1 Study Coverage 1.1 Automotive AR and VR Revenue in Automotive AR and VR Business (2017-2022) & (US$ Million) Introduction 1.2 Global Automotive AR and VR Outlook 2017 VS 2022 VS 2028 1.2.1 Global Automotive AR and VR Market Size for the Year 2017-2028 1.2.2 Global Automotive AR and VR Market Size for the Year 2017-2028 1.3 Automotive AR and VR Market Size, United States VS Global, 2017 VS 2022 VS 2028 1.3.1 The Market Share of United States Automotive AR and VR in Global, 2017 VS 2022 VS 2028 1.3.2 The Growth Rate of Automotive AR and VR Market Size, United States VS Global, 2017 VS 2022 VS 2028 1.4 Automotive AR and VR Market Dynamics 1.4.1 Automotive AR and VR Industry Trends 1.4.2 Automotive AR and VR Market Drivers 1.4.3 Automotive AR and VR Market Challenges 1.4.4 Automotive AR and VR Market Restraints 1.5 Study Objectives 1.6 Years Considered 2 Automotive AR and VR by Type 2.1 Automotive AR and VR Market Segment by Type 2.1.1 Augmented Reality (AR) 2.1.2 Virtual Reality (VR) 2.2 Global Automotive AR and VR Market Size by Type (2017, 2022 & 2028) 2.3 Global Automotive AR and VR Market Size by Type (2017-2028) 2.4 United States Automotive AR and VR Market Size by Type (2017, 2022 & 2028) 2.5 United States Automotive AR and VR Market Size by Type (2017-2028) 3 Automotive AR and VR by Application 3.1 Automotive AR and VR Market Segment by Application 3.1.1 Research & Development 3.1.2 Manufacturing & Supply 3.1.3 Marketing & Sales 3.1.4 Aftersales 3.1.5 Support Functions 3.1.6 Product 3.2 Global Automotive AR and VR Market Size by Application (2017, 2022 & 2028) 3.3 Global Automotive AR and VR Market Size by Application (2017-2028) 3.4 United States Automotive AR and VR Market Size by Application (2017, 2022 & 2028) 3.5 United States Automotive AR and VR Market Size by Application (2017-2028) 4 Global Automotive AR and VR Competitor Landscape by Company 4.1 Global Automotive AR and VR Market Size by Company 4.1.1 Top Global Automotive AR and VR Companies Ranked by Revenue (2021) 4.1.2 Global Automotive AR and VR Revenue by Player (2017-2022) 4.2 Global Automotive AR and VR Concentration Ratio (CR) 4.2.1 Automotive AR and VR Market Concentration Ratio (CR) (2017-2022) 4.2.2 Global Top 5 and Top 10 Largest Companies of Automotive AR and VR in 2021 4.2.3 Global Automotive AR and VR Market Share by Company Type (Tier 1, Tier 2, and Tier 3) 4.3 Global Automotive AR and VR Headquarters, Revenue in Automotive AR and VR Business (2017-2022) & (US$ Million) Type 4.3.1 Global Automotive AR and VR Headquarters and Area Served 4.3.2 Global Automotive AR and VR Companies Revenue in Automotive AR and VR Business (2017-2022) & (US$ Million) Type 4.3.3 Date of International Companies Enter into Automotive AR and VR Market 4.4 Companies Mergers & Acquisitions, Expansion Plans 4.5 United States Automotive AR and VR Market Size by Company 4.5.1 Top Automotive AR and VR Players in United States, Ranked by Revenue (2021) 4.5.2 United States Automotive AR and VR Revenue by Players (2020, 2021 & 2022) 5 Global Automotive AR and VR Market Size by Region 5.1 Global Automotive AR and VR Market Size by Region: 2017 VS 2022 VS 2028 5.2 Global Automotive AR and VR Market Size by Region (2017-2028) 5.2.1 Global Automotive AR and VR Market Size by Region: 2017-2022 5.2.2 Global Automotive AR and VR Market Size by Region (2023-2028) 6 Segment in Region Level & Country Level 6.1 North America 6.1.1 North America Automotive AR and VR Market Size YoY Growth 2017-2028 6.1.2 North America Automotive AR and VR Market Facts & Figures by Country (2017, 2022 & 2028) 6.1.3 U.S. 6.1.4 Canada 6.2 Asia-Pacific 6.2.1 Asia-Pacific Automotive AR and VR Market Size YoY Growth 2017-2028 6.2.2 Asia-Pacific Automotive AR and VR Market Facts & Figures by Region (2017, 2022 & 2028) 6.2.3 China 6.2.4 Japan 6.2.5 South Korea 6.2.6 India 6.2.7 Australia 6.2.8 Taiwan 6.2.9 Indonesia 6.2.10 Thailand 6.2.11 Malaysia 6.2.12 Philippines 6.3 Europe 6.3.1 Europe Automotive AR and VR Market Size YoY Growth 2017-2028 6.3.2 Europe Automotive AR and VR Market Facts & Figures by Country (2017, 2022 & 2028) 6.3.3 Germany 6.3.4 France 6.3.5 U.K. 6.3.6 Italy 6.3.7 Russia 6.4 Latin America 6.4.1 Latin America Automotive AR and VR Market Size YoY Growth 2017-2028 6.4.2 Latin America Automotive AR and VR Market Facts & Figures by Country (2017, 2022 & 2028) 6.4.3 Mexico 6.4.4 Brazil 6.4.5 Argentina 6.5 Middle East and Africa 6.5.1 Middle East and Africa Automotive AR and VR Market Size YoY Growth 2017-2028 6.5.2 Middle East and Africa Automotive AR and VR Market Facts & Figures by Country (2017, 2022 & 2028) 6.5.3 Turkey 6.5.4 Saudi Arabia 6.5.5 U.A.E 7 Company Profiles 7.1 Continental AG 7.1.1 Continental AG Company Details 7.1.2 Continental AG Business Overview 7.1.3 Continental AG Automotive AR and VR Introduction 7.1.4 Continental AG Revenue in Automotive AR and VR Business (2017-2022) 7.1.5 Continental AG Recent Development 7.2 DAQRI 7.2.1 DAQRI Company Details 7.2.2 DAQRI Business Overview 7.2.3 DAQRI Automotive AR and VR Introduction 7.2.4 DAQRI Revenue in Automotive AR and VR Business (2017-2022) 7.2.5 DAQRI Recent Development 7.3 HTC Corporation 7.3.1 HTC Corporation Company Details 7.3.2 HTC Corporation Business Overview 7.3.3 HTC Corporation Automotive AR and VR Introduction 7.3.4 HTC Corporation Revenue in Automotive AR and VR Business (2017-2022) 7.3.5 HTC Corporation Recent Development 7.4 Hyundai Motor Group 7.4.1 Hyundai Motor Group Company Details 7.4.2 Hyundai Motor Group Business Overview 7.4.3 Hyundai Motor Group Automotive AR and VR Introduction 7.4.4 Hyundai Motor Group Revenue in Automotive AR and VR Business (2017-2022) 7.4.5 Hyundai Motor Group Recent Development 7.5 Microsoft Corporation 7.5.1 Microsoft Corporation Company Details 7.5.2 Microsoft Corporation Business Overview 7.5.3 Microsoft Corporation Automotive AR and VR Introduction 7.5.4 Microsoft Corporation Revenue in Automotive AR and VR Business (2017-2022) 7.5.5 Microsoft Corporation Recent Development 7.6 Robert Bosch GmbH 7.6.1 Robert Bosch GmbH Company Details 7.6.2 Robert Bosch GmbH Business Overview 7.6.3 Robert Bosch GmbH Automotive AR and VR Introduction 7.6.4 Robert Bosch GmbH Revenue in Automotive AR and VR Business (2017-2022) 7.6.5 Robert Bosch GmbH Recent Development 7.7 Unity Technologies ApS 7.7.1 Unity Technologies ApS Company Details 7.7.2 Unity Technologies ApS Business Overview 7.7.3 Unity Technologies ApS Automotive AR and VR Introduction 7.7.4 Unity Technologies ApS Revenue in Automotive AR and VR Business (2017-2022) 7.7.5 Unity Technologies ApS Recent Development 7.8 Visteon Corporation 7.8.1 Visteon Corporation Company Details 7.8.2 Visteon Corporation Business Overview 7.8.3 Visteon Corporation Automotive AR and VR Introduction 7.8.4 Visteon Corporation Revenue in Automotive AR and VR Business (2017-2022) 7.8.5 Visteon Corporation Recent Development 7.9 Volkswagen AG 7.9.1 Volkswagen AG Company Details 7.9.2 Volkswagen AG Business Overview 7.9.3 Volkswagen AG Automotive AR and VR Introduction 7.9.4 Volkswagen AG Revenue in Automotive AR and VR Business (2017-2022) 7.9.5 Volkswagen AG Recent Development 7.10 WayRay AG 7.10.1 WayRay AG Company Details 7.10.2 WayRay AG Business Overview 7.10.3 WayRay AG Automotive AR and VR Introduction 7.10.4 WayRay AG Revenue in Automotive AR and VR Business (2017-2022) 7.10.5 WayRay AG Recent Development 8 Research Findings and Conclusion 9 Appendix 9.1 Research Methodology 9.1.1 Methodology/Research Approach 9.1.2 Data Source 9.2 Author Details 9.3 Disclaimer

