1 Market Overview of TV Ad-spending 1.1 TV Ad-spending Market Overview 1.1.1 TV Ad-spending Product Scope 1.1.2 TV Ad-spending Market Status and Outlook 1.2 Global TV Ad-spending Market Size Overview by Region 2016 VS 2021VS 2027 1.3 Global TV Ad-spending Market Size by Region (2016-2027) 1.4 Global TV Ad-spending Historic Market Size by Region (2016-2021) 1.5 Global TV Ad-spending Market Size Forecast by Region (2022-2027) 1.6 Key Regions, TV Ad-spending Market Size (2016-2027) 1.6.1 North America TV Ad-spending Market Size (2016-2027) 1.6.2 Europe TV Ad-spending Market Size (2016-2027) 1.6.3 Asia-Pacific TV Ad-spending Market Size (2016-2027) 1.6.4 Latin America TV Ad-spending Market Size (2016-2027) 1.6.5 Middle East & Africa TV Ad-spending Market Size (2016-2027) 2 TV Ad-spending Market Overview by Type 2.1 Global TV Ad-spending Market Size by Type: 2016 VS 2021 VS 2027 2.2 Global TV Ad-spending Historic Market Size by Type (2016-2021) 2.3 Global TV Ad-spending Forecasted Market Size by Type (2022-2027) 2.4 Linear Tv 2.5 Streaming Television 2.6 PC 2.7 Smartphone 2.8 Tablet 3 TV Ad-spending Market Overview by Application 3.1 Global TV Ad-spending Market Size by Application: 2016 VS 2021 VS 2027 3.2 Global TV Ad-spending Historic Market Size by Application (2016-2021) 3.3 Global TV Ad-spending Forecasted Market Size by Application (2022-2027) 3.4 Retail 3.5 Automobile 3.6 Financial Services 3.7 Telecom 3.8 Electronics 3.9 Travel 3.10 Media and Entertainment 3.11 Healthcare 4 TV Ad-spending Competition Analysis by Players 4.1 Global TV Ad-spending Market Size by Players (2016-2021) 4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in TV Ad-spending as of 2020) 4.3 Date of Key Players Enter into TV Ad-spending Market 4.4 Global Top Players TV Ad-spending Headquarters and Area Served 4.5 Key Players TV Ad-spending Product Solution and Service 4.6 Competitive Status 4.6.1 TV Ad-spending Market Concentration Rate 4.6.2 Mergers & Acquisitions, Expansion Plans 5 Company (Top Players) Profiles and Key Data 5.1 American Express 5.1.1 American Express Profile 5.1.2 American Express Main Business 5.1.3 American Express TV Ad-spending Products, Services and Solutions 5.1.4 American Express TV Ad-spending Revenue (US$ Million) & (2016-2021) 5.1.5 American Express Recent Developments 5.2 Comcast 5.2.1 Comcast Profile 5.2.2 Comcast Main Business 5.2.3 Comcast TV Ad-spending Products, Services and Solutions 5.2.4 Comcast TV Ad-spending Revenue (US$ Million) & (2016-2021) 5.2.5 Comcast Recent Developments 5.3 Ford 5.5.1 Ford Profile 5.3.2 Ford Main Business 5.3.3 Ford TV Ad-spending Products, Services and Solutions 5.3.4 Ford TV Ad-spending Revenue (US$ Million) & (2016-2021) 5.3.5 P&G Recent Developments 5.4 P&G 5.4.1 P&G Profile 5.4.2 P&G Main Business 5.4.3 P&G TV Ad-spending Products, Services and Solutions 5.4.4 P&G TV Ad-spending Revenue (US$ Million) & (2016-2021) 5.4.5 P&G Recent Developments 5.5 Pfizer 5.5.1 Pfizer Profile 5.5.2 Pfizer Main Business 5.5.3 Pfizer TV Ad-spending Products, Services and Solutions 5.5.4 Pfizer TV Ad-spending Revenue (US$ Million) & (2016-2021) 5.5.5 Pfizer Recent Developments 5.6 Verizon Communications 5.6.1 Verizon Communications Profile 5.6.2 Verizon Communications Main Business 5.6.3 Verizon Communications TV Ad-spending Products, Services and Solutions 5.6.4 Verizon Communications TV Ad-spending Revenue (US$ Million) & (2016-2021) 5.6.5 Verizon Communications Recent Developments 5.7 AT&T 5.7.1 AT&T Profile 5.7.2 AT&T Main Business 5.7.3 AT&T TV Ad-spending Products, Services and Solutions 5.7.4 AT&T TV Ad-spending Revenue (US$ Million) & (2016-2021) 5.7.5 AT&T Recent Developments 5.8 Chrysler 5.8.1 Chrysler Profile 5.8.2 Chrysler Main Business 5.8.3 Chrysler TV Ad-spending Products, Services and Solutions 5.8.4 Chrysler TV Ad-spending Revenue (US$ Million) & (2016-2021) 