Omni-channel Campaign Management (OCCM), also known as all-channel marketing, as an extension of multi- and cross-channel management, refers to the synchronized planning, management and monitoring of sales channels and touchpoints. The goal is to optimize the customer experience.
Market Analysis and Insights: Global and United States Omni-channel Campaign Management Market
This report focuses on global and United States Omni-channel Campaign Management market, also covers the segmentation data of other regions in regional level and county level.
Due to the COVID-19 pandemic, the global Omni-channel Campaign Management market size is estimated to be worth US$ 2504.3 million in 2022 and is forecast to a readjusted size of US$ 8462.6 million by 2028 with a CAGR of 22.5% during the review period. Fully considering the economic change by this health crisis, by Type, On-premise Omni-channel Campaign Management accounting for % of the Omni-channel Campaign Management global market in 2021, is projected to value US$ million by 2028, growing at a revised % CAGR in the post-COVID-19 period. While by Application, Retail was the leading segment, accounting for over percent market share in 2021, and altered to an % CAGR throughout this forecast period.
The top three companies in the global Omni-channel Campaign Management market are Adobe, HCL Campaign and SAP. Together they account for more than 25% of the global market .Most of the enterprises in the market are small manufacturers, so the market competition in this industry is fierce and fragmented. Based on regions, North America and Europe are holding the largest market share for Omni-channel Campaign Management market. In 2019, total North America Omni-channel Campaign Management market size was estimated to be almost 600 Million$. Total Europe Omni-channel Campaign Management market Size was valued at about 450 Million$ in 2019, occupied about 30% market share.
Global Omni-channel Campaign Management Scope and Market Size
Omni-channel Campaign Management market is segmented by region (country), players, by Type and by Application. Players, stakeholders, and other participants in the global Omni-channel Campaign Management market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by region (country), by Type and by Application for the period 2017-2028.
For United States market, this report focuses on the Omni-channel Campaign Management market size by players, by Type and by Application, for the period 2017-2028. The key players include the global and local players, which play important roles in United States.
Segment by Type
On-premise Omni-channel Campaign Management
Cloud-based Omni-channel Campaign Management
Segment by Application
Retail
Healthcare and Pharmaceuticals
IT and Telecommunication
Transportation and Logistics
BFSI
By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Indonesia
Thailand
Malaysia
Philippines
Vietnam
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
UAE
By Company
Adobe
Infor
HCL Campaign
SAP
Salesforce.com
SAS
Experian
Teradata
MediaMath
Allant Group
Capillary