Global 2D Barcode Reader Market Professional Survey Report 2019

A 2D barcode scanner is a process of interpreting two-dimensional barcodes, which store data in two dimensions, rather than in just a series of black and white bars. 2D barcode reader is also called as “Quick Response Code (QR Code)” as they enable fast data access. The reader deciphers the encoded URL, which leads the browser to the appropriate information. The commercial use of 2D barcode reader started in 1981. A 2D bar code reader is employed in various industries to access associated information extensively.
One of the primary reason driving this market increased acceptance of 2D barcodes across various sectors. Another factor driving the demand 2D barcodes is their proficiency to adapt an enormous size of information, unlike 1D barcode scanner. Increased memory at optimum pricing has been a key technological factor, which is an attractive proposition for end users. A key challenge in the market is the insufficiency for capital investment to innovate 2D barcodes. 2D barcode scanners are costlier than their 1D counterparts. Performance, design, and ergonomics are among the top factors of competition among 2D-barcode vendors. Furthermore, price competitiveness offers an additional advantage to barcode scanner vendors.
DPM (Direct Part Marking) is introducing new opportunities for manufacturing more automated solutions and track products through its full life cycle. It can be a potential market for the 2D imager. Also, government regulations and policies may result in the adoption of these devices in industries including healthcare & pharmaceuticals, transportation, and military applications.
Key regions for this market are North America, Europe, Asia-Pacific and MEA and Latin America. North America and Europe are projected to dominate this market over the forecast period with steady growth rates while Asia-Pacific is expected to witness significant growth opportunities during the same period. The adoption rate of barcode technology in India is growing at a healthy growth rate making the industry more attractive day by day.
Some of the key players in the market include Honeywell, OCR Canada, Motorola Solutions, Datalogic, Zebra Technologies, Telenor, SATO, Bluebird, Opticon, Denso ADC, NCR and others. The market is dominated by vendors and will continue the same trend over the forecast period. Continued consolidation is expected with small and medium sized companies focused on niche applications. Image recognition technology which is an alternative technology for 2D barcode reader is at its emerging stage. The main advantage of the image recognition technology as compared to 2D bar codes is that no special software has to be installed. One of the disadvantages of image recognition is that images cannot be recognized because of their image quality. Especially in low light situations images tends to get blurry and grainy. This market is expected to become highly competitive over the forecast period as the market is driven by new technologies and innovations, resulting out of continuous R&D activities by the key players across the industry. Most of the companies are focusing their R&D activities to find low cost and precise products by incorporating new technologies.

The global 2D Barcode Reader market was valued at xx million US$ in 2018 and will reach xx million US$ by the end of 2025, growing at a CAGR of xx% during 2019-2025.
This report focuses on 2D Barcode Reader volume and value at global level, regional level and company level. From a global perspective, this report represents overall 2D Barcode Reader market size by analyzing historical data and future prospect.
Regionally, this report categorizes the production, apparent consumption, export and import of 2D Barcode Reader in North America, Europe, China, Japan, Southeast Asia and India.
For each manufacturer covered, this report analyzes their 2D Barcode Reader manufacturing sites, capacity, production, ex-factory price, revenue and market share in global market.

The following manufacturers are covered:
Honeywell
OCR Canada
Motorola Solutions
Datalogic
Zebra Technologies
Telenor
SATO
Bluebird
Opticon
Denso ADC
NCR

Segment by Regions
North America
Europe
China
Japan
Southeast Asia
India

Segment by Type
QR Codes
Data Matrix Code
PDF417codes
Aztech 2D Barcodes

Segment by Application
Retail
Advertisements
Transportation
Others