Table of Content 1 Online Video Advertising Introduction and Market Overview 1.1 Objectives of the Study 1.2 Overview of Online Video Advertising 1.3 Online Video Advertising Market Scope and Market Size Estimation 1.3.1 Market Concentration Ratio and Market Maturity Analysis 1.3.2 Global Online Video Advertising Revenue and Growth Rate from 2016-2026 1.4 Market Segmentation 1.4.1 Types of Online Video Advertising 1.4.2 Applications of Online Video Advertising 1.4.3 Research Regions 1.5 Market Dynamics 1.5.1 Online Video Advertising Industry Trends 1.5.2 Online Video Advertising Drivers 1.5.3 Online Video Advertising Market Challenges 1.5.4 Online Video Advertising Market Restraints 1.6 Industry News and Policies by Regions 1.6.1 Industry News 1.6.2 Industry Policies 1.7 Mergers & Acquisitions, Expansion Plans 1.8 Online Video Advertising Industry Development Trends under COVID-19 Outbreak 1.8.1 Global COVID-19 Status Overview 1.8.2 Influence of COVID-19 Outbreak on Online Video Advertising Industry Development 2 Industry Chain Analysis 2.1 Upstream Raw Material Supply and Demand Analysis 2.1.1 Global Online Video Advertising Major Upstream Raw Material and Suppliers 2.1.2 Raw Material Source Analysis 2.2 Major Players of Online Video Advertising 2.2.1 Major Players Manufacturing Base of Online Video Advertising in 2020 2.2.2 Major Players Market Distribution in 2020 2.3 Online Video Advertising Manufacturing Cost Structure Analysis 2.3.1 Production Process Analysis 2.3.2 Manufacturing Cost Structure of Online Video Advertising 2.3.3 Labor Cost of Online Video Advertising 2.4 Market Channel Analysis of Online Video Advertising 2.5 Major Down Stream Customers by Application 3 Global Online Video Advertising Market, by Type 3.1 Global Online Video Advertising Revenue and Market Share by Type (2016-2021) 3.2 Global Online Video Advertising Production and Market Share by Type (2016-2021) 3.3 Global Online Video Advertising Revenue and Growth Rate by Type (2016-2021) 3.3.1 Global Online Video Advertising Revenue and Growth Rate of Linear Video Ads 3.3.2 Global Online Video Advertising Revenue and Growth Rate of Non-linear Video Ads 3.3.3 Global Online Video Advertising Revenue and Growth Rate of Companion Ads 3.4 Global Online Video Advertising Price Analysis by Type (2016-2021) 3.4.1 Explanation of Different Type Product Price Trends 4 Online Video Advertising Market, by Application 4.1 Downstream Market Overview 4.2 Global Online Video Advertising Consumption and Market Share by Application (2016-2021) 4.3 Global Online Video Advertising Consumption and Growth Rate by Application (2016-2021) 4.3.1 Global Online Video Advertising Consumption and Growth Rate of Short Video (2016-2021) 4.3.2 Global Online Video Advertising Consumption and Growth Rate of Film (2016-2021) 4.3.3 Global Online Video Advertising Consumption and Growth Rate of TV Series (2016-2021) 5 Global Online Video Advertising Consumption, Revenue ($) by Region (2016-2021) 5.1 Global Online Video Advertising Revenue and Market Share by Region (2016-2021) 5.2 Global Online Video Advertising Consumption and Market Share by Region (2016-2021) 5.3 Global Online Video Advertising Consumption, Revenue, Price and Gross Margin (2016-2021) 5.4 North America Online Video Advertising Consumption, Revenue, Price and Gross Margin (2016-2021) 5.4.1 North America Online Video Advertising Market Under COVID-19 5.4.2 North America Online Video Advertising SWOT Analysis 5.5 Europe Online Video Advertising Consumption, Revenue, Price and Gross Margin (2016-2021) 5.5.1 Europe Online Video Advertising Market Under COVID-19 5.5.2 Europe Online Video Advertising SWOT Analysis 5.6 China Online Video Advertising Consumption, Revenue, Price and Gross Margin (2016-2021) 5.6.1 China Online Video Advertising Market Under COVID-19 5.6.2 China Online Video Advertising SWOT Analysis 5.7 Japan Online Video Advertising Consumption, Revenue, Price and Gross Margin (2016-2021) 5.7.1 Japan Online Video Advertising Market Under COVID-19 5.7.2 Japan