmatic Marketing/Advertising Market Size by Country (2022-2027) & (US$ Million) Table 98. Asia-Pacific Programmatic Marketing/Advertising Market Size by Region (2016-2021) & (US$ Million) Table 99. Asia-Pacific Programmatic Marketing/Advertising Market Size by Region (2022-2027) & (US$ Million) Table 100. Asia-Pacific Programmatic Marketing/Advertising Market Share by Region (2016-2021) Table 101. Asia-Pacific Programmatic Marketing/Advertising Market Share by Region (2022-2027) Table 102. Latin America Programmatic Marketing/Advertising Market Size by Country (2016-2021) & (US$ Million) Table 103. Latin America Programmatic Marketing/Advertising Market Size by Country (2022-2027) & (US$ Million) Table 104. Middle East & Africa Programmatic Marketing/Advertising Market Size by Players (2016-2021) & (US$ Million) Table 105. Middle East & Africa Programmatic Marketing/Advertising Market Size by Country (2022-2027) & (US$ Million) Table 106. Programmatic Marketing/Advertising Market Trends Table 107. Programmatic Marketing/Advertising Market Drivers Table 108. Programmatic Marketing/Advertising Market Challenges Table 109. Programmatic Marketing/Advertising Market Restraints Table 110. Research Programs/Design for This Report Table 111. Key Data Information from Secondary Sources Table 112. Key Data Information from Primary Sources List of Figures Figure 1. Global Programmatic Marketing/Advertising Market Size Year-over-Year 2016-2027 & (US$ Million) Figure 2. Global Programmatic Marketing/Advertising Market Size (US$ Million), 2016 VS 2021 VS 2027 Figure 3. Global Programmatic Marketing/Advertising Market Share by Regions: 2021 VS 2027 Figure 4. Global Programmatic Marketing/Advertising Forecasted Market Size Share by Region (2022-2027) Figure 5. North America Programmatic Marketing/Advertising Market Size (US$ Million) Growth Rate (2016-2027) Figure 6. Europe Programmatic Marketing/Advertising Market Size (US$ Million) and Growth Rate (2016-2027) Figure 7. Asia-Pacific Programmatic Marketing/Advertising Market Size (US$ Million) and Growth Rate (2016-2027) Figure 8. Latin America Programmatic Marketing/Advertising Market Size (US$ Million) and Growth Rate (2016-2027) Figure 9. Middle East & Africa Programmatic Marketing/Advertising Market Size (US$ Million) and Growth Rate (2016-2027) Figure 10. Global Programmatic Marketing/Advertising Market Size Share by Type in 2021 & 2027 Figure 11. Cloud based Market Size (US$ Million) YoY Growth (2016-2027) Figure 12. On Premise Market Size (US$ Million) YoY Growth (2016-2027) Figure 13. Global Programmatic Marketing/Advertising Market Size Share by Application in 2021 & 2027 Figure 14. Retail Market Size (US$ Million) YoY Growth (2016-2027) Figure 15. Recreation Market Size (US$ Million) YoY Growth (2016-2027) Figure 16. Banking Market Size (US$ Million) YoY Growth (2016-2027) Figure 17. Transportation Market Size (US$ Million) YoY Growth (2016-2027) Figure 18. Other Market Size (US$ Million) YoY Growth (2016-2027) Figure 19. Programmatic Marketing/Advertising Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2016 VS 2020 Figure 20. Global Top 5 and Top 10 Players Programmatic Marketing/Advertising Market Share in 2020 Figure 21. North America Programmatic Marketing/Advertising Market Share by Country (2016-2027) Figure 22. United States Programmatic Marketing/Advertising Market Size (2016-2027) & (US$ Million) Figure 23. Canada Programmatic Marketing/Advertising Market Size (2016-2027) & (US$ Million) Figure 24. Germany Programmatic Marketing/Advertising Market Size (2016-2027) & (US$ Million) Figure 25. France Programmatic Marketing/Advertising Market Size (2016-2027) & (US$ Million) Figure 26. U.K. Programmatic Marketing/Advertising Market Size (2016-2027) & (US$ Million) Figure 27. Italy Programmatic Marketing/Advertising Market Size (2016-2027) & (US$ Million) Figure 28. Russia Programmatic Marketing/Advertising Market Size (2016-2027) & (US$ Million) Figure 29. Nordic Programmatic Marketing/Advertising Market Size (2016-2027) & (US$ Million) Figure 30. Rest of Europe Programmatic Marketing/Advertising Market Size (2016-2027) & (US$ Million) Figure 31. Asia-Pacific Programmatic Marketing/Advertising Market Share by Region (2016-2027) Figure 32. China Programmatic Marketing/Advertising Market Size (2016-2027) & (US$ Million) Figure 33. Japan Programmatic Marketing/Advertising Market Size (2016-2027) & (US$ Million) Figure 34. South Korea Programmatic Marketing/Advertising Market Size (2016-2027) & (US$ Million) Figure 35. Southeast Asia Programmatic Marketing/Advertising Market Size (2016-2027) & (US$ Million) Figure 36. India Programmatic Marketing/Advertising Market Size (2016-2027) & (US$ Million) Figure 37. Australia Programmatic Marketing/Advertising Market Size (2016-2027) & (US$ Million) Figure 38. Rest of Asia-Pacific Programmatic Marketing/Advertising Market Size (2016-2027) & (US$ Million) Figure 39. Latin America Programmatic Marketing/Advertising Market Share by Country (2016-2027) Figure 40. Mexico Programmatic Marketing/Advertising Market Size (2016-2027) & (US$ Million) Figure 41. Brazil Programmatic Marketing/Advertising Market Size (2016-2027) & (US$ Million) Figure 42. Rest of Latin America Programmatic Marketing/Advertising Market Size (2016-2027) & (US$ Million) Figure 43. Middle East & Africa Programmatic Marketing/Advertising Market Share by Country (2016-2027) Figure 44. Turkey Programmatic Marketing/Advertising Market Size (2016-2027) & (US$ Million) Figure 45. Saudi Arabia Programmatic Marketing/Advertising Market Size (2016-2027) & (US$ Million) Figure 46. UAE Programmatic Marketing/Advertising Market Size (2016-2027) & (US$ Million) Figure 47. Rest of Middle East & Africa Programmatic Marketing/Advertising Market Size (2016-2027) & (US$ Million) Figure 48. Bottom-up and Top-down Approaches for This Report Figure 49. Data Triangulation

FACEBOOK BUSINESS ADWORDS WORDSTREAM SIZMEK MARIN SOFTWARE DATAXU Yahoo Gemini MediaMath Adobe Media Optimizer Quantcast Advertise Choozle Acquisio The Trade Desk Flashtalking