1 Report Overview 1.1 Study Scope 1.2 Market Analysis by Type 1.2.1 Global Programmatic Marketing/Advertising Market Size Growth Rate by Type: 2016 VS 2021 VS 2027 1.2.2 Cloud based 1.2.3 On Premise 1.3 Market by Application 1.3.1 Global Programmatic Marketing/Advertising Market Share by Application: 2016 VS 2021 VS 2027 1.3.2 Retail 1.3.3 Recreation 1.3.4 Banking 1.3.5 Transportation 1.3.6 Other 1.4 Study Objectives 1.5 Years Considered 2 Global Growth Trends 2.1 Global Programmatic Marketing/Advertising Market Perspective (2016-2027) 2.2 Programmatic Marketing/Advertising Growth Trends by Regions 2.2.1 Programmatic Marketing/Advertising Market Size by Regions: 2016 VS 2021 VS 2027 2.2.2 Programmatic Marketing/Advertising Historic Market Share by Regions (2016-2021) 2.2.3 Programmatic Marketing/Advertising Forecasted Market Size by Regions (2022-2027) 2.3 Programmatic Marketing/Advertising Industry Dynamic 2.3.1 Programmatic Marketing/Advertising Market Trends 2.3.2 Programmatic Marketing/Advertising Market Drivers 2.3.3 Programmatic Marketing/Advertising Market Challenges 2.3.4 Programmatic Marketing/Advertising Market Restraints 3 Competition Landscape by Key Players 3.1 Global Top Programmatic Marketing/Advertising Players by Revenue 3.1.1 Global Top Programmatic Marketing/Advertising Players by Revenue (2016-2021) 3.1.2 Global Programmatic Marketing/Advertising Revenue Market Share by Players (2016-2021) 3.2 Global Programmatic Marketing/Advertising Market Share by Company Type (Tier 1, Tier 2 and Tier 3) 3.3 Players Covered: Ranking by Programmatic Marketing/Advertising Revenue 3.4 Global Programmatic Marketing/Advertising Market Concentration Ratio 3.4.1 Global Programmatic Marketing/Advertising Market Concentration Ratio (CR5 and HHI) 3.4.2 Global Top 10 and Top 5 Companies by Programmatic Marketing/Advertising Revenue in 2020 3.5 Programmatic Marketing/Advertising Key Players Head office and Area Served 3.6 Key Players Programmatic Marketing/Advertising Product Solution and Service 3.7 Date of Enter into Programmatic Marketing/Advertising Market 3.8 Mergers & Acquisitions, Expansion Plans 4 Programmatic Marketing/Advertising Breakdown Data by Type 4.1 Global Programmatic Marketing/Advertising Historic Market Size by Type (2016-2021) 4.2 Global Programmatic Marketing/Advertising Forecasted Market Size by Type (2022-2027) 5 Programmatic Marketing/Advertising Breakdown Data by Application 5.1 Global Programmatic Marketing/Advertising Historic Market Size by Application (2016-2021) 5.2 Global Programmatic Marketing/Advertising Forecasted Market Size by Application (2022-2027) 6 North America 6.1 North America Programmatic Marketing/Advertising Market Size (2016-2027) 6.2 North America Programmatic Marketing/Advertising Market Size by Type 6.2.1 North America Programmatic Marketing/Advertising Market Size by Type (2016-2021) 6.2.2 North America Programmatic Marketing/Advertising Market Size by Type (2022-2027) 6.2.3 North America Programmatic Marketing/Advertising Market Size by Type (2016-2027) 6.3 North America Programmatic Marketing/Advertising Market Size by Application 6.3.1 North America Programmatic Marketing/Advertising Market Size by Application (2016-2021) 6.3.2 North America Programmatic Marketing/Advertising Market Size by Application (2022-2027) 6.3.3 North America Programmatic Marketing/Advertising Market Size by Application (2016-2027) 6.4 North America Programmatic Marketing/Advertising Market Size by Country 6.4.1 North America Programmatic Marketing/Advertising Market Size by Country (2016-2021) 6.4.2 North America Programmatic Marketing/Advertising Market Size by Country (2022-2027) 