Online Video Advertising SWOT Analysis 5.8 Middle East and Africa Online Video Advertising Consumption, Revenue, Price and Gross Margin (2016-2021) 5.8.1 Middle East and Africa Online Video Advertising Market Under COVID-19 5.8.2 Middle East and Africa Online Video Advertising SWOT Analysis 5.9 India Online Video Advertising Consumption, Revenue, Price and Gross Margin (2016-2021) 5.9.1 India Online Video Advertising Market Under COVID-19 5.9.2 India Online Video Advertising SWOT Analysis 5.10 South America Online Video Advertising Consumption, Revenue, Price and Gross Margin (2016-2021) 5.10.1 South America Online Video Advertising Market Under COVID-19 5.10.2 South America Online Video Advertising SWOT Analysis 5.11 South Korea Online Video Advertising Consumption, Revenue, Price and Gross Margin (2016-2021) 5.11.1 South Korea Online Video Advertising Market Under COVID-19 5.11.2 South Korea Online Video Advertising SWOT Analysis 5.12 Southeast Asia Online Video Advertising Consumption, Revenue, Price and Gross Margin (2016-2021) 5.12.1 Southeast Asia Online Video Advertising Market Under COVID-19 5.12.2 Southeast Asia Online Video Advertising SWOT Analysis 6 Global Online Video Advertising Production by Top Regions (2016-2021) 6.1 Global Online Video Advertising Production by Top Regions (2016-2021) 6.2 North America Online Video Advertising Production and Growth Rate 6.3 Europe Online Video Advertising Production and Growth Rate 6.4 China Online Video Advertising Production and Growth Rate 6.5 Japan Online Video Advertising Production and Growth Rate 6.6 India Online Video Advertising Production and Growth Rate 7 Global Online Video Advertising Consumption by Regions (2016-2021) 7.1 Global Online Video Advertising Consumption by Regions (2016-2021) 7.2 North America Online Video Advertising Consumption and Growth Rate 7.3 Europe Online Video Advertising Consumption and Growth Rate 7.4 China Online Video Advertising Consumption and Growth Rate 7.5 Japan Online Video Advertising Consumption and Growth Rate 7.6 Middle East & Africa Online Video Advertising Consumption and Growth Rate 7.7 India Online Video Advertising Consumption and Growth Rate 7.8 South America Online Video Advertising Consumption and Growth Rate 7.9 South Korea Online Video Advertising Consumption and Growth Rate 7.10 Southeast Asia Online Video Advertising Consumption and Growth Rate 8 Competitive Landscape 8.1 Competitive Profile 8.2 Tapjoy Market Performance Analysis 8.2.1 Company Profiles 8.2.2 Online Video Advertising Product Profiles, Application and Specification 8.2.3 Tapjoy Sales, Revenue, Price, Gross Margin 2016-2021 8.2.4 Company Recent Development 8.2.5 Strategies for Company to Deal with the Impact of COVID-19 8.3 Mars Media Group Market Performance Analysis 8.3.1 Company Profiles 8.3.2 Online Video Advertising Product Profiles, Application and Specification 8.3.3 Mars Media Group Sales, Revenue, Price, Gross Margin 2016-2021 8.3.4 Company Recent Development 8.3.5 Strategies for Company to Deal with the Impact of COVID-19 8.4 MediaMath Market Performance Analysis 8.4.1 Company Profiles 8.4.2 Online Video Advertising Product Profiles, Application and Specification 8.4.3 MediaMath Sales, Revenue, Price, Gross Margin 2016-2021 8.4.4 Company Recent Development 8.4.5 Strategies for Company to Deal with the Impact of COVID-19 8.5 KARGO Market Performance Analysis 8.5.1 Company Profiles 8.5.2 Online Video Advertising Product Profiles, Application and Specification 8.5.3 KARGO Sales, Revenue, Price, Gross Margin 2016-2021 8.5.4 Company Recent Development 8.5.5 Strategies for Company to Deal with the Impact of COVID-19 8.6 AdColony Market Performance Analysis 8.6.1 Company Profiles 8.6.2 Online Video Advertising Product Profiles, Application and Specification 8.6.3 AdColony Sales, Revenue, Price, Gross Margin 2016-2021 8.6.4 Company Recent Development 8.6.5 Strategies for Company to Deal with the Impact of COVID-19 8.7 RevMob Market Performance Analysis 8.7.1 Company Profiles 8.7.2 Online Video