1 Study Coverage 1.1 Digital Advertising Revenue in Digital Advertising Business (2017-2022) & (US$ Million) Introduction 1.2 Global Digital Advertising Outlook 2017 VS 2022 VS 2028 1.2.1 Global Digital Advertising Market Size for the Year 2017-2028 1.2.2 Global Digital Advertising Market Size for the Year 2017-2028 1.3 Digital Advertising Market Size, United States VS Global, 2017 VS 2022 VS 2028 1.3.1 The Market Share of United States Digital Advertising in Global, 2017 VS 2022 VS 2028 1.3.2 The Growth Rate of Digital Advertising Market Size, United States VS Global, 2017 VS 2022 VS 2028 1.4 Digital Advertising Market Dynamics 1.4.1 Digital Advertising Industry Trends 1.4.2 Digital Advertising Market Drivers 1.4.3 Digital Advertising Market Challenges 1.4.4 Digital Advertising Market Restraints 1.5 Study Objectives 1.6 Years Considered 2 Digital Advertising by Type 2.1 Digital Advertising Market Segment by Type 2.1.1 Indoor Video Advertising 2.1.2 Outdoor Video Advertising 2.2 Global Digital Advertising Market Size by Type (2017, 2022 & 2028) 2.3 Global Digital Advertising Market Size by Type (2017-2028) 2.4 United States Digital Advertising Market Size by Type (2017, 2022 & 2028) 2.5 United States Digital Advertising Market Size by Type (2017-2028) 3 Digital Advertising by Application 3.1 Digital Advertising Market Segment by Application 3.1.1 Traffic Tools 3.1.2 Mobile Electronic Devices 3.1.3 Other 3.2 Global Digital Advertising Market Size by Application (2017, 2022 & 2028) 3.3 Global Digital Advertising Market Size by Application (2017-2028) 3.4 United States Digital Advertising Market Size by Application (2017, 2022 & 2028) 3.5 United States Digital Advertising Market Size by Application (2017-2028) 4 Global Digital Advertising Competitor Landscape by Company 4.1 Global Digital Advertising Market Size by Company 4.1.1 Top Global Digital Advertising Companies Ranked by Revenue (2021) 4.1.2 Global Digital Advertising Revenue by Player (2017-2022) 4.2 Global Digital Advertising Concentration Ratio (CR) 4.2.1 Digital Advertising Market Concentration Ratio (CR) (2017-2022) 4.2.2 Global Top 5 and Top 10 Largest Companies of Digital Advertising in 2021 4.2.3 Global Digital Advertising Market Share by Company Type (Tier 1, Tier 2, and Tier 3) 4.3 Global Digital Advertising Headquarters, Revenue in Digital Advertising Business (2017-2022) & (US$ Million) Type 4.3.1 Global Digital Advertising Headquarters and Area Served 4.3.2 Global Digital Advertising Companies Revenue in Digital Advertising Business (2017-2022) & (US$ Million) Type 4.3.3 Date of International Companies Enter into Digital Advertising Market 4.4 Companies Mergers & Acquisitions, Expansion Plans 4.5 United States Digital Advertising Market Size by Company 4.5.1 Top Digital Advertising Players in United States, Ranked by Revenue (2021) 4.5.2 United States Digital Advertising Revenue by Players (2020, 2021 & 2022) 5 Global Digital Advertising Market Size by Region 5.1 Global Digital Advertising Market Size by Region: 2017 VS 2022 VS 2028 5.2 Global Digital Advertising Market Size by Region (2017-2028) 5.2.1 Global Digital Advertising Market Size by Region: 2017-2022 5.2.2 Global Digital Advertising Market Size by Region (2023-2028) 6 Segment in Region Level & Country Level 6.1 North America 6.1.1 North America Digital Advertising Market Size YoY Growth 2017-2028 6.1.2 North America Digital Advertising Market Facts & Figures by Country (2017, 2022 & 2028) 6.1.3 U.S. 6.1.4 Canada 6.2 Asia-Pacific 6.2.1 Asia-Pacific Digital Advertising Market Size YoY Growth 2017-2028 6.2.2 Asia-Pacific Digital Advertising Market Facts & Figures by Region (2017, 2022 & 2028) 6.2.3 China 6.2.4 Japan 6.2.5 South Korea 6.2.6 India 6.2.7 Australia 6.2.8 China Taiwan 6.2.9 Indonesia 6.2.10 Thailand 6.2.11 Malaysia 6.3 Europe 6.3.1 Europe Digital Advertising Market Size YoY Growth 