6.4.3 United States 6.4.4 Canada 7 Europe 7.1 Europe Programmatic Marketing/Advertising Market Size (2016-2027) 7.2 Europe Programmatic Marketing/Advertising Market Size by Type 7.2.1 Europe Programmatic Marketing/Advertising Market Size by Type (2016-2021) 7.2.2 Europe Programmatic Marketing/Advertising Market Size by Type (2022-2027) 7.2.3 Europe Programmatic Marketing/Advertising Market Size by Type (2016-2027) 7.3 Europe Programmatic Marketing/Advertising Market Size by Application 7.3.1 Europe Programmatic Marketing/Advertising Market Size by Application (2016-2021) 7.3.2 Europe Programmatic Marketing/Advertising Market Size by Application (2022-2027) 7.3.3 Europe Programmatic Marketing/Advertising Market Size by Application (2016-2027) 7.4 Europe Programmatic Marketing/Advertising Market Size by Country 7.4.1 Europe Programmatic Marketing/Advertising Market Size by Country (2016-2021) 7.4.2 Europe Programmatic Marketing/Advertising Market Size by Country (2022-2027) 7.4.3 Germany 7.4.4 France 7.4.5 U.K. 7.4.6 Italy 7.4.7 Russia 7.4.8 Nordic 8 Asia-Pacific 8.1 Asia-Pacific Programmatic Marketing/Advertising Market Size (2016-2027) 8.2 Asia-Pacific Programmatic Marketing/Advertising Market Size by Type 8.2.1 Asia-Pacific Programmatic Marketing/Advertising Market Size by Type (2016-2021) 8.2.2 Asia-Pacific Programmatic Marketing/Advertising Market Size by Type (2022-2027) 8.2.3 Asia-Pacific Programmatic Marketing/Advertising Market Size by Type (2016-2027) 8.3 Asia-Pacific Programmatic Marketing/Advertising Market Size by Application 8.3.1 Asia-Pacific Programmatic Marketing/Advertising Market Size by Application (2016-2021) 8.3.2 Asia-Pacific Programmatic Marketing/Advertising Market Size by Application (2022-2027) 8.3.3 Asia-Pacific Programmatic Marketing/Advertising Market Size by Application (2016-2027) 8.4 Asia-Pacific Programmatic Marketing/Advertising Market Size by Region 8.4.1 Asia-Pacific Programmatic Marketing/Advertising Market Size by Region (2016-2021) 8.4.2 Asia-Pacific Programmatic Marketing/Advertising Market Size by Region (2022-2027) 8.4.3 China 8.4.4 Japan 8.4.5 South Korea 8.4.6 Southeast Asia 8.4.7 India 8.4.8 Australia 9 Latin America 9.1 Latin America Programmatic Marketing/Advertising Market Size (2016-2027) 9.2 Latin America Programmatic Marketing/Advertising Market Size by Type 9.2.1 Latin America Programmatic Marketing/Advertising Market Size by Type (2016-2021) 9.2.2 Latin America Programmatic Marketing/Advertising Market Size by Type (2022-2027) 9.2.3 Latin America Programmatic Marketing/Advertising Market Size by Type (2016-2027) 9.3 Latin America Programmatic Marketing/Advertising Market Size by Application 9.3.1 Latin America Programmatic Marketing/Advertising Market Size by Application (2016-2021) 9.3.2 Latin America Programmatic Marketing/Advertising Market Size by Application (2022-2027) 9.3.3 Latin America Programmatic Marketing/Advertising Market Size by Application (2016-2027) 9.4 Latin America Programmatic Marketing/Advertising Market Size by Country 9.4.1 Latin America Programmatic Marketing/Advertising Market Size by Country (2016-2021) 9.4.2 Latin America Programmatic Marketing/Advertising Market Size by Country (2022-2027) 9.4.3 Mexico 9.4.4 Brazil 10 Middle East & Africa 10.1 Middle East & Africa Programmatic Marketing/Advertising Market Size (2016-2027) 10.2 Middle East & Africa Programmatic Marketing/Advertising Market Size by Type 10.2.1 Middle East & Africa Programmatic Marketing/Advertising Market Size by Type (2016-2021) 10.2.2 Middle East & Africa Programmatic Marketing/Advertising Market Size by Type (2022-2027) 10.2.3 Middle East & Africa