Advertising Product Profiles, Application and Specification 8.7.3 RevMob Sales, Revenue, Price, Gross Margin 2016-2021 8.7.4 Company Recent Development 8.7.5 Strategies for Company to Deal with the Impact of COVID-19 8.8 Fyber Market Performance Analysis 8.8.1 Company Profiles 8.8.2 Online Video Advertising Product Profiles, Application and Specification 8.8.3 Fyber Sales, Revenue, Price, Gross Margin 2016-2021 8.8.4 Company Recent Development 8.8.5 Strategies for Company to Deal with the Impact of COVID-19 8.9 Matomy Media Group Market Performance Analysis 8.9.1 Company Profiles 8.9.2 Online Video Advertising Product Profiles, Application and Specification 8.9.3 Matomy Media Group Sales, Revenue, Price, Gross Margin 2016-2021 8.9.4 Company Recent Development 8.9.5 Strategies for Company to Deal with the Impact of COVID-19 8.10 Adwords Market Performance Analysis 8.10.1 Company Profiles 8.10.2 Online Video Advertising Product Profiles, Application and Specification 8.10.3 Adwords Sales, Revenue, Price, Gross Margin 2016-2021 8.10.4 Company Recent Development 8.10.5 Strategies for Company to Deal with the Impact of COVID-19 8.11 YuMe Market Performance Analysis 8.11.1 Company Profiles 8.11.2 Online Video Advertising Product Profiles, Application and Specification 8.11.3 YuMe Sales, Revenue, Price, Gross Margin 2016-2021 8.11.4 Company Recent Development 8.11.5 Strategies for Company to Deal with the Impact of COVID-19 8.12 Doubleclick Bid Manager Market Performance Analysis 8.12.1 Company Profiles 8.12.2 Online Video Advertising Product Profiles, Application and Specification 8.12.3 Doubleclick Bid Manager Sales, Revenue, Price, Gross Margin 2016-2021 8.12.4 Company Recent Development 8.12.5 Strategies for Company to Deal with the Impact of COVID-19 9 Global Online Video Advertising Market Analysis and Forecast by Type and Application 9.1 Global Online Video Advertising Market Revenue & Volume Forecast, by Type (2021-2026) 9.1.1 Linear Video Ads Market Revenue and Volume Forecast (2021-2026) 9.1.2 Non-linear Video Ads Market Revenue and Volume Forecast (2021-2026) 9.1.3 Companion Ads Market Revenue and Volume Forecast (2021-2026) 9.2 Global Online Video Advertising Market Revenue & Volume Forecast, by Application (2021-2026) 9.2.1 Short Video Market Revenue and Volume Forecast (2021-2026) 9.2.2 Film Market Revenue and Volume Forecast (2021-2026) 9.2.3 TV Series Market Revenue and Volume Forecast (2021-2026) 10 Online Video Advertising Market Supply and Demand Forecast by Region 10.1 North America Market Supply and Demand Forecast (2021-2026) 10.2 Europe Market Supply and Demand Forecast (2021-2026) 10.3 China Market Supply and Demand Forecast (2021-2026) 10.4 Japan Market Supply and Demand Forecast (2021-2026) 10.5 Middle East and Africa Market Supply and Demand Forecast (2021-2026) 10.6 India Market Supply and Demand Forecast (2021-2026) 10.7 South America Market Supply and Demand Forecast (2021-2026) 10.8 South Korea Market Supply and Demand Forecast (2021-2026) 10.9 Southeast Asia Market Supply and Demand Forecast (2021-2026) 10.10 Explanation of Market Size Trends by Region 10.11 Online Video Advertising Market Trends Analysis 11 New Project Feasibility Analysis 11.1 Industry Barriers and New Entrants SWOT Analysis 11.2 Analysis and Suggestions on New Project Investment 12 Expert Interview Record 13 Research Finding and Conclusion 14 Appendix 14.1 Methodology 14.2 Research Data Source  

