1 Market Overview of Real-Time Bidding (RTB) Technology 1.1 Real-Time Bidding (RTB) Technology Market Overview 1.1.1 Real-Time Bidding (RTB) Technology Product Scope 1.1.2 Real-Time Bidding (RTB) Technology Market Status and Outlook 1.2 Global Real-Time Bidding (RTB) Technology Market Size Overview by Region 2016 VS 2021VS 2027 1.3 Global Real-Time Bidding (RTB) Technology Market Size by Region (2016-2027) 1.4 Global Real-Time Bidding (RTB) Technology Historic Market Size by Region (2016-2021) 1.5 Global Real-Time Bidding (RTB) Technology Market Size Forecast by Region (2022-2027) 1.6 Key Regions, Real-Time Bidding (RTB) Technology Market Size (2016-2027) 1.6.1 North America Real-Time Bidding (RTB) Technology Market Size (2016-2027) 1.6.2 Europe Real-Time Bidding (RTB) Technology Market Size (2016-2027) 1.6.3 Asia-Pacific Real-Time Bidding (RTB) Technology Market Size (2016-2027) 1.6.4 Latin America Real-Time Bidding (RTB) Technology Market Size (2016-2027) 1.6.5 Middle East & Africa Real-Time Bidding (RTB) Technology Market Size (2016-2027) 2 Real-Time Bidding (RTB) Technology Market Overview 2.1 Global Real-Time Bidding (RTB) Technology Market Size : 2016 VS 2021 VS 2027 2.2 Global Real-Time Bidding (RTB) Technology Historic Market Size (2016-2021) 2.3 Global Real-Time Bidding (RTB) Technology Forecasted Market Size (2022-2027) 2.4 Open 2.5 Invited 3 Real-Time Bidding (RTB) Technology Market Overview 3.1 Global Real-Time Bidding (RTB) Technology Market Size : 2016 VS 2021 VS 2027 3.2 Global Real-Time Bidding (RTB) Technology Historic Market Size (2016-2021) 3.3 Global Real-Time Bidding (RTB) Technology Forecasted Market Size (2022-2027) 3.4 Media and Entertainment 3.5 Games 3.6 Retail and E-Commerce 3.7 Travel and Luxury 3.8 Mobile Apps 4 Real-Time Bidding (RTB) Technology Competition Analysis by Players 4.1 Global Real-Time Bidding (RTB) Technology Market Size by Players (2016-2021) 4.2 Global Top Players by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Real-Time Bidding (RTB) Technology as of 2020) 4.3 Date of Key Players Enter into Real-Time Bidding (RTB) Technology Market 4.4 Global Top Players Real-Time Bidding (RTB) Technology Headquarters and Area Served 4.5 Key Players Real-Time Bidding (RTB) Technology Product Solution and Service 4.6 Competitive Status 4.6.1 Real-Time Bidding (RTB) Technology Market Concentration Rate 4.6.2 Mergers & Acquisitions, Expansion Plans 5 Company (Top Players) Profiles and Key Data 5.1 Google 5.1.1 Google Profile 5.1.2 Google Main Business 5.1.3 Google Real-Time Bidding (RTB) Technology Products, Services and Solutions 5.1.4 Google Real-Time Bidding (RTB) Technology Revenue (US$ Million) & (2016-2021) 5.1.5 Google Recent Developments 5.2 WPP plc 5.2.1 WPP plc Profile 5.2.2 WPP plc Main Business 5.2.3 WPP plc Real-Time Bidding (RTB) Technology Products, Services and Solutions 5.2.4 WPP plc Real-Time Bidding (RTB) Technology Revenue (US$ Million) & (2016-2021) 5.2.5 WPP plc Recent Developments 5.3 Adobe 5.5.1 Adobe Profile 5.3.2 Adobe Main Business 5.3.3 Adobe Real-Time Bidding (RTB) Technology Products, Services and Solutions 5.3.4 Adobe Real-Time Bidding (RTB) Technology Revenue (US$ Million) & (2016-2021) 5.3.5 CRITEO ADVERTISING Recent Developments 5.4 CRITEO ADVERTISING 5.4.1 CRITEO ADVERTISING Profile 5.4.2 CRITEO ADVERTISING Main Business 5.4.3 CRITEO ADVERTISING Real-Time Bidding (RTB) Technology Products, Services and Solutions 5.4.4 CRITEO ADVERTISING Real-Time Bidding (RTB) Technology Revenue (US$ Million) & (2016-2021) 5.4.5 CRITEO ADVERTISING Recent Developments 5.5 Facebook 5.5.1 Facebook Profile 5.5.2 Facebook Main Business 5.5.3 Facebook Real-Time Bidding (RTB) Technology Products, Services