2017-2028 6.3.2 Europe Digital Advertising Market Facts & Figures by Country (2017, 2022 & 2028) 6.3.3 Germany 6.3.4 France 6.3.5 U.K. 6.3.6 Italy 6.3.7 Russia 6.4 Latin America 6.4.1 Latin America Digital Advertising Market Size YoY Growth 2017-2028 6.4.2 Latin America Digital Advertising Market Facts & Figures by Country (2017, 2022 & 2028) 6.4.3 Mexico 6.4.4 Brazil 6.4.5 Argentina 6.5 Middle East and Africa 6.5.1 Middle East and Africa Digital Advertising Market Size YoY Growth 2017-2028 6.5.2 Middle East and Africa Digital Advertising Market Facts & Figures by Country (2017, 2022 & 2028) 6.5.3 Turkey 6.5.4 Saudi Arabia 6.5.5 UAE 7 Company Profiles 7.1 Google 7.1.1 Google Company Details 7.1.2 Google Business Overview 7.1.3 Google Digital Advertising Introduction 7.1.4 Google Revenue in Digital Advertising Business (2017-2022) 7.1.5 Google Recent Development 7.2 Facebook 7.2.1 Facebook Company Details 7.2.2 Facebook Business Overview 7.2.3 Facebook Digital Advertising Introduction 7.2.4 Facebook Revenue in Digital Advertising Business (2017-2022) 7.2.5 Facebook Recent Development 7.3 Baidu 7.3.1 Baidu Company Details 7.3.2 Baidu Business Overview 7.3.3 Baidu Digital Advertising Introduction 7.3.4 Baidu Revenue in Digital Advertising Business (2017-2022) 7.3.5 Baidu Recent Development 7.4 Alibaba 7.4.1 Alibaba Company Details 7.4.2 Alibaba Business Overview 7.4.3 Alibaba Digital Advertising Introduction 7.4.4 Alibaba Revenue in Digital Advertising Business (2017-2022) 7.4.5 Alibaba Recent Development 7.5 Microsoft 7.5.1 Microsoft Company Details 7.5.2 Microsoft Business Overview 7.5.3 Microsoft Digital Advertising Introduction 7.5.4 Microsoft Revenue in Digital Advertising Business (2017-2022) 7.5.5 Microsoft Recent Development 7.6 Yahoo 7.6.1 Yahoo Company Details 7.6.2 Yahoo Business Overview 7.6.3 Yahoo Digital Advertising Introduction 7.6.4 Yahoo Revenue in Digital Advertising Business (2017-2022) 7.6.5 Yahoo Recent Development 7.7 IAC 7.7.1 IAC Company Details 7.7.2 IAC Business Overview 7.7.3 IAC Digital Advertising Introduction 7.7.4 IAC Revenue in Digital Advertising Business (2017-2022) 7.7.5 IAC Recent Development 7.8 Twitter 7.8.1 Twitter Company Details 7.8.2 Twitter Business Overview 7.8.3 Twitter Digital Advertising Introduction 7.8.4 Twitter Revenue in Digital Advertising Business (2017-2022) 7.8.5 Twitter Recent Development 7.9 Tencent 7.9.1 Tencent Company Details 7.9.2 Tencent Business Overview 7.9.3 Tencent Digital Advertising Introduction 7.9.4 Tencent Revenue in Digital Advertising Business (2017-2022) 7.9.5 Tencent Recent Development 7.10 AOL 7.10.1 AOL Company Details 7.10.2 AOL Business Overview 7.10.3 AOL Digital Advertising Introduction 7.10.4 AOL Revenue in Digital Advertising Business (2017-2022) 7.10.5 AOL Recent Development 7.11 Amazon 7.11.1 Amazon Company Details 7.11.2 Amazon Business Overview 7.11.3 Amazon Digital Advertising Introduction 7.11.4 Amazon Revenue in Digital Advertising Business (2017-2022) 7.11.5 Amazon Recent Development 7.12 Pandora 7.12.1 Pandora Company Details 7.12.2 Pandora Business Overview 7.12.3 Pandora Digital Advertising Introduction 7.12.4 Pandora Revenue in Digital Advertising Business (2017-2022) 7.12.5 Pandora Recent Development 7.13 LinkedIn 7.13.1 LinkedIn Company Details 7.13.2 LinkedIn Business Overview 7.13.3 LinkedIn Digital Advertising Introduction 7.13.4 LinkedIn Revenue in Digital Advertising Business (2017-2022) 7.13.5 LinkedIn Recent Development 7.14 SINA 7.14.1 SINA Company Details 7.14.2 SINA Business Overview 7.14.3 SINA Digital Advertising Introduction 7.14.4 SINA Revenue in Digital Advertising Business (2017-2022) 7.14.5 SINA Recent Development 7.15 Yelp 7.15.1 Yelp Company Details 7.15.2 Yelp Business Overview 7.15.3 Yelp Digital Advertising Introduction 7.15.4 Yelp Revenue in Digital Advertising Business (2017-2022) 7.15.5 Yelp Recent Development 8 Research Findings and Conclusion 9 Appendix 9.1 Research Methodology 9.1.1 Methodology/Research Approach 9.1.2 Data Source 9.2 Author Details 9.3 Disclaimer