List of Tables and Figures Figure Product Picture of Online Video Advertising Table Product Specification of Online Video Advertising Figure Market Concentration Ratio and Market Maturity Analysis of Online Video Advertising Figure Global Online Video Advertising Revenue ($) and Growth Rate from 2016-2026 Table Different Types of Online Video Advertising Table Global Online Video Advertising Market Size Growth Rate by Type (2020-2026) Figure Global Online Video Advertising Revenue ($) Segment by Type from 2016-2021 Figure Global Online Video Advertising Market Share by Types in 2020 Figure Online Video Advertising Linear Video Ads Picture Figure Online Video Advertising Non-linear Video Ads Picture Figure Online Video Advertising Companion Ads Picture Table Different Applications of Online Video Advertising Table Global Online Video Advertising Market Size Growth Rate by Applications (2020-2026) Figure Global Online Video Advertising Revenue ($) Segment by Applications from 2016-2021 Figure Global Online Video Advertising Market Share by Applications in 2020 Figure Short Video Picture Figure Film Picture Figure TV Series Picture Table Research Regions of Online Video Advertising Table Global Online Video Advertising Market Size Growth Rate by Region (2020-2026) Figure Global Online Video Advertising Market Share by Regions in 2020 Figure North America Online Video Advertising Revenue ($) and Growth Rate (2016-2021) Figure Europe Online Video Advertising Revenue ($) and Growth Rate (2016-2021) Figure China Online Video Advertising Revenue ($) and Growth Rate (2016-2021) Figure Japan Online Video Advertising Revenue ($) and Growth Rate (2016-2021) Figure Middle East and Africa Online Video Advertising Revenue ($) and Growth Rate (2016-2021) Figure India Online Video Advertising Revenue ($) and Growth Rate (2016-2021) Figure South America Online Video Advertising Revenue ($) and Growth Rate (2016-2021) Figure South Korea Online Video Advertising Revenue ($) and Growth Rate (2016-2021) Figure Southeast Asia Online Video Advertising Revenue ($) and Growth Rate (2016-2021) Table SWOT Analysis Table Market Challenges Table Market Restraints Table Industry News Table Industry Policies Table Mergers & Acquisitions, Expansion Plans Table Influence of COVID-19 Outbreak on Online Video Advertising Industry Development Figure Industry Chain Analysis of Online Video Advertising Table Major Players Manufacturing Base of Online Video Advertising in 2020 Table Major Players Market Distribution in 2020 Figure Production Process of Online Video Advertising Figure Manufacturing Cost Structure of Online Video Advertising Figure Channel Status of Online Video Advertising Table Major Distributors of Online Video Advertising with Contact Information Table Global Online Video Advertising Revenue ($) by Type (2016-2021) Table Global Online Video Advertising Revenue Share by Type (2016-2021) Figure Global Online Video Advertising Revenue Share by Type (2016-2021) Table Global Online Video Advertising Production by Type (2016-2021) Table Global Online Video Advertising Production Share by Type (2016-2021) Figure Global Online Video Advertising Production Share by Type (2016-2021) Figure Global Online Video Advertising Revenue ($) and Growth Rate of Linear Video Ads Figure Global Online Video Advertising Revenue ($) and Growth Rate of Non-linear Video Ads Figure Global Online Video Advertising Revenue ($) and Growth Rate of Companion Ads Figure Global Online Video Advertising Price by Type (2016-2021) Figure Downstream Market Overview Table Global Online Video Advertising Consumption by Application (2016-2021) Table Global Online Video Advertising Consumption Market Share by Application (2016-2021) Figure Global Online Video Advertising Consumption Market Share by Application (2016-2021) Figure Global Online Video Advertising Consumption and Growth Rate of Short Video (2016-2021) Figure Global Online Video Advertising Consumption and Growth Rate of Film (2016-2021) Figure Global Online Video Advertising Consumption and Growth Rate of TV Series (2016-2021) Table Global Online Video Advertising Revenue ($) by Region (2016-2021) Table Global Online Video Advertising Revenue Market Share by Region (2016-2021) Figure Global Online Video Advertising Revenue Market Share by Region (2016-2021) Table Global Online Video Advertising Consumption by Region (2016-2021) Table Global Online Video Advertising Consumption Market Share by Region (2016-2021) Figure Global Online Video Advertising Consumption Market Share by Region (2016-2021) Table Global Online Video Advertising Consumption, Revenue, Price