and Solutions 5.5.4 Facebook Real-Time Bidding (RTB) Technology Revenue (US$ Million) & (2016-2021) 5.5.5 Facebook Recent Developments 5.6 PubMatic 5.6.1 PubMatic Profile 5.6.2 PubMatic Main Business 5.6.3 PubMatic Real-Time Bidding (RTB) Technology Products, Services and Solutions 5.6.4 PubMatic Real-Time Bidding (RTB) Technology Revenue (US$ Million) & (2016-2021) 5.6.5 PubMatic Recent Developments 5.7 Smaato 5.7.1 Smaato Profile 5.7.2 Smaato Main Business 5.7.3 Smaato Real-Time Bidding (RTB) Technology Products, Services and Solutions 5.7.4 Smaato Real-Time Bidding (RTB) Technology Revenue (US$ Million) & (2016-2021) 5.7.5 Smaato Recent Developments 5.8 Yandex 5.8.1 Yandex Profile 5.8.2 Yandex Main Business 5.8.3 Yandex Real-Time Bidding (RTB) Technology Products, Services and Solutions 5.8.4 Yandex Real-Time Bidding (RTB) Technology Revenue (US$ Million) & (2016-2021) 5.8.5 Yandex Recent Developments 5.9 Salesforce 5.9.1 Salesforce Profile 5.9.2 Salesforce Main Business 5.9.3 Salesforce Real-Time Bidding (RTB) Technology Products, Services and Solutions 5.9.4 Salesforce Real-Time Bidding (RTB) Technology Revenue (US$ Million) & (2016-2021) 5.9.5 Salesforce Recent Developments 5.10 Rubicon Project 5.10.1 Rubicon Project Profile 5.10.2 Rubicon Project Main Business 5.10.3 Rubicon Project Real-Time Bidding (RTB) Technology Products, Services and Solutions 5.10.4 Rubicon Project Real-Time Bidding (RTB) Technology Revenue (US$ Million) & (2016-2021) 5.10.5 Rubicon Project Recent Developments 6 North America 6.1 North America Real-Time Bidding (RTB) Technology Market Size by Country (2016-2027) 6.2 United States 6.3 Canada 7 Europe 7.1 Europe Real-Time Bidding (RTB) Technology Market Size by Country (2016-2027) 7.2 Germany 7.3 France 7.4 U.K. 7.5 Italy 7.6 Russia 7.7 Nordic 7.8 Rest of Europe 8 Asia-Pacific 8.1 Asia-Pacific Real-Time Bidding (RTB) Technology Market Size by Region (2016-2027) 8.2 China 8.3 Japan 8.4 South Korea 8.5 Southeast Asia 8.6 India 8.7 Australia 8.8 Rest of Asia-Pacific 9 Latin America 9.1 Latin America Real-Time Bidding (RTB) Technology Market Size by Country (2016-2027) 9.2 Mexico 9.3 Brazil 9.4 Rest of Latin America 10 Middle East & Africa 10.1 Middle East & Africa Real-Time Bidding (RTB) Technology Market Size by Country (2016-2027) 10.2 Turkey 10.3 Saudi Arabia 10.4 UAE 10.5 Rest of Middle East & Africa 11 Real-Time Bidding (RTB) Technology Market Dynamics 11.1 Real-Time Bidding (RTB) Technology Industry Trends 11.2 Real-Time Bidding (RTB) Technology Market Drivers 11.3 Real-Time Bidding (RTB) Technology Market Challenges 11.4 Real-Time Bidding (RTB) Technology Market Restraints 12 Research Finding /Conclusion 13 Methodology and Data Source 13.1 Methodology/Research Approach 13.1.1 Research Programs/Design 13.1.2 Market Size Estimation 13.1.3 Market Breakdown and Data Triangulation 13.2 Data Source 13.2.1 Secondary Sources 13.2.2 Primary Sources 13.3 Disclaimer 13.4 Author List

List of Tables Table 1. Global Market Real-Time Bidding (RTB) Technology Market Size (US$ Million) Comparison by Region 2016 VS 2021 VS 2027 Table 2. Global Real-Time Bidding (RTB) Technology Market Size by Region (2016-2021) & (US$ Million) Table 3. Global Real-Time Bidding (RTB) Technology Market Size Share by Region (2016-2021) Table 4. Global Real-Time Bidding (RTB) Technology Forecasted Market Size by Region (2022-2027) & (US$ Million) Table 5. Global Real-Time Bidding (RTB) Technology Forecasted Market Size Share by Region (2022-2027) Table 6. Global Real-Time Bidding (RTB) Technology Market Size (US$ Million) : 2016 VS 2021 VS 2027 Table 7. Global Real-Time Bidding (RTB) Technology Market Size (2016-2021) & (US$ Million) Table 