1 Report Overview 1.1 Study Scope 1.2 Market Analysis by Type 1.2.1 Global In-App Advertising Market Size Growth Rate by Type: 2016 VS 2021 VS 2027 1.2.2 Standard Banner Ads 1.2.3 Interstitial Ads 1.2.4 Hyper-local Targeted Ads 1.2.5 Rich Media Ads 1.2.6 Video Ads 1.2.7 Native Ads 1.3 Market by Application 1.3.1 Global In-App Advertising Market Share by Application: 2016 VS 2021 VS 2027 1.3.2 Messaging 1.3.3 Online Shopping 1.3.4 Ticketing 1.3.5 Others 1.4 Study Objectives 1.5 Years Considered 2 Global Growth Trends 2.1 Global In-App Advertising Market Perspective (2016-2027) 2.2 In-App Advertising Growth Trends by Regions 2.2.1 In-App Advertising Market Size by Regions: 2016 VS 2021 VS 2027 2.2.2 In-App Advertising Historic Market Share by Regions (2016-2021) 2.2.3 In-App Advertising Forecasted Market Size by Regions (2022-2027) 2.3 In-App Advertising Industry Dynamic 2.3.1 In-App Advertising Market Trends 2.3.2 In-App Advertising Market Drivers 2.3.3 In-App Advertising Market Challenges 2.3.4 In-App Advertising Market Restraints 3 Competition Landscape by Key Players 3.1 Global Top In-App Advertising Players by Revenue 3.1.1 Global Top In-App Advertising Players by Revenue (2016-2021) 3.1.2 Global In-App Advertising Revenue Market Share by Players (2016-2021) 3.2 Global In-App Advertising Market Share by Company Type (Tier 1, Tier 2 and Tier 3) 3.3 Players Covered: Ranking by In-App Advertising Revenue 3.4 Global In-App Advertising Market Concentration Ratio 3.4.1 Global In-App Advertising Market Concentration Ratio (CR5 and HHI) 3.4.2 Global Top 10 and Top 5 Companies by In-App Advertising Revenue in 2020 3.5 In-App Advertising Key Players Head office and Area Served 3.6 Key Players In-App Advertising Product Solution and Service 3.7 Date of Enter into In-App Advertising Market 3.8 Mergers & Acquisitions, Expansion Plans 4 In-App Advertising Breakdown Data by Type 4.1 Global In-App Advertising Historic Market Size by Type (2016-2021) 4.2 Global In-App Advertising Forecasted Market Size by Type (2022-2027) 5 In-App Advertising Breakdown Data by Application 5.1 Global In-App Advertising Historic Market Size by Application (2016-2021) 5.2 Global In-App Advertising Forecasted Market Size by Application (2022-2027) 6 North America 6.1 North America In-App Advertising Market Size (2016-2027) 6.2 North America In-App Advertising Market Size by Type 6.2.1 North America In-App Advertising Market Size by Type (2016-2021) 6.2.2 North America In-App Advertising Market Size by Type (2022-2027) 6.2.3 North America In-App Advertising Market Size by Type (2016-2027) 6.3 North America In-App Advertising Market Size by Application 6.3.1 North America In-App Advertising Market Size by Application (2016-2021) 6.3.2 North America In-App Advertising Market Size by Application (2022-2027) 6.3.3 North America In-App Advertising Market Size by Application (2016-2027) 6.4 North America In-App Advertising Market Size by Country 6.4.1 North America In-App Advertising Market Size by Country (2016-2021) 6.4.2 North America In-App Advertising Market Size by Country (2022-2027) 6.4.3 United States 6.4.4 Canada 7 Europe 7.1 Europe In-App Advertising Market Size (2016-2027) 7.2 Europe In-App Advertising Market Size by Type 7.2.1 Europe In-App Advertising Market Size by Type (2016-2021) 7.2.2 Europe In-App Advertising Market Size by Type (2022-2027) 7.2.3 Europe In-App Advertising Market Size by Type (2016-2027) 7.3 Europe In-App Advertising Market Size by Application 7.3.1 Europe In-App Advertising Market Size by Application (2016-2021) 7.3.2 Europe In-App Advertising Market Size by Application (2022-2027) 7.3.3 Europe In-App Advertising Market Size by Application (2016-2027) 7.4 Europe In-App Advertising Market Size by Country 7.4.1 Europe In-App Advertising Market Size by Country (2016-2021) 7.4.2 Europe In-App Advertising Market Size by Country (2022-2027) 7.4.3 Germany 7.4.4 France 