List of Tables Table 1. Digital Advertising Market Size United States VS Global, CAGR (2017 VS 2022 VS 2028) Table 2. Digital Advertising Market Trends Table 3. Digital Advertising Market Drivers Table 4. Digital Advertising Market Challenges Table 5. Digital Advertising Market Restraints Table 6. Global Digital Advertising Market Size by Type: 2017 VS 2022 VS 2028 (US$ Million) Table 7. United States Digital Advertising Market Size by Type: 2017 VS 2022 VS 2028 (US$ Million) Table 8. Global Digital Advertising Market Size by Application: 2017 VS 2022 VS 2028 (US$ Million) Table 9. United States Digital Advertising Market Size by Application: 2017 VS 2022 VS 2028 (US$ Million) Table 10. Top Digital Advertising Companies in Global Market, Ranking by Revenue (2021) Table 11. Global Digital Advertising Revenue by Player, (US$ Million), 2017-2022 Table 12. Global Digital Advertising Revenue Share by Player, 2017-2022 Table 13. Global Digital Advertising Companies Market Concentration Ratio (CR5 and HHI) Table 14. Global Digital Advertising by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Digital Advertising as of 2021) Table 15. Top Players of Digital Advertising in Global Market, Headquarters and Area Served Table 16. Companies Revenue in Digital Advertising Business (2017-2022) & (US$ Million) Type Table 17. Date of International Companies Enter into Digital Advertising Market Table 18. Companies Mergers & Acquisitions, Expansion Plans Table 19. Top Digital Advertising Players in United States Market, Ranking by Revenue (2021) Table 20. United States Digital Advertising Revenue by Players, (US$ Million), 2020, 2021 & 2022 Table 21. United States Digital Advertising Revenue Share by Players, 2020, 2021 & 2022 Table 22. Global Digital Advertising Market Size by Region (US$ Million): 2017 VS 2022 VS 2028 Table 23. Global Digital Advertising Market Size by Region (2017-2022) & (US$ Million) Table 24. Global Digital Advertising Market Size Forecast by Region (2023-2028) & (US$ Million) Table 25. North America Digital Advertising Sales in Value by Country (2017-2028) & (US$ Million) Table 26. Asia Pacific Digital Advertising Sales in Value by Region (2017-2028) & (US$ Million) Table 27. Europe Digital Advertising Sales in Value by Country (2017-2028) & (US$ Million) Table 28. Latin Americaa Digital Advertising Sales in Value by Country (2017-2028) & (US$ Million) Table 29. Middle East and Africa Digital Advertising Sales in Value by Country (2017-2028) & (US$ Million) Table 30. Google Company Details Table 31. Google Business Overview Table 32. Google Digital Advertising Product Table 33. Google Revenue in Digital Advertising Business (2017-2022) & (US$ Million) Table 34. Google Recent Development Table 35. Facebook Company Details Table 36. Facebook Business Overview Table 37. Facebook Digital Advertising Product Table 38. Facebook Revenue in Digital Advertising Business (2017-2022) & (US$ Million) Table 39. Facebook Recent Development Table 40. Baidu Company Details Table 41. Baidu Business Overview Table 42. Baidu Digital Advertising Product Table 43. Baidu Revenue in Digital Advertising Business (2017-2022) & (US$ Million) Table 44. Baidu Recent Development Table 45. Alibaba Company Details Table 46. Alibaba Business Overview Table 47. Alibaba Digital Advertising Product Table 48. Alibaba Revenue in Digital Advertising Business (2017-2022) & (US$ Million) Table 49. Alibaba Recent Development Table 50. Microsoft Company Details Table 51. Microsoft Business Overview Table 52. Microsoft Digital Advertising Product Table 53. Microsoft Revenue in Digital Advertising Business (2017-2022) & (US$ Million) Table 54. Microsoft Recent Development Table 55. Yahoo