1 Non Licensed Sports Merchandise Market Overview 1.1 Product Overview and Scope of Non Licensed Sports Merchandise 1.2 Non Licensed Sports Merchandise Segment by Type 1.2.1 Global Non Licensed Sports Merchandise Sales Growth Rate Comparison by Type (2021-2027) 1.2.2 Sports Apparel 1.2.3 Sports Footwear 1.2.4 Sports Accessories 1.2.5 Toys 1.2.6 Pirated Video Games/Softwares 1.2.7 Others 1.3 Non Licensed Sports Merchandise Segment by Application 1.3.1 Global Non Licensed Sports Merchandise Sales Comparison by Application: (2021-2027) 1.3.2 E-Commerce/Online Stores 1.3.3 Retail Stores 1.3.4 Sports Goods Stores 1.3.5 Direct Selling 1.3.6 Open Air Markets 1.3.7 Pirated Markets 1.3.8 Others 1.4 Global Non Licensed Sports Merchandise Market Size Estimates and Forecasts 1.4.1 Global Non Licensed Sports Merchandise Revenue 2016-2027 1.4.2 Global Non Licensed Sports Merchandise Sales 2016-2027 1.4.3 Non Licensed Sports Merchandise Market Size by Region: 2016 Versus 2021 Versus 2027 2 Non Licensed Sports Merchandise Market Competition by Manufacturers 2.1 Global Non Licensed Sports Merchandise Sales Market Share by Manufacturers (2016-2021) 2.2 Global Non Licensed Sports Merchandise Revenue Market Share by Manufacturers (2016-2021) 2.3 Global Non Licensed Sports Merchandise Average Price by Manufacturers (2016-2021) 2.4 Manufacturers Non Licensed Sports Merchandise Manufacturing Sites, Area Served, Product Type 2.5 Non Licensed Sports Merchandise Market Competitive Situation and Trends 2.5.1 Non Licensed Sports Merchandise Market Concentration Rate 2.5.2 The Global Top 5 and Top 10 Largest Non Licensed Sports Merchandise Players Market Share by Revenue 2.5.3 Global Non Licensed Sports Merchandise Market Share by Company Type (Tier 1, Tier 2 and Tier 3) 2.6 Manufacturers Mergers & Acquisitions, Expansion Plans 3 Non Licensed Sports Merchandise Retrospective Market Scenario by Region 3.1 Global Non Licensed Sports Merchandise Retrospective Market Scenario in Sales by Region: 2016-2021 3.2 Global Non Licensed Sports Merchandise Retrospective Market Scenario in Revenue by Region: 2016-2021 3.3 North America Non Licensed Sports Merchandise Market Facts & Figures by Country 3.3.1 North America Non Licensed Sports Merchandise Sales by Country 3.3.2 North America Non Licensed Sports Merchandise Revenue by Country 3.3.3 U.S. 3.3.4 Canada 3.4 Europe Non Licensed Sports Merchandise Market Facts & Figures by Country 3.4.1 Europe Non Licensed Sports Merchandise Sales by Country 3.4.2 Europe Non Licensed Sports Merchandise Revenue by Country 3.4.3 Germany 3.4.4 France 3.4.5 U.K. 3.4.6 Italy 3.4.7 Russia 3.5 Asia Pacific Non Licensed Sports Merchandise Market Facts & Figures by Region 3.5.1 Asia Pacific Non Licensed Sports Merchandise Sales by Region 3.5.2 Asia Pacific Non Licensed Sports Merchandise Revenue by Region 3.5.3 China 3.5.4 Japan 3.5.5 South Korea 3.5.6 India 3.5.7 Australia 3.5.8 Taiwan 3.5.9 Indonesia 3.5.10 Thailand 3.5.11 Malaysia 3.5.12 Philippines 3.5.13 Vietnam 3.6 Latin America Non Licensed Sports Merchandise Market Facts & Figures by Country 3.6.1 Latin America Non Licensed Sports Merchandise Sales by Country 3.6.2 Latin America Non Licensed Sports Merchandise Revenue by Country 3.6.3 Mexico 3.6.4 Brazil 3.6.5 Argentina 3.7 Middle East and Africa Non Licensed Sports Merchandise Market Facts & Figures by Country 3.7.1 Middle East and Africa Non Licensed Sports Merchandise Sales by Country 3.7.2 Middle East and Africa Non Licensed