and Gross Margin (2016-2021) Table North America Online Video Advertising Consumption, Revenue, Price and Gross Margin (2016-2021) Table North America Online Video Advertising SWOT Analysis Table Europe Online Video Advertising Consumption, Revenue, Price and Gross Margin (2016-2021) Table Europe Online Video Advertising SWOT Analysis Table China Online Video Advertising Consumption, Revenue, Price and Gross Margin (2016-2021) Table China Online Video Advertising SWOT Analysis Table Japan Online Video Advertising Consumption, Revenue, Price and Gross Margin (2016-2021) Table Japan Online Video Advertising SWOT Analysis Table Middle East and Africa Online Video Advertising Consumption, Revenue, Price and Gross Margin (2016-2021) Table Middle East and Africa Online Video Advertising SWOT Analysis Table India Online Video Advertising Consumption, Revenue, Price and Gross Margin (2016-2021) Table India Online Video Advertising SWOT Analysis Table South America Online Video Advertising Consumption, Revenue, Price and Gross Margin (2016-2021) Table South America Online Video Advertising SWOT Analysis Table South Korea Online Video Advertising Consumption, Revenue, Price and Gross Margin (2016-2021) Table South Korea Online Video Advertising SWOT Analysis Table Southeast Asia Online Video Advertising Consumption, Revenue, Price and Gross Margin (2016-2021) Table Southeast Asia Online Video Advertising SWOT Analysis Table Global Online Video Advertising Production by Top Regions (2016-2021) Figure Global Online Video Advertising Production Share by Top Regions (2016-2021) Figure North America Online Video Advertising Production and Growth Rate Analysis (2016-2021) Figure Europe Online Video Advertising Production and Growth Rate Analysis (2016-2021) Figure China Online Video Advertising Production and Growth Rate Analysis (2016-2021) Figure Japan Online Video Advertising Production and Growth Rate Analysis (2016-2021) Figure India Online Video Advertising Production and Growth Rate Analysis (2016-2021) Table Global Online Video Advertising Consumption by Regions (2016-2021) Figure Global Online Video Advertising Consumption Share by Regions (2016-2021) Figure North America Online Video Advertising Consumption and Growth Rate Analysis (2016-2021) Figure Europe Online Video Advertising Consumption and Growth Rate Analysis (2016-2021) Figure China Online Video Advertising Consumption and Growth Rate Analysis (2016-2021) Figure Japan Online Video Advertising Consumption and Growth Rate Analysis (2016-2021) Figure Middle East & Africa Online Video Advertising Consumption and Growth Rate Analysis (2016-2021) Figure India Online Video Advertising Consumption and Growth Rate Analysis (2016-2021) Figure South America Online Video Advertising Consumption and Growth Rate Analysis (2016-2021) Figure South Korea Online Video Advertising Consumption and Growth Rate Analysis (2016-2021) Figure Southeast Asia Online Video Advertising Consumption and Growth Rate Analysis (2016-2021) Figure Top 3 Market Share of Online Video Advertising Companies in 2020 Figure Top 6 Market Share of Online Video Advertising Companies in 2020 Table Major Players Revenue ($) Share (2016-2021) Table Company Profiles Table Product Profiles, Application and Specification Table Tapjoy Company Profiles Table Tapjoy Sales, Revenue, Price, Gross Margin 2016-2021 Figure Tapjoy Sales and Growth Rate Figure Tapjoy Revenue ($) Market Share 2016-2021 Table Mars Media Group Company Profiles Table Mars Media Group Sales, Revenue, Price, Gross Margin 2016-2021 Figure Mars Media Group Sales and Growth Rate Figure Mars Media Group Revenue ($) Market Share 2016-2021 Table MediaMath Company Profiles Table MediaMath Sales, Revenue, Price, Gross Margin 2016-2021 Figure MediaMath Sales and Growth Rate Figure MediaMath Revenue ($) Market Share 2016-2021 Table KARGO Company Profiles Table KARGO Sales, Revenue, Price, Gross Margin 2016-2021 Figure KARGO Sales and Growth Rate Figure KARGO Revenue ($) Market Share 2016-2021 Table