7.4.5 U.K. 7.4.6 Italy 7.4.7 Russia 7.4.8 Nordic 8 Asia-Pacific 8.1 Asia-Pacific In-App Advertising Market Size (2016-2027) 8.2 Asia-Pacific In-App Advertising Market Size by Type 8.2.1 Asia-Pacific In-App Advertising Market Size by Type (2016-2021) 8.2.2 Asia-Pacific In-App Advertising Market Size by Type (2022-2027) 8.2.3 Asia-Pacific In-App Advertising Market Size by Type (2016-2027) 8.3 Asia-Pacific In-App Advertising Market Size by Application 8.3.1 Asia-Pacific In-App Advertising Market Size by Application (2016-2021) 8.3.2 Asia-Pacific In-App Advertising Market Size by Application (2022-2027) 8.3.3 Asia-Pacific In-App Advertising Market Size by Application (2016-2027) 8.4 Asia-Pacific In-App Advertising Market Size by Region 8.4.1 Asia-Pacific In-App Advertising Market Size by Region (2016-2021) 8.4.2 Asia-Pacific In-App Advertising Market Size by Region (2022-2027) 8.4.3 China 8.4.4 Japan 8.4.5 South Korea 8.4.6 Southeast Asia 8.4.7 India 8.4.8 Australia 9 Latin America 9.1 Latin America In-App Advertising Market Size (2016-2027) 9.2 Latin America In-App Advertising Market Size by Type 9.2.1 Latin America In-App Advertising Market Size by Type (2016-2021) 9.2.2 Latin America In-App Advertising Market Size by Type (2022-2027) 9.2.3 Latin America In-App Advertising Market Size by Type (2016-2027) 9.3 Latin America In-App Advertising Market Size by Application 9.3.1 Latin America In-App Advertising Market Size by Application (2016-2021) 9.3.2 Latin America In-App Advertising Market Size by Application (2022-2027) 9.3.3 Latin America In-App Advertising Market Size by Application (2016-2027) 9.4 Latin America In-App Advertising Market Size by Country 9.4.1 Latin America In-App Advertising Market Size by Country (2016-2021) 9.4.2 Latin America In-App Advertising Market Size by Country (2022-2027) 9.4.3 Mexico 9.4.4 Brazil 10 Middle East & Africa 10.1 Middle East & Africa In-App Advertising Market Size (2016-2027) 10.2 Middle East & Africa In-App Advertising Market Size by Type 10.2.1 Middle East & Africa In-App Advertising Market Size by Type (2016-2021) 10.2.2 Middle East & Africa In-App Advertising Market Size by Type (2022-2027) 10.2.3 Middle East & Africa In-App Advertising Market Size by Type (2016-2027) 10.3 Middle East & Africa In-App Advertising Market Size by Application 10.3.1 Middle East & Africa In-App Advertising Market Size by Application (2016-2021) 10.3.2 Middle East & Africa In-App Advertising Market Size by Application (2022-2027) 10.3.3 Middle East & Africa In-App Advertising Market Size by Application (2016-2027) 10.4 Middle East & Africa In-App Advertising Market Size by Country 10.4.1 Middle East & Africa In-App Advertising Market Size by Country (2016-2021) 10.4.2 Middle East & Africa In-App Advertising Market Size by Country (2022-2027) 10.4.3 Turkey 10.4.4 Saudi Arabia 10.4.5 UAE 11 Key Players Profiles 11.1 Chartboost 11.1.1 Chartboost Company Details 11.1.2 Chartboost Business Overview 11.1.3 Chartboost In-App Advertising Introduction 11.1.4 Chartboost Revenue in In-App Advertising Business (2016-2021) 11.1.5 Chartboost Recent Development 11.2 Flurry 11.2.1 Flurry Company Details 11.2.2 Flurry Business Overview 11.2.3 Flurry In-App Advertising Introduction 11.2.4 Flurry Revenue in In-App Advertising Business (2016-2021) 11.2.5 Flurry Recent Development 11.3 Inmobi 11.3.1 Inmobi Company Details 11.3.2 Inmobi Business Overview 11.3.3 Inmobi In-App Advertising Introduction 11.3.4 Inmobi Revenue in In-App Advertising Business (2016-2021) 11.3.5 Inmobi Recent Development 11.4 Millennial media 11.4.1 Millennial media Company Details 11.4.2 Millennial media Business Overview 11.4.3 Millennial media In-App Advertising Introduction 11.4.4 Millennial media Revenue in In-App Advertising Business (2016-2021) 11.4.5 Millennial media Recent Development 11.5 Mopub 11.5.1 Mopub Company Details 11.5.2 Mopub Business Overview 11.5.3 Mopub In-App Advertising Introduction 11.5.4 Mopub Revenue in In-App Advertising Business (2016-2021) 11.5.5 Mopub Recent Development 12 Analyst's Viewpoints/Conclusions 13 Appendix 13.1 Research Methodology 13.1.1 Methodology/Research Approach 13.1.2 Data Source 13.2 Disclaimer 13.3 Author Details

