Market Overview

of Global Online Travel Agency (OTA) market:
The latest research study on the global Online Travel Agency (OTA) market finds that the global Online Travel Agency (OTA) market reached a value of USD 53534.0 million in 2022. It’s expected that the market will achieve USD 95393.58 million by 2028, exhibiting a CAGR of 10.11% during the forecast period.

The online travel agency (OTA) industry is mainly regulated by the consumer protection laws of various countries and regions. The Consumer Protection Law is to create a healthy competitive market. General consumer protection laws require consumers to be treated fairly and have the right to know about goods or services. This requires information provided by OTA to have a certain degree of transparency, and at the same time, the information provided needs to be correct to avoid misunderstanding as much as possible.

Influence of COVID-19 Outbreak on Online Travel Agency (OTA) Industry Development
COVID-19 has severely hit the tourism industry, including online travel agencies (OTA) and offline travel agencies. Firstly, COVID-19 has affected the industry chain of online travel agencies (OTA). Due to the COVID-19 outbreak, many public places have to be closed, hotels and activities are one of them. Many hotels with central air-conditioning systems have to shut down for safety. In addition, due to blockade measures in various countries or regions, flights have also been reduced. This has led to a reduction in the upstream supply of OTA. In addition, for downstream buyers. On the one hand, the blockade measures prevent them from traveling. On the other hand, due to the impact of COVID-19, they will not be able to refund or cancel the itinerary if there is an emergency. For this consideration, the number of downstream buyers is also reduced.

COVID-19 has also affected customer choices. In the past, customers would compare prices within their own acceptance levels, but now, price is no longer the main factor. Buyers will pay more attention to whether safety measures are taken at all touchpoints of the journey or itinerary. These products or services with better protection and disinfection measures will be more popular.

In addition, COVID-19 has also affected industries related to OTA. For example, some travel providers or travel insurance companies have begun to include COVID-19 in their insurance plans. If a customer is infected with the virus during the journey, some of its plans can now be reimbursed for medical expenses. The benefit has nothing to do with the government's travel warning. Some customers also tend to pay for these plans.

In general, the global OTA industry will continue to be hit to a certain extent before COVID-19 is truly controlled. In this case, safety has become an important factor affecting travel choices. As the situation improves, the OTA industry will recover.

Strength
Strengths compared with traditional travel agencies
When traditional consumers book air tickets, hotels or travel, the information is scattered, and it takes time for consumers to search for information on their own. The emergence of online travel agencies (OTA) solved this problem. OTA provides users with one-stop services such as price comparison, booking, and online payment. At the same time, OTA can also help businesses increase attendance or occupancy rates. OTA optimizes the customer experience, reduces the business cost of soliciting customers alone, improves the overall efficiency of the booking process, and improves the value transfer process of the tourism industry. These strengths make the OTA industry develop rapidly.

Cooperation with upstream and downstream industry chains
In addition to investment and acquisitions between companies, online travel agencies (OTAs) can also stabilize their market by cooperating with upstream and downstream industrial chains. For example, some OTAs will invest in the upstream and downstream industrial chain, so that they have a layout from the upstream resource end to related support services. This kind of cooperation can reduce vicious price competition, and at the same time, OTA provides consumers with more complete and complete services. Cooperation with some private individuals or institutions can also enhance customer brand loyalty. It is more conducive to OTA to maintain its market position and development.

Region Overview:
From 2023-2028, North America is estimated to witness robust growth prospects.

Company Overview:
Booking Holdings, Expedia, Ctrip, Airbnb and TripAdvisor are the five key players in the global Online Travel Agency (OTA) market. These companies have shown consistent growth in revenue, larger volumes of sales and a prominent presence in terms of share in the global Online Travel Agency (OTA) market in the past 5 years.

Booking Holdings Inc. operates as an online travel company. The Company offers a platform that allows to make travel reservations with providers of travel services, as well as provides accommodation reservations, rentals cars, airline tickets, and vacation packages. Booking Holdings serves customers worldwide.

Expedia provides online travel services for leisure and small business travelers. The Company offers a wide range of travel shopping and reservation services, as well as provides real-time access to schedule, pricing, and availability information for airlines, hotels, and car rental companies.

Segmentation Overview:
Among different product types, B2C segment is anticipated to contribute the largest market share in 2028.

Application Overview:
By application, the Hotel segment occupied the biggest share from 2018 to 2022.