Programmatic Marketing/Advertising Market Size by Type (2016-2027) 10.3 Middle East & Africa Programmatic Marketing/Advertising Market Size by Application 10.3.1 Middle East & Africa Programmatic Marketing/Advertising Market Size by Application (2016-2021) 10.3.2 Middle East & Africa Programmatic Marketing/Advertising Market Size by Application (2022-2027) 10.3.3 Middle East & Africa Programmatic Marketing/Advertising Market Size by Application (2016-2027) 10.4 Middle East & Africa Programmatic Marketing/Advertising Market Size by Country 10.4.1 Middle East & Africa Programmatic Marketing/Advertising Market Size by Country (2016-2021) 10.4.2 Middle East & Africa Programmatic Marketing/Advertising Market Size by Country (2022-2027) 10.4.3 Turkey 10.4.4 Saudi Arabia 10.4.5 UAE 11 Key Players Profiles 11.1 FACEBOOK BUSINESS 11.1.1 FACEBOOK BUSINESS Company Details 11.1.2 FACEBOOK BUSINESS Business Overview 11.1.3 FACEBOOK BUSINESS Programmatic Marketing/Advertising Introduction 11.1.4 FACEBOOK BUSINESS Revenue in Programmatic Marketing/Advertising Business (2016-2021) 11.1.5 FACEBOOK BUSINESS Recent Development 11.2 ADWORDS 11.2.1 ADWORDS Company Details 11.2.2 ADWORDS Business Overview 11.2.3 ADWORDS Programmatic Marketing/Advertising Introduction 11.2.4 ADWORDS Revenue in Programmatic Marketing/Advertising Business (2016-2021) 11.2.5 ADWORDS Recent Development 11.3 WORDSTREAM 11.3.1 WORDSTREAM Company Details 11.3.2 WORDSTREAM Business Overview 11.3.3 WORDSTREAM Programmatic Marketing/Advertising Introduction 11.3.4 WORDSTREAM Revenue in Programmatic Marketing/Advertising Business (2016-2021) 11.3.5 WORDSTREAM Recent Development 11.4 SIZMEK 11.4.1 SIZMEK Company Details 11.4.2 SIZMEK Business Overview 11.4.3 SIZMEK Programmatic Marketing/Advertising Introduction 11.4.4 SIZMEK Revenue in Programmatic Marketing/Advertising Business (2016-2021) 11.4.5 SIZMEK Recent Development 11.5 MARIN SOFTWARE 11.5.1 MARIN SOFTWARE Company Details 11.5.2 MARIN SOFTWARE Business Overview 11.5.3 MARIN SOFTWARE Programmatic Marketing/Advertising Introduction 11.5.4 MARIN SOFTWARE Revenue in Programmatic Marketing/Advertising Business (2016-2021) 11.5.5 MARIN SOFTWARE Recent Development 11.6 DATAXU 11.6.1 DATAXU Company Details 11.6.2 DATAXU Business Overview 11.6.3 DATAXU Programmatic Marketing/Advertising Introduction 11.6.4 DATAXU Revenue in Programmatic Marketing/Advertising Business (2016-2021) 11.6.5 DATAXU Recent Development 11.7 Yahoo Gemini 11.7.1 Yahoo Gemini Company Details 11.7.2 Yahoo Gemini Business Overview 11.7.3 Yahoo Gemini Programmatic Marketing/Advertising Introduction 11.7.4 Yahoo Gemini Revenue in Programmatic Marketing/Advertising Business (2016-2021) 11.7.5 Yahoo Gemini Recent Development 11.8 MediaMath 11.8.1 MediaMath Company Details 11.8.2 MediaMath Business Overview 11.8.3 MediaMath Programmatic Marketing/Advertising Introduction 11.8.4 MediaMath Revenue in Programmatic Marketing/Advertising Business (2016-2021) 11.8.5 MediaMath Recent Development 11.9 Adobe Media Optimizer 11.9.1 Adobe Media Optimizer Company Details 11.9.2 Adobe Media Optimizer Business Overview 11.9.3 Adobe Media Optimizer Programmatic Marketing/Advertising Introduction 11.9.4 Adobe Media Optimizer Revenue in Programmatic Marketing/Advertising Business (2016-2021) 11.9.5 Adobe Media Optimizer Recent Development 11.10 Quantcast Advertise 11.10.1 Quantcast Advertise Company Details 11.10.2 Quantcast Advertise Business Overview 11.10.3 Quantcast Advertise Programmatic Marketing/Advertising Introduction 11.10.4 Quantcast Advertise Revenue in Programmatic Marketing/Advertising Business (2016-2021) 11.10.5 Quantcast Advertise Recent