Sports Merchandise Revenue by Country 3.7.3 Turkey 3.7.4 Saudi Arabia 3.7.5 U.A.E 4 Global Non Licensed Sports Merchandise Historic Market Analysis by Type 4.1 Global Non Licensed Sports Merchandise Sales Market Share by Type (2016-2021) 4.2 Global Non Licensed Sports Merchandise Revenue Market Share by Type (2016-2021) 4.3 Global Non Licensed Sports Merchandise Price by Type (2016-2021) 5 Global Non Licensed Sports Merchandise Historic Market Analysis by Application 5.1 Global Non Licensed Sports Merchandise Sales Market Share by Application (2016-2021) 5.2 Global Non Licensed Sports Merchandise Revenue Market Share by Application (2016-2021) 5.3 Global Non Licensed Sports Merchandise Price by Application (2016-2021) 6 Key Companies Profiled 6.1 Nike, Inc 6.1.1 Nike, Inc Corporation Information 6.1.2 Nike, Inc Description and Business Overview 6.1.3 Nike, Inc Non Licensed Sports Merchandise Sales, Revenue and Gross Margin (2016-2021) 6.1.4 Nike, Inc Non Licensed Sports Merchandise Product Portfolio 6.1.5 Nike, Inc Recent Developments/Updates 6.2 Fanatics, Inc 6.2.1 Fanatics, Inc Corporation Information 6.2.2 Fanatics, Inc Description and Business Overview 6.2.3 Fanatics, Inc Non Licensed Sports Merchandise Sales, Revenue and Gross Margin (2016-2021) 6.2.4 Fanatics, Inc Non Licensed Sports Merchandise Product Portfolio 6.2.5 Fanatics, Inc Recent Developments/Updates 6.3 Adidas AG 6.3.1 Adidas AG Corporation Information 6.3.2 Adidas AG Description and Business Overview 6.3.3 Adidas AG Non Licensed Sports Merchandise Sales, Revenue and Gross Margin (2016-2021) 6.3.4 Adidas AG Non Licensed Sports Merchandise Product Portfolio 6.3.5 Adidas AG Recent Developments/Updates 6.4 Puma SE 6.4.1 Puma SE Corporation Information 6.4.2 Puma SE Description and Business Overview 6.4.3 Puma SE Non Licensed Sports Merchandise Sales, Revenue and Gross Margin (2016-2021) 6.4.4 Puma SE Non Licensed Sports Merchandise Product Portfolio 6.4.5 Puma SE Recent Developments/Updates 6.5 Under Armour, Inc 6.5.1 Under Armour, Inc Corporation Information 6.5.2 Under Armour, Inc Description and Business Overview 6.5.3 Under Armour, Inc Non Licensed Sports Merchandise Sales, Revenue and Gross Margin (2016-2021) 6.5.4 Under Armour, Inc Non Licensed Sports Merchandise Product Portfolio 6.5.5 Under Armour, Inc Recent Developments/Updates 7 Non Licensed Sports Merchandise Manufacturing Cost Analysis 7.1 Non Licensed Sports Merchandise Key Raw Materials Analysis 7.1.1 Key Raw Materials 7.1.2 Key Suppliers of Raw Materials 7.2 Proportion of Manufacturing Cost Structure 7.3 Manufacturing Process Analysis of Non Licensed Sports Merchandise 7.4 Non Licensed Sports Merchandise Industrial Chain Analysis 8 Marketing Channel, Distributors and Customers 8.1 Marketing Channel 8.2 Non Licensed Sports Merchandise Distributors List 8.3 Non Licensed Sports Merchandise Customers 9 Non Licensed Sports Merchandise Market Dynamics 9.1 Non Licensed Sports Merchandise Industry Trends 9.2 Non Licensed Sports Merchandise Growth Drivers 9.3 Non Licensed Sports Merchandise Market Challenges 9.4 Non Licensed Sports Merchandise Market Restraints 10 Global Market Forecast 10.1 Non Licensed Sports Merchandise Market Estimates and Projections by Type 10.1.1 Global Forecasted Sales of Non Licensed Sports Merchandise by Type (2022-2027) 10.1.2 Global Forecasted Revenue of Non Licensed Sports Merchandise by Type (2022-2027) 10.2 Non Licensed Sports Merchandise Market Estimates and Projections by