5.8.5 Chrysler Recent Developments 5.9 General Motors 5.9.1 General Motors Profile 5.9.2 General Motors Main Business 5.9.3 General Motors TV Ad-spending Products, Services and Solutions 5.9.4 General Motors TV Ad-spending Revenue (US$ Million) & (2016-2021) 5.9.5 General Motors Recent Developments 5.10 Johnson & Johnson 5.10.1 Johnson & Johnson Profile 5.10.2 Johnson & Johnson Main Business 5.10.3 Johnson & Johnson TV Ad-spending Products, Services and Solutions 5.10.4 Johnson & Johnson TV Ad-spending Revenue (US$ Million) & (2016-2021) 5.10.5 Johnson & Johnson Recent Developments 5.11 JP Morgan Chase 5.11.1 JP Morgan Chase Profile 5.11.2 JP Morgan Chase Main Business 5.11.3 JP Morgan Chase TV Ad-spending Products, Services and Solutions 5.11.4 JP Morgan Chase TV Ad-spending Revenue (US$ Million) & (2016-2021) 5.11.5 JP Morgan Chase Recent Developments 5.12 L’Oreal 5.12.1 L’Oreal Profile 5.12.2 L’Oreal Main Business 5.12.3 L’Oreal TV Ad-spending Products, Services and Solutions 5.12.4 L’Oreal TV Ad-spending Revenue (US$ Million) & (2016-2021) 5.12.5 L’Oreal Recent Developments 5.13 Nissan 5.13.1 Nissan Profile 5.13.2 Nissan Main Business 5.13.3 Nissan TV Ad-spending Products, Services and Solutions 5.13.4 Nissan TV Ad-spending Revenue (US$ Million) & (2016-2021) 5.13.5 Nissan Recent Developments 5.14 Time Warner 5.14.1 Time Warner Profile 5.14.2 Time Warner Main Business 5.14.3 Time Warner TV Ad-spending Products, Services and Solutions 5.14.4 Time Warner TV Ad-spending Revenue (US$ Million) & (2016-2021) 5.14.5 Time Warner Recent Developments 5.15 Toyota 5.15.1 Toyota Profile 5.15.2 Toyota Main Business 5.15.3 Toyota TV Ad-spending Products, Services and Solutions 5.15.4 Toyota TV Ad-spending Revenue (US$ Million) & (2016-2021) 5.15.5 Toyota Recent Developments 5.16 Walt Disney 5.16.1 Walt Disney Profile 5.16.2 Walt Disney Main Business 5.16.3 Walt Disney TV Ad-spending Products, Services and Solutions 5.16.4 Walt Disney TV Ad-spending Revenue (US$ Million) & (2016-2021) 5.16.5 Walt Disney Recent Developments 6 North America 6.1 North America TV Ad-spending Market Size by Country (2016-2027) 6.2 United States 6.3 Canada 7 Europe 7.1 Europe TV Ad-spending Market Size by Country (2016-2027) 7.2 Germany 7.3 France 7.4 U.K. 7.5 Italy 7.6 Russia 7.7 Nordic 7.8 Rest of Europe 8 Asia-Pacific 8.1 Asia-Pacific TV Ad-spending Market Size by Region (2016-2027) 8.2 China 8.3 Japan 8.4 South Korea 8.5 Southeast Asia 8.6 India 8.7 Australia 8.8 Rest of Asia-Pacific 9 Latin America 9.1 Latin America TV Ad-spending Market Size by Country (2016-2027) 9.2 Mexico 9.3 Brazil 9.4 Rest of Latin America 10 Middle East & Africa 10.1 Middle East & Africa TV Ad-spending Market Size by Country (2016-2027) 10.2 Turkey 10.3 Saudi Arabia 10.4 UAE 10.5 Rest of Middle East & Africa 11 TV Ad-spending Market Dynamics 11.1 TV Ad-spending Industry Trends 11.2 TV Ad-spending Market Drivers 11.3 TV Ad-spending Market Challenges 11.4 TV Ad-spending Market Restraints 12 Research Finding /Conclusion 13 Methodology and Data Source 13.1 Methodology/Research Approach 13.1.1 Research Programs/Design 13.1.2 Market Size Estimation 13.1.3 Market Breakdown and Data Triangulation 13.2 Data Source 13.2.1 Secondary Sources 13.2.2 Primary Sources 13.3 Disclaimer 13.4 Author List

List of Tables Table 1. Global Market TV Ad-spending Market Size (US$ Million) Comparison by Region 2016 VS 2021 VS 2027 Table 2. Global TV Ad-spending Market Size by Region (2016-2021) & (US$ Million) Table 3. Global TV Ad-spending Market Size Share by Region (2016-2021) Table 4. Global TV Ad-spending Forecasted Market Size by Region (2022-2027) & (US$ Million) Table 5. Global TV Ad-spending Forecasted Market Size Share by Region (2022-2027) Table 6. Global TV Ad-spending Market Size (US$ Million) by Type: 2016 VS 2021 VS 2027 Table 7. Global TV Ad-spending Market Size by Type (2016-2021) & (US$ Million) Table 8. Global TV Ad-spending Revenue Market Share by Type (2016-2021) Table 9. Global TV Ad-spending Forecasted Market Size by Type (2022-2027) & (US$ Million) Table 10. Global TV Ad-spending Revenue Market Share by Type (2022-2027) Table 11. Global TV Ad-spending Market Size (US$ Million) by Application: 2016 VS 2021 VS 2027 Table 12. Global TV Ad-spending Market Size by Application (2016-2021) & (US$ Million) Table 13. Global TV Ad-spending Revenue Market Share by Application (2016-2021) Table 14. Global TV Ad-spending Forecasted Market Size by Application (2022-2027) & (US$ Million) Table 15. Global TV Ad-spending Revenue Market Share by Application (2022-2027) Table 16. Global TV Ad-spending Revenue (US$ Million) by Players (2016-2021) Table 17. Global TV Ad-spending Revenue Market Share by Players (2016-2021) Table 18. Global Top Manufacturers Market Share by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in TV Ad-spending as of 2020) Table 19. Date of Key Manufacturers Enter into TV Ad-spending Market Table 20. Global TV Ad-spending Top Players Headquarters and Area Served Table 21. TV Ad-spending Product Solution and Service Table 22. Global TV Ad-spending Players Market Concentration Ratio (CR5 and HHI) Table 23. Mergers & Acquisitions, Expansion Plans Table 24. American Express Basic Information List Table 25. American Express Description and Business Overview Table 26. American Express TV Ad-spending Products, Services and Solutions Table 27. Revenue (US$ Million) in TV Ad-spending Business of American Express (2016-2021) Table 28. American Express Recent Developments Table 29. Comcast Basic Information List Table 30. Comcast Description and Business Overview Table 31. Comcast TV Ad-spending Products, Services and Solutions Table 32. Revenue (US$ Million) in TV Ad-spending Business of Comcast (2016-2021) Table 33. Comcast Recent Developments Table 34. Ford Basic Information List Table 35. Ford Description and Business Overview Table 36. Ford TV Ad-spending Products, Services and Solutions Table 37. Revenue (US$ Million) in TV Ad-spending Business of Ford (2016-2021) Table 38. Ford Recent Developments Table 39. P&G Basic Information List Table 40. P&G Description and Business Overview Table 41. P&G TV Ad-spending Products, Services and Solutions Table 42. Revenue (US$ Million) in TV Ad-spending Business of P&G (2016-2021) Table 43. P&G Recent Developments Table 44. Pfizer Basic Information List Table 45. Pfizer Description and Business Overview Table 46. Pfizer TV Ad-spending Products, Services and Solutions Table 47. Revenue (US$ Million) in TV Ad-spending Business of Pfizer (2016-2021) Table 48. Pfizer Recent Developments Table 49. Verizon Communications Basic Information List Table 50. Verizon Communications Description and Business Overview Table 51. Verizon Communications TV Ad-spending Products, Services and Solutions Table 52. Revenue (US$ Million) in TV Ad-spending Business of Verizon Communications (2016-2021) Table 53. Verizon Communications Recent Developments Table 54. AT&T Basic Information List Table 55. AT&T Description and Business Overview Table 56. AT&T TV Ad-spending Products, Services and Solutions Table 57. Revenue (US$ Million) in TV Ad-spending Business of AT&T (2016-2021) Table 58. AT&T Recent Developments Table 59. Chrysler Basic Information List Table 60. Chrysler Description and Business Overview Table 61. Chrysler TV Ad-spending Products, Services and Solutions Table 62. Revenue (US$ Million) in TV Ad-spending Business of Chrysler (2016-2021) Table 63. Chrysler Recent Developments Table 64. General Motors Basic Information List Table 65. General Motors Description and Business Overview Table 66. General Motors TV Ad-spending Products, Services and Solutions Table 67. Revenue (US$ Million) in TV Ad-spending Business of General Motors (2016-2021) Table 68. General Motors Recent Developments Table 69. Johnson & Johnson Basic Information List Table 70. Johnson & Johnson Description and Business Overview Table 71. Johnson & Johnson TV Ad-spending Products, Services and Solutions Table 72. Revenue (US$ Million) in TV Ad-spending Business of Johnson & Johnson (2016-2021) Table 73. Johnson & Johnson Recent Developments Table 74. JP Morgan Chase Basic Information List Table 75. JP Morgan Chase Description and Business Overview Table 76. JP Morgan Chase TV Ad-spending Products, Services and Solutions Table 77. Revenue (US$ Million) in TV Ad-spending Business of JP Morgan Chase (2016-2021) Table 78. JP Morgan Chase Recent Developments Table 79. L’Oreal Basic Information List Table 80. L’Oreal Description and Business Overview Table 81. L’Oreal TV Ad-spending Products, Services and Solutions Table 82. Revenue (US$ Million) in TV Ad-spending Business of L’Oreal (2016-2021) Table 83. L’Oreal Recent Developments Table 84. Nissan Basic Information List Table 85. Nissan Description and Business Overview Table 86. Nissan TV Ad-spending Products, Services and Solutions Table 87. Revenue (US$ Million) in TV Ad-spending Business of Nissan (2016-2021) Table 88. Nissan Recent Developments Table 89. Time Warner Basic Information List Table 90. Time Warner Description and Business Overview Table 91. Time Warner TV Ad-spending Products, Services and Solutions Table 92. Revenue (US$ Million) in TV Ad-spending Business of Time Warner (2016-2021) Table 93. Time Warner Recent Developments Table 94. Toyota Basic Information List Table 95. Toyota Description and Business Overview Table 96. Toyota TV Ad-spending Products, Services and Solutions Table 97. Revenue (US$ Million) in TV Ad-spending Business of Toyota (2016-2021) Table 98. Toyota Recent Developments Table 99. Walt Disney Basic Information List Table 100. Walt Disney Description and Business Overview Table 101. Walt Disney TV Ad-spending Products, Services and Solutions Table 102. Revenue (US$ Million) in TV Ad-spending Business of Walt Disney (2016-2021) Table 103. Walt Disney Recent Developments Table 104. North America TV Ad-spending Market Size by Country (2016-2021) & (US$ Million) Table 105. North America TV Ad-spending Market Size by Country (2022-2027) & (US$ Million) Table 106. Europe TV Ad-spending Market Size by Country (2016-2021) & (US$ Million) Table 107. Europe TV Ad-spending Market Size by Country (2022-2027) & (US$ Million) Table 108. Asia-Pacific TV Ad-spending Market Size by Region (2016-2021) & (US$ Million) Table 109. Asia-Pacific TV Ad-spending Market Size by Region (2022-2027) & (US$ Million) Table 110. Asia-Pacific TV Ad-spending Market Share by Region (2016-2021) Table 111. Asia-Pacific TV Ad-spending Market Share by Region (2022-2027) Table 112. Latin America TV Ad-spending Market Size by Country (2016-2021) & (US$ Million) Table 113. Latin America TV Ad-spending Market Size by Country (2022-2027) & (US$ Million) Table 114. Middle East & Africa TV Ad-spending Market Size by Players (2016-2021) & (US$ Million) Table 115. Middle East & Africa TV Ad-spending Market Size by Country (2022-2027) & (US$ Million) Table 116. TV Ad-spending Market Trends Table 117. TV Ad-spending Market Drivers Table 118. TV Ad-spending Market Challenges Table 119. TV Ad-spending Market Restraints Table 120. Research Programs/Design for This Report Table 121. Key Data Information from Secondary Sources Table 122. Key Data Information from Primary Sources List of Figures Figure 1. Global TV Ad-spending Market Size Year-over-Year 2016-2027 & (US$ Million) Figure 2. Global TV Ad-spending Market Size (US$ Million), 2016 VS 2021 VS 2027 Figure 3. Global TV Ad-spending Market Share by Regions: 2021 VS 2027 Figure 4. Global TV Ad-spending Forecasted Market Size Share by Region (2022-2027) Figure 5. North