Development 11.11 Choozle 11.11.1 Choozle Company Details 11.11.2 Choozle Business Overview 11.11.3 Choozle Programmatic Marketing/Advertising Introduction 11.11.4 Choozle Revenue in Programmatic Marketing/Advertising Business (2016-2021) 11.11.5 Choozle Recent Development 11.12 Acquisio 11.12.1 Acquisio Company Details 11.12.2 Acquisio Business Overview 11.12.3 Acquisio Programmatic Marketing/Advertising Introduction 11.12.4 Acquisio Revenue in Programmatic Marketing/Advertising Business (2016-2021) 11.12.5 Acquisio Recent Development 11.13 The Trade Desk 11.13.1 The Trade Desk Company Details 11.13.2 The Trade Desk Business Overview 11.13.3 The Trade Desk Programmatic Marketing/Advertising Introduction 11.13.4 The Trade Desk Revenue in Programmatic Marketing/Advertising Business (2016-2021) 11.13.5 The Trade Desk Recent Development 11.14 Flashtalking 11.14.1 Flashtalking Company Details 11.14.2 Flashtalking Business Overview 11.14.3 Flashtalking Programmatic Marketing/Advertising Introduction 11.14.4 Flashtalking Revenue in Programmatic Marketing/Advertising Business (2016-2021) 11.14.5 Flashtalking Recent Development 12 Analyst's Viewpoints/Conclusions 13 Appendix 13.1 Research Methodology 13.1.1 Methodology/Research Approach 13.1.2 Data Source 13.2 Disclaimer 13.3 Author Details

List of Tables Table 1. Global Programmatic Marketing/Advertising Market Size Growth Rate by Type (US$ Million):2016 VS 2021 VS 2027 Table 2. Key Players of Cloud based Table 3. Key Players of On Premise Table 4. Global Programmatic Marketing/Advertising Market Size Growth by Application (US$ Million): 2016 VS 2021 VS 2027 Table 5. Global Programmatic Marketing/Advertising Market Size by Regions (US$ Million): 2016 VS 2021 VS 2027 Table 6. Global Programmatic Marketing/Advertising Market Size by Regions (2016-2021) & (US$ Million) Table 7. Global Programmatic Marketing/Advertising Market Share by Regions (2016-2021) Table 8. Global Programmatic Marketing/Advertising Forecasted Market Size by Regions (2022-2027) & (US$ Million) Table 9. Global Programmatic Marketing/Advertising Market Share by Regions (2022-2027) Table 10. Programmatic Marketing/Advertising Market Trends Table 11. Programmatic Marketing/Advertising Market Drivers Table 12. Programmatic Marketing/Advertising Market Challenges Table 13. Programmatic Marketing/Advertising Market Restraints Table 14. Global Programmatic Marketing/Advertising Revenue by Players (2016-2021) & (US$ Million) Table 15. Global Programmatic Marketing/Advertising Market Share by Players (2016-2021) Table 16. Global Top Programmatic Marketing/Advertising Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Programmatic Marketing/Advertising as of 2020) Table 17. Ranking of Global Top Programmatic Marketing/Advertising Companies by Revenue (US$ Million) in 2020 Table 18. Global 5 Largest Players Market Share by Programmatic Marketing/Advertising Revenue (CR5 and HHI) & (2016-2021) Table 19. Key Players Headquarters and Area Served Table 20. Key Players Programmatic Marketing/Advertising Product Solution and Service Table 21. Date of Enter into Programmatic Marketing/Advertising Market Table 22. Mergers & Acquisitions, Expansion Plans Table 23. Global Programmatic Marketing/Advertising Market Size by Type (2016-2021) (US$ Million) Table 24. Global Programmatic Marketing/Advertising Revenue Market Share by Type (2016-2021) Table 25. Global Programmatic Marketing/Advertising Forecasted Market Size by Type (2022-2027) (US$ Million) Table 26. Global Programmatic Marketing/Advertising Revenue Market Share by Type (2022-2027) & (US$ Million) Table 27. Global Programmatic Marketing/Advertising