List of Tables Table 1. Global In-App Advertising Market Size Growth Rate by Type (US$ Million):2016 VS 2021 VS 2027 Table 2. Key Players of Standard Banner Ads Table 3. Key Players of Interstitial Ads Table 4. Key Players of Hyper-local Targeted Ads Table 5. Key Players of Rich Media Ads Table 6. Key Players of Video Ads Table 7. Key Players of Native Ads Table 8. Global In-App Advertising Market Size Growth by Application (US$ Million): 2016 VS 2021 VS 2027 Table 9. Global In-App Advertising Market Size by Regions (US$ Million): 2016 VS 2021 VS 2027 Table 10. Global In-App Advertising Market Size by Regions (2016-2021) & (US$ Million) Table 11. Global In-App Advertising Market Share by Regions (2016-2021) Table 12. Global In-App Advertising Forecasted Market Size by Regions (2022-2027) & (US$ Million) Table 13. Global In-App Advertising Market Share by Regions (2022-2027) Table 14. In-App Advertising Market Trends Table 15. In-App Advertising Market Drivers Table 16. In-App Advertising Market Challenges Table 17. In-App Advertising Market Restraints Table 18. Global In-App Advertising Revenue by Players (2016-2021) & (US$ Million) Table 19. Global In-App Advertising Market Share by Players (2016-2021) Table 20. Global Top In-App Advertising Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in In-App Advertising as of 2020) Table 21. Ranking of Global Top In-App Advertising Companies by Revenue (US$ Million) in 2020 Table 22. Global 5 Largest Players Market Share by In-App Advertising Revenue (CR5 and HHI) & (2016-2021) Table 23. Key Players Headquarters and Area Served Table 24. Key Players In-App Advertising Product Solution and Service Table 25. Date of Enter into In-App Advertising Market Table 26. Mergers & Acquisitions, Expansion Plans Table 27. Global In-App Advertising Market Size by Type (2016-2021) (US$ Million) Table 28. Global In-App Advertising Revenue Market Share by Type (2016-2021) Table 29. Global In-App Advertising Forecasted Market Size by Type (2022-2027) (US$ Million) Table 30. Global In-App Advertising Revenue Market Share by Type (2022-2027) & (US$ Million) Table 31. Global In-App Advertising Market Size Share by Application (2016-2021) & (US$ Million) Table 32. Global In-App Advertising Revenue Market Share by Application (2016-2021) Table 33. Global In-App Advertising Forecasted Market Size by Application (2022-2027) (US$ Million) Table 34. Global In-App Advertising Revenue Market Share by Application (2022-2027) & (US$ Million) Table 35. North America In-App Advertising Market Size by Type (2016-2021) (US$ Million) Table 36. North America In-App Advertising Market Size by Type (2022-2027) & (US$ Million) Table 37. North America In-App Advertising Market Size by Application (2016-2021) (US$ Million) Table 38. North America In-App Advertising Market Size by Application (2022-2027) & (US$ Million) Table 39. North America In-App Advertising Market Size by Country (2016-2021) & (US$ Million) Table 40. North America In-App Advertising Market Size by Country (2022-2027) & (US$ Million) Table 41. Europe In-App Advertising Market Size by Type (2016-2021) (US$ Million) Table 42. Europe In-App Advertising Market Size by Type (2022-2027) & (US$ Million) Table 43. Europe In-App Advertising Market Size by Application (2016-2021) (US$ Million) Table 44. Europe In-App Advertising Market Size by Application (2022-2027) & (US$ Million) Table 45. Europe In-App Advertising Market Size by Country (2016-2021) & (US$ Million) Table 46. Europe In-App Advertising Market Size by Country (2022-2027) & (US$ Million) Table 47. Asia-Pacific In-App Advertising Market