Company Details Table 56. Yahoo Business Overview Table 57. Yahoo Digital Advertising Product Table 58. Yahoo Revenue in Digital Advertising Business (2017-2022) & (US$ Million) Table 59. Yahoo Recent Development Table 60. IAC Company Details Table 61. IAC Business Overview Table 62. IAC Digital Advertising Product Table 63. IAC Revenue in Digital Advertising Business (2017-2022) & (US$ Million) Table 64. IAC Recent Development Table 65. Twitter Company Details Table 66. Twitter Business Overview Table 67. Twitter Digital Advertising Product Table 68. Twitter Revenue in Digital Advertising Business (2017-2022) & (US$ Million) Table 69. Twitter Recent Development Table 70. Tencent Company Details Table 71. Tencent Business Overview Table 72. Tencent Digital Advertising Product Table 73. Tencent Revenue in Digital Advertising Business (2017-2022) & (US$ Million) Table 74. Tencent Recent Development Table 75. AOL Company Details Table 76. AOL Business Overview Table 77. AOL Digital Advertising Product Table 78. AOL Revenue in Digital Advertising Business (2017-2022) & (US$ Million) Table 79. AOL Recent Development Table 80. Amazon Company Details Table 81. Amazon Business Overview Table 82. Amazon Digital Advertising Product Table 83. Amazon Revenue in Digital Advertising Business (2017-2022) & (US$ Million) Table 84. Amazon Recent Development Table 85. Pandora Company Details Table 86. Pandora Business Overview Table 87. Pandora Digital Advertising Product Table 88. Pandora Revenue in Digital Advertising Business (2017-2022) & (US$ Million) Table 89. Pandora Recent Development Table 90. LinkedIn Company Details Table 91. LinkedIn Business Overview Table 92. LinkedIn Digital Advertising Product Table 93. LinkedIn Revenue in Digital Advertising Business (2017-2022) & (US$ Million) Table 94. LinkedIn Recent Development Table 95. SINA Company Details Table 96. SINA Business Overview Table 97. SINA Digital Advertising Product Table 98. SINA Revenue in Digital Advertising Business (2017-2022) & (US$ Million) Table 99. SINA Recent Development Table 100. Yelp Company Details Table 101. Yelp Business Overview Table 102. Yelp Digital Advertising Product Table 103. Yelp Revenue in Digital Advertising Business (2017-2022) & (US$ Million) Table 104. Yelp Recent Development Table 105. Research Programs/Design for This Report Table 106. Key Data Information from Secondary Sources Table 107. Key Data Information from Primary Sources List of Figures Figure 1. Digital Advertising Product Picture Figure 2. Global Digital Advertising Market Size, (US$ Million), 2017 VS 2022 VS 2028 Figure 3. Global Digital Advertising Market Size 2017-2028 (US$ Million) Figure 4. United States Digital Advertising Market Size, (US$ Million), 2017 VS 2022 VS 2028 Figure 5. United States Digital Advertising Market Size 2017-2028 (US$ Million) Figure 6. United States Digital Advertising Market Share in Global 2017-2028 Figure 7. Digital Advertising Report Years Considered Figure 8. Product Picture of Indoor Video Advertising Figure 9. Product Picture of Outdoor Video Advertising Figure 10. Global Digital Advertising Market Share by Type in 2022 & 2028 Figure 11. Global Digital Advertising Market Size by Type (2017-2028) & (US$ Million) Figure 12. Global Digital Advertising Market Share by Type (2017-2028) Figure 13. United States Digital Advertising Market Share by Type in 2022 & 2028 Figure 14. United States Digital Advertising Market Size by Type (2017-2028) & (US$ Million) Figure 15. United States Digital Advertising Market Share by Type (2017-2028) Figure 16. Product Picture of Traffic Tools Figure 17. Product Picture of Mobile Electronic Devices Figure 18. Product Picture of Other Figure 19. Global Digital Advertising Market Share by Application in 2022 & 2028 Figure 20. Global Digital Advertising Market Size by Application (2017-2028) & (US$ Million) Figure 