Programmatic display advertising helps automate the decision-making process of media buying by targeting specific audiences and demographics.
Programmatic ads are placed using artificial intelligence (AI) and real-time bidding (RTB) for online display, social media advertising, mobile and video campaigns, and is expanding to traditional TV advertising marketplaces.

This report provides a complete quantitative data and qualitative analysis on the global market for Programmatic Display Advertising. Market size is analysed by country, product type, application, and competitors. Expanded coverage includes additional end-user industry breakdowns and in-depth producer profiles.
Prior to COVID-19, the global market for Programmatic Display Advertising was anticipated to grow from US$ XX million in 2020 to US$ XX million by 2026; it is expected to grow at a CAGR of xx% during 2021–2026, whereas post-COVID-19 scenario, the market for Programmatic Display Advertising is projected to grow from US$ XX million in 2020 (a change by ~XX% compared to market estimated for 2020 before the outbreak of COVID-19) to US$ XX billion by 2026; it is expected to grow at a CAGR of XX% during 2021–2026.
This report covers market size and forecasts of Programmatic Display Advertising, including the following market information:
Global Programmatic Display Advertising Market Size, 2019-2021, and 2020 (quarterly data), (US$ Million)
Global Programmatic Display Advertising Market Size by Type and by Application, 2019-2021, and 2020 (quarterly data), (US$ Million)
Global Programmatic Display Advertising Market Size by Region (and Key Countries), 2019-2021, and 2020 (quarterly data), (US$ Million)
Global Programmatic Display Advertising Market Size by Company, 2019- 2020 (quarterly data), (US$ Million)

Key market players
Major competitors identified in this market include Facebook, Google (Doubleclick), Alibaba, Adobe Systems Incorporated, Tencent, AppNexus, Amazon, JD.com, Yahoo, Verizon Communications, eBay, Booking, Expedia, MediaMath, Baidu, Rakuten, Rocket Fuel, The Trade Desk, Adroll, Sina, etc.

Based on the Region:
Asia-Pacific (China, Japan, South Korea, India and ASEAN)
North America (US and Canada)
Europe (Germany, France, UK and Italy)
Rest of World (Latin America, Middle East & Africa)

Based on the Type:
Real Time Bidding
Private Marketplace
Automated Guaranteed

Based on the Application:
E-commerce Ads
Travel Ads
Game Ads
Others