Size by Type (2016-2021) (US$ Million) Table 48. Asia-Pacific In-App Advertising Market Size by Type (2022-2027) & (US$ Million) Table 49. Asia-Pacific In-App Advertising Market Size by Application (2016-2021) (US$ Million) Table 50. Asia-Pacific In-App Advertising Market Size by Application (2022-2027) & (US$ Million) Table 51. Asia-Pacific In-App Advertising Market Size by Region (2016-2021) & (US$ Million) Table 52. Asia-Pacific In-App Advertising Market Size by Region (2022-2027) & (US$ Million) Table 53. Latin America In-App Advertising Market Size by Type (2016-2021) (US$ Million) Table 54. Latin America In-App Advertising Market Size by Type (2022-2027) & (US$ Million) Table 55. Latin America In-App Advertising Market Size by Application (2016-2021) (US$ Million) Table 56. Latin America In-App Advertising Market Size by Application (2022-2027) & (US$ Million) Table 57. Latin America In-App Advertising Market Size by Country (2016-2021) & (US$ Million) Table 58. Latin America In-App Advertising Market Size by Country (2022-2027) & (US$ Million) Table 59. Middle East & Africa In-App Advertising Market Size by Type (2016-2021) (US$ Million) Table 60. Middle East & Africa In-App Advertising Market Size by Type (2022-2027) & (US$ Million) Table 61. Middle East & Africa In-App Advertising Market Size by Application (2016-2021) (US$ Million) Table 62. Middle East & Africa In-App Advertising Market Size by Application (2022-2027) & (US$ Million) Table 63. Middle East & Africa In-App Advertising Market Size by Country (2016-2021) & (US$ Million) Table 64. Middle East & Africa In-App Advertising Market Size by Country (2022-2027) & (US$ Million) Table 65. Chartboost Company Details Table 66. Chartboost Business Overview Table 67. Chartboost In-App Advertising Product Table 68. Chartboost Revenue in In-App Advertising Business (2016-2021) & (US$ Million) Table 69. Chartboost Recent Development Table 70. Flurry Company Details Table 71. Flurry Business Overview Table 72. Flurry In-App Advertising Product Table 73. Flurry Revenue in In-App Advertising Business (2016-2021) & (US$ Million) Table 74. Flurry Recent Development Table 75. Inmobi Company Details Table 76. Inmobi Business Overview Table 77. Inmobi In-App Advertising Product Table 78. Inmobi Revenue in In-App Advertising Business (2016-2021) & (US$ Million) Table 79. Inmobi Recent Development Table 80. Millennial media Company Details Table 81. Millennial media Business Overview Table 82. Millennial media In-App Advertising Product Table 83. Millennial media Revenue in In-App Advertising Business (2016-2021) & (US$ Million) Table 84. Millennial media Recent Development Table 85. Mopub Company Details Table 86. Mopub Business Overview Table 87. Mopub In-App Advertising Product Table 88. Mopub Revenue in In-App Advertising Business (2016-2021) & (US$ Million) Table 89. Mopub Recent Development Table 90. Research Programs/Design for This Report Table 91. Key Data Information from Secondary Sources Table 92. Key Data Information from Primary Sources List of Figures Figure 1. Global In-App Advertising Market Share by Type: 2020 VS 2027 Figure 2. Standard Banner Ads Features Figure 3. Interstitial Ads Features Figure 4. Hyper-local Targeted Ads Features Figure 5. Rich Media Ads Features Figure 6. Video Ads Features Figure 7. Native Ads Features Figure 8. Global In-App Advertising Market Share by Application: 2020 VS 2027 Figure 9. Messaging Case Studies Figure 10. Online Shopping Case Studies Figure 11. Ticketing Case Studies Figure 12. Others Case Studies Figure 13. In-App Advertising Report Years Considered Figure 14. Global In-App Advertising Market Size (US$ Million), Year-over-Year: 2016-2027 Figure 15. Global In-App Advertising Market Size (US$ Million), 2016 VS 2021 VS 2027 Figure 16. Global In-App Advertising Market Share by Regions: 2020 VS 2027 Figure 17. Global In-App Advertising Market Share