8. Global Real-Time Bidding (RTB) Technology Revenue Market Share (2016-2021) Table 9. Global Real-Time Bidding (RTB) Technology Forecasted Market Size (2022-2027) & (US$ Million) Table 10. Global Real-Time Bidding (RTB) Technology Revenue Market Share (2022-2027) Table 11. Global Real-Time Bidding (RTB) Technology Market Size (US$ Million) : 2016 VS 2021 VS 2027 Table 12. Global Real-Time Bidding (RTB) Technology Market Size (2016-2021) & (US$ Million) Table 13. Global Real-Time Bidding (RTB) Technology Revenue Market Share (2016-2021) Table 14. Global Real-Time Bidding (RTB) Technology Forecasted Market Size (2022-2027) & (US$ Million) Table 15. Global Real-Time Bidding (RTB) Technology Revenue Market Share (2022-2027) Table 16. Global Real-Time Bidding (RTB) Technology Revenue (US$ Million) by Players (2016-2021) Table 17. Global Real-Time Bidding (RTB) Technology Revenue Market Share by Players (2016-2021) Table 18. Global Top Manufacturers Market Share by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Real-Time Bidding (RTB) Technology as of 2020) Table 19. Date of Key Manufacturers Enter into Real-Time Bidding (RTB) Technology Market Table 20. Global Real-Time Bidding (RTB) Technology Top Players Headquarters and Area Served Table 21. Real-Time Bidding (RTB) Technology Product Solution and Service Table 22. Global Real-Time Bidding (RTB) Technology Players Market Concentration Ratio (CR5 and HHI) Table 23. Mergers & Acquisitions, Expansion Plans Table 24. Google Basic Information List Table 25. Google Description and Business Overview Table 26. Google Real-Time Bidding (RTB) Technology Products, Services and Solutions Table 27. Revenue (US$ Million) in Real-Time Bidding (RTB) Technology Business of Google (2016-2021) Table 28. Google Recent Developments Table 29. WPP plc Basic Information List Table 30. WPP plc Description and Business Overview Table 31. WPP plc Real-Time Bidding (RTB) Technology Products, Services and Solutions Table 32. Revenue (US$ Million) in Real-Time Bidding (RTB) Technology Business of WPP plc (2016-2021) Table 33. WPP plc Recent Developments Table 34. Adobe Basic Information List Table 35. Adobe Description and Business Overview Table 36. Adobe Real-Time Bidding (RTB) Technology Products, Services and Solutions Table 37. Revenue (US$ Million) in Real-Time Bidding (RTB) Technology Business of Adobe (2016-2021) Table 38. Adobe Recent Developments Table 39. CRITEO ADVERTISING Basic Information List Table 40. CRITEO ADVERTISING Description and Business Overview Table 41. CRITEO ADVERTISING Real-Time Bidding (RTB) Technology Products, Services and Solutions Table 42. Revenue (US$ Million) in Real-Time Bidding (RTB) Technology Business of CRITEO ADVERTISING (2016-2021) Table 43. CRITEO ADVERTISING Recent Developments Table 44. Facebook Basic Information List Table 45. Facebook Description and Business Overview Table 46. Facebook Real-Time Bidding (RTB) Technology Products, Services and Solutions Table 47. Revenue (US$ Million) in Real-Time Bidding (RTB) Technology Business of Facebook (2016-2021) Table 48. Facebook Recent Developments Table 49. PubMatic Basic Information List Table 50. PubMatic Description and Business Overview Table 51. PubMatic Real-Time Bidding (RTB) Technology Products, Services and Solutions Table 52. Revenue (US$ Million) in Real-Time Bidding (RTB) Technology Business of PubMatic (2016-2021) Table 53. PubMatic Recent Developments Table 54. Smaato Basic Information List Table 55. Smaato Description and Business Overview Table 56. Smaato Real-Time Bidding (RTB) Technology Products, Services and Solutions Table 57. Revenue (US$ Million) in Real-Time Bidding (RTB) Technology Business of