List of Tables Table 1. Automotive AR and VR Market Size United States VS Global, CAGR (2017 VS 2022 VS 2028) Table 2. Automotive AR and VR Market Trends Table 3. Automotive AR and VR Market Drivers Table 4. Automotive AR and VR Market Challenges Table 5. Automotive AR and VR Market Restraints Table 6. Global Automotive AR and VR Market Size by Type: 2017 VS 2022 VS 2028 (US$ Million) Table 7. United States Automotive AR and VR Market Size by Type: 2017 VS 2022 VS 2028 (US$ Million) Table 8. Global Automotive AR and VR Market Size by Application: 2017 VS 2022 VS 2028 (US$ Million) Table 9. United States Automotive AR and VR Market Size by Application: 2017 VS 2022 VS 2028 (US$ Million) Table 10. Top Automotive AR and VR Companies in Global Market, Ranking by Revenue (2021) Table 11. Global Automotive AR and VR Revenue by Player, (US$ Million), 2017-2022 Table 12. Global Automotive AR and VR Revenue Share by Player, 2017-2022 Table 13. Global Automotive AR and VR Companies Market Concentration Ratio (CR5 and HHI) Table 14. Global Automotive AR and VR by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Automotive AR and VR as of 2021) Table 15. Top Players of Automotive AR and VR in Global Market, Headquarters and Area Served Table 16. Companies Revenue in Automotive AR and VR Business (2017-2022) & (US$ Million) Type Table 17. Date of International Companies Enter into Automotive AR and VR Market Table 18. Companies Mergers & Acquisitions, Expansion Plans Table 19. Top Automotive AR and VR Players in United States Market, Ranking by Revenue (2021) Table 20. United States Automotive AR and VR Revenue by Players, (US$ Million), 2020, 2021 & 2022 Table 21. United States Automotive AR and VR Revenue Share by Players, 2020, 2021 & 2022 Table 22. Global Automotive AR and VR Market Size by Region (US$ Million): 2017 VS 2022 VS 2028 Table 23. Global Automotive AR and VR Market Size by Region (2017-2022) & (US$ Million) Table 24. Global Automotive AR and VR Market Size Forecast by Region (2023-2028) & (US$ Million) Table 25. North America Automotive AR and VR Sales in Value by Country (2017-2028) & (US$ Million) Table 26. Asia Pacific Automotive AR and VR Sales in Value by Region (2017-2028) & (US$ Million) Table 27. Europe Automotive AR and VR Sales in Value by Country (2017-2028) & (US$ Million) Table 28. Latin Americaa Automotive AR and VR Sales in Value by Country (2017-2028) & (US$ Million) Table 29. Middle East and Africa Automotive AR and VR Sales in Value by Country (2017-2028) & (US$ Million) Table 30. Continental AG Company Details Table 31. Continental AG Business Overview Table 32. Continental AG Automotive AR and VR Product Table 33. Continental AG Revenue in Automotive AR and VR Business (2017-2022) & (US$ Million) Table 34. Continental AG Recent Development Table 35. DAQRI Company Details Table 36. DAQRI Business Overview Table 37. DAQRI Automotive AR and VR Product Table 38. DAQRI Revenue in Automotive AR and VR Business (2017-2022) & (US$ Million) Table 39. DAQRI Recent Development Table 40. HTC Corporation Company Details Table 41. HTC Corporation Business Overview Table 42. HTC Corporation Automotive AR and VR Product Table 43. HTC Corporation Revenue in Automotive AR and VR Business (2017-2022) & (US$ Million) Table 44. HTC Corporation Recent Development Table 45. Hyundai Motor Group Company Details Table 46. Hyundai Motor Group Business Overview Table 47. Hyundai Motor Group Automotive AR and VR Product Table 48. Hyundai Motor Group Revenue in Automotive AR and VR Business (2017-2022) & (US$ Million) Table 49. Hyundai Motor Group Recent Development Table 50. Microsoft Corporation Company Details Table 51. Microsoft Corporation Business Overview