America TV Ad-spending Market Size (US$ Million) Growth Rate (2016-2027) Figure 6. Europe TV Ad-spending Market Size (US$ Million) and Growth Rate (2016-2027) Figure 7. Asia-Pacific TV Ad-spending Market Size (US$ Million) and Growth Rate (2016-2027) Figure 8. Latin America TV Ad-spending Market Size (US$ Million) and Growth Rate (2016-2027) Figure 9. Middle East & Africa TV Ad-spending Market Size (US$ Million) and Growth Rate (2016-2027) Figure 10. Global TV Ad-spending Market Size Share by Type in 2021 & 2027 Figure 11. Linear Tv Market Size (US$ Million) YoY Growth (2016-2027) Figure 12. Streaming Television Market Size (US$ Million) YoY Growth (2016-2027) Figure 13. PC Market Size (US$ Million) YoY Growth (2016-2027) Figure 14. Smartphone Market Size (US$ Million) YoY Growth (2016-2027) Figure 15. Tablet Market Size (US$ Million) YoY Growth (2016-2027) Figure 16. Global TV Ad-spending Market Size Share by Application in 2021 & 2027 Figure 17. Retail Market Size (US$ Million) YoY Growth (2016-2027) Figure 18. Automobile Market Size (US$ Million) YoY Growth (2016-2027) Figure 19. Financial Services Market Size (US$ Million) YoY Growth (2016-2027) Figure 20. Telecom Market Size (US$ Million) YoY Growth (2016-2027) Figure 21. Electronics Market Size (US$ Million) YoY Growth (2016-2027) Figure 22. Travel Market Size (US$ Million) YoY Growth (2016-2027) Figure 23. TV Ad-spending Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2016 VS 2020 Figure 24. Global Top 5 and Top 10 Players TV Ad-spending Market Share in 2020 Figure 25. North America TV Ad-spending Market Share by Country (2016-2027) Figure 26. United States TV Ad-spending Market Size (2016-2027) & (US$ Million) Figure 27. Canada TV Ad-spending Market Size (2016-2027) & (US$ Million) Figure 28. Germany TV Ad-spending Market Size (2016-2027) & (US$ Million) Figure 29. France TV Ad-spending Market Size (2016-2027) & (US$ Million) Figure 30. U.K. TV Ad-spending Market Size (2016-2027) & (US$ Million) Figure 31. Italy TV Ad-spending Market Size (2016-2027) & (US$ Million) Figure 32. Russia TV Ad-spending Market Size (2016-2027) & (US$ Million) Figure 33. Nordic TV Ad-spending Market Size (2016-2027) & (US$ Million) Figure 34. Rest of Europe TV Ad-spending Market Size (2016-2027) & (US$ Million) Figure 35. Asia-Pacific TV Ad-spending Market Share by Region (2016-2027) Figure 36. China TV Ad-spending Market Size (2016-2027) & (US$ Million) Figure 37. Japan TV Ad-spending Market Size (2016-2027) & (US$ Million) Figure 38. South Korea TV Ad-spending Market Size (2016-2027) & (US$ Million) Figure 39. Southeast Asia TV Ad-spending Market Size (2016-2027) & (US$ Million) Figure 40. India TV Ad-spending Market Size (2016-2027) & (US$ Million) Figure 41. Australia TV Ad-spending Market Size (2016-2027) & (US$ Million) Figure 42. Rest of Asia-Pacific TV Ad-spending Market Size (2016-2027) & (US$ Million) Figure 43. Latin America TV Ad-spending Market Share by Country (2016-2027) Figure 44. Mexico TV Ad-spending Market Size (2016-2027) & (US$ Million) Figure 45. Brazil TV Ad-spending Market Size (2016-2027) & (US$ Million) Figure 46. Rest of Latin America TV Ad-spending Market Size (2016-2027) & (US$ Million) Figure 47. Middle East & Africa TV Ad-spending Market Share by Country (2016-2027) Figure 48. Turkey TV Ad-spending Market Size (2016-2027) & (US$ Million) Figure 49. Saudi Arabia TV Ad-spending Market Size (2016-2027) & (US$ Million) Figure 50. UAE TV Ad-spending Market Size (2016-2027) & (US$ Million) Figure 51. Rest of Middle East & Africa TV Ad-spending Market Size (2016-2027) & (US$ Million) Figure 52. Bottom-up and Top-down Approaches for This Report Figure 53. Data Triangulation

American Express Comcast Ford P&G Pfizer Verizon Communications AT&T Chrysler General Motors Johnson & Johnson JP Morgan Chase L’Oreal Nissan Time Warner Toyota Walt Disney