The report covers a research time span from 2018 to 2029; combines extensive quantitative analysis and exhaustive qualitative analysis; presents not only an overview of the global Online Travel Agency (OTA) market in metrics of sales, revenue, growth rate, but also a deeper dive into the segmented market by region, product type and downstream industry, showing the readers a clear and distinct picture of how the market is distributed from different perspectives.

For competitive landscape, prominent players with considerable market shares are comprehensively analyzed in this report. With information regarding the concentration ratio and detailed data reflecting the market performance of each player shared, the readers can acquire a holistic view of the competitive situation and a better understanding of their competitors.

As the COVID-19 takes over the world, we are continuously tracking the changes in the markets. We analyzed the impact of the pandemic in detail, along with other key factors, such as macro-economy, regional conflicts, industry related news and policies. Meanwhile, market investment scenario, technology status and developments, supply chain challenges, among other essential research elements are all covered.

Research Scope
This report provides an overview of the global Online Travel Agency (OTA) market and analyzes the segmented market by product type, downstream industry, and region, presenting data points such as sales, revenue, growth rate, explaining the current status and future trends of the Online Travel Agency (OTA) and its sub-markets in an intuitive way.

Key Companies in the global Online Travel Agency (OTA) market covered in Chapter 3:
TripAdvisor
MakeMyTrip
Lastminute Group
Airbnb
Seera Group
Booking Holdings
Despegar
Expedia
eDreams Odigeo
Ctrip

In Chapter 4 and Chapter 14.2, on the basis of types, the Online Travel Agency (OTA) market from 2018 to 2029 is primarily split into:
B2B
B2C

In Chapter 5 and Chapter 14.3, on the basis of Downstream Industry, the Online Travel Agency (OTA) market from 2018 to 2029 covers:
Flights
Hotel
Activities
Travel
Others

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2029) of the following regions are covered in Chapter 8 to Chapter 14:
North America (United States, Canada)

Europe (Germany, UK, France, Italy, Spain, Russia, Netherlands, Turkey, Switzerland, Sweden)

Asia Pacific (China, Japan, South Korea, Australia, India, Indonesia, Philippines, Malaysia)

Latin America (Brazil, Mexico, Argentina)

Middle East & Africa (Saudi Arabia, UAE, Egypt, South Africa)

Key Factors Considered

COVID-19
Amid the COVID-19 crisis, the Online Travel Agency (OTA) market has definitely taken a hit. The report describes the market scenario during and post the pandemic in the vision of upstream raw materials, major market participants, downstream major customers, etc. Other aspects, such as changes in consumer behavior, demand, transport capacity, trade flow under COVID-19, have also been taken into consideration during the process of the research.

Regional Conflict / Russia-Ukraine War
The report also presents the impact of regional conflict on this market in an effort to aid the readers to understand how the market has been adversely influenced and how it’s going to evolve in the years to come.

Challenges & Opportunities
Factors that may help create opportunities and boost profits for market players, as well as challenges that may restrain or even pose a threat to the development of the players, are revealed in the report, which can shed a light on strategic decisions and implementation.

Chapter Outline

Chapter 1 starts the report with a brief overview of the research scope, as well as the definitions of the target market and the subdivisions.

Chapter 2 integrates and sketches the research findings and conclusions in a clear and explicit way.

Chapter 3 presents the competitive landscape by displaying the sales, revenue, and market shares of the top players. It also profiles the major market participants with their business introductions, sales, price, revenue, gross, growth rates, etc.

Chapter 4 breaks down the market by different product types and shares data correspondingly with the aim of helping the readers know how the market is distributed by type.

Chapter 5 segments the market by downstream industry, with data covers sales, revenue, and growth rate tracing back to 2018.

Chapter 6 is the analysis of the whole market industrial chain, ranging from upstream raw materials to downstream customers, with regional conflicts taken into consideration.

Chapter 7 elaborates on market dynamics. Factors that drive, challenge, or restrain the market are all listed, together with industry news, opportunities, impacts of COVID-19, and SWOT analysis.

Chapter 8 shows the breakdown data at the regional level, which enables the readers to picture the regional competitive pattern of the market and learn about the revenue, sales, and market share of all the major regions.

Chapter 9-13 focus on each and every of the major region, specifically, North America, Europe, Asia Pacific, Latin America, Middle East & Africa. Sales, price, revenue, gross, gross margin, among others, will be all be presented.

Chapter 14 forecasts the future trend of the market not only as a whole but also from the perspective of all segments.

Years considered for this report:

Historical Years:

2018-2022

Base Year:

2022

Estimated Year:

2023

Forecast Period:

2023-2029