Market Size Share by Application (2016-2021) & (US$ Million) Table 28. Global Programmatic Marketing/Advertising Revenue Market Share by Application (2016-2021) Table 29. Global Programmatic Marketing/Advertising Forecasted Market Size by Application (2022-2027) (US$ Million) Table 30. Global Programmatic Marketing/Advertising Revenue Market Share by Application (2022-2027) & (US$ Million) Table 31. North America Programmatic Marketing/Advertising Market Size by Type (2016-2021) (US$ Million) Table 32. North America Programmatic Marketing/Advertising Market Size by Type (2022-2027) & (US$ Million) Table 33. North America Programmatic Marketing/Advertising Market Size by Application (2016-2021) (US$ Million) Table 34. North America Programmatic Marketing/Advertising Market Size by Application (2022-2027) & (US$ Million) Table 35. North America Programmatic Marketing/Advertising Market Size by Country (2016-2021) & (US$ Million) Table 36. North America Programmatic Marketing/Advertising Market Size by Country (2022-2027) & (US$ Million) Table 37. Europe Programmatic Marketing/Advertising Market Size by Type (2016-2021) (US$ Million) Table 38. Europe Programmatic Marketing/Advertising Market Size by Type (2022-2027) & (US$ Million) Table 39. Europe Programmatic Marketing/Advertising Market Size by Application (2016-2021) (US$ Million) Table 40. Europe Programmatic Marketing/Advertising Market Size by Application (2022-2027) & (US$ Million) Table 41. Europe Programmatic Marketing/Advertising Market Size by Country (2016-2021) & (US$ Million) Table 42. Europe Programmatic Marketing/Advertising Market Size by Country (2022-2027) & (US$ Million) Table 43. Asia-Pacific Programmatic Marketing/Advertising Market Size by Type (2016-2021) (US$ Million) Table 44. Asia-Pacific Programmatic Marketing/Advertising Market Size by Type (2022-2027) & (US$ Million) Table 45. Asia-Pacific Programmatic Marketing/Advertising Market Size by Application (2016-2021) (US$ Million) Table 46. Asia-Pacific Programmatic Marketing/Advertising Market Size by Application (2022-2027) & (US$ Million) Table 47. Asia-Pacific Programmatic Marketing/Advertising Market Size by Region (2016-2021) & (US$ Million) Table 48. Asia-Pacific Programmatic Marketing/Advertising Market Size by Region (2022-2027) & (US$ Million) Table 49. Latin America Programmatic Marketing/Advertising Market Size by Type (2016-2021) (US$ Million) Table 50. Latin America Programmatic Marketing/Advertising Market Size by Type (2022-2027) & (US$ Million) Table 51. Latin America Programmatic Marketing/Advertising Market Size by Application (2016-2021) (US$ Million) Table 52. Latin America Programmatic Marketing/Advertising Market Size by Application (2022-2027) & (US$ Million) Table 53. Latin America Programmatic Marketing/Advertising Market Size by Country (2016-2021) & (US$ Million) Table 54. Latin America Programmatic Marketing/Advertising Market Size by Country (2022-2027) & (US$ Million) Table 55. Middle East & Africa Programmatic Marketing/Advertising Market Size by Type (2016-2021) (US$ Million) Table 56. Middle East & Africa Programmatic Marketing/Advertising Market Size by Type (2022-2027) & (US$ Million) Table 57. Middle East & Africa Programmatic Marketing/Advertising Market Size by Application (2016-2021) (US$ Million) Table 58. Middle East & Africa Programmatic Marketing/Advertising Market Size by Application (2022-2027) & (US$ Million) Table 59. Middle East & Africa Programmatic Marketing/Advertising Market Size by Country (2016-2021) & (US$ Million) Table 60. Middle East & Africa Programmatic Marketing/Advertising Market Size by Country (2022-2027) & (US$ Million) Table 61. FACEBOOK BUSINESS Company Details Table 62. FACEBOOK BUSINESS Business Overview Table 63. FACEBOOK BUSINESS Programmatic Marketing/Advertising Product Table 64. FACEBOOK BUSINESS Revenue in Programmatic Marketing/Advertising Business (2016-2021) & (US$ Million) Table 65. FACEBOOK BUSINESS Recent Development Table 66. ADWORDS Company Details Table 67. ADWORDS Business Overview Table 68. ADWORDS Programmatic Marketing/Advertising Product Table 69. ADWORDS Revenue in Programmatic Marketing/Advertising Business (2016-2021) & (US$ Million) Table 70. ADWORDS Recent Development Table 71. WORDSTREAM Company Details Table 72. WORDSTREAM Business Overview Table 73. WORDSTREAM Programmatic Marketing/Advertising Product Table 74. WORDSTREAM Revenue in Programmatic Marketing/Advertising Business (2016-2021) & (US$ Million) Table 75. WORDSTREAM Recent Development Table 76. SIZMEK Company Details Table 77. SIZMEK Business Overview Table 78. SIZMEK Programmatic Marketing/Advertising Product Table 79. SIZMEK Revenue in Programmatic Marketing/Advertising Business (2016-2021) & (US$ Million) Table 80. SIZMEK Recent Development Table 81. MARIN SOFTWARE Company Details Table 82. MARIN SOFTWARE Business Overview Table 83. MARIN SOFTWARE Programmatic Marketing/Advertising Product Table 84. MARIN SOFTWARE Revenue in Programmatic Marketing/Advertising Business (2016-2021) & (US$ Million) Table 85. MARIN SOFTWARE Recent Development Table 86. DATAXU Company Details Table 87. DATAXU Business Overview Table 88. DATAXU Programmatic Marketing/Advertising Product Table 89. DATAXU Revenue in Programmatic Marketing/Advertising Business (2016-2021) & (US$ Million) Table 90. DATAXU Recent Development Table 91. Yahoo Gemini Company Details Table 92. Yahoo Gemini Business Overview Table 93. Yahoo Gemini Programmatic Marketing/Advertising Product Table 94. Yahoo Gemini Revenue in Programmatic Marketing/Advertising Business (2016-2021) & (US$ Million) Table 95. Yahoo Gemini Recent Development Table 96. MediaMath Company Details Table 97. MediaMath Business Overview Table 98. MediaMath Revenue in Programmatic Marketing/Advertising Business (2016-2021) & (US$ Million) Table 99. MediaMath Recent Development Table 100. Adobe Media Optimizer Company Details Table 101. Adobe Media Optimizer Business Overview Table 102. Adobe Media Optimizer Programmatic Marketing/Advertising Product Table 103. Adobe Media Optimizer Revenue in Programmatic Marketing/Advertising Business (2016-2021) & (US$ Million) Table 104. Adobe Media Optimizer Recent Development Table 105. Quantcast Advertise Company Details Table 106. Quantcast Advertise Business Overview Table 107. Quantcast Advertise Programmatic Marketing/Advertising Product Table 108. Quantcast Advertise Revenue in Programmatic Marketing/Advertising Business (2016-2021) & (US$ Million) Table 109. Quantcast Advertise Recent Development Table 110. Choozle Company Details Table 111. Choozle Business Overview Table 112. Choozle Programmatic Marketing/Advertising Product Table 113. Choozle Revenue in Programmatic Marketing/Advertising Business (2016-2021) & (US$ Million) Table 114. Choozle Recent Development Table 115. Acquisio Company Details Table 116. Acquisio Business Overview Table 117. Acquisio Programmatic Marketing/Advertising Product Table 118. Acquisio Revenue in Programmatic Marketing/Advertising Business (2016-2021) & (US$ Million) Table 119. Acquisio Recent Development Table 120. The Trade Desk Company Details Table 121. The Trade Desk Business Overview Table 122. The Trade Desk Programmatic Marketing/Advertising Product Table 123. The Trade Desk Revenue in Programmatic