AdColony Company Profiles Table AdColony Sales, Revenue, Price, Gross Margin 2016-2021 Figure AdColony Sales and Growth Rate Figure AdColony Revenue ($) Market Share 2016-2021 Table RevMob Company Profiles Table RevMob Sales, Revenue, Price, Gross Margin 2016-2021 Figure RevMob Sales and Growth Rate Figure RevMob Revenue ($) Market Share 2016-2021 Table Fyber Company Profiles Table Fyber Sales, Revenue, Price, Gross Margin 2016-2021 Figure Fyber Sales and Growth Rate Figure Fyber Revenue ($) Market Share 2016-2021 Table Matomy Media Group Company Profiles Table Matomy Media Group Sales, Revenue, Price, Gross Margin 2016-2021 Figure Matomy Media Group Sales and Growth Rate Figure Matomy Media Group Revenue ($) Market Share 2016-2021 Table Adwords Company Profiles Table Adwords Sales, Revenue, Price, Gross Margin 2016-2021 Figure Adwords Sales and Growth Rate Figure Adwords Revenue ($) Market Share 2016-2021 Table YuMe Company Profiles Table YuMe Sales, Revenue, Price, Gross Margin 2016-2021 Figure YuMe Sales and Growth Rate Figure YuMe Revenue ($) Market Share 2016-2021 Table Doubleclick Bid Manager Company Profiles Table Doubleclick Bid Manager Sales, Revenue, Price, Gross Margin 2016-2021 Figure Doubleclick Bid Manager Sales and Growth Rate Figure Doubleclick Bid Manager Revenue ($) Market Share 2016-2021 Table Global Online Video Advertising Market Revenue ($) Forecast, by Type Table Global Online Video Advertising Market Volume Forecast, by Type Figure Global Online Video Advertising Market Revenue ($) and Growth Rate Forecast of Linear Video Ads (2021-2026) Figure Global Online Video Advertising Market Volume and Growth Rate Forecast of Linear Video Ads (2021-2026) Figure Global Online Video Advertising Market Revenue ($) and Growth Rate Forecast of Non-linear Video Ads (2021-2026) Figure Global Online Video Advertising Market Volume and Growth Rate Forecast of Non-linear Video Ads (2021-2026) Figure Global Online Video Advertising Market Revenue ($) and Growth Rate Forecast of Companion Ads (2021-2026) Figure Global Online Video Advertising Market Volume and Growth Rate Forecast of Companion Ads (2021-2026) Table Global Market Revenue ($) Forecast by Application (2021-2026) Table Global Market Volume Forecast by Application (2021-2026) Figure Market Revenue ($) and Growth Rate Forecast of Short Video (2021-2026) Figure Market Volume and Growth Rate Forecast of Short Video (2021-2026) Figure Market Revenue ($) and Growth Rate Forecast of Film (2021-2026) Figure Market Volume and Growth Rate Forecast of Film (2021-2026) Figure Market Revenue ($) and Growth Rate Forecast of TV Series (2021-2026) Figure Market Volume and Growth Rate Forecast of TV Series (2021-2026) Figure North America Market Supply and Growth Rate Forecast (2021-2026) Figure North America Demand and Growth Rate Forecast (2021-2026) Figure Europe Market Supply and Growth Rate Forecast (2021-2026) Figure Europe Demand and Growth Rate Forecast (2021-2026) Figure China Market Supply and Growth Rate Forecast (2021-2026) Figure China Demand and Growth Rate Forecast (2021-2026) Figure Japan Market Supply and Growth Rate Forecast (2021-2026) Figure Japan Demand and Growth Rate Forecast (2021-2026) Figure Middle East and Africa Market Supply and Growth Rate Forecast (2021-2026) Figure Middle East and Africa Demand and Growth Rate Forecast (2021-2026) Figure India Market Supply and Growth Rate Forecast (2021-2026) Figure India Demand and Growth Rate Forecast (2021-2026) Figure South America Market Supply and Growth Rate Forecast (2021-2026) Figure South America Demand and Growth Rate Forecast (2021-2026) Figure South Korea Market Supply and Growth Rate Forecast (2021-2026) Figure South Korea Demand and Growth Rate Forecast (2021-2026) Figure Southeast Asia Market Supply and Growth Rate Forecast (2021-2026) Figure Southeast Asia Demand and Growth Rate Forecast (2021-2026) Figure Industry Resource/Technology/Labor Importance Analysis Table New Entrants SWOT Analysis Table New Project Analysis of Investment Recovery