by Regions (2022-2027) Figure 18. Global In-App Advertising Market Share by Players in 2020 Figure 19. Global Top In-App Advertising Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in In-App Advertising as of 2020 Figure 20. The Top 10 and 5 Players Market Share by In-App Advertising Revenue in 2020 Figure 21. Global In-App Advertising Revenue Market Share by Type (2016-2021) Figure 22. Global In-App Advertising Revenue Market Share by Type (2022-2027) Figure 23. North America In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 24. North America In-App Advertising Market Share by Type (2016-2027) Figure 25. North America In-App Advertising Market Share by Application (2016-2027) Figure 26. North America In-App Advertising Market Share by Country (2016-2027) Figure 27. United States In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 28. Canada In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 29. Europe In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 30. Europe In-App Advertising Market Share by Type (2016-2027) Figure 31. Europe In-App Advertising Market Share by Application (2016-2027) Figure 32. Europe In-App Advertising Market Share by Country (2016-2027) Figure 33. Germany In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 34. France In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 35. U.K. In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 36. Italy In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 37. Russia In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 38. Nordic In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 39. Asia-Pacific In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 40. Asia-Pacific In-App Advertising Market Share by Type (2016-2027) Figure 41. Asia-Pacific In-App Advertising Market Share by Application (2016-2027) Figure 42. Asia-Pacific In-App Advertising Market Share by Region (2016-2027) Figure 43. China In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 44. Japan In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 45. South Korea In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 46. Southeast Asia In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 47. India In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 48. Australia In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 49. Latin America In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 50. Latin America In-App Advertising Market Share by Type (2016-2027) Figure 51. Latin America In-App Advertising Market Share by Application (2016-2027) Figure 52. Latin America In-App Advertising Market Share by Country (2016-2027) Figure 53. Mexico In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 54. Brazil In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 55. Middle East & Africa In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 56. Middle East & Africa In-App Advertising Market Share by Type (2016-2027) Figure 57. Middle East & Africa In-App Advertising Market Share by Application (2016-2027) Figure 58. Middle East & Africa In-App Advertising Market Share by Country (2016-2027) Figure 59. Turkey In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 60. Saudi Arabia In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 61. UAE In-App Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 62. Chartboost Revenue Growth Rate in In-App Advertising Business (2016-2021) Figure 63. Flurry Revenue Growth Rate in In-App Advertising Business (2016-2021) Figure 64. Inmobi Revenue Growth Rate in In-App Advertising Business (2016-2021) Figure 65. Millennial media Revenue Growth Rate in In-App Advertising Business (2016-2021) Figure 66. Mopub Revenue Growth Rate in In-App Advertising Business (2016-2021) Figure 67. Bottom-up and Top-down Approaches for This Report Figure 68. Data Triangulation Figure 69. Key Executives Interviewed

Chartboost Flurry Inmobi Millennial media Mopub