Application 10.2.1 Global Forecasted Sales of Non Licensed Sports Merchandise by Application (2022-2027) 10.2.2 Global Forecasted Revenue of Non Licensed Sports Merchandise by Application (2022-2027) 10.3 Non Licensed Sports Merchandise Market Estimates and Projections by Region 10.3.1 Global Forecasted Sales of Non Licensed Sports Merchandise by Region (2022-2027) 10.3.2 Global Forecasted Revenue of Non Licensed Sports Merchandise by Region (2022-2027) 11 Research Finding and Conclusion 12 Methodology and Data Source 12.1 Methodology/Research Approach 12.1.1 Research Programs/Design 12.1.2 Market Size Estimation 12.1.3 Market Breakdown and Data Triangulation 12.2 Data Source 12.2.1 Secondary Sources 12.2.2 Primary Sources 12.3 Author List 12.4 Disclaimer

List of Tables Table 1. Global Non Licensed Sports Merchandise Sales (K Units) Growth Rate Comparison by Type (2021-2027) Table 2. Global Non Licensed Sports Merchandise Sales (K Units) Comparison by Application (2021-2027) Table 3. Global Non Licensed Sports Merchandise Market Size by Region (US$ Million) (2016 VS 2021 VS 2027) Table 4. Key Manufacturers Non Licensed Sports Merchandise Covered in This Study Table 5. Global Non Licensed Sports Merchandise Sales (K Units) of Key Manufacturers (2016-2021) Table 6. Global Non Licensed Sports Merchandise Sales Market Share by Manufacturers (2016-2021) Table 7. Global Non Licensed Sports Merchandise Revenue (US$ Million) by Manufacturers (2016-2021) Table 8. Global Non Licensed Sports Merchandise Revenue Share by Manufacturers (2016-2021) Table 9. Global Market Non Licensed Sports Merchandise Average Price (US$/Unit) of Key Manufacturers (2016-2021) Table 10. Manufacturers Non Licensed Sports Merchandise Manufacturing Sites and Area Served Table 11. Manufacturers Non Licensed Sports Merchandise Product Type Table 12. Global Manufacturers Market Concentration Ratio (CR5 and HHI) Table 13. Global Non Licensed Sports Merchandise by Company Type (Tier 1, Tier 2 and Tier 3) (based on the Revenue in Non Licensed Sports Merchandise as of 2020) Table 14. Manufacturers Mergers & Acquisitions, Expansion Plans Table 15. Global Non Licensed Sports Merchandise Sales by Region (2016-2021) & (K Units) Table 16. Global Non Licensed Sports Merchandise Sales Market Share by Region (2016-2021) Table 17. Global Non Licensed Sports Merchandise Revenue by Region (2016-2021) & (US$ Million) Table 18. North America Non Licensed Sports Merchandise Sales by Country (2016-2021) & (K Units) Table 19. North America Non Licensed Sports Merchandise Sales Market Share by Country (2016-2021) Table 20. North America Non Licensed Sports Merchandise Revenue by Country (2016-2021) & (US$ Million) Table 21. North America Non Licensed Sports Merchandise Revenue Market Share by Country (2016-2021) Table 22. Europe Non Licensed Sports Merchandise Sales by Country (2016-2021) & (K Units) Table 23. Europe Non Licensed Sports Merchandise Sales Market Share by Country (2016-2021) Table 24. Europe Non Licensed Sports Merchandise Revenue by Country (2016-2021) & (US$ Million) Table 25. Europe Non Licensed Sports Merchandise Revenue Market Share by Country (2016-2021) Table 26. Asia Pacific Non Licensed Sports Merchandise Sales by Region (2016-2021) & (K Units) Table 27. Asia Pacific Non Licensed Sports Merchandise Sales Market Share by Region (2016-2021) Table 28. Asia Pacific Non Licensed Sports Merchandise Revenue by Region (2016-2021) & (US$ Million) Table 29. Asia Pacific