21. Global Digital Advertising Market Share by Application (2017-2028) Figure 22. United States Digital Advertising Market Share by Application in 2022 & 2028 Figure 23. United States Digital Advertising Market Size by Application (2017-2028) & (US$ Million) Figure 24. United States Digital Advertising Market Share by Application (2017-2028) Figure 25. North America Digital Advertising Market Size Growth Rate 2017-2028 (US$ Million) Figure 26. U.S. Digital Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 27. Canada Digital Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 28. Europe Digital Advertising Market Size Growth Rate 2017-2028 (US$ Million) Figure 29. Germany Digital Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 30. France Digital Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 31. U.K. Digital Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 32. Italy Digital Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 33. Russia Digital Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 34. Asia-Pacific Digital Advertising Market Size Growth Rate 2017-2028 (US$ Million) Figure 35. China Digital Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 36. Japan Digital Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 37. South Korea Digital Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 38. India Digital Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 39. Australia Digital Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 40. China Taiwan Digital Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 41. Indonesia Digital Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 42. Thailand Digital Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 43. Malaysia Digital Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 44. Latin America Digital Advertising Market Size Growth Rate 2017-2028 (US$ Million) Figure 45. Mexico Digital Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 46. Brazil Digital Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 47. Argentina Digital Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 48. Middle East & Africa Digital Advertising Market Size Growth Rate 2017-2028 (US$ Million) Figure 49. Turkey Digital Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 50. Saudi Arabia Digital Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 51. UAE Digital Advertising Market Size Growth Rate (2017-2028) & (US$ Million) Figure 52. Google Revenue Growth Rate in Digital Advertising Business (2017-2022) Figure 53. Facebook Revenue Growth Rate in Digital Advertising Business (2017-2022) Figure 54. Baidu Revenue Growth Rate in Digital Advertising Business (2017-2022) Figure 55. Alibaba Revenue Growth Rate in Digital Advertising Business (2017-2022) Figure 56. Microsoft Revenue Growth Rate in Digital Advertising Business (2017-2022) Figure 57. Yahoo Revenue Growth Rate in Digital Advertising Business (2017-2022) Figure 58. IAC Revenue Growth Rate in Digital Advertising Business (2017-2022) Figure 59. Twitter Revenue Growth Rate in Digital Advertising Business (2017-2022) Figure 60. Tencent Revenue Growth Rate in Digital Advertising Business (2017-2022) Figure 61. AOL Revenue Growth Rate in Digital Advertising Business (2017-2022) Figure 62. Amazon Revenue Growth Rate in Digital Advertising Business (2017-2022) Figure 63. Pandora Revenue Growth Rate in Digital Advertising Business (2017-2022) Figure 64. LinkedIn Revenue Growth Rate in Digital Advertising Business (2017-2022) Figure 65. SINA Revenue Growth Rate in Digital Advertising Business (2017-2022) Figure 66. Yelp Revenue Growth Rate in Digital Advertising Business (2017-2022) Figure 67. Bottom-up and Top-down Approaches for This Report Figure 68. Data Triangulation Figure 69. Key Executives Interviewed

Google Facebook Baidu Alibaba Microsoft Yahoo IAC Twitter Tencent AOL Amazon Pandora LinkedIn SINA Yelp