Marketing/Advertising Business (2016-2021) & (US$ Million) Table 124. The Trade Desk Recent Development Table 125. Flashtalking Company Details Table 126. Flashtalking Business Overview Table 127. Flashtalking Programmatic Marketing/Advertising Product Table 128. Flashtalking Revenue in Programmatic Marketing/Advertising Business (2016-2021) & (US$ Million) Table 129. Flashtalking Recent Development Table 130. Research Programs/Design for This Report Table 131. Key Data Information from Secondary Sources Table 132. Key Data Information from Primary Sources List of Figures Figure 1. Global Programmatic Marketing/Advertising Market Share by Type: 2020 VS 2027 Figure 2. Cloud based Features Figure 3. On Premise Features Figure 4. Global Programmatic Marketing/Advertising Market Share by Application: 2020 VS 2027 Figure 5. Retail Case Studies Figure 6. Recreation Case Studies Figure 7. Banking Case Studies Figure 8. Transportation Case Studies Figure 9. Other Case Studies Figure 10. Programmatic Marketing/Advertising Report Years Considered Figure 11. Global Programmatic Marketing/Advertising Market Size (US$ Million), Year-over-Year: 2016-2027 Figure 12. Global Programmatic Marketing/Advertising Market Size (US$ Million), 2016 VS 2021 VS 2027 Figure 13. Global Programmatic Marketing/Advertising Market Share by Regions: 2020 VS 2027 Figure 14. Global Programmatic Marketing/Advertising Market Share by Regions (2022-2027) Figure 15. Global Programmatic Marketing/Advertising Market Share by Players in 2020 Figure 16. Global Top Programmatic Marketing/Advertising Players by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Programmatic Marketing/Advertising as of 2020 Figure 17. The Top 10 and 5 Players Market Share by Programmatic Marketing/Advertising Revenue in 2020 Figure 18. Global Programmatic Marketing/Advertising Revenue Market Share by Type (2016-2021) Figure 19. Global Programmatic Marketing/Advertising Revenue Market Share by Type (2022-2027) Figure 20. North America Programmatic Marketing/Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 21. North America Programmatic Marketing/Advertising Market Share by Type (2016-2027) Figure 22. North America Programmatic Marketing/Advertising Market Share by Application (2016-2027) Figure 23. North America Programmatic Marketing/Advertising Market Share by Country (2016-2027) Figure 24. United States Programmatic Marketing/Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 25. Canada Programmatic Marketing/Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 26. Europe Programmatic Marketing/Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 27. Europe Programmatic Marketing/Advertising Market Share by Type (2016-2027) Figure 28. Europe Programmatic Marketing/Advertising Market Share by Application (2016-2027) Figure 29. Europe Programmatic Marketing/Advertising Market Share by Country (2016-2027) Figure 30. Germany Programmatic Marketing/Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 31. France Programmatic Marketing/Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 32. U.K. Programmatic Marketing/Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 33. Italy Programmatic Marketing/Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 34. Russia Programmatic Marketing/Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 35. Nordic Programmatic Marketing/Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 36. Asia-Pacific Programmatic Marketing/Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 37. Asia-Pacific Programmatic Marketing/Advertising Market Share by Type (2016-2027) Figure 38. Asia-Pacific Programmatic Marketing/Advertising