Global and United States Trade Promotion Management and Optimization Solution Market Report & Forecast 2022-2028

Trade Promotion Management (TPM) typically refers to one or more software applications that assist companies in managing their complex trade promotion activity. Trade Promotion Management is a challenge faced by most CPG/FMCG companies around the globe. Consumer goods companies spend substantial amounts of time and money—25 percent of revenue, according to research—on promotions with retailers designed to boost revenue or increase/protect market share (or both).
Trade Promotion Optimization (TPO) is the process of utilizing integrated goals, factoring in promotion (e.g. price, duration) and supply constraints, and predictive analytics to create continuously improving trade promotion strategies and results. TPO requirements include:
Aggregate volume planning and predictive modeling (V, S, P)
Fund allocation predictive modeling and optimization
Account team event and calendar predictive modeling and optimization
Post-event causal decomposition and performance reporting
Applied learnings, course correction, and continuous improvement
Collectively, The both are referred to as 'trade promotion execution' (TPx). The solutions in the market are currently offered either separately or as part of a combined package, and to date, have largely been used to deliver promotional activity in brick-and-mortar locations.
Market Analysis and Insights: Global and United States Trade Promotion Management and Optimization Solution Market
This report focuses on global and United States Trade Promotion Management and Optimization Solution market, also covers the segmentation data of other regions in regional level and county level.
Due to the COVID-19 pandemic, the global Trade Promotion Management and Optimization Solution market size is estimated to be worth US$ 591.2 million in 2022 and is forecast to a readjusted size of US$ 897.3 million by 2028 with a CAGR of 7.2% during the review period. Fully considering the economic change by this health crisis, by Type, Cloud-Based accounting for % of the Trade Promotion Management and Optimization Solution global market in 2021, is projected to value US$ million by 2028, growing at a revised % CAGR in the post-COVID-19 period. While by Application, CPG, Retail and E-Commerce was the leading segment, accounting for over percent market share in 2021, and altered to an % CAGR throughout this forecast period.
Global key players of Trade Promotion Management and Optimization Solution include SAP, Wipro, Blacksmith Applications, IRI Worldwide, AFS Technologies, RI and Accenture, etc. Top five players occupy for a share about 36%. Americas is the largest market, with a share about 46%, followed by Europe and.APAC In terms of product, Cloud-Based is the largest segment, with a share over 59%. In terms of application, CPG, Retail and E-Commerce is the largest market, with a share over 62%.
Global Trade Promotion Management and Optimization Solution Scope and Market Size
Trade Promotion Management and Optimization Solution market is segmented by region (country), players, by Type and by Application. Players, stakeholders, and other participants in the global Trade Promotion Management and Optimization Solution market will be able to gain the upper hand as they use the report as a powerful resource. The segmental analysis focuses on revenue and forecast by region (country), by Type and by Application for the period 2017-2028.
For United States market, this report focuses on the Trade Promotion Management and Optimization Solution market size by players, by Type and by Application, for the period 2017-2028. The key players include the global and local players, which play important roles in United States.
Segment by Type
Cloud-Based
On-Premises
Segment by Application
CPG, Retail and E-Commerce
Food Service
Media and Publishing
Others
By Region
North America
U.S.
Canada
Europe
Germany
France
U.K.
Italy
Russia
Asia-Pacific
China
Japan
South Korea
India
Australia
Taiwan
Indonesia
Thailand
Malaysia
Philippines
Vietnam
Latin America
Mexico
Brazil
Argentina
Middle East & Africa
Turkey
Saudi Arabia
UAE
By Company
Blueshift
Oracle
McKinsey & Company
TABS Analytics
IRI Worldwide
AFS Technologies
RI
Blacksmith Applications
UpClear
Acumen Commercial Insights
Anaplan
CPGToolBox
SAP
Wipro
Accenture