Smaato (2016-2021) Table 58. Smaato Recent Developments Table 59. Yandex Basic Information List Table 60. Yandex Description and Business Overview Table 61. Yandex Real-Time Bidding (RTB) Technology Products, Services and Solutions Table 62. Revenue (US$ Million) in Real-Time Bidding (RTB) Technology Business of Yandex (2016-2021) Table 63. Yandex Recent Developments Table 64. Salesforce Basic Information List Table 65. Salesforce Description and Business Overview Table 66. Salesforce Real-Time Bidding (RTB) Technology Products, Services and Solutions Table 67. Revenue (US$ Million) in Real-Time Bidding (RTB) Technology Business of Salesforce (2016-2021) Table 68. Salesforce Recent Developments Table 69. Rubicon Project Basic Information List Table 70. Rubicon Project Description and Business Overview Table 71. Rubicon Project Real-Time Bidding (RTB) Technology Products, Services and Solutions Table 72. Revenue (US$ Million) in Real-Time Bidding (RTB) Technology Business of Rubicon Project (2016-2021) Table 73. Rubicon Project Recent Developments Table 74. North America Real-Time Bidding (RTB) Technology Market Size by Country (2016-2021) & (US$ Million) Table 75. North America Real-Time Bidding (RTB) Technology Market Size by Country (2022-2027) & (US$ Million) Table 76. Europe Real-Time Bidding (RTB) Technology Market Size by Country (2016-2021) & (US$ Million) Table 77. Europe Real-Time Bidding (RTB) Technology Market Size by Country (2022-2027) & (US$ Million) Table 78. Asia-Pacific Real-Time Bidding (RTB) Technology Market Size by Region (2016-2021) & (US$ Million) Table 79. Asia-Pacific Real-Time Bidding (RTB) Technology Market Size by Region (2022-2027) & (US$ Million) Table 80. Asia-Pacific Real-Time Bidding (RTB) Technology Market Share by Region (2016-2021) Table 81. Asia-Pacific Real-Time Bidding (RTB) Technology Market Share by Region (2022-2027) Table 82. Latin America Real-Time Bidding (RTB) Technology Market Size by Country (2016-2021) & (US$ Million) Table 83. Latin America Real-Time Bidding (RTB) Technology Market Size by Country (2022-2027) & (US$ Million) Table 84. Middle East & Africa Real-Time Bidding (RTB) Technology Market Size by Players (2016-2021) & (US$ Million) Table 85. Middle East & Africa Real-Time Bidding (RTB) Technology Market Size by Country (2022-2027) & (US$ Million) Table 86. Real-Time Bidding (RTB) Technology Market Trends Table 87. Real-Time Bidding (RTB) Technology Market Drivers Table 88. Real-Time Bidding (RTB) Technology Market Challenges Table 89. Real-Time Bidding (RTB) Technology Market Restraints Table 90. Research Programs/Design for This Report Table 91. Key Data Information from Secondary Sources Table 92. Key Data Information from Primary Sources List of Figures Figure 1. Global Real-Time Bidding (RTB) Technology Market Size Year-over-Year 2016-2027 & (US$ Million) Figure 2. Global Real-Time Bidding (RTB) Technology Market Size (US$ Million), 2016 VS 2021 VS 2027 Figure 3. Global Real-Time Bidding (RTB) Technology Market Share by Regions: 2021 VS 2027 Figure 4. Global Real-Time Bidding (RTB) Technology Forecasted Market Size Share by Region (2022-2027) Figure 5. North America Real-Time Bidding (RTB) Technology Market Size (US$ Million) Growth Rate (2016-2027) Figure 6. Europe Real-Time Bidding (RTB) Technology Market Size (US$ Million) and Growth Rate (2016-2027) Figure 7. Asia-Pacific Real-Time Bidding (RTB) Technology Market Size (US$ Million) and Growth Rate (2016-2027) Figure 8. Latin America Real-Time Bidding (RTB) Technology Market Size (US$ Million) and Growth Rate (2016-2027) Figure 9. Middle East & Africa Real-Time Bidding (RTB) Technology Market Size (US$ Million) and Growth Rate (2016-2027) Figure 10. Global Real-Time Bidding (RTB) Technology Market Size Share in 2021 & 2027 Figure 11. Open Market Size (US$ Million) YoY Growth (2016-2027) Figure 12. Invited Market Size (US$ Million) YoY Growth (2016-2027) Figure 13. Global Real-Time Bidding (RTB) Technology Market Size Share in 2021 & 2027 Figure 14. Media and Entertainment Market Size (US$ Million) YoY Growth (2016-2027) Figure 15. Games Market Size (US$ Million) YoY Growth (2016-2027) Figure 16. Retail and E-Commerce Market Size (US$ Million) YoY Growth (2016-2027) Figure 17. Travel and Luxury Market Size (US$ Million) YoY Growth (2016-2027) Figure 18. Mobile Apps Market Size (US$ Million) YoY Growth (2016-2027) Figure 19. Real-Time Bidding (RTB) Technology Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2016 VS 2020 Figure 20. Global Top 5 and Top 10 Players Real-Time Bidding (RTB) Technology Market Share in 2020 Figure 21. North America Real-Time Bidding (RTB) Technology Market Share by Country (2016-2027) Figure 22. United States Real-Time Bidding (RTB) Technology Market Size (2016-2027) & (US$ Million) Figure 23. Canada Real-Time Bidding (RTB) Technology Market Size (2016-2027) & (US$ Million) Figure 24. Germany Real-Time Bidding (RTB) Technology Market Size (2016-2027) & (US$ Million) Figure 25. France Real-Time Bidding (RTB) Technology Market Size (2016-2027) & (US$ Million) Figure 26. U.K. Real-Time Bidding (RTB) Technology Market Size (2016-2027) & (US$ Million) Figure 27. Italy Real-Time Bidding (RTB) Technology Market Size (2016-2027) & (US$ Million) Figure 28. Russia Real-Time Bidding (RTB) Technology Market Size (2016-2027) & (US$ Million) Figure 29. Nordic Real-Time Bidding (RTB) Technology Market Size (2016-2027) & (US$ Million) Figure 30. Rest of Europe Real-Time Bidding (RTB) Technology Market Size (2016-2027) & (US$ Million) Figure 31. Asia-Pacific Real-Time Bidding (RTB) Technology Market Share by Region (2016-2027) Figure 32. China Real-Time Bidding (RTB) Technology Market Size (2016-2027) & (US$ Million) Figure 33. Japan Real-Time Bidding (RTB) Technology Market Size (2016-2027) & (US$ Million) Figure 34. South Korea Real-Time Bidding (RTB) Technology Market Size (2016-2027) & (US$ Million) Figure 35. Southeast Asia Real-Time Bidding (RTB) Technology Market Size (2016-2027) & (US$ Million) Figure 36. India Real-Time Bidding (RTB) Technology Market Size (2016-2027) & (US$ Million) Figure 37. Australia Real-Time Bidding (RTB) Technology Market Size (2016-2027) & (US$ Million) Figure 38. Rest of Asia-Pacific Real-Time Bidding (RTB) Technology Market Size (2016-2027) & (US$ Million) Figure 39. Latin America Real-Time Bidding (RTB) Technology Market Share by Country (2016-2027) Figure 40. Mexico Real-Time Bidding (RTB) Technology Market Size (2016-2027) & (US$ Million) Figure 41. Brazil Real-Time Bidding (RTB) Technology Market Size (2016-2027) & (US$ Million) Figure 42. Rest of Latin America Real-Time Bidding (RTB) Technology Market Size (2016-2027) & (US$ Million) Figure 43. Middle East & Africa Real-Time Bidding (RTB) Technology Market Share by Country (2016-2027) Figure 44. Turkey Real-Time Bidding (RTB) Technology Market Size (2016-2027) & (US$ Million) Figure 45. Saudi Arabia Real-Time Bidding (RTB) Technology Market Size (2016-2027) & (US$ Million) Figure 46. UAE Real-Time Bidding (RTB) Technology Market Size (2016-2027) & (US$ Million) Figure 47. Rest of Middle East & Africa Real-Time Bidding (RTB) Technology Market Size (2016-2027) & (US$ Million) Figure 48. Bottom-up and Top-down Approaches for This Report Figure 49. Data Triangulation

Google WPP plc Adobe CRITEO ADVERTISING Facebook PubMatic Smaato Yandex Salesforce Rubicon Project