Global and United States AB Testing Tools Market Report & Forecast 2022-2028

A/B testing, also called split testing or bucket testing, is a method of comparing two versions of a webpage or app against each other to determine which one performs better. A/B Testing can take the guesswork out of website optimization and enables data-informed decisions that shift business conversations from "we think" to "we know."
The Multivariate Testing is also included in this report.
Market Analysis and Insights: Global and United States AB Testing Tools Market
This report focuses on global and United States AB Testing Tools market, also covers the segmentation data of other regions in regional level and county level.
Due to the COVID-19 pandemic, the global AB Testing Tools market size is estimated to be worth US$ 780.5 million in 2022 and is forecast to a readjusted size of US$ 1467.8 million by 2028 with a CAGR of 11.1% during the review period. Fully considering the economic change by this health crisis, by Type, Web Based accounting for % of the AB Testing Tools global market in 2021, is projected to value US$ million by 2028, growing at a revised % CAGR in the post-COVID-19 period. While by Application, Large Enterprises was the leading segment, accounting for over percent market share in 2021, and altered to an % CAGR throughout this forecast period.
A/B testing software are mainly classified into the following types: web based, mobile based and full stack. Web based product is the most widely used type which takes up about 57.3% of the total sales in 2019, but the mobile and full stack products mark a faster growth rate. North America is the largest region of A/B testing software in the world in the past few years and it will keep increasing in the next few years. North America market took up about 44.3% the global market in 2019, while Europe was about 36.2%.
Global AB Testing Tools Scope and Market Size
AB Testing Tools market is segmented by region (country), players, by Type and by Application. Players, stakeholders, and other participants in the global AB Testing Tools market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by region (country), by Type and by Application for the period 2017-2028.
For United States market, this report focuses on the AB Testing Tools market size by players, by Type and by Application, for the period 2017-2028. The key players include the global and local players, which play important roles in United States.
Segment by Type
Web Based
Mobile Based
Full Stack
Segment by Application
Large Enterprises
SMEs
By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Indonesia
Thailand
Malaysia
Philippines
Vietnam
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
UAE
By Company
Optimizely
VWO
AB Tasty
Instapage
Dynamic Yield
Adobe
Freshmarketer
Unbounce
Qubit
Kibo (Monetate)
Kameleoon
Rock Content (ion)
Evergage
SiteSpect
Evolv Ascend
Omniconvert
Convert
Landingi
NotifyVisitors
Crazy Egg
Leanplum
Oracle
Webtrends Optimize