Non Licensed Sports Merchandise Revenue Market Share by Region (2016-2021) Table 30. Latin America Non Licensed Sports Merchandise Sales by Country (2016-2021) & (K Units) Table 31. Latin America Non Licensed Sports Merchandise Sales Market Share by Country (2016-2021) Table 32. Latin America Non Licensed Sports Merchandise Revenue by Country (2016-2021) & (US$ Million) Table 33. Latin America Non Licensed Sports Merchandise Revenue Market Share by Country (2016-2021) Table 34. Middle East and Africa Non Licensed Sports Merchandise Sales by Country (2016-2021) & (K Units) Table 35. Middle East and Africa Non Licensed Sports Merchandise Sales Market Share by Country (2016-2021) Table 36. Middle East and Africa Non Licensed Sports Merchandise Revenue by Country (2016-2021) & (US$ Million) Table 37. Middle East and Africa Non Licensed Sports Merchandise Revenue Market Share by Country (2016-2021) Table 38. Global Non Licensed Sports Merchandise Sales (K Units) by Type (2016-2021) Table 39. Global Non Licensed Sports Merchandise Sales Market Share by Type (2016-2021) Table 40. Global Non Licensed Sports Merchandise Revenue (Million US$) by Type (2016-2021) Table 41. Global Non Licensed Sports Merchandise Revenue Share by Type (2016-2021) Table 42. Global Non Licensed Sports Merchandise Price (US$/Unit) by Type (2016-2021) Table 43. Global Non Licensed Sports Merchandise Sales (K Units) by Application (2016-2021) Table 44. Global Non Licensed Sports Merchandise Sales Market Share by Application (2016-2021) Table 45. Global Non Licensed Sports Merchandise Revenue (Million US$) by Application (2016-2021) Table 46. Global Non Licensed Sports Merchandise Revenue Share by Application (2016-2021) Table 47. Global Non Licensed Sports Merchandise Price (US$/Unit) by Application (2016-2021) Table 48. Nike, Inc Corporation Information Table 49. Nike, Inc Description and Business Overview Table 50. Nike, Inc Non Licensed Sports Merchandise Sales (K Units), Revenue (Million US$), Price (US$/Unit) and Gross Margin (2016-2021) Table 51. Nike, Inc Non Licensed Sports Merchandise Product Table 52. Nike, Inc Recent Developments/Updates Table 53. Fanatics, Inc Corporation Information Table 54. Fanatics, Inc Description and Business Overview Table 55. Fanatics, Inc Non Licensed Sports Merchandise Sales (K Units), Revenue (Million US$), Price (US$/Unit) and Gross Margin (2016-2021) Table 56. Fanatics, Inc Non Licensed Sports Merchandise Product Table 57. Fanatics, Inc Recent Developments/Updates Table 58. Adidas AG Corporation Information Table 59. Adidas AG Description and Business Overview Table 60. Adidas AG Non Licensed Sports Merchandise Sales (K Units), Revenue (Million US$), Price (US$/Unit) and Gross Margin (2016-2021) Table 61. Adidas AG Non Licensed Sports Merchandise Product Table 62. Adidas AG Recent Developments/Updates Table 63. Puma SE Corporation Information Table 64. Puma SE Description and Business Overview Table 65. Puma SE Non Licensed Sports Merchandise Sales (K Units), Revenue (Million US$), Price (US$/Unit) and Gross Margin (2016-2021) Table 66. Puma SE Non Licensed Sports Merchandise Product Table 67. Puma SE Recent Developments/Updates Table 68. Under Armour, Inc Corporation Information Table 69. Under Armour, Inc Description and Business Overview Table 70. Under Armour, Inc Non Licensed Sports Merchandise Sales (K Units), Revenue (Million US$), Price (US$/Unit) and Gross Margin (2016-2021) Table 71. Under Armour, Inc Non Licensed Sports Merchandise Product Table 72. Under Armour, Inc Recent Developments/Updates Table 73. Production Base and Market Concentration Rate of Raw Material Table 74. Key Suppliers of Raw Materials Table 75. Non Licensed Sports Merchandise Distributors List Table 76. Non Licensed Sports Merchandise Customers List Table 77. Non Licensed Sports Merchandise Market Trends Table 78. Non Licensed Sports Merchandise Growth Drivers Table 79. Non Licensed Sports Merchandise Market Challenges Table 80. Non Licensed Sports Merchandise Market Restraints Table 81. Global Non Licensed Sports Merchandise Sales Forecast by Type (2022-2027) & (K Units) Table 82. Global Non Licensed Sports Merchandise Sales Market Share Forecast by Type (2022-2027) Table 83. Global Non Licensed Sports Merchandise Revenue Forecast by Type (2022-2027) & (US$ Million) Table 84. Global Non Licensed Sports Merchandise Revenue Market Share Forecast by Type (2022-2027) Table 85. Global Non Licensed Sports Merchandise Sales Forecast by Application (2022-2027) & (K Units) Table 86. Global Non Licensed Sports Merchandise Sales Market Share Forecast by Application (2022-2027) Table 87. Global Non Licensed Sports Merchandise Revenue Forecast by Application (2022-2027) & (US$ Million) Table 88. Global Non Licensed Sports Merchandise Revenue Market Share Forecast by Application (2022-2027) Table 89. Global Non Licensed Sports Merchandise Sales Forecast by Region (2022-2027) & (K Units) Table 90. Global Non Licensed Sports Merchandise Sales Market Share Forecast by Region (2022-2027) Table 91. Global Non Licensed Sports Merchandise Revenue Forecast by Region (2022-2027) & (US$ Million) Table 92. Global Non Licensed Sports Merchandise Revenue Market Share Forecast by Region (2022-2027) Table 93. Research Programs/Design for This Report Table 94. Key Data Information from Secondary Sources Table 95. Key Data Information from Primary Sources List of Figures Figure 1. Product Picture of Non Licensed Sports Merchandise Figure 2. Global Non Licensed Sports Merchandise Market Share by Type in 2020 & 2027 Figure 3. Sports Apparel Product Picture Figure 4. Sports Footwear Product Picture Figure 5. Sports Accessories Product Picture Figure 6. Toys Product Picture Figure 7. Pirated Video Games/Softwares Product Picture Figure 8. Others Product Picture Figure 9. Global Non Licensed Sports Merchandise Market Share by Application in 2020 & 2027 Figure 10. E-Commerce/Online Stores Figure 11. Retail Stores Figure 12. Sports Goods Stores Figure 13. Direct Selling Figure 14. Open Air Markets Figure 15. Pirated Markets Figure 16. Others Figure 17. Global Non Licensed Sports Merchandise Revenue, (US$ Million), 2016 VS 2021 VS 2027 Figure 18. Global Non Licensed Sports Merchandise Market Size 2016-2027 (US$ Million) Figure 19. Global Non Licensed Sports Merchandise Sales 2016-2027 (K Units) Figure 20. Global Non Licensed Sports Merchandise Market Size Market Share by Region: 2016 VS 20210 VS 2027 Figure 21. Non Licensed Sports Merchandise Sales Share by Manufacturers in 2020 Figure 22. Global Non Licensed Sports Merchandise Revenue Share by Manufacturers in 2020 Figure 23. The Global 5 and 10 Largest Non Licensed Sports Merchandise Players: Market Share by Revenue in 2020 Figure 24. Non Licensed Sports Merchandise Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2016 VS 2021 Figure 25. Global Non Licensed Sports Merchandise Sales Market Share by Region (2016-2021) Figure 26. Global Non Licensed Sports Merchandise Sales Market Share by Region in 2020 Figure 27. Global Non Licensed Sports Merchandise Revenue Market Share by Region (2016-2021) Figure 28. Global Non Licensed Sports Merchandise Revenue Market Share by Region in 2020 Figure 29. U.S. Non Licensed Sports Merchandise Revenue Growth Rate (2016-2021) (US$ Million) Figure 30. Canada Non Licensed Sports Merchandise Revenue Growth Rate (2016-2021) (US$ Million) Figure 31. Germany Non Licensed Sports Merchandise Revenue Growth Rate (2016-2021) (US$ Million) Figure 32. France Non Licensed Sports Merchandise Revenue Growth Rate (2016-2021) (US$ Million) Figure 33. U.K. Non Licensed Sports Merchandise Revenue Growth Rate (2016-2021) (US$ Million) Figure 34. Italy Non Licensed Sports Merchandise Revenue Growth Rate (2016-2021) (US$ Million) Figure 35. Russia Non Licensed Sports Merchandise Revenue Growth Rate (2016-2021) (US$ Million) Figure 36. China Non Licensed Sports Merchandise Revenue Growth Rate (2016-2021) (US$ Million) Figure 37. Japan Non Licensed Sports Merchandise Revenue Growth Rate (2016-2021) (US$ Million) Figure 38. South Korea Non Licensed Sports Merchandise Revenue Growth Rate (2016-2021) (US$ Million) Figure 39. India Non Licensed Sports Merchandise Revenue Growth Rate (2016-2021) (US$ Million) Figure 40. Australia Non Licensed Sports Merchandise Revenue Growth Rate (2016-2021) (US$ Million) Figure 41. Taiwan Non Licensed Sports Merchandise Revenue Growth Rate (2016-2021) (US$ Million) Figure 42. Indonesia Non Licensed Sports Merchandise Revenue Growth Rate (2016-2021) (US$ Million) Figure 43. Thailand Non Licensed Sports Merchandise Revenue Growth Rate (2016-2021) (US$ Million) Figure 44. Malaysia Non Licensed Sports Merchandise Revenue Growth Rate (2016-2021) (US$ Million) Figure 45. Philippines Non Licensed Sports Merchandise Revenue Growth Rate (2016-2021) (US$ Million) Figure 46. Vietnam Non Licensed Sports Merchandise Revenue Growth Rate (2016-2021) (US$ Million) Figure 47. Mexico Non Licensed Sports Merchandise Revenue Growth Rate (2016-2021) (US$ Million) Figure 48. Brazil Non Licensed Sports Merchandise Revenue Growth Rate (2016-2021) (US$ Million) Figure 49. Argentina Non Licensed Sports Merchandise Revenue Growth Rate (2016-2021) (US$ Million) Figure 50. Turkey Non Licensed Sports Merchandise Revenue Growth Rate (2016-2021) (US$ Million) Figure 51. Saudi Arabia Non Licensed Sports Merchandise Revenue Growth Rate (2016-2021) (US$ Million) Figure 52. U.A.E Non Licensed Sports Merchandise Revenue Growth Rate (2016-2021) (US$ Million) Figure 53. Sales Market Share of Non Licensed Sports Merchandise by Type (2016-2021) Figure 54. Sales Market Share of Non Licensed Sports Merchandise by Application (2016-2021) Figure 55. Sales Market Share of Non Licensed Sports Merchandise by Application in 2020 Figure 56. Revenue Share of Non Licensed Sports Merchandise by Application (2016-2021) Figure 57. Revenue Share of Non Licensed Sports Merchandise by Application in 2020 Figure 58. Manufacturing Cost Structure of Non Licensed Sports Merchandise Figure 59. Manufacturing Process Analysis of Non Licensed Sports Merchandise Figure 60. Non Licensed Sports Merchandise Industrial Chain Analysis Figure 61. Channels of Distribution Figure 62. Distributors Profiles Figure 63. Bottom-up and Top-down Approaches for This Report Figure 64. Data Triangulation Figure 65. Key Executives Interviewed

Nike, Inc Fanatics, Inc Adidas AG Puma SE Under Armour, Inc