Global Ad Serving and Retargeting Platform Market Size, Status and Forecast 2020-2026

Ad serving and retargeting software is most commonly used by marketing departments. It involves displaying text or rich media ads on a website, and re-exposing viewers to customized ad materials. This can be either the company’s own or another website that has auctioned off digital real estate (such as a blog or news site).
Market Analysis and Insights: Global Ad Serving and Retargeting Platform Market
In 2019, the global Ad Serving and Retargeting Platform market size was US$ xx million and it is expected to reach US$ xx million by the end of 2026, with a CAGR of xx% during 2021-2026.
Global Ad Serving and Retargeting Platform Scope and Market Size
Ad Serving and Retargeting Platform market is segmented by Type, and by Application. Players, stakeholders, and other participants in the global Ad Serving and Retargeting Platform market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by Type and by Application in terms of revenue and forecast for the period 2015-2026.
Segment by Type, the Ad Serving and Retargeting Platform market is segmented into Self-service Approach, Managed Service Approach, etc.
Segment by Application, the Ad Serving and Retargeting Platform market is segmented into SME (Small and Medium Enterprises), Large Enterprise, etc.
Regional and Country-level Analysis
The Ad Serving and Retargeting Platform market is analysed and market size information is provided by regions (countries).
The key regions covered in the Ad Serving and Retargeting Platform market report are North America, Europe, China, Japan, Southeast Asia, India and Central & South America, etc.
The report includes country-wise and region-wise market size for the period 2015-2026. It also includes market size and forecast by Type, and by Application segment in terms of revenue for the period 2015-2026.

Competitive Landscape

and Ad Serving and Retargeting Platform Market Share Analysis
Ad Serving and Retargeting Platform market competitive landscape provides details and data information by vendors. The report offers comprehensive analysis and accurate statistics on revenue by the player for the period 2015-2020. It also offers detailed analysis supported by reliable statistics on revenue (global and regional level) by player for the period 2015-2020. Details included are company description, major business, company total revenue and the revenue generated in Ad Serving and Retargeting Platform business, the date to enter into the Ad Serving and Retargeting Platform market, Ad Serving and Retargeting Platform product introduction, recent developments, etc.
The major vendors include TubeMogul, Google, OpenX, Criteo, DoubleClick, Marin Software, Facebook, Twitter, Terminus, Acquisio, StackAdapt, Sizmek, etc.

This report focuses on the global Ad Serving and Retargeting Platform status, future forecast, growth opportunity, key market and key players. The study objectives are to present the Ad Serving and Retargeting Platform development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.

The key players covered in this study

TubeMogul
Google
OpenX
Criteo
DoubleClick
Marin Software
Facebook
Twitter
Terminus
Acquisio
StackAdapt
Sizmek

Market segment by Type, the product can be split into

Self-service Approach
Managed Service Approach

Market segment by Application, split into

SME (Small and Medium Enterprises)
Large Enterprise

Market segment by Regions/Countries, this report covers

North America
Europe
China
Japan
Southeast Asia
India
Central & South America

The study objectives of this report are:

To analyze global Ad Serving and Retargeting Platform status, future forecast, growth opportunity, key market and key players.
To present the Ad Serving and Retargeting Platform development in North America, Europe, China, Japan, Southeast Asia, India and Central & South America.
To strategically profile the key players and comprehensively analyze their development plan and strategies.
To define, describe and forecast the market by type, market and key regions.

In this study, the years considered to estimate the market size of Ad Serving and Retargeting Platform are as follows:
History Year: 2015-2019

Base Year:

2019

Estimated Year:

2020
Forecast Year 2020 to 2026
For the data information by region, company, type and application, 2019 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.