Global Account-Based Marketing (ABM) Market Size, Status and Forecast 2020-2026

Account-based marketing (ABM), also known as key account marketing, is a strategic approach to business marketing based on account awareness in which an organization considers and communicates with individual prospect or customer accounts as markets of one.
North America is expected to hold the largest market size in the ABM market by regions, as ABM solutions have already penetrated in the region. APAC is expected to grow at the highest CAGR, owing to the presence of half of the world’s mobile users, the largest number of social media users, the rising trend of online shopping experience, and the increasing internet connection and speed in the region.
Market Analysis and Insights: Global Account-Based Marketing (ABM) Market
In 2019, the global Account-Based Marketing (ABM) market size was US$ xx million and it is expected to reach US$ xx million by the end of 2026, with a CAGR of xx% during 2021-2026.
Global Account-Based Marketing (ABM) Scope and Market Size
Account-Based Marketing (ABM) market is segmented by Type, and by Application. Players, stakeholders, and other participants in the global Account-Based Marketing (ABM) market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026.
Segment by Type, the Account-Based Marketing (ABM) market is segmented into Strategic ABM, ABM Lite, Programmatic ABM, etc.
Segment by Application, the Account-Based Marketing (ABM) market is segmented into Small and Medium-sized Enterprises (SMEs), Large Enterprises, etc.
Regional and Country-level Analysis
The Account-Based Marketing (ABM) market is analysed and market size information is provided by regions (countries).
The key regions covered in the Account-Based Marketing (ABM) market report are North America, Europe, China, Japan, Southeast Asia, India and Central & South America, etc.
The report includes country-wise and region-wise market size for the period 2015-2026. It also includes market size and forecast by Type, and by Application segment in terms of revenue for the period 2015-2026.

Competitive Landscape

and Account-Based Marketing (ABM) Market Share Analysis
Account-Based Marketing (ABM) market competitive landscape provides details and data information by vendors. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2015-2020. It also offers detailed analysis supported by reliable statistics on revenue (global and regional level) by player for the period 2015-2020. Details included are company description, major business, company total revenue and the revenue generated in Account-Based Marketing (ABM) business, the date to enter into the Account-Based Marketing (ABM) market, Account-Based Marketing (ABM) product introduction, recent developments, etc.
The major vendors include Demandbase, InsideView, 6Sense, Act-On Software, AdDaptive Intelligence, Albacross, Celsius GKK International, Drift, Engagio, Evergage, HubSpot, Integrate, Iterable, Jabmo, Kwanzoo, Lattice Engines, Madison Logic, Marketo, MRP, Radius Intelligence, etc.

This report focuses on the global Account-Based Marketing (ABM) status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Account-Based Marketing (ABM) development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

The key players covered in this study

Demandbase
InsideView
6Sense
Act-On Software
AdDaptive Intelligence
Albacross
Celsius GKK International
Drift
Engagio
Evergage
HubSpot
Integrate
Iterable
Jabmo
Kwanzoo
Lattice Engines
Madison Logic
Marketo
MRP
Radius Intelligence

Market segment by Type, the product can be split into

Strategic ABM
ABM Lite
Programmatic ABM

Market segment by Application, split into

Small and Medium-sized Enterprises (SMEs)
Large Enterprises

Market segment by Regions/Countries, this report covers

North America
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:

To analyze global Account-Based Marketing (ABM) status, future forecast, growth opportunity, key market and key players.
To present the Account-Based Marketing (ABM) development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by type, market and key regions.

In this study, the years considered to estimate the market size of Account-Based Marketing (ABM) are as follows:
History Year: 2015-2019

Base Year:

2019

Estimated Year:

2020
Forecast Year 2020 to 2026
For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.