About this market
Increasing government initiatives to promote the textile industry in emerging markets to gain traction. India and China are two major exporters of bathroom linen products. Cumulatively, these countries account for around 40% of the global exports. The governments of these two countries are involved in various promotional strategies to boost the exports further. The analysts have predicted that the bathroom linen market will register a CAGR of close to 8% by 2023.
Market Overview
Rapid growth of online retail sales
The sale of bathroom linen products by the online channel is constantly witnessing growth with the advent of smartphones and the penetration of the Internet globally.
Lack of standardization due to fragmented structure of the market
The market is dominated by a few prominent vendors due to product differentiation in their offerings in terms of quality and innovation. However, the huge drawback of the fragmented structure of the global bathroom linen market is that it presents a barrier to technologies that require standardization and integration.
For the detailed list of factors that will drive and challenge the growth of the bathroom linen market during the 2019-2023, view our report.
Competitive Landscape
The market appears to be fragmented and with the presence of several companies including Trident Group and Welspun India the competitive environment is quite intense. Factors such as the increasing government initiatives to promote the textile industry in emerging markets and the rapid growth of online retail sales, will provide considerable growth opportunities to bathroom linen manufactures. Alok industries, Avanti Linens, Springs Global, Trident Group, and Welspun India are some of the major companies covered in this report.