Market Share by Application (2016-2027) Figure 39. Asia-Pacific Programmatic Marketing/Advertising Market Share by Region (2016-2027) Figure 40. China Programmatic Marketing/Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 41. Japan Programmatic Marketing/Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 42. South Korea Programmatic Marketing/Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 43. Southeast Asia Programmatic Marketing/Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 44. India Programmatic Marketing/Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 45. Australia Programmatic Marketing/Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 46. Latin America Programmatic Marketing/Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 47. Latin America Programmatic Marketing/Advertising Market Share by Type (2016-2027) Figure 48. Latin America Programmatic Marketing/Advertising Market Share by Application (2016-2027) Figure 49. Latin America Programmatic Marketing/Advertising Market Share by Country (2016-2027) Figure 50. Mexico Programmatic Marketing/Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 51. Brazil Programmatic Marketing/Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 52. Middle East & Africa Programmatic Marketing/Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 53. Middle East & Africa Programmatic Marketing/Advertising Market Share by Type (2016-2027) Figure 54. Middle East & Africa Programmatic Marketing/Advertising Market Share by Application (2016-2027) Figure 55. Middle East & Africa Programmatic Marketing/Advertising Market Share by Country (2016-2027) Figure 56. Turkey Programmatic Marketing/Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 57. Saudi Arabia Programmatic Marketing/Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 58. UAE Programmatic Marketing/Advertising Market Size YoY Growth (2016-2027) & (US$ Million) Figure 59. FACEBOOK BUSINESS Revenue Growth Rate in Programmatic Marketing/Advertising Business (2016-2021) Figure 60. ADWORDS Revenue Growth Rate in Programmatic Marketing/Advertising Business (2016-2021) Figure 61. WORDSTREAM Revenue Growth Rate in Programmatic Marketing/Advertising Business (2016-2021) Figure 62. SIZMEK Revenue Growth Rate in Programmatic Marketing/Advertising Business (2016-2021) Figure 63. MARIN SOFTWARE Revenue Growth Rate in Programmatic Marketing/Advertising Business (2016-2021) Figure 64. DATAXU Revenue Growth Rate in Programmatic Marketing/Advertising Business (2016-2021) Figure 65. Yahoo Gemini Revenue Growth Rate in Programmatic Marketing/Advertising Business (2016-2021) Figure 66. MediaMath Revenue Growth Rate in Programmatic Marketing/Advertising Business (2016-2021) Figure 67. Adobe Media Optimizer Revenue Growth Rate in Programmatic Marketing/Advertising Business (2016-2021) Figure 68. Quantcast Advertise Revenue Growth Rate in Programmatic Marketing/Advertising Business (2016-2021) Figure 69. Choozle Revenue Growth Rate in Programmatic Marketing/Advertising Business (2016-2021) Figure 70. Acquisio Revenue Growth Rate in Programmatic Marketing/Advertising Business (2016-2021) Figure 71. The Trade Desk Revenue Growth Rate in Programmatic Marketing/Advertising Business (2016-2021) Figure 72. Flashtalking Revenue Growth Rate in Programmatic Marketing/Advertising Business (2016-2021) Figure 73. Bottom-up and Top-down Approaches for This Report Figure 74. Data Triangulation Figure 75. Key Executives Interviewed

FACEBOOK BUSINESS ADWORDS WORDSTREAM SIZMEK MARIN SOFTWARE DATAXU Yahoo Gemini MediaMath Adobe Media Optimizer Quantcast Advertise Choozle Acquisio The Trade Desk Flashtalking