Bleaching clay is a type of adsorbent clay or earth which in both activated or nonactivated form, is used in the process of decolorization of liquids, such as oils and fats without any chemical treatment. It mainly consists of clay minerals such as saponite, montmorillonite, and beidellite mixed with mineral fragments such as biotite, quartz, and feldspar. It is mainly used in refining and purifying petroleum products, edible oils, and fats. Bleaching clay is also known as fuller’s earth and whitening clay.
The prime factor driving demand for bleaching clay is the increasing demand for refined vegetable oil, as bleaching clay plays an integral role in its manufacturing process. Moreover, advancement in optimizing the yield of oilseeds is expected to drive more production of variegated oil seeds, thus translating into more demand for bleaching clay for its refining purposes. Apart from this, demand for fully refined oils with FFA content of less than 0.1% is driving further demand for highly activated bleaching clays. Bleaching clay often finds application in industrial sector particularly in the production of Industrial triglycerides, linseed oil, castor oil, biodiesel, fatty acids, etc., many of which are an integral part of manufacturing of paints, vanishes, soaps, etc. Due to rising living standards across the globe, demand for these products are bound to increase, thus fuelling more revenues in the global bleaching clay market. Apart from this, rising consumption of mineral oil due to its broad adoption in cosmetics, lubricants, and grease, is also expected to further boost consumption of bleaching clay for mineral oil refining and processing.
This market study estimates that in terms of geographic regions, APAC is estimated to be the major revenue contributor to the bleaching clay market throughout the forecast period. The rising demand from the automotive lubricants market and the significant economic development, are expected to be the major factors fueling the growth of the market in this region.
Global Bleaching Clay market size will increase to xx Million US$ by 2025, from xx Million US$ in 2018, at a CAGR of xx% during the forecast period. In this study, 2018 has been considered as the base year and 2019 to 2025 as the forecast period to estimate the market size for Bleaching Clay.

This report researches the worldwide Bleaching Clay market size (value, capacity, production and consumption) in key regions like United States, Europe, Asia Pacific (China, Japan) and other regions.
This study categorizes the global Bleaching Clay breakdown data by manufacturers, region, type and application, also analyzes the market status, market share, growth rate, future trends, market drivers, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porter's Five Forces Analysis.

The following manufacturers are covered in this report:
AMC
AMCOL Specialty Minerals
Clariant International
HRP Industries
Oil-Dri Corporation of America
Refoil Earth

Bleaching Clay Breakdown Data by Type
Activated Bauxite
Activated Clays
Fullers Earth
Bleaching Clay Breakdown Data by Application
Industrial Oil
Mineral Oil and Waxes
Vegetable Oil and Animal Fats

Bleaching Clay Production Breakdown Data by Region
United States
Europe
China
Japan
Other Regions

Bleaching Clay Consumption Breakdown Data by Region
North America
United States
Canada
Mexico
Asia-Pacific
China
India
Japan
South Korea
Australia
Indonesia
Malaysia
Philippines
Thailand
Vietnam
Europe
Germany
France
UK
Italy
Russia
Rest of Europe
Central & South America
Brazil
Rest of South America
Middle East & Africa
GCC Countries
Turkey
Egypt
South Africa
Rest of Middle East & Africa

The study objectives are:
To analyze and research the global Bleaching Clay capacity, production, value, consumption, status and forecast;
To focus on the key Bleaching Clay manufacturers and study the capacity, production, value, market share and development plans in next few years.
To focuses on the global key manufacturers, to define, describe and analyze the market competition landscape, SWOT analysis.
To define, describe and forecast the market by type, application and region.
To analyze the global and key regions market potential and advantage, opportunity and challenge, restraints and risks.
To identify significant trends and factors driving or inhibiting the market growth.
To analyze the opportunities in the market for stakeholders by identifying the high growth segments.
To strategically analyze each submarket with respect to individual growth trend and their contribution to the market.
To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
To strategically profile the key players and comprehensively analyze their growth strategies.

In this study, the years considered to estimate the market size of Bleaching Clay :
History Year: 2014-2018
Base Year: 2018
Estimated Year: 2019
Forecast Year 2019 to 2025
For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.