Table 52. Microsoft Corporation Automotive AR and VR Product Table 53. Microsoft Corporation Revenue in Automotive AR and VR Business (2017-2022) & (US$ Million) Table 54. Microsoft Corporation Recent Development Table 55. Robert Bosch GmbH Company Details Table 56. Robert Bosch GmbH Business Overview Table 57. Robert Bosch GmbH Automotive AR and VR Product Table 58. Robert Bosch GmbH Revenue in Automotive AR and VR Business (2017-2022) & (US$ Million) Table 59. Robert Bosch GmbH Recent Development Table 60. Unity Technologies ApS Company Details Table 61. Unity Technologies ApS Business Overview Table 62. Unity Technologies ApS Automotive AR and VR Product Table 63. Unity Technologies ApS Revenue in Automotive AR and VR Business (2017-2022) & (US$ Million) Table 64. Unity Technologies ApS Recent Development Table 65. Visteon Corporation Company Details Table 66. Visteon Corporation Business Overview Table 67. Visteon Corporation Automotive AR and VR Product Table 68. Visteon Corporation Revenue in Automotive AR and VR Business (2017-2022) & (US$ Million) Table 69. Visteon Corporation Recent Development Table 70. Volkswagen AG Company Details Table 71. Volkswagen AG Business Overview Table 72. Volkswagen AG Automotive AR and VR Product Table 73. Volkswagen AG Revenue in Automotive AR and VR Business (2017-2022) & (US$ Million) Table 74. Volkswagen AG Recent Development Table 75. WayRay AG Company Details Table 76. WayRay AG Business Overview Table 77. WayRay AG Automotive AR and VR Product Table 78. WayRay AG Revenue in Automotive AR and VR Business (2017-2022) & (US$ Million) Table 79. WayRay AG Recent Development Table 80. Research Programs/Design for This Report Table 81. Key Data Information from Secondary Sources Table 82. Key Data Information from Primary Sources List of Figures Figure 1. Automotive AR and VR Product Picture Figure 2. Global Automotive AR and VR Market Size, (US$ Million), 2017 VS 2022 VS 2028 Figure 3. Global Automotive AR and VR Market Size 2017-2028 (US$ Million) Figure 4. United States Automotive AR and VR Market Size, (US$ Million), 2017 VS 2022 VS 2028 Figure 5. United States Automotive AR and VR Market Size 2017-2028 (US$ Million) Figure 6. United States Automotive AR and VR Market Share in Global 2017-2028 Figure 7. Automotive AR and VR Report Years Considered Figure 8. Product Picture of Augmented Reality (AR) Figure 9. Product Picture of Virtual Reality (VR) Figure 10. Global Automotive AR and VR Market Share by Type in 2022 & 2028 Figure 11. Global Automotive AR and VR Market Size by Type (2017-2028) & (US$ Million) Figure 12. Global Automotive AR and VR Market Share by Type (2017-2028) Figure 13. United States Automotive AR and VR Market Share by Type in 2022 & 2028 Figure 14. United States Automotive AR and VR Market Size by Type (2017-2028) & (US$ Million) Figure 15. United States Automotive AR and VR Market Share by Type (2017-2028) Figure 16. Product Picture of Research & Development Figure 17. Product Picture of Manufacturing & Supply Figure 18. Product Picture of Marketing & Sales Figure 19. Product Picture of Aftersales Figure 20. Product Picture of Support Functions Figure 21. Product Picture of Product Figure 22. Global Automotive AR and VR Market Share by Application in 2022 & 2028 Figure 23. Global Automotive AR and VR Market Size by Application (2017-2028) & (US$ Million) Figure 24. Global Automotive AR and VR Market Share by Application (2017-2028) Figure 25. United States Automotive AR and VR Market Share by Application in 2022 & 2028 Figure 26. United States Automotive AR and VR Market Size by Application (2017-2028) & (US$ Million) Figure 27. United States Automotive AR and VR Market Share by Application (2017-2028) Figure 28. North America Automotive AR and VR Market Size Growth Rate 2017-2028 (US$ Million) Figure 29. U.S. Automotive AR and VR Market Size Growth Rate (2017-2028) & (US$ Million) Figure 30. Canada Automotive AR and VR Market Size Growth Rate (2017-2028) & (US$ Million) Figure 31. Europe Automotive AR and VR Market Size Growth Rate 2017-2028 (US$ Million) Figure 32. Germany Automotive AR and VR Market Size Growth Rate (2017-2028) & (US$ Million) Figure 33. France Automotive AR and VR Market Size Growth Rate (2017-2028) & (US$ Million) Figure 34. U.K. Automotive AR and VR Market Size Growth Rate (2017-2028) & (US$ Million) Figure 35. Italy Automotive AR and VR Market Size Growth Rate (2017-2028) & (US$ Million) Figure 36. Russia Automotive AR and VR Market Size Growth Rate (2017-2028) & (US$ Million) Figure 37. Asia-Pacific Automotive AR and VR Market Size Growth Rate 2017-2028 (US$ Million) Figure 38. China Automotive AR and VR Market Size Growth Rate (2017-2028) & (US$ Million) Figure 39. Japan Automotive AR and VR Market Size Growth Rate (2017-2028) & (US$ Million) Figure 40. South Korea Automotive AR and VR Market Size Growth Rate (2017-2028) & (US$ Million) Figure 41. India Automotive AR and VR Market Size Growth Rate (2017-2028) & (US$ Million) Figure 42. Australia Automotive AR and VR Market Size Growth Rate (2017-2028) & (US$ Million) Figure 43. Taiwan Automotive AR and VR Market Size Growth Rate (2017-2028) & (US$ Million) Figure 44. Indonesia Automotive AR and VR Market Size Growth Rate (2017-2028) & (US$ Million) Figure 45. Thailand Automotive AR and VR Market Size Growth Rate (2017-2028) & (US$ Million) Figure 46. Malaysia Automotive AR and VR Market Size Growth Rate (2017-2028) & (US$ Million) Figure 47. Philippines Automotive AR and VR Market Size Growth Rate (2017-2028) & (US$ Million) Figure 48. Latin America Automotive AR and VR Market Size Growth Rate 2017-2028 (US$ Million) Figure 49. Mexico Automotive AR and VR Market Size Growth Rate (2017-2028) & (US$ Million) Figure 50. Brazil Automotive AR and VR Market Size Growth Rate (2017-2028) & (US$ Million) Figure 51. Argentina Automotive AR and VR Market Size Growth Rate (2017-2028) & (US$ Million) Figure 52. Middle East & Africa Automotive AR and VR Market Size Growth Rate 2017-2028 (US$ Million) Figure 53. Turkey Automotive AR and VR Market Size Growth Rate (2017-2028) & (US$ Million) Figure 54. Saudi Arabia Automotive AR and VR Market Size Growth Rate (2017-2028) & (US$ Million) Figure 55. U.A.E Automotive AR and VR Market Size Growth Rate (2017-2028) & (US$ Million) Figure 56. Continental AG Revenue Growth Rate in Automotive AR and VR Business (2017-2022) Figure 57. DAQRI Revenue Growth Rate in Automotive AR and VR Business (2017-2022) Figure 58. HTC Corporation Revenue Growth Rate in Automotive AR and VR Business (2017-2022) Figure 59. Hyundai Motor Group Revenue Growth Rate in Automotive AR and VR Business (2017-2022) Figure 60. Microsoft Corporation Revenue Growth Rate in Automotive AR and VR Business (2017-2022) Figure 61. Robert Bosch GmbH Revenue Growth Rate in Automotive AR and VR Business (2017-2022) Figure 62. Unity Technologies ApS Revenue Growth Rate in Automotive AR and VR Business (2017-2022) Figure 63. Visteon Corporation Revenue Growth Rate in Automotive AR and VR Business (2017-2022) Figure 64. Volkswagen AG Revenue Growth Rate in Automotive AR and VR Business (2017-2022) Figure 65. WayRay AG Revenue Growth Rate in Automotive AR and VR Business (2017-2022) Figure 66. Bottom-up and Top-down Approaches for This Report Figure 67. Data Triangulation Figure 68. Key Executives Interviewed

Continental AG DAQRI HTC Corporation Hyundai Motor Group Microsoft Corporation Robert Bosch GmbH Unity Technologies ApS Visteon Corporation Volkswagen AG WayRay AG