Global and United States Clickstream Analytics Market Report & Forecast 2022-2028

Clickstream analysis is useful for web activity analysis,[1] software testing, market research, and for analyzing employee productivity.
Market Analysis and Insights: Global and United States Clickstream Analytics Market
This report focuses on global and United States Clickstream Analytics market, also covers the segmentation data of other regions in regional level and county level.
Due to the COVID-19 pandemic, the global Clickstream Analytics market size is estimated to be worth US$ 948 million in 2022 and is forecast to a readjusted size of US$ 1952.6 million by 2028 with a CAGR of 12.8% during the review period. Fully considering the economic change by this health crisis, by Type, Software accounting for % of the Clickstream Analytics global market in 2021, is projected to value US$ million by 2028, growing at a revised % CAGR in the post-COVID-19 period. While by Application, Click Path Optimization was the leading segment, accounting for over percent market share in 2021, and altered to an % CAGR throughout this forecast period.
The clickstream analytics market is also segmented by vertical into retail and eCommerce; media and entertainment; telecommunications and IT; travel and hospitality; Banking, Financial Services, and Insurance; transportation and logistics; government; energy and utilities; and Others (manufacturing, healthcare and life sciences, and education), out of which the adoption rate of clickstream analytics is expected to be the highest in the retail and eCommerce vertical, as the volume and variety of clickstream data is increasing day-by-day with the growing demand of online shopping and increased purchasing power of the customer.
Global Clickstream Analytics Scope and Market Size
Clickstream Analytics market is segmented by region (country), players, by Type and by Application. Players, stakeholders, and other participants in the global Clickstream Analytics market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by region (country), by Type and by Application for the period 2017-2028.
For United States market, this report focuses on the Clickstream Analytics market size by players, by Type and by Application, for the period 2017-2028. The key players include the global and local players, which play important roles in United States.
Segment by Type
Software
Services
Segment by Application
Click Path Optimization
Website/Application Optimization
Customer Analysis
Basket Analysis and Personalization
Traffic Analysis
Others
By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Indonesia
Thailand
Malaysia
Philippines
Vietnam
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
U.A.E
By Company
Adobe Systems (US)
AT Internet (US)
Google (US)
IBM (US)
Microsoft (US)
Oracle (US)
SAP SE (Germany)
Connexity (US)
Hewlett Packard Enterprise (US)
Jumpshot (US)
Splunk (US)
Talend (US)
Verto Analytics (Finland)
Webtrends Corporation (US)
Vlocity, Inc (US)