1 Report Business Overview 1.1 Study Scope 1.2 Market Analysis by Type 1.2.1 Global Ad Tech Market Size Growth Rate by Type, 2017 VS 2021 VS 2028 1.2.2 Web-Based 1.2.3 Cloud-Based 1.2.4 On-Premise 1.3 Market by Application 1.3.1 Global Ad Tech Market Size Growth Rate by Application, 2017 VS 2021 VS 2028 1.3.2 Large Enterprises 1.3.3 Small and Medium-sized Enterprises (SMEs) 1.4 Study Objectives 1.5 Years Considered 2 Global Growth Trends 2.1 Global Ad Tech Market Perspective (2017-2028) 2.2 Ad Tech Growth Trends by Region 2.2.1 Ad Tech Market Size by Region: 2017 VS 2021 VS 2028 2.2.2 Ad Tech Historic Market Size by Region (2017-2022) 2.2.3 Ad Tech Forecasted Market Size by Region (2023-2028) 2.3 Ad Tech Market Dynamics 2.3.1 Ad Tech Industry Trends 2.3.2 Ad Tech Market Drivers 2.3.3 Ad Tech Market Challenges 2.3.4 Ad Tech Market Restraints 3 Competition Landscape by Key Players 3.1 Global Top Ad Tech Players by Revenue 3.1.1 Global Top Ad Tech Players by Revenue (2017-2022) 3.1.2 Global Ad Tech Revenue Market Share by Players (2017-2022) 3.2 Global Ad Tech Market Share by Company Type (Tier 1, Tier 2, and Tier 3) 3.3 Players Covered: Ranking by Ad Tech Revenue 3.4 Global Ad Tech Market Concentration Ratio 3.4.1 Global Ad Tech Market Concentration Ratio (CR5 and HHI) 3.4.2 Global Top 10 and Top 5 Companies by Ad Tech Revenue in 2021 3.5 Ad Tech Key Players Head office and Area Served 3.6 Key Players Ad Tech Product Solution and Service 3.7 Date of Enter into Ad Tech Market 3.8 Mergers & Acquisitions, Expansion Plans 4 Ad Tech Breakdown Data by Type 4.1 Global Ad Tech Historic Market Size by Type (2017-2022) 4.2 Global Ad Tech Forecasted Market Size by Type (2023-2028) 5 Ad Tech Breakdown Data by Application 5.1 Global Ad Tech Historic Market Size by Application (2017-2022) 5.2 Global Ad Tech Forecasted Market Size by Application (2023-2028) 6 North America 6.1 North America Ad Tech Market Size (2017-2028) 6.2 North America Ad Tech Market Size by Type 6.2.1 North America Ad Tech Market Size by Type (2017-2022) 6.2.2 North America Ad Tech Market Size by Type (2023-2028) 6.2.3 North America Ad Tech Market Share by Type (2017-2028) 6.3 North America Ad Tech Market Size by Application 6.3.1 North America Ad Tech Market Size by Application (2017-2022) 6.3.2 North America Ad Tech Market Size by Application (2023-2028) 6.3.3 North America Ad Tech Market Share by Application (2017-2028) 6.4 North America Ad Tech Market Size by Country 6.4.1 North America Ad Tech Market Size by Country (2017-2022) 6.4.2 North America Ad Tech Market Size by Country (2023-2028) 6.4.3 U.S. 6.4.4 Canada 7 Europe 7.1 Europe Ad Tech Market Size (2017-2028) 7.2 Europe Ad Tech Market Size by Type 7.2.1 Europe Ad Tech Market Size by Type (2017-2022) 7.2.2 Europe Ad Tech Market Size by Type (2023-2028) 7.2.3 Europe Ad Tech Market Share by Type (2017-2028) 7.3 Europe Ad Tech Market Size by Application 7.3.1 Europe Ad Tech Market Size by Application (2017-2022) 7.3.2 Europe Ad Tech Market Size by Application (2023-2028) 7.3.3 Europe Ad Tech Market Share by Application (2017-2028) 7.4 Europe Ad Tech Market Size by Country 7.4.1 Europe Ad Tech Market Size by Country (2017-2022) 7.4.2 Europe Ad Tech Market Size by Country (2023-2028) 7.4.3 Germany 7.4.4 France 7.4.5 U.K. 7.4.6 Italy 7.4.7 Russia 7.4.8 Nordic Countries 8 Asia-Pacific 8.1 Asia-Pacific Ad Tech Market Size (2017-2028) 8.2 Asia-Pacific Ad Tech Market Size by Type 8.2.1 Asia-Pacific Ad Tech Market Size by Type (2017-2022) 8.2.2 Asia-Pacific Ad Tech Market Size by Type (2023-2028) 8.2.3 Asia-Pacific Ad Tech Market Share by Type (2017-2028) 8.3 Asia-Pacific Ad Tech Market Size by Application 8.3.1 Asia-Pacific Ad Tech Market Size by Application (2017-2022) 8.3.2 Asia-Pacific Ad Tech Market Size by Application (2023-2028) 8.3.3 Asia-Pacific Ad Tech Market Share by Application (2017-2028) 8.4 Asia-Pacific Ad Tech Market Size by Region 8.4.1 Asia-Pacific Ad Tech Market Size by Region (2017-2022) 8.4.2 Asia-Pacific Ad Tech Market Size by Region (2023-2028) 8.4.3 China 8.4.4 Japan 8.4.5 South Korea 8.4.6 Southeast Asia 8.4.7 India 8.4.8 Australia 9 Latin America 9.1 Latin America Ad Tech Market Size (2017-2028) 9.2 Latin America Ad Tech Market Size by Type 9.2.1 Latin America Ad Tech Market Size by Type (2017-2022) 9.2.2 Latin America Ad Tech Market Size by Type (2023-2028) 9.2.3 Latin America Ad Tech Market Share by Type (2017-2028) 9.3 Latin America Ad Tech Market Size by Application 9.3.1 Latin America Ad Tech Market Size by Application (2017-2022) 9.3.2 Latin America Ad Tech Market Size by Application (2023-2028) 9.3.3 Latin America Ad Tech Market Share by Application (2017-2028) 9.4 Latin America Ad Tech Market Size by Country 9.4.1 Latin America Ad Tech Market Size by Country (2017-2022) 9.4.2 Latin America Ad Tech Market Size by Country (2023-2028) 9.4.3 Mexico 9.4.4 Brazil 10 Middle East & Africa 10.1 Middle East & Africa Ad Tech Market Size (2017-2028) 10.2 Middle East & Africa Ad Tech Market Size by Type 10.2.1 Middle East & Africa Ad Tech Market Size by Type (2017-2022) 10.2.2 Middle East & Africa Ad Tech Market Size by Type (2023-2028) 10.2.3 Middle East & Africa Ad Tech Market Share by Type (2017-2028) 10.3 Middle East & Africa Ad Tech Market Size by Application 10.3.1 Middle East & Africa Ad Tech Market Size by Application (2017-2022) 10.3.2 Middle East & Africa Ad Tech Market Size by Application (2023-2028) 10.3.3 Middle East & Africa Ad Tech Market Share by Application (2017-2028) 10.4 Middle East & Africa Ad Tech Market Size by Country 10.4.1 Middle East & Africa Ad Tech Market Size by Country (2017-2022) 10.4.2 Middle East & Africa Ad Tech Market Size by Country (2023-2028) 10.4.3 Turkey 10.4.4 Saudi Arabia 10.4.5 UAE 11 Key Players Profiles 11.1 Facebook 11.1.1 Facebook Company Details 11.1.2 Facebook Business Overview 11.1.3 Facebook Ad Tech Introduction 11.1.4 Facebook Revenue in Ad Tech Business (2017-2022) 11.1.5 Facebook Recent Developments 11.2 Google 11.2.1 Google Company Details 11.2.2 Google Business Overview 11.2.3 Google Ad Tech Introduction 11.2.4 Google Revenue in Ad Tech Business (2017-2022) 11.2.5 Google Recent Developments 11.3 Amazon 11.3.1 Amazon Company Details 11.3.2 Amazon Business Overview 11.3.3 Amazon Ad Tech Introduction 11.3.4 Amazon Revenue in Ad Tech Business (2017-2022) 11.3.5 Amazon Recent Developments 11.4 Verizon 11.4.1 Verizon Company Details 11.4.2 Verizon Business Overview 11.4.3 Verizon Ad Tech Introduction 11.4.4 Verizon Revenue in Ad Tech Business (2017-2022) 11.4.5 Verizon Recent Developments 11.5 AT&T and Comcast 11.5.1 AT&T and Comcast Company Details 11.5.2 AT&T and Comcast Business Overview 11.5.3 AT&T and Comcast Ad Tech Introduction 11.5.4 AT&T and Comcast Revenue in Ad Tech Business (2017-2022) 11.5.5 AT&T and Comcast Recent Developments 11.6 Adobe 11.6.1 Adobe Company Details 11.6.2 Adobe Business Overview 11.6.3 Adobe Ad Tech Introduction 11.6.4 Adobe Revenue in Ad Tech Business (2017-2022) 11.6.5 Adobe Recent Developments 11.7 Salesforce 11.7.1 Salesforce Company Details 11.7.2 Salesforce Business Overview 11.7.3 Salesforce Ad Tech Introduction 11.7.4 Salesforce Revenue in Ad Tech Business (2017-2022) 11.7.5 Salesforce Recent Developments 11.8 Oracle 11.8.1 Oracle Company Details 11.8.2 Oracle Business Overview 11.8.3 Oracle Ad Tech Introduction 11.8.4 Oracle Revenue in Ad Tech Business (2017-2022) 11.8.5 Oracle Recent Developments 11.9 The Trade Desk 11.9.1 The Trade Desk Company Details 11.9.2 The Trade Desk Business Overview 11.9.3 The Trade Desk Ad Tech Introduction 11.9.4 The Trade Desk Revenue in Ad Tech Business (2017-2022) 11.9.5 The Trade Desk Recent Developments 11.10 Criteo 11.10.1 Criteo Company Details 11.10.2 Criteo Business Overview 11.10.3 Criteo Ad Tech Introduction 11.10.4 Criteo Revenue in Ad Tech Business (2017-2022) 11.10.5 Criteo Recent Developments 11.11 Telaria 11.11.1 Telaria Company Details 11.11.2 Telaria Business Overview 11.11.3 Telaria Ad Tech Introduction 11.11.4 Telaria Revenue in Ad Tech Business (2017-2022) 11.11.5 Telaria Recent Developments 12 Analyst's Viewpoints/Conclusions 13 Appendix 13.1 Research Methodology 13.1.1 Methodology/Research Approach 13.1.2 Data Source 13.2 Author Details 13.3 Disclaimer

List of Tables Table 1. Global Ad Tech Market Size Growth Rate by Type (US$ Million), 2017 VS 2021 VS 2028 Table 2. Key Players of Web-Based Table 3. Key Players of Cloud-Based Table 4. Key Players of On-Premise Table 5. Global Ad Tech Market Size Growth Rate by Application (US$ Million), 2017 VS 2021 VS 2028 Table 6. Global Ad Tech Market Size by Region (US$ Million): 2017 VS 2021 VS 2028 Table 7. Global Ad Tech Market Size by Region (2017-2022) & (US$ Million) Table 8. Global Ad Tech Market Share by Region (2017-2022) Table 9. Global Ad Tech Forecasted Market Size by Region (2023-2028) & (US$ Million) Table 10. Global Ad Tech Market Share by Region (2023-2028) Table 11. Ad Tech Market Trends Table 12. Ad Tech Market Drivers Table 13. Ad Tech Market Challenges Table 14. Ad Tech Market Restraints Table 15. Global Ad Tech Revenue by Players (2017-2022) & (US$ Million) Table 16. Global Ad Tech Revenue Share by Players (2017-2022) Table 17. Global Top Ad Tech by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Ad Tech as of 2021) Table 18. Ranking of Global Top Ad Tech Companies by Revenue (US$ Million) in 2021 Table 19. Global 5 Largest Players Market Share by Ad Tech Revenue (CR5 and HHI) & (2017-2022) Table 20. Key Players Headquarters and Area Served Table 21. Key Players Ad Tech Product Solution and Service Table 22. Date of Enter into Ad Tech Market Table 23. Mergers & Acquisitions, Expansion Plans Table 24. Global Ad Tech Market Size by Type (2017-2022) & (US$ Million) Table 25. Global Ad Tech Revenue Market Share by Type (2017-2022) Table 26. Global Ad Tech Forecasted Market Size by Type (2023-2028) & (US$ Million) Table 27. Global Ad Tech Revenue Market Share by Type (2023-2028) Table 28. Global Ad Tech Market Size by Application (2017-2022) & (US$ Million) Table 29. Global Ad Tech Revenue Share by Application (2017-2022) Table 30. Global Ad Tech Forecasted Market Size by Application (2023-2028) & (US$ Million) Table 31. Global Ad Tech Revenue Share by Application (2023-2028) Table 32. North America Ad Tech Market Size by Type (2017-2022) & (US$ Million) Table 33. North America Ad Tech Market Size by Type (2023-2028) & (US$ Million) Table 34. North America Ad Tech Market Size by Application (2017-2022) & (US$ Million) Table 35. North America Ad Tech Market Size by Application (2023-2028) & (US$ Million) Table 36. North America Ad Tech Market Size by Country (2017-2022) & (US$ Million) Table 37. North America Ad Tech Market Size by Country (2023-2028) & (US$ Million) Table 38. Europe Ad Tech Market Size by Type (2017-2022) & (US$ Million) Table 39. Europe Ad Tech Market Size by Type (2023-2028) & (US$ Million) Table 40. Europe Ad Tech Market Size by Application (2017-2022) & (US$ Million) Table 41. Europe Ad Tech Market Size by Application (2023-2028) & (US$ Million) Table 42. Europe Ad Tech Market Size by Country (2017-2022) & (US$ Million) Table 43. Europe Ad Tech Market Size by Country (2023-2028) & (US$ Million) Table 44. Asia Pacific Ad Tech Market Size by Type (2017-2022) & (US$ Million) Table 45. Asia Pacific Ad Tech Market Size by Type (2023-2028) & (US$ Million) Table 46. Asia Pacific Ad Tech Market Size by Application (2017-2022) & (US$ Million) Table 47. Asia Pacific Ad Tech Market Size by Application (2023-2028) & (US$ Million) Table 48. Asia Pacific Ad Tech Market Size by Region (2017-2022) & (US$ Million) Table 49. Asia Pacific Ad Tech Market Size by Region (2023-2028) & (US$ Million) Table 50. Latin America Ad Tech Market Size by Type (2017-2022) & (US$ Million) Table 51. Latin America Ad Tech Market Size by Type (2023-2028) & (US$ Million) Table 52. Latin America Ad Tech Market Size by Application (2017-2022) & (US$ Million) Table 53. Latin America Ad Tech Market Size by Application (2023-2028) & (US$ Million) Table 54. Latin America Ad Tech Market Size by Country (2017-2022) & (US$ Million) Table 55. Latin America Ad Tech Market Size by Country (2023-2028) & (US$ Million) Table 56. Middle East and Africa Ad Tech Market Size by Type (2017-2022) & (US$ Million) Table 57. Middle East and Africa Ad Tech Market Size by Type (2023-2028) & (US$ Million) Table 58. Middle East and Africa Ad Tech Market Size by Application (2017-2022) & (US$ Million) Table 59. Middle East and Africa Ad Tech Market Size by Application (2023-2028) & (US$ Million) Table 60. Middle East and Africa Ad Tech Market Size by Country (2017-2022) & (US$ Million) Table 61. Middle East and Africa Ad Tech Market Size by Country (2023-2028) & (US$ Million) Table 62. Facebook Company Details Table 63. Facebook Business Overview Table 64. Facebook Ad Tech Product Table 65. Facebook Revenue in Ad Tech Business (2017-2022) & (US$ Million) Table 66. Facebook Recent Developments Table 67. Google Company Details Table 68. Google Business Overview Table 69. Google Ad Tech Product Table 70. Google Revenue in Ad Tech Business (2017-2022) & (US$ Million) Table 71. Google Recent Developments Table 72. Amazon Company Details Table 73. Amazon Business Overview Table 74. Amazon Ad Tech Product Table 75. Amazon Revenue in Ad Tech Business (2017-2022) & (US$ Million) Table 76. Amazon Recent Developments Table 77. Verizon Company Details Table 78. Verizon Business Overview Table 79. Verizon Ad Tech Product Table 80. Verizon Revenue in Ad Tech Business (2017-2022) & (US$ Million) Table 81. Verizon Recent Developments Table 82. AT&T and Comcast Company Details Table 83. AT&T and Comcast Business Overview Table 84. AT&T and Comcast Ad Tech Product Table 85. AT&T and Comcast Revenue in Ad Tech Business (2017-2022) & (US$ Million) Table 86. AT&T and Comcast Recent Developments Table 87. Adobe Company Details Table 88. Adobe Business Overview Table 89. Adobe Ad Tech Product Table 90. Adobe Revenue in Ad Tech Business (2017-2022) & (US$ Million) Table 91. Adobe Recent Developments Table 92. Salesforce Company Details Table 93. Salesforce Business Overview Table 94. Salesforce Ad Tech Product Table 95. Salesforce Revenue in Ad Tech Business (2017-2022) & (US$ Million) Table 96. Salesforce Recent Developments Table 97. Oracle Company Details Table 98. Oracle Business Overview Table 99. Oracle Ad Tech Product Table 100. Oracle Revenue in Ad Tech Business (2017-2022) & (US$ Million) Table 101. Oracle Recent Developments Table 102. The Trade Desk Company Details Table 103. The Trade Desk Business Overview Table 104. The Trade Desk Ad Tech Product Table 105. The Trade Desk Revenue in Ad Tech Business (2017-2022) & (US$ Million) Table 106. The Trade Desk Recent Developments Table 107. Criteo Company Details Table 108. Criteo Business Overview Table 109. Criteo Ad Tech Product Table 110. Criteo Revenue in Ad Tech Business (2017-2022) & (US$ Million) Table 111. Criteo Recent Developments Table 112. Telaria Company Details Table 113. Telaria Business Overview Table 114. Telaria Ad Tech Product Table 115. Telaria Revenue in Ad Tech Business (2017-2022) & (US$ Million) Table 116. Telaria Recent Developments Table 117. Research Programs/Design for This Report Table 118. Key Data Information from Secondary Sources Table 119. Key Data Information from Primary Sources List of Figures Figure 1. Global Ad Tech Market Share by Type: 2021 VS 2028 Figure 2. Web-Based Features Figure 3. Cloud-Based Features Figure 4. On-Premise Features Figure 5. Global Ad Tech Market Share by Application: 2021 VS 2028 Figure 6. Large Enterprises Case Studies Figure 7. Small and Medium-sized Enterprises (SMEs) Case Studies Figure 8. Ad Tech Report Years Considered Figure 9. Global Ad Tech Market Size (US$ Million), Year-over-Year: 2017-2028 Figure 10. Global Ad Tech Market Size, (US$ Million), 2017 VS 2021 VS 2028 Figure 11. Global Ad Tech Market Share by Region: 2021 VS 2028 Figure 12. Global Ad Tech Market Share by Players in 2021 Figure 13. Global Top Ad Tech Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Ad Tech as of 2021) Figure 14. The Top 10 and 5 Players Market Share by Ad Tech Revenue in 2021 Figure 15. North America Ad Tech Market Size YoY (2017-2028) & (US$ Million) Figure 16. North America Ad Tech Market Size Market Share by Type (2017-2028) Figure 17. North America Ad Tech Market Size Market Share by Application (2017-2028) Figure 18. North America Ad Tech Market Size Share by Country (2017-2028) Figure 19. United States Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million) Figure 20. Canada Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million) Figure 21. Europe Ad Tech Market Size YoY (2017-2028) & (US$ Million) Figure 22. Europe Ad Tech Market Size Market Share by Type (2017-2028) Figure 23. Europe Ad Tech Market Size Market Share by Application (2017-2028) Figure 24. Europe Ad Tech Market Size Share by Country (2017-2028) Figure 25. Germany Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million) Figure 26. France Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million) Figure 27. U.K. Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million) Figure 28. Italy Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million) Figure 29. Russia Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million) Figure 30. Nordic Countries Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million) Figure 31. Asia-Pacific Ad Tech Market Size YoY (2017-2028) & (US$ Million) Figure 32. Asia Pacific Ad Tech Market Size Market Share by Type (2017-2028) Figure 33. Asia Pacific Ad Tech Market Size Market Share by Application (2017-2028) Figure 34. Asia Pacific Ad Tech Market Size Share by Region (2017-2028) Figure 35. China Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million) Figure 36. Japan Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million) Figure 37. South Korea Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million) Figure 38. Southeast Asia Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million) Figure 39. India Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million) Figure 40. Australia Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million) List of Figures Figure 41. Latin America Ad Tech Market Size YoY (2017-2028) & (US$ Million) Figure 42. Latin America Ad Tech Market Size Market Share by Type (2017-2028) Figure 43. Latin America Ad Tech Market Size Market Share by Application (2017-2028) Figure 44. Latin America Ad Tech Market Size Share by Country (2017-2028) Figure 45. Mexico Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million) Figure 46. Brazil Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million) Figure 47. Middle East & Africa Ad Tech Market Size YoY (2017-2028) & (US$ Million) Figure 48. Middle East and Africa Ad Tech Market Size Market Share by Type (2017-2028) Figure 49. Middle East and Africa Ad Tech Market Size Market Share by Application (2017-2028) Figure 50. Middle East and Africa Ad Tech Market Size Share by Country (2017-2028) Figure 51. Turkey Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million) Figure 52. Saudi Arabia Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million) Figure 53. UAE Ad Tech Market Size YoY Growth (2017-2028) & (US$ Million) Figure 54. Facebook Revenue Growth Rate in Ad Tech Business (2017-2022) Figure 55. Google Revenue Growth Rate in Ad Tech Business (2017-2022) Figure 56. Amazon Revenue Growth Rate in Ad Tech Business (2017-2022) Figure 57. Verizon Revenue Growth Rate in Ad Tech Business (2017-2022) Figure 58. AT&T and Comcast Revenue Growth Rate in Ad Tech Business (2017-2022) Figure 59. Adobe Revenue Growth Rate in Ad Tech Business (2017-2022) Figure 60. Salesforce Revenue Growth Rate in Ad Tech Business (2017-2022) Figure 61. Oracle Revenue Growth Rate in Ad Tech Business (2017-2022) Figure 62. The Trade Desk Revenue Growth Rate in Ad Tech Business (2017-2022) Figure 63. Criteo Revenue Growth Rate in Ad Tech Business (2017-2022) Figure 64. Telaria Revenue Growth Rate in Ad Tech Business (2017-2022) Figure 65. Bottom-up and Top-down Approaches for This Report Figure 66. Data Triangulation Figure 67. Key Executives Interviewed

Facebook Google Amazon Verizon AT&T and Comcast